BOSCH Fridge Edition
A fridge that sustains to last your families life style for a lifetime
t c e j o Pr e g a s s Me
CONTENTS
01 01 03 03
PROJECT MESSAGE BOSCH CORE VALUE PRODUCT 05 FUNCTION 06 Narrative The product and experience with a unifying narrative.
08 Celebration The gathered memories archived throughout the products lifetime in every home.
10 Tour Secret fridge stashes to organisation frenzys
Helping the Bosch brand better connect to consumers. Presenting how observing community connections to enhance interaction and networks has the unifying potential of presenting how we fit in the world and how the brand’s product will fit into the consumers world. It’s narrative assets that trigger responses, allow viewers to connect, selling the experience alongside the product, whilst still representing the brand and the brand’s core values. Telling the story of how the function of the fridge modifys with every family as each generation grows.
12 Interview Discussing how the function of the fridge modifys with you as each generation grows 01
BO S Contributes to making everyday life even easier...
Contributes to making everyday life even easier Our actions are result focused. Responsibility and sustainability; we act reasonability and responsibly for the benefit of our consumers environment and society. Invented for life Reliability. Consumers can count on their Bosch fridge to have a 13-20 years life expectancy. We want our products to improve quality of life. We aim to secure business success in a way that preserves resources for current and future generations. 02
Sharing experiences Proud of the awards won by our products and our brand, we provide our customers with great quality and equal performance. Simply connected While constantly extending our global presence, we strengthen local responsibility with our unique company culture. Providing connected solutions, and devices to communities, each person is valued.
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FIRST HOME APPLIANCE
1933
P e r h T
c odu t
FRIDGE
Width of the product (mm) 600 Height of the product (mm) 1,860 Main colour of product Inox-look Energy efficiency rating A++ Temperature display fridge Digital LED Noise level (dB) 39 Door hinge Left reversible Material of the shelves Glass, plastic, support grid, wood Shelves for Bottles Length of electrical supply cord (cm) 230
Series 4 Bosch Free-standing fridge VitaFresh: Keeps your food fresh for longer and LED lights bring a completely new lighting concept to fridges. Providing easy-access with retractable glass shelf for convenient loading and unloading and a perfect view. The SuperCooling system cools new food placed inside the fridge faster, thus protecting already cooled food.
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No. of shelves in fridge 7 No. cont. in refrig. comp. 1 No. of egg racks 3 No. of temperature zones fridge 3 Number of Adjustable Shelves in fridge compartment (Stck) 5 Number of shelves in fridge compartment 7 05
The narrative of a proud parent moment. The kids first art gallery showing
Holiday souvenirs
e r A We f O e v i h c r A An s e i r o Mem
Family footage
Their first ‘not so Picasso’ drawing
Children’s school photo, that you hand out to all the grandparents
Integrate
Unify
Opportunity
Archive
Your fridge is at the heart of your kitchen, it is worth selecting one that truly suits the look and feel of your home.
The fridge is a modern platform for inspired innovations and moments you simply do not want to forget.
Use the front of our fridges as an opportunity to display your proud parent moments (before they are diverted to the drawer).
Three easy steps and your kitchen is transformed into an archive of your families memories, from vacations to celebrations. Experience it, display it, and indulge in the enjoyable recollection of past events everytime you visit your Bosch fridge. Never miss a fridge magnet opportunity.
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Destination gadgets
Vacation footage
VIA AMAZON.COM
VIA ETSY
Instant photo opportunities
Latest Fridge Organising Trend
Photographs
Personality
Perfectly Integrated
A small photo feature on the fridge can light up a sense of harmony to your visitors - a picture on the fridge can be a symbol of recognition as a part of the family.
By combining style, superior quality and simplicity, the Bosch fridge allows you to make your home unique and an expression of your individual personality style. The flexibility and unique mark on your kitchen’s usability, adjusts the way you cook, work and eat.
Perfect balance of product and experience, smart storage containers provides the satisfaction in gazing at your efficient orgainizing skills - no more constantly shuffling items around, searching for something in the back. You’ll wonder why you never hopped on this trend years ago.
Compliment your home with a perfect display of togetherness, identity and unity whereever in the world the people may be.
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HERE WHILST YOU MASTER THE FAMILY RECIPE
Our Motto
Here for the duration of multiple family generations to safely pass down that family recipe for years to come... Accommodate Your kitchen is the hub of your home whether you’re enjoying a cosy family dinner or hosting a lively party. A Bosch fridge harmonizes the chaotic preparations for all events with cooling technologies to make your life more comfortable.
SIMPLY CONNECTED Home of the WiFi Passcode The new popular habitat for the WiFi passcode in most households is an example of a real-world benefit of our applicances. Sustaining our motto ‘Simply Connected’, our consumers help to adapt the function of the Bosch fridge in the 21st century.
Freshness Plenty of functions that guarantee food stays wonderfully fresh, reducing food waste and retaining flavours to ensure your home bakes taste just as good two days later. Homemade Victoria Sponge a.k.a “Sunday Cake”.
Proudly pin your families hand written recipe to the front of your fridge... 10
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E SE CR T T S A SH
PERFECT FOR YOUR
Letters, Numbers & Appointments
We will remember that really important thing so you don’t have to.
Secret stash of Maltesers
Ten minutes past the kids bedtime and it’s offically alone time. The perfect compartments for you to hide your favourite chocolate or sweet snack from their little fingers - in the vegetable drawer.
Doctors @ 2:20
Discover the handy features within our designs, such as shelving and ingenious dividers, perfect for separating meat and dairy. The flexible fridge interiors also provide well-thought-out organisation and hidden compartments for a sweet snack that’s too good to share. 12
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“GOING SHOPPING AT MY PARENTS HOUSE”
INTER VIEW
Photograph by Alicia Taylor
Function of the Fridge Sustainability and longevity are key ingredients of Bosch’s success. Although the newest generation to move out of their family homes like the built-in clean, seamless look, they will always return to the parents and grandparents to look inside and on the fridge.
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