GNARA

MISSION: Gnara is on a mission to help everyone answer nature’s call — quite literally — at work and at play! We design innovative and inclusive apparel for people to feel safe, comfortable and confident to explore as they are.

Gnara (formerly SheFly Apparel) creates inclusive apparel that offers superior protection, comfort and style for all people who want to get outside. We encourage our community to wear products with GoFly™ technology anywhere and everywhere: from glaciers to music festivals to backyard picnics. However people define their personal relationship to the outdoors, Gnara is here to support and encourage them to feel confident no matter how they do so — whether for work or for play.

Many outdoor brands offer highly technical performance apparel. Many fashion brands offer stylish and flattering clothing. Some brands even offer both. But no brand has created products that are functional, stylish and accessible — and therefore empowering from every perspective — until we came along.