Diverse economy

Where do we want to be in the future?

Our City is a popular destination with a wide variety of experiences

We have an adaptable and diverse economy

Our growing population supports a thriving local economy

How will we get there?

Raise the City’s profile as a desirable visitor destination

Build a strong City identity

Promote an environment where start-ups, small and medium businesses are encouraged Support the capacity of key industries to change and adapt

Support businesses to build capability to use new technology in order to realise economic opportunities

Ensure land use plans have the appropriate balance of different land uses

Who can help?

Lake Macquarie City Council Dantia NSW Government Industry groups Research and development organisations Chambers of commerce and business community

How will we know we’ve arrived?

Measure Source

1. Number of businesses in the City that employ one or more persons is increasing Australian Bureau of Statistics Business Register

2. The City’s employment growth matches workforce growth Australian Bureau of Statistics

3. Number of visitors (day tripper and overnight stays) is increasing

4. The City’s Gross Regional Product is increasing

5. The proportion of people that live and work within the

City is increasing Tourism Research Australia

REMPLAN

Australian Bureau of Statistics