2015
BY YOUR SIDE
CAMPAIGN CONCEPT
By your side.
Pager is an app that gives its users the opportunity to connect with doctors near them, so they can visit you wherever you are. We offer the warmth and quality that you felt with the family doctor in the comfort of your home.
BY YOUR SIDE
CAMPAIGN GOALS + To position Pager amongst its target audience, so it
becomes the first option at the time of needing medical assistance.
+ To present Pager as the app that brings the doctors closer to you.
+ Procure higher rate of downloads, starting from the advertising activities.
+ PHASE
1
Mupies
BY YOUR SIDE
MUPIES This mupies are to show locations such as a home, an office or a hotel, which communicate the ease of downloading the app and the comfort of waiting in a pleasant environment for the patient, without the need to move to a hospital.
BY YOUR SIDE
Mupies will be placed on different parts of the city, these will contain a question and a brief answer about several symptoms and diseases the doctors in the Pager community can treat.
The location of these mupies are set to be in strategic points around cities, the goal is to communicate the target audience about the efficiency the Pager community has.
www.pager.com
HEADACHE? STOMACHACHE? NAUSEUS? DOWNLOAD
NOW THE DOCTOR COMES TO YOU
www.pager.com
STOMACHACHE? DIHARREA? DOWNLOAD
NOW THE DOCTOR COMES TO YOU
BY YOUR SIDE
EMERGENCY BUTTONS
Also there will be “Emergency Buttons�, with a sign displaying different general symptoms, if a person pushes the button, a doctor will show up and give him or her a quick consultation; finishing with an invitation to download the app. This interaction will be filmed and used as social media content. Another option
+
PHASE 2
The second phase of the campaign aims to generate greater recognition of the brand through experiences that connects it with the target audience. For this phase we intend to implement the following brand activation.
BY YOUR SIDE
BRAND ACTIVATION In this activity, brand ambassador wearing white pants and a polo shirt with Pager’s logo and an orange ball cap with a white cross on the front, will travel on NYC’s subway. They will ask the person near them how they’re feeling and hand them a presentation card, inviting people to download the app.
+
FOR MEDICAL ASSISTANCE...
NOW
OCTOUR THE D S TO YO COME
w w w .p a
g e r. co m
DOCTORS
BY YOUR SIDE
BY YOUR SIDE
DOCTORS
COME TO YOU
+ A vintage ambulance will drive through New York City, giving away
vitamin popsicles and flyers with information about the Pager community, containing a QR codes to download the app, to interact with the audience and make them connect with Pager. The ambulance will be driven by brand ambassadors dressed in a doctors uniform (white pants and a polo shirt), with Pager's logo and an orange ball-cap with a white cross on the front. The ambulance will stop in key places such as: Times Square, Central Park, Soho and others.
BY YOUR SIDE
To support the previous activity, there will also be big balloons displaying the logo, tied to vintage bikes. Brand ambassador will ride the bikes in the park, and deliver kits with the app information to promote its download.
PAGER.COM
BRAND
AMBASSADORS
BY YOUR SIDE
CHECK IT!
A way to present the service offered, as palpable. It will motivate people to download the application. This event will develop simultaneously to back up the other marketing activities. Blood pressure monitors will be placed on subway stations, airports and malls. These machines will activate with a code sent to a cellphone, once people have downloaded the app.
GUERRILLA MARKETING + Create contrast. "WHERE WOULD YOU RATHER WAIT?. + By showing that it is more comfortable to wait in your house for a doctor to come, rather than step out, go to an office and wait for the same service.
BY YOUR SIDE
RESERVED SPOTS FOR DOCTORS + RESERVED
FOR DOCTORS
PAGER.COM
Reserved spots for 'doctors' in subways and buses, will be taken by Pager's brand ambassadors who wil be interacting withpeopleaboutthePagercommunity and its benefits and handing flyers with more information.
BY YOUR SIDE
+
SOCIAL MEDIA Facebook: It will be Pager’s main social network, where diverse content will be managed to attract and inform about offered services, coverage and other relevant information to the public.
BY YOUR SIDE
+ Infographic pieces will be used to communicate the variety of services Pager offers to the people who download the app or already have the app installed on their phones. • Illness • Injury • Skin • Health • Check • Physicals • Pediatrics
BY YOUR SIDE
+ Business hours: For the users’ best care, doctors attention hours will be shown on the app.
+ Pager coverage: Cities and specific places where Pager doctors can reach users will be reported on the app.
BY YOUR SIDE
Pager by your side. Pager doctors will not only be available for emergencies, they will also be accessible during the week to counsel and help users improve their lifestyle; the services will include nutrition and exercise tips, and ways to acquire healthy daily habits to help users prevent future illness.
BY YOUR SIDE
Our Team. Pager doctors’ credentials and experience will be available to the users, to develop trust and credibility amongst people who already have installed the app.
BY YOUR SIDE
Children are specially prone to illnesses; therefore, the services directed to them, such as pediatric visits, vaccination and everything related to children care, will be promoted through social media.
Pager Kids.
This section will highlight the importance of children’s health care and that it should be handled by the experts.
BY YOUR SIDE
A video will be generated with every activation:
Doctors by your side + Doctors come to you +
WHICH WILL BE USED AS SOCIAL MEDIA CONTENT.
2015