9 minute read
Good Reads – the latest books for Summer
GOOD READS Feed your mind, body and soul with a diverse array of titles spanning interests and tastes.
15 Lessons That Changed My Life
Advertisement
by Ashy Bines Macmillan Australia, RRP $39.99 Ashy Bines has helped over 5 million women to feel good about themselves and their bodies, encouraging them to reclaim their self-esteem, strength and self-confidence. Here Ashy shares the 15 life-changing lessons that have shaped her journey to motivate you in all areas of your life!
The Clean Plate
by Gwyneth Paltrow Hachette Australia, RRP $49.99 Reset and rebalance with clean recipes that are flexible and easy for busy weeknight meals or lunches on the go, and healthy enough for more intensive, doctorsupported cleanses. Gwyneth Paltrow gets the power of simple, quality food.
What Mummy Makes: Cook just once for you
and your baby By Rebecca Wilson Dorling Kindersley, RRP $29.99 Say goodbye to cooking multiple meals every day. With this ingenious new way to introduce solid food to your baby, you’ll cook a single meal and eat it together as a family where baby will learn how to eat from watching you.
CSIRO Low-Carb Diabetes Diet & Lifestyle Solution
by Professor Grant Brinkworth and Pennie Taylor Macmillan Australia, RRP $36.99 Featuring 80 new recipes and 12 weeks of meal plans, this comprehensive lifestyle solution can help you reach your weight-loss goals and also improve your metabolic health and effective type 2 diabetes prevention and management.
If I Can’t Have You
by Charlotte Levin Mantle, RRP $32.99 From debut author, Charlotte Levin comes this all-consuming tale of loneliness and obsession and just how far we go for the ones we love.
Guinness World Records 2021
Guinness, RRP $44.99 The fully revised and updated best-seller is packed with thousands of incredible new feats across the widest spectrum of topics, providing a whistle-stop tour of our superlative universe.
Staying Alive
by Dr. Kate Gregorevic Pan Macmillan, RRP $34.99 A guide to the science of living healthier, happier and longer, written by a physician and geriatrician.
Confessions of a Forty-Something
by Alexandra Potter Macmillan, RRP $29.99 A warm, humourous and relatable story, a must-read for anyone whose life isn’t working out quite how they’d planned.
The Midwife Murders
James Patterson & Richard DiLallo Arrow, RRP: $19.99 The disappearance of a newborn baby from a maternity ward in a New York hospital creates a city-wide emergency in this gripping stand-alone from the world’s bestselling thriller writer.
The Meaning of Mariah Carey
by Mariah Carey Macmillan, RRP $34.99 “This book is composed of my memories, my mishaps, my struggles, my survival and my songs. Unfiltered. I went deep into my childhood and gave the scared little girl inside of me a big voice. I let the abandoned and ambitious adolescent have her say, and the betrayed and triumphant woman I became tell her side.”
A Time for Mercy
By John Grisham Hodder & Stoughton, $32.99 Jake Brigance is the court-appointed lawyer for 16-year-old Drew Gamble, a young man accused of murdering a local deputy. Once he learns the details of the case, Brigance realises he has to do everything he can to save Drew, putting his career and the safety of his family at risk.
Private Moscow
Century, RRP $32.99 James Patterson & Adam Hamdy On a cold January morning, Jack Morgan stands inside the New York Stock Exchange with his former US Marine comrade whose company is being launched onto the market. But before the bell rings, a bullet rips through the air and finds its mark. The victim’s wife hires Jack to find the killer. What he discovers shakes him to his core.
LIVEACTION
1. Make the move online
Lockdown has transformed the way customers now interact with brands so developing a strong, reliable and consistent online experience is key. Adopt a customer’s perspective and review your website, social media and digital strategies with them in mind. Is the path to purchase easy to navigate? Are the visuals up to date? Are products clearly articulated?
2. Develop a plan
Instagram Live Sales is the closest thing to selling in person that technology can offer. One of the key benefits of a Live Sale is that you won’t be buried in a feed of posts. As with live TV, the unexpected can happen so it’s best to prepare a run sheet before any live sale. Know what you’re going to say and in what order. Assign dedicated roles to team members, know your angles and remember you’re talking with, not at your customers.
3. Recreate the offline, online
In today’s digital age, customers want to be visually stimulated so it’s important to create a mood that represents the brand. This can be achieved through styling, lighting, sound, ambience and vocal delivery.
4. Brand each stream
Many brands make the big mistake of cramming too much into a Live Sale. When it comes to maximising a return on this channel, less is sometimes more. It’s a good idea to run multiple Live Sales weekly and showcase products specific to a single category. This will allow you to brand each segment so customers come to learn a familiar shopping schedule with your business.
