Development & Marketing Internship Background Information Based at Nottingham Lakeside Arts, and open to recent graduates of The University of Nottingham, the Development and Marketing Intern will receive experience and training across a range of development (fundraising) and linked marketing skills. More specifically, training will be given in data analysis, individual giving (fundraising), campaign planning, audience development initiatives, liaison