Laffey Real Estate is one of the largest privately held independent family-owned residential real estate firms on Long Island. We are a full service provider offering expertise in sales, rentals, relocation, mortgage, developments and title insurance. With cutting-edge technology that support our field agents, premium brand identity, industry-leading training programs and Realtor tools, Laffey Real Estate embodies the best-in-class standards that are essential for a premium, Long Island based Real Estate firm.
$757+ Million Gross Annual Sales in 2017 Nationally Recognized award winning brokerage as named by Leading Real Estate Companies of the World in 2017 for Collaborative Luxury Marketing Materials, Top Institute Graduate, Best Internal Promotions and Recognized as Outstanding Participation for Institute; Real Trends 2017 Top 500 Brokers in the country, Laffey Real Estate has an exceptional record of success.
W E A R E L A F F E Y R E A L E S TAT E
It’s Your Move
Mark Laffey
Philip Laffey
laffey.com | 516-626-1500
Laffey Real Estate is one of the largest privately held independent family-owned residential real estate firms on Long Island. We are a full service provider offering expertise in sales, rentals, relocation, mortgage, developments and title insurance. With cutting-edge technology that support our field agents, premium brand identity, industry-leading training programs and Realtor tools, Laffey Real Estate embodies the best-in-class standards that are essential for a premium, Long Island based Real Estate firm.
$757+ Million Gross Annual Sales in 2017 Nationally Recognized award winning brokerage as named by Leading Real Estate Companies of the World in 2017 for Collaborative Luxury Marketing Materials, Top Institute Graduate, Best Internal Promotions and Recognized as Outstanding Participation for Institute; Real Trends 2017 Top 500 Brokers in the country, Laffey Real Estate has an exceptional record of success.
W E A R E L A F F E Y R E A L E S TAT E
It’s Your Move
Mark Laffey
Philip Laffey
laffey.com | 516-626-1500
WE ARE LOCAL. WE ARE GLOBAL. 13 OFFICE LOCATIONS
QUEENS � NASSAU � SUFFOLK
Bellerose • Brookville • Great Neck • Greenvale Huntington • Jackson Heights • Little Neck Manhasset • New Hyde Park • Port Washington Syosset • Westbury
500+ AGENTS
STATE OF THE ART TECHNOLOGY
Cutting-edge digital marketing, social media networking and a client management CRM keeps Laffey at the forefront of technology.
SIX KEY ELEMENTS OF LAFFEY AGENT PROSPERITY
Agent Access to our Advanced CRM •Drip marketing •Email marketing •Campaigns and action plans •Branded print material •Traffic reports and graphs •Listing and Open House management •Lead capture, incubation and reporting
CORPORATE CULTURE OUR GLOBAL REACH Laffey Corporate Services Member Leading Real Estate Companies of the World® Member Luxury Portfolio® | 565 Affiliates | 65 Countries | 4,100 Offices 130,000 Realtors | $ 368 Billion Annual Sales | Member Luxury Real Estate® 70+ Countries | 130,966 Sales Associates | $300 Billion Annual Sales
Laffey Real Estate’s corporate culture evokes a modern, sophisticated and adventurous spirit that goes beyond the traditional brokerage model. Agents thrive in an atmosphere rich in principled integrity and professionalism. This positive energy fosters enthusiasm, passion and personal growth in an environment where hard work is rewarded handsomely. The Laffey brand epitomizes the best of a contemporary tech-savvy business recognizing that passion and fun matter.
