BRAND IDENTITY
PROCESS
INSPIRATION
DIGITAL SKETCHES
L SA FERRARA
FERRARA lisa
ferrara
ISA LISA FERRARA
lisa
lisa anne FERRARA FERRARA i LSAFERRARA
LISA FERRARA
ERRARA
LISAFERRARA
I LSAFERRARA
LISA
FERRARA
lisaferrara
LISA
FERRARA
LISAFERRARA
LISAFERRARA
BRAND IDENTITY
FINAL LOGO Primary
Solid Color
FERRARA Grayscale
FERRARA
TYPOGRAPHY Novel Mono Pro Cd
AaBbCc
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica | Bold
AaBbCc
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica | Regular
AaBbCc
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
COLOR PALETTE C: 90 M: 77 Y: 54 K: 68
R: 13 G: 27 B: 43
C: 44 M: 88 Y: 55 K: 44
R: 100 G: 38 B: 59
C: 53 M: 58 Y: 22 K: 2
R: 134 G: 114 B: 151
C: 18 M: 41 Y: 18 K: 0
R: 207 G: 159 B: 174
BUSINESS CARD Size 2” x 3.5”
RESUME Size 8.5” x 11”
ENVELOPE Size 2” x 3.5”
GRAPHIC INTERACTIVE DESIGNER
LETTERHEAD Size 8.5” x 11”