Mission Statement
CELEBRATE THE UNKNOWN
All of us at Lake and Company, both the magazine and shop, are passionately committed to celebrating the very best of lake culture and inspiring our communities to get out and explore the unknown.
LAKE AND COMPANY
The Midwest’s premier lifestyle media company reaching an active, educated, and affluent audience through several brands and platforms. Locally owned and independently operated, Lake and Company publishes Lake and Company - Minnesota, Lake and Company - National, and Lake Bride Magazine along with their respective digital content suites. Learn more about advertising and sponsorship opportunities across our magazine titles, website, newsletters, social media platforms, and signature events.
Advertising and Sponsorship Opportunity Snapshot
PRINT AD SPECS
All files must be submitted in print-ready PDF format with 0.25” bleed. Final ad, including all imagery within the ad, must be saved at 300 dpi.
SIZE
DIGITAL ADS
Banner ads, rich media, e-newsletter, and website.
IN-STORE PRODUCT SHOWCASE
Would you like to see your product featured in both the magazine and store? Please email Megan@thelakeandco.com for details.
SPONSORED CONTENT & NATIVE ADVERTISING
Native advertising is an innovative, targeted way to reach your consumers. Please visit page 14 and 15 for details.
IN-KIND SPONSORSHIP OPPORTUNITIES
Lake and Company magazine proudly supports community organizations. For questions or further information, please contact megan@thelakeandco.com
Editorial Calendar
ISSUE
THEME
Issue 29 Bring It Home
DEADLINES
Ad Close: October 1st
Materials Due: October 1st On Stands: November - January
Ad Close: January 1st
Issue 30 Celebrate the Unknown
Issue 31 Renew and Restore
Issue 32 Road Trip Edition
Materials Due: January 1st On Stands: February - April
Ad Close: April 1st
Materials Due: April 1st On Stands: May - July
Ad Close: July 1st
Materials Due: July 1st On Stands: August - October
ADVERTISING + MARKETING INQUIRIES
Contact the Editor Megan Kellin // megan @thelakeandco.com // 720-849-9131
Meet the Team
MEGAN KELLEN - OWNER & PUBLISHER
Lover of Lakes and Mountains the most. Inspired by everything. Quotes mostly dead presidents - and Aesop’s fables. Speaks in water analogies, not on purpose and only goal in life is to make it count.
JUSTIN GRADDY - MULTI-MEDIA PROFESSIONAL
Justin Graddy is a multi-media professional photographer/videographer/ web specialist who has established himself in the hospitality field all across the U.S. for many years. A native Minnesotan, Justin strongly believes in growing and organizing community amongst fellow business owners and tourism bureaus within each demographic he services to. He is the sole owner of Buffalo Media Group which provides media all across the U.S. to resorts, lodges, hotels, and western guest ranches. From Bristol Bay, Alaska to the warm waters of Belize and everything in between, he covers a lot of ground every season.
JESSIE STEIGAUF - CREATIVE DIRECTOR
Finding inspiration in nature and always enthusiastic about learning something new. Jessie loves spending time at her rustic family cabin north of Grand Rapids, MN. You will likely find her painting, kayaking, four-wheeling, or exploring the outdoors with her two adventurous sons and husband. Family is the center of her world. Her love for nature and creativity are combined perfectly in her role at Lake and Company.
JESSICA TOK - OWNER STILLWATER, MN
With a stellar career of sales and marketing as her horsepower, Jess is entering into the retail and event world of Lake and Company in Stillwater, MN. Mother of two energetic kids and her yellow lab, Max. Her connection to nature finds her hiking through the trails of parks and floating on the St. Croix River. She has an adventurous goal with her children to visit all National Parks in the US.
MANDI YLINIEMI - OWNER CROSBY, MN
Owner of Red Threads, a custom apparel store on mainstreet, Crosby, and mother of three daughters, Mandi joins the team with a passion for business and an outdoor lifestyle. She will be merging both businesses in the new location in Crosby, MN.
ANNA SLADEK - OWNER MOUNTAIN AND COMPANY
Mountain lover...coffee addict...yoga enthusiast...outdoor junkie. Anna Sladek is the vibrant and dynamic owner of Mountain and Company, a Steamboat Springs-based business that’s all about embracing the great outdoors. Anna is not only a devoted entrepreneur but also a loving mother to two adorable girls. Her life is wonderfully complemented by her supportive husband, Stefan, who shares her passion for adventure.
