Al Rayhaan American School
Branding & Visual Guideline 1
Al Rayhaan American School
Branding & Visual Guideline 2
Al Rayhaan American School
Al Rayhaan American School ABOUT THE SCHOOL LOGOM ARK TAGLINE VISUAL GUIDELINE APPLICATIONS
Al Rayhaan American School
Branding & Visual Guideline 3
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
ABOUT T HE SC HO O L
Al Rayhaan will be launched in Ramallah, Palestine in the year 2016 and set to become Palestine’s premier international school. We will offer a kindergarten through grade 12 program based on an American core curriculum with immediate plans to achieve International Baccalaureate Accreditation. We will become the first choice educational institution for students in the region. We are committed to a program that reflects both our school community’s high expectations for academic rigor and a commitment to service leadership through deep connections with the Palestinian community.
Al Rayhaan American School
Branding & Visual Guideline 4
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
L O GOMAR K
VISUAL APPROACH I CONCEPT The branding visual approach was inspired by the original design concept of the school architecture and interior design which was derived from the “Chromosome Shape” reflecting its function of “information carrying” which applies to Al Rayhaan American School as well. Architecture, interior and graphics will all reflect a unified look and feel and thus acheiving consistency in conveying a specific message “information carrying”. The Chromosome shape was developed further to create a more abstract graphical structure which was the main visual element of the logo.
Al Rayhaan American School
Branding & Visual Guideline 5
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
L O GOMAR K
VISUAL APPROACH I CONCEPT
Branding & Visual Guideline 6
Al Rayhaan American School
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
L O GOMAR K
FINAL LOGO
RAS
AL RAYHAAN
American School
Al Rayhaan American School
Branding & Visual Guideline 7
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
TAGL INE
ENGLISH TAGLINE We Inspire Dreams, We Build Futures ARABIC TAGLINE
أ و نبني المستقبل،نلهم الحالم
Branding & Visual Guideline 8
Al Rayhaan American School
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
FINAL LOGO
Ratio 1:1
AL RAYHAAN
American School 5.4 cm
2.7 cm
RAS
2.75 cm
RAS
Ratio 1:1
2 cm
2.7 cm
2.75 cm
1.32 cm
V I SUAL G UIDELINE
4.2 cm
Ratio 1:5
Ratio 1:2.1
Branding & Visual Guideline 9
Al Rayhaan American School
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
V I SUAL G UIDELINE
COLOR PALETTE
GREEN C: 89 M: 27 Y:100 K:15
RED C:13 M:100 Y: 98 K: 03
BLACK C: 00 M: 00 Y: 00 K: 100
Color palette choices were based on the Palestine flag colors.
Al Rayhaan American School
Branding & Visual Guideline 10
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
V I SUAL G UIDELINE
TYPEFACES ENGLISH I Tw Cen MT (Bold) I Logo & Tagline
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ARABIC I Andalus (Regular) I Logo
أ ب ت ثجحخ د ذ ر ز سشصضطظعغفق كلمنهوي
ARABIC I Microsoft Uighur (Regular) I Tagline
أ �بتثجحخدذرز سشصضطظعغفق كلمنهوي
Branding & Visual Guideline 11
Al Rayhaan American School
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
V I SUAL G UIDELINE
LOGOMARK ON BACKGROUNDS Light Backgrounds
RAS
RAS
AL RAYHAAN
AL RAYHAAN
American School
RAS
RAS
American School
Dark Backgrounds
RAS
AL RAYHAAN
American School
RAS
AL RAYHAAN
American School
RAS
RAS
Branding & Visual Guideline 12
Al Rayhaan American School
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
V I SUAL G UIDELINE
DO’S
DO NOT’S
AL RAYHAAN
RAS
American School
RAS
AL RAYHAAN
AL RAYHAAN
American School
RAS
AL RAYHAAN
American School RAS
American School
Do not change Type and Logomark positions
Branding & Visual Guideline 13
Al Rayhaan American School
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
V I SUAL G UIDELINE
DO’S
RAS
DO NOT’S
RAS
AL RAYHAAN
RAS
American School
AL RAYHAAN
American School
RAS RAS
AL RAYHAAN
AL RAYHAAN
American School
American School Do not scale unproportionally
RAS
Branding & Visual Guideline 14
Al Rayhaan American School
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
V I SUAL G UIDELINE
DO’S
DO NOT’S
RAS
RAS
AL RAYHAAN
AL RAYHAAN
RAS
RAS
RAS
AL RAYHAAN
AL RAYHAAN
AL RAYHAAN
American School
American School
RAS
American School
American School
American School
Do not apply any gradient colors, fill in colors, glow effects or drop shadows.
Branding & Visual Guideline 15
Al Rayhaan American School
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
V I SUAL G UIDELINE
DO’S
RAS
DO NOT’S
AL RAYHAAN
American School
RAS
AL RAYHAAN American School
Do not change the Typeface
Al Rayhaan American School
Branding & Visual Guideline 16
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
AP PL ICAT I O NS
Al Rayhaan American School
Branding & Visual Guideline 17
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
AP PL ICAT I O NS
Al Rayhaan American School
Branding & Visual Guideline 18
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
AP PL ICAT I O NS
Al Rayhaan American School
Branding & Visual Guideline 19
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
AP PL ICAT I O NS
Al Rayhaan American School
Branding & Visual Guideline 20
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
AP PL ICAT I O NS
Al Rayhaan American School
Branding & Visual Guideline 21
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
AP PL ICAT I O NS
Al Rayhaan American School
Branding & Visual Guideline 22
AB O U T T H E S CH O O L I LOGOMARK I TAGLINE I VISUAL GUIDELINE I AP P LIC ATION S
AP PL ICAT I O NS
Branding & Visual Guideline 23
Al Rayhaan American School
Al Rayhaan American School Branding & Visual Guideline
Concepts, design and all material in this document are copyrighted to Al Rayhaan American School. Any content should not be disclosed, distributed or duplicated without authorization. Š AL RAYHAAN AMERICAN SCHOOL