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2 minute read
The Original Recycled Footwear
Indosole was founded by Kyle Parsons on an impactful surf trip to Indonesia in 2004. While walking the bustling streets of Bali, the sandals he was wearing broke and left him barefoot. The discovery of a handmade pair of sandals with soles cut from a motorbike tire sparked a curiosity that would later become the brand, Indosole.
Each year 2 billion rubber tires are being discarded worldwide. These tires never decompose and are a breeding ground for deadly diseases like zika, dengue, and malaria. 40% of the world's waste tires are being collected by factories and burned releasing toxic gases in the air and oil into the ground. The other 60% are sitting on our lands and in oceans waiting their turn for a new life.
Indosole's mission is to prevent waste materials from polluting our lands and seas and give them new life as soles for our footwear. At a global level, we aim to inspire a higher consciousness for recycled fashion and environmental action.
We hope you will come along for the ride!
FOUNDER: Spencer Johnson
MISSION: To create wall décor and postings that set the tone and intentions for your home
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Since college, the bulk of my creative output and love for design has largely been expressed through apparel. It all sprung from a college project at the University of Minnesota Duluth. The assignment was to create a fictitious brand. Born and raised in Minnesota, I had a deep love and pride for our state, but I never came across any Minnesota apparel that I was excited to wear. So I set out to create it myself. Drawing inspiration from the North Shore, and leaning into my style of clean and classic design elements, I came up with a logo that became the launching point for sota clothing. More than 10 years later, I couldn’t be more thrilled with how sota clothing has been received and embraced as a wearable representation of state pride for countless Minnesotans.
Although graphic design is my first love, I also have a passion for home décor and design that was passed down from my mom. Growing up, I often found her at the breakfast table with both the newspaper and a decorating magazine in hand. My siblings and I would browse the magazines with her and she would encourage us to articulate what it was that we liked about a room. She taught us that decorating is a continual, fluid process, and that most of the excitement is in the process. After finishing up a project together, she would often direct us, “OK, now close your eyes, walk to the doorway and then turn around.” We knew the right reaction to give was always a big one.
Over the years, I have had a growing itch to press into this passion for home decor and design. This had ample opportunity to surface in the spring of 2021, when my dad and I purchased a run-down 1950s cabin off Crooked Spur Lane in the northwoods of Minnesota. Before reaching our family’s vintage cabin, you’ll reach a fork in the road. A large wooden beam holds a mishmash of weathered wood and metal signs with arrows pointing toward a dozen different family cabins.
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When my dad and I bought the cabin, an endless list of projects lay before us. Lying vacant for the better part of five years, it was in need of a lot of work before it could function as any kind of getaway. Yet, before I could draw up any plans for a remodel, my mind was stuck on the wooden beam at the fork in the road, holding all the signs and arrows. As trivial as it may sound, first things first meant designing and posting our own family sign on that beam.
I wanted a sign that could also be tasteful artwork that reflected my propensity for minimalistic designs. This is where Crooked & Spur found its beginnings. Drawing upon the inspiration from our 1950s cabin, I decided to create a collection of decorative signs that would help set the tone and intentions for the home.
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