Reimagined jewelry at Fink’s Jewelers

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Stories Fink ’s Jewelers oFFers custom design service For existing Jewelry

by Renee Roberson | photography courtesy of Fink’s Jewelers

The beauty of jewelry is that it connects people, helps tell the stories of friendships, family, and romantic relationships, and that it can evolve over time while still maintaining its original meaning.

In addition to selling new jewelry by designers such as Rolex, David Yerman, and TAG Heuer, Fink’s Jewelers, located in Huntersville at Birkdale Village, also offers custom design services to clients seeking to reimagine estate jewelry or update specific pieces, such as an existing engagement ring or wedding band for a fresh new look.

Christopher DiPietro, Store Manager for Fink’s Jewelers, Birkdale Village says with more people staying at home during the pandemic, they’ve had time to go through their jewelry collections and begin thinking about ways to reimagine heirloom pieces.

For example, store associates have assisted clients in using stones from their grandparents’ wedding rings and placing them into new settings. They had one client who was getting engaged and wanted to use stones from both sets of her parents’ rings in her own ring. Fink’s Jewelers can also take stones from rings and use them in pendants for necklaces, and vice versa. Through Fink’s Design Studio, store associates can assist clients through the process from start to finish, using a computer-aided design (also known as CAD) process. Many clients find designs on social media and use those as a starting off point for a new piece of jewelry. “There are really no limitations to what we can do,” says DiPietro.

Full turnaround on custom pieces takes about a month, depending on what is involved.

“We’re always excited to be a part of that custom design process,” he says. “The stones or pieces of jewelry have so much sentimental value. That’s really special to see. When the clients pick up these custom pieces and they have newfound beauty to them and a new sentiment. “

Nathan Fink originally started the company in 1930 in Roanoke, Va., and Fink’s Jewelers, with locations in Virginia, North Carolina and Tennessee, is now operated by third and fourth generations of the founding family.