ALLI ASTON - CREATIVE AND DIGITAL MEDIA STRATEGIST
I am a Texan by origin but a mountain enthusiast by choice. Fueled by a deep love for coffee and an unwavering spontaneity, I thrive in the realm of marketing and graphic design. Always by my side are my two favorite companions: my boyfriend, Andrew, and our sweet dog, Buffy. Infusing everyday life with creativity and enthusiasm is my true passion.
Content that Inspires
We provide stories and products of people doing exceptional things that help support:
Print magazines are #1 in reaching affluent consumers in more categories than all other media combined. Households with the largest financial assets PREFER magazines over other media.
95% of U.S. adults read magazines | 81% use Facebook
W HY WE’RE #1
PURCHASE INTENT
96% of Lake and Company readers REPORT HAVING PURCHASE INTENT in one or more of the following categories. Our reader is your buyer!
Magazine Readership
Covered in Every Issue
TRAVEL | HOME & GARDEN | SUSTAINABILITY | CULTURE | HEALTH | OUTDOORS
MARKET | EDUCATION | ADVENTURE | ENVIRONMENT | BUSINESS | STYLE | ARTS
JOIN THE CONVERSATION
Real Estate (special section)
Lake and Company announces its “special section’ for Real Estate by mixing all media channels for guaranteed success. Magazine notoriety, in print and digital directory, and guides to be used as a reference for readers in several categories, including real estate and real estate agents.
Art Gallery’s (special section)
Lake and Company announced it’s “special section’ for Art Gallery by mixing all media channels for guaranteed success. Magazine notoriety, in print and digital directory, and guides to be used as a reference for readers in several categories, including artists, gallery, centers and community.
Home and Cabin (special section)
Featuring Real Estate, Home and Cabins, Unique Properties and Stays, and Profiles for all industry experts. Magazine notoriety, in print and digital directory, and guides to be used as a reference for readers.
Food Adventure Guide (Special Section)
Bringing notoriety to business owners, chefs and specialties in the industry. Marketing is essential and can represent the finer features to attract more customers.
“NO ONE KNOWS LAKE AND CABIN COUNTRY LIKE LAKE AND COMPANY”
Audience
Lake and Company has a mass audience of passionately engaged adventure-seekers and lake lovers who value brands that give back and have a positive impact on the community, and world at large.
TOPICS OUR READERS LOVE
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Audience Snapshot
Lake and Company audiences offer a broad reach of Minnesota and beyond. #1 LEADER FOR BRAND AND CULTURAL AMBASSADORS
Lake and Company is an award-winning independent magazine and shop with a Midwest reach.
MINNESOTA | NORTH DAKOTA | SOUTH DAKOTA
WISCONSIN | MICHIGAN | IOWA | ILLINOIS | CANADA
To become a stockist or retail partner email hello@thelakeandco.com
PRINT RATES
(rates are per issue)
PREMIUM POSITIONS
(rates are per issue)
Cross Channel Scale
Lake and Company sits at the intersection of best-in-class print, digital, and social offerings, reaching 20% of all greater metro area residents each month.
Editorial Coverage
Lake and Company chronicles the state of Minnesota across print, digital, and live platforms. Align messaging near any of these seven verticals to create meaningful, natural ways to target new audiences.
BRANDED CONTENT
Branded content authentically brings awareness to your brand while helping you achieve your marketing goals. In addition to the printed piece, this also includes a featured website article and social media post on our pages.
Images and copy are provided by the client.
Starts at $4,000
CUSTOM EDITORIAL
We handle the photography, content, and design of the editorial promoting your business. In addition to the printed piece, this also includes a featured website article and social media post on our pages.
Turnkey content put together exclusively by our team.
Starts at $5,000
PHOTOGRAPHY SHOP THE STORIES
We specialize in lifestyle and product photography. Please inquire for pricing.
At Lake and Company, we tell the stories behind the products. Because we are storytellers at the heart of everything we do. And we know the power of personal connection and the impact it has in purchasing decisions.
We bring our readers and shoppers a retail experience through a curated collection of goods with stories that support adventure, innovation, conservation and community. This experience goes beyond the pages of our magazines, and is fully integrated into our brick-and-mortar stores and our online shopping experience.
GRAND RAPIDS | STILLWATER
CROSBY | STEAMBOAT SPRINGS, CO And online!
