ISSUE 09/ DECEMBER 2021
THE NEW NUDES
/04 Kim Kardashian West launched a
THE NEW
shapewear line called Skims in 2019. Skims provides customers with a range
:
NUDES
of 10 different shades of nude so there’s a match for everyone. Many emerging companies are building business models around this idea of inclusivity and
THE
adding value to consumers. Examples of such brands include Shades of Shades,
INCLUSIVE
Nude Barre, Rebecca Allen, Salone Monet, and Kahmune. Shades of Shades is a luxury nude eyewear brand that is
.
LOOK
all-inclusive. Nude Barre was established in 2009 by former dancer,
WRITTEN BY: LAKEN HOWELL
Erin Carpenter, who realized the need
N ude and flesh tones are continuing to gain momentum as a popular fashion
performers. Rebecca Allen, Salone
trend into 2021. Only a decade ago, the
companies dedicated to providing
term “nude” only encompassed skin tones
customers with the perfect pair of nude
of pale pink, beige, and ivory. Today,
shoes for women of every skin tone. A
nudes come in an array of different tones
call for inclusivity is a major sociological
so that consumers of all skin colors and
factor that drives the popularity of the
ethnicities can find their perfect shade.
nude trend. Whatever the reason, nude
Christian Louboutin launched its Nudes
color palettes are a favorite today
collection in 2013. Since then, it has
among designers and fashionistas. Since
expanded its colors to include a more
inclusivity is still in the early stages, the
diverse range of shades that can
flesh tone or nude trend will likely be
represent people of all races. Inclusive
reoccurring in seasons to come. How
nudes are a trend that has been adopted
designers and creatives execute the
in the cosmetics industry. Brands such as
trend in the future will change but the
Fenty Beauty that launched in 2017 really
trend will live on indefinitely.
pioneered a change in the amount of variation offered in foundation colors.
for additional shades of hosiery for Monet, and Kahmune are shoe