6 TIERS OF MARKETING
LAFFEY TRAINING ACADEMY BETTIE MEINEL
Licensed Associate RE Broker, CRB, CRS, CBR, GRI, ITI, e-PRO, Executive VP, Laffey Training Director
516-721-9381
Created exclusively for Laffey Real Estate agents. Each plan is designed to propel your message in the most impactful, cost effective way. The Laffey Marketing Department assists agents in selecting the perfect personalized multi-channel advertising plan to achieve specific goals. Plan 1
Plan 2
Plan 3
Plan 4
Plan 5
Plan 6
New To Real Estate
Getting Ramped Up
Future Star
ReInvent
Top Producer
Super Star
bettie@laffeyRE.com
AGENT TRAINING AND CONTINUING EDUCATION
Our educational programs are available to all Laffey Agents and are structured especially for the progressive agent: •LEAP Training – Learn. Execute. Achieve. Perform. •LeadingRE - Online training •Developments training •Marketing/branding strategies •New construction seminars •Social media trends •State of the market updates •Nuances of the rental market •Quarterly county updates •The luxury market
BRANCH & CORPORATE SUPPORT IS SECOND TO NONE Corporate Open Door Policy - Mark Laffey and Philip Laffey are ever present and readily available to assist and advise. Management Team - Our Managers and Career Leaders are responsible to work directly with our agents. Support and Administration: A small sample of the tasks our Admins perform for our Laffey agents: •Handle all incoming calls •Broker load all listings •Upload all photography •Arrange all showings •Load all Open Houses •Enter all price changes •Enter all contracts and closings •Assist with marketing material ordering •Arrange for the For Sale sign installation •Prepare closing files
HYPER-GROWTH POTENTIAL
Achieving SUPERSTAR Status through portfolio building and entrepreneurship. We offer advanced training in developments and multiple property ownership.
LEARN HOW LAFFEY REAL ESTATE CAN HELP YOU REACH YOUR FULL POTENTIAL 516-721-9381
WE ARE LOCAL. WE ARE GLOBAL. 13 OFFICE LOCATIONS
QUEENS � NASSAU � SUFFOLK
Bellerose • Brookville • Great Neck • Greenvale Huntington • Jackson Heights • Little Neck Manhasset • New Hyde Park • Port Washington Syosset • Westbury
500+ AGENTS
STATE OF THE ART TECHNOLOGY
Cutting-edge digital marketing, social media networking and a client management CRM keeps Laffey at the forefront of technology.
SIX KEY ELEMENTS OF LAFFEY AGENT PROSPERITY
Agent Access to our Advanced CRM •Drip marketing •Email marketing •Campaigns and action plans •Branded print material •Traffic reports and graphs •Listing and Open House management •Lead capture, incubation and reporting
CORPORATE CULTURE OUR GLOBAL REACH Laffey Corporate Services Member Leading Real Estate Companies of the World® Member Luxury Portfolio® | 565 Affiliates | 65 Countries | 4,100 Offices 130,000 Realtors | $ 368 Billion Annual Sales | Member Luxury Real Estate® 70+ Countries | 130,966 Sales Associates | $300 Billion Annual Sales
Laffey Real Estate’s corporate culture evokes a modern, sophisticated and adventurous spirit that goes beyond the traditional brokerage model. Agents thrive in an atmosphere rich in principled integrity and professionalism. This positive energy fosters enthusiasm, passion and personal growth in an environment where hard work is rewarded handsomely. The Laffey brand epitomizes the best of a contemporary tech-savvy business recognizing that passion and fun matter.
6 TIERS OF MARKETING
LAFFEY TRAINING ACADEMY BETTIE MEINEL
Licensed Associate RE Broker, CRB, CRS, CBR, GRI, ITI, e-PRO, Executive VP, Laffey Training Director
516-721-9381
Created exclusively for Laffey Real Estate agents. Each plan is designed to propel your message in the most impactful, cost effective way. The Laffey Marketing Department assists agents in selecting the perfect personalized multi-channel advertising plan to achieve specific goals. Plan 1
Plan 2
Plan 3
Plan 4
Plan 5
Plan 6
New To Real Estate
Getting Ramped Up
Future Star
ReInvent
Top Producer
Super Star
bettie@laffeyRE.com
AGENT TRAINING AND CONTINUING EDUCATION
Our educational programs are available to all Laffey Agents and are structured especially for the progressive agent: •LEAP Training – Learn. Execute. Achieve. Perform. •LeadingRE - Online training •Developments training •Marketing/branding strategies •New construction seminars •Social media trends •State of the market updates •Nuances of the rental market •Quarterly county updates •The luxury market
BRANCH & CORPORATE SUPPORT IS SECOND TO NONE Corporate Open Door Policy - Mark Laffey and Philip Laffey are ever present and readily available to assist and advise. Management Team - Our Managers and Career Leaders are responsible to work directly with our agents. Support and Administration: A small sample of the tasks our Admins perform for our Laffey agents: •Handle all incoming calls •Broker load all listings •Upload all photography •Arrange all showings •Load all Open Houses •Enter all price changes •Enter all contracts and closings •Assist with marketing material ordering •Arrange for the For Sale sign installation •Prepare closing files
HYPER-GROWTH POTENTIAL
Achieving SUPERSTAR Status through portfolio building and entrepreneurship. We offer advanced training in developments and multiple property ownership.