5. Introduce a selling mechanic
It’s important to come up with a mechanic that works with your community and is easy to understand - such as a unique number, code or name. At Stoned Crystals, each crystal is assigned a number and caption highlighting the stone type, its dimensions and its properties. If a customer chooses to buy, they simply quote the crystal number with a purchasing identifier i.e. “MINE” - in the comments so a team member can review the transcript, contact each buyer and send them a direct link to our website so they can process the order securely.
A change in circumstances has motived many people to consider online businesses. Here, Stoned Crystals founder, Ashley Bellino shares her Instagram Live Broadcast Tips.
Operating in real time means you won’t always be able to rehearse your responses and may be caught off guard. Look at this as a positive. People love candid conversations. It’s always good to be responsive to comments so you can constantly evolve your pitch and meet the everchanging needs of your customers. At Stoned Crystals, we conduct each Live Sale at different lengths and speeds depending on the product focus. For a beginner, I would suggest keeping it to 30-minutes or less. As you develop a rapport with customers and learn what ways of engagement works best, you can easily sell for up to 4-hours in a single show. If choosing to run an extensive and lengthy Live Sale, I highly recommend developing an itemised schedule and sharing this with potential viewers via your socials prior. This will allow customers to tune in at a time relevant to them.
8. Marketing is your friend
When times are tough, many brands choose to relax their marketing budgets when in reality, they should be doing the opposite! Like any campaign, planning is key. Prior to commencing a Live Sale, develop a calendar of dates and times you wish to show. For beginners, 2-4 weeks in advance will suffice. If budget is limited, use the resources you have available such as your website, social media feed, newsletter.
stonedcrystals.com
6. Develop a connection
7. Timing is everything
stonedcrystals
9. Make mistakes
Accept the fact you might make a mistake (or two!) and let yourself be vulnerable. People crave this human connection. Learn as you go and take the time to evaluate each showing so you can constantly improve and find a winning formula for your brand.
10. Have fun
COVID-19 has provided businesses with new opportunities for online growth. Instagram offers an inexpensive way for brands to reach existing and new customers. With the right planning, the right team, the right merchandising and the right mindset, a Live Sale can transform a business. Don’t be afraid to be yourself. Find what works best for you and continue to evolve alongside your customers.
RICHARD DAWSON Partner • Wills • Powers of Attorney • Estate Planning • Estate Administration • Self Managed Superannuation Funds • Commercial & Residential Conveyancing
SIMON BENNETT Partner, Accredited Specialist (Property Law) • Commercial & Residential Conveyancing • Structuring Advice • General Contract Law including shareholding, partnership & joint venture agreements • Commercial & Retail Leasing
JULIETTE NAIRN Partner • Body Corporate Law • Building Defect Litigation • Assignment of Management Rights • Recovery of Contributions • Strata &Community Title Advice • Objections & enforcement in the Planning & Environment Court
ABBI GOLIGHTLY Partner, Accredited Specialist (Family Law) • Property Settlement Advice, Negotiation & Dispute Resolution • Parenting Disputes • Third Party Parenting Disputes • Binding Financial Agreements • De Facto Property Settlement • Mediation, Arbitration & Litigation
EDITORIAL Editor in Chief Elizabeth Austin Chairman of Media and COO of all Social and Media Content Kate Bennett Editorial Director and Chief Story Teller Jeni Bone Graphic Designer Melissa Horvat www.graphika.com.au
EDITORIAL ENQUIRIES editor@labelmagazine.com.au ADVERTISING ENQUIRIES info@labelmagazine.com.au
Photography
Kate Bennett
Requests
info@labelmagazine.com.au
Accounts
Ann Miller accounts@labelmagazine.com.au
Head office
info@labelmagazine.com.au PO Box 8875, GCMC QLD 9726
labelmagazine.com.au
Label Magazine is published quarterly by Journey Developments Pty Ltd. Reproduction in whole or part is prohibited without permission from Label. Liability howsoever as a result of use or reliance upon advice, representation, statement, opinion or conclusion expressed in Label magazine is expressly disclaimed by the publisher and all persons involved in the preparation of this publication.
The opinions and views contained in this publication are not necessarily the views of the publisher.
Follow the Sun ...
A favourite for locals in the know, Sunset Café Bar & Grill is idyllically situated on the waterfront with views over the marina – the perfect vantage point for savouring the sunsets. Breakfast, brunch, lunch are just as delectable, and our talented team can also cater for events and functions. Casual all day dining. The Chefs at Sunset source fresh, local Aussie produce and we pride ourselves on our range of local beers, including Burleigh Bighead from legendary locals, Burleigh Brewing. Watch pelicans soar where boats moor. Meet friends. Experience the perfect food treat at Marina Mirage. Sunset Café Bar & Grill is Marina Mirage’s hidden delight.