COVE PACKAGE
A half-page ad in four magazine issues
Social media post on our pages (FB + IG)
BAY PACKAGE
Double-page branded content editorial spread in one issue
Featured website article
Two-hour lifestyle photography shoot to capture 25+ images*
Social media post on our pages (FB + IG)
STREAM PACKAGE
Double-page branded content editorial spread in one issue
Featured website article
A full-page ad in three magazine issues (includes Lake Bride Magazine)
Social media post on our pages (FB + IG)
HARBOR PACKAGE
Double-page Branded Content Editorial Spread in one issue
Featured website article
A full-page ad in three magazine issues (includes Lake Bride Magazine) Promotion on one E-Newsletter
Social Media Highlight Experience:
• Two-hour lifestyle photography shoot to capture 35+ images*
• Six social media stories on Lake and Company pages (FB + IG)
• Two feed posts highlighting your brand/experience on our pages (FB + IG)
*Royalty-free usage for client and Lake and Company (not for third party usage)
Does your brand hit our wedding market?
We also have a bridal publication. We can custom tailor an ad package in both publications for additional reach, exposure, and brand awareness.
We support those with a story to tell. They are brands who value innovative solutions, community outreach, sustainable materials and inspire adventure.
BRAND PARTNERS
And many more amazing brands.
and BUFFALO MEDIA GROUP
BE.MEDIA HOUS E is the in-house branded content studio of Lake and Company, Lake Bride Magazine, and other publications. We’re storytellers, adventurers, and creatives driven by hard-work, en thusiasm, and a whole lot of grit. For over 10 years we’ve elevated brands to be who they were meant to be. Our full-service marketing and creative agency will bring your stories to life through print, digital or video.
STRATEGY DIGITAL
MARKETING
WEBSITE DESIGN
PHOTOGRAPHY
Make it stand out.
When it comes to online presence photography is the center tool for marketing.
The visual representation of your business on your website is priceless, and makes the difference between a to book or not to book.
We are a visual culture. Images capture the imagination and help us understand context without needing to read the fine print. In this age of high mobile-device engagement, having good marketing photos is more important than ever before.
The undeniable fact that photography is crucial to marketing is a solid, well known fact. We crave images, we want quick information and we want it fast.
Emotions are what often trigger a buying decision. How customers react to the appeal of the images is very important in marketing.
SEO/SEM
BRAND IDENTITY
GRAPHIC DESIGN
VIDEO
PHOTOGRAPHY
PHOTO SERVICES
A Photo-journalistic approach.
Not only do pictures help to enhance a story, they also tell a story all their own. When thoughtfully incorporated into storytelling, photos add context and comprehensibility. In the world of media, photos can make or break a story, thus positioning photojournalism itself as a vital craft in itself. Another positive attribute about photos is that they possess an objective quality. Pictures, when taken correctly with relevant content, are unbiased.
A photojournalist’s job is to tell a story with pictures. Perhaps more importantly, the goal is to convey the truth through the images they capture with their camera.
FILM MAKING
Video Builds Trust.
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information through promotional video.
30-Sec. Spot
These videos are most effective at stopping thumbs scrolling through news feeds; they’re bite-sized and easy to rationalize, perfect for short modern attention spans.
60-sec. Spot
A 1-minute video delivers your pitch concisely and engagingly, having enough time to describe essential features and benefits of your products or services.
Sizzle Reel
The 90-sec. sizzle reel allows someone to view a snapshot of a person, business or company. These punchy videos allow viewers to interact with brands and companies in a fast-paced, short video.
Movie Trailer
This 2-minute short is a summation of your story’s main plot points, narrative approach and direction. This narrative visual approach gives your audience an ultra-clear look at what your story is about.
SOCIAL MEDIA PUBLISHING EVENTS APPAREL
VIDEO PRODUCTION
Dream it.
PRE-PRODUCTION
Pre-production is the first phase of video production, and it’s when we’ll lay the groundwork for your video. This is the phase where we’ll develop your video’s concept, write the script, and assemble our team.
Build it.
PRODUCTION
Now that all the planning and preproduction are complete it’s time to bring the story to life! The production phase is where we capture all of the footage and record interviews and voice-overs for your video.
Grow it.
POST-PRODUCTION
This is where we take all of your raw footage, edit your video, add graphics and effects, add your audio track and voiceover, and put everything together into a final product.
Broadcast it.
DISTRIBUTION
The most important thing is to ensure that it is seen by the people you want to see it. With a little planning and some creativity, you can ensure that your video reaches the right people and has the impact you want.
