WORKALALA OFFICE IS WHERE YOU ARE
W O R K A L A L A . C O M / Image credit: http://theultralinx.com/
MOBILITY AND CONNECTIVITY ARE GAME CHANGERS. AS IN THE LAST INDUSTRIAL REVOLUTION, ANOTHER DEEP CHANGE IN THE WORKPLACE MODEL IS COMPULSORY.
INTERNET SPEED ECONOMY. THE DIGITAL, SHARING, FAST GROWING ECONOMY HAS ALREADY CHANGED THE OUTLOOK OF SPACES: COWORKING SPACES EMERGED ALL OVER THE WORLD AND BUSINESSES LIKE WEWORK AND AIRBNB HAVE RE-SHAPED THE WAY WE UNDERSTAND REAL ESTATE.
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TODAY, A COMPANY CAN START AND GROW FROM 3 TO 30 PEOPLE IN A MONTH - WHILE ANOTHER MAY PIVOT AND SHRINK FROM 100 TO 50. FREELANCERS, DIGITAL NOMADS AND SMALL TEAMS ARE POPULATING COFFEE SHOPS. CORPORATES ARE LOOKING FOR ALTERNATIVE SPACES TO SPARK INNOVATION IN THEIR EMPLOYEES.
W O R K A L A L A . C O M Picture of friend entrepreneurs at coffeeshop in KL
MEANWHILE, THE REAL STATE INDUSTRY IS SHAKEN. THE INCREASING COST OF PROPERTY PROHIBITS AMAZING SPACES ON SALE OR RENTAL TO BE FULLY UTILIZED.
INEFFICIENCY = OPPORTUNITY BIG COMPANIES ARE LANDING IN ASIA AND INVESTING IN BIG SPACES WHICH ARE UNDERUTILIZED IN THE SHORT-TERM, WHILE OTHERS MUST REDUCE OPERATIONS TO MINIMIZE COSTS, LEAVING HUNDREDS OF DESKS OPEN: UNOCCUPIED.
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WHAT IF WE COULD MASSIVELY CONNECT A HIGH NUMBER OF IDLE, UNKNOWN, AMAZING SPACES WITH A GROWING NETWORK OF INDIVIDUALS AND TEAMS EAGER FOR A FLEXIBLE, AFFORDABLE AND INSPIRING WORKPLACE SOLUTION?
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OPTIMIZATION = WIN-WIN EVENTUALLY, EVERYONE WILL LIST AND USE SPACES. WE'LL START BY MATCHING THOSE WHO ARE EAGER FOR IT.
CREATIVE / EVENT SPACES
REAL STATE AGENTS AND SERVICED OFFICES
FAST-CHANGING COMPANIES
CORPORATE TEAMS
AND WPRIVATE/SMALL O R K A L A L A . C O MFREELANCERS / OFFICES TENANTS
DIGITAL NOMADS
TOP DOWN / BOTTOM UP SPACES ONLY IN KL, ~45,000 PROPERTIES FOR RENTAL AND ~12,000 SHOP/OFFICE/RETAIL* EXPERIENCE BASED: SPACES WILLING TO GIVE 20% / 60% FOR LEAD GEN / MANAGEMENT USERS GROWING STARTUP POPULATION (+120MI NEW FUNDS AVAILABLE ONLY IN MALAYSIA) LACK OF WORKSPACE OPTIONS FOR FREELANCERS AND EARLY TO GROWTH STAGE STARTUPS CORPORATES WILLING TO STEP OUT THEIR OFFICES *Data from iProperty / PropertyGuru
BUSINESS MODEL
% PER TRANSACTION PREMIUM FEE OUR CLIENTS
END USER
VALUE PROPOSITION ENHANCE INCOME WITH REAL CUSTOMERS
DISCOVER AND WORK FROM AWESOME AND AFFORDABLE SPACES
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BUSINESS MODEL CORE: CRITICAL MASS
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TEAM (SALES, ACC. MGMT AND DATA INPUT) PRODUCT DEVELOPMENT MARKETING
# TRANSACTIONS PREMIUM SERVICE FEES
COMPARABLES LIQUIDSPACE (RAISED US$26.2 MI) BREATHER (RAISED US$7.5 MI). YES: VARIETY OF SPACES LISTING FOR WORKING + MANAGEMENT NO: IOT ELEMENTS OF BREATHER
A PRETTY ROUGH ROADMAP PHASE 2: SALES TO NEW SPACES, GROW LEADS DATABASE, VALIDATE MODEL. DEVELOP WEB APP.
PHASE 3: CRITICAL MASS. PEOPLE LISTING SPACES. MANAGE BIG SPACES.
PRODUCT: MVP
PRODUCT: BETA
PRODUCT LAUNCH
MONTHLY TRANSACTIONS
DATABASE
PHASE 1: LEARN AND BUILD TIES BY HAVING GOOD TRANSACTIONS
20 CREATIVE / EVENT SPACES
50 CREATIVE / EVENT SPACES
100 SMALL OFFICES
REACH ~1500 SPACES ALL
75 / 2000 LEADS INDIVIDUALS AND SMALL TEAMS 7K REV
300 / 6000 LEADS 30 PREMIUM LEADS INDIVIDUALS AND FAST-CHANGING SMALL TEAMS COMPANIES
1200 TRANSACTIONS 20000 LEADS 30 PREMIUM
W O R K A L A L A . C O M / 18K REV
36-60K REV
TEAM
CONTENT/ PR COMMUNITY
SALES / SPACES MGMT
CTO / PRODUCT DEV
WHOLE TEAM - SALES, SPACES LISTING, PICTURES, DATA ENTRY - SOCIAL MEDIA AND SEO
MONTH 1 IN A NUTSHELL PHASE 1: LEARN AND BUILD TIES BY HAVING GOOD TRANSACTIONS PRODUCT: MVP
20 CREATIVE / EVENT SPACES
75 / 2000 LEADS INDIVIDUALS AND SMALL TEAMS 7K REV
OVERALL - TEAM, VALIDATION, CHANGE THE NAME. - ANSWER QUESTIONS ON LEGALITY AND MARKET TRENDS THAT COULD AFFECT THE LONG TERM. SPACES - INTERVIEW / MODEL VALIDATION - LISTING (PICTURE + COPY + UPLOADING) - ACCOUNT MANAGEMENT COMMUNITY - BUILD LEAD MAGNETS / CONTENT - LANDING PAGE. SIGN UP FORM - SOCIAL MEDIA COMMUNITY PRODUCT - FIND DAMN CTO. - DEVELOP MVP
07 | 07 | 2021
MONTH 71
ONE CENTRAL FOR THE MOST AMAZING TEMPORARY WORKPLACES IN ASIA. REVOLUTIONIZED THE WAY PEOPLE MANAGE WORKPLACE REAL ESTATE IN ASIA. OFFICES LISTED FROM KLCC AND MBS TO SECRET VILLAS IN BALI. ON THE WAY TO US$1BI VALUATION Picture from ultralinx.com
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