LEARN HOW LAFFEY REAL ESTATE CAN HELP YOU REACH YOUR FULL POTENTIAL 516-721-9381
WE ARE LOCAL. WE ARE GLOBAL. 13 OFFICE LOCATIONS
QUEENS � NASSAU � SUFFOLK
Bellerose • Brookville • Great Neck • Greenvale Huntington • Jackson Heights • Little Neck Manhasset • New Hyde Park • Port Washington Syosset • Westbury
500+ AGENTS
STATE OF THE ART TECHNOLOGY
Cutting-edge digital marketing, social media networking and a client management CRM keeps Laffey at the forefront of technology.
SIX KEY ELEMENTS OF LAFFEY AGENT PROSPERITY
Agent Access to our Advanced CRM •Drip marketing •Email marketing •Campaigns and action plans •Branded print material •Traffic reports and graphs •Listing and Open House management •Lead capture, incubation and reporting
CORPORATE CULTURE OUR GLOBAL REACH Laffey Corporate Services Member Leading Real Estate Companies of the World® Member Luxury Portfolio® | 565 Affiliates | 65 Countries | 4,100 Offices 130,000 Realtors | $ 368 Billion Annual Sales | Member Luxury Real Estate® 70+ Countries | 130,966 Sales Associates | $300 Billion Annual Sales
Laffey Real Estate’s corporate culture evokes a modern, sophisticated and adventurous spirit that goes beyond the traditional brokerage model. Agents thrive in an atmosphere rich in principled integrity and professionalism. This positive energy fosters enthusiasm, passion and personal growth in an environment where hard work is rewarded handsomely. The Laffey brand epitomizes the best of a contemporary tech-savvy business recognizing that passion and fun matter.
6 TIERS OF MARKETING
LAFFEY TRAINING ACADEMY BETTIE MEINEL
Licensed Associate RE Broker, CRB, CRS, CBR, GRI, ITI, e-PRO, Executive VP, Laffey Training Director
516-721-9381
Created exclusively for Laffey Real Estate agents. Each plan is designed to propel your message in the most impactful, cost effective way. The Laffey Marketing Department assists agents in selecting the perfect personalized multi-channel advertising plan to achieve specific goals. Plan 1
Plan 2
Plan 3
Plan 4
Plan 5
Plan 6
New To Real Estate
Getting Ramped Up
Future Star
ReInvent
Top Producer
Super Star
bettie@laffeyRE.com
AGENT TRAINING AND CONTINUING EDUCATION
Our educational programs are available to all Laffey Agents and are structured especially for the progressive agent: •LEAP Training – Learn. Execute. Achieve. Perform. •LeadingRE - Online training •Developments training •Marketing/branding strategies •New construction seminars •Social media trends •State of the market updates •Nuances of the rental market •Quarterly county updates •The luxury market
BRANCH & CORPORATE SUPPORT IS SECOND TO NONE Corporate Open Door Policy - Mark Laffey and Philip Laffey are ever present and readily available to assist and advise. Management Team - Our Managers and Career Leaders are responsible to work directly with our agents. Support and Administration: A small sample of the tasks our Admins perform for our Laffey agents: •Handle all incoming calls •Broker load all listings •Upload all photography •Arrange all showings •Load all Open Houses •Enter all price changes •Enter all contracts and closings •Assist with marketing material ordering •Arrange for the For Sale sign installation •Prepare closing files
HYPER-GROWTH POTENTIAL
Achieving SUPERSTAR Status through portfolio building and entrepreneurship. We offer advanced training in developments and multiple property ownership.
LEARN HOW LAFFEY REAL ESTATE CAN HELP YOU REACH YOUR FULL POTENTIAL 516-721-9381
PAULINE CONTI
Licensed Associate RE Broker, 917-359-9717
Manhasset, NY 11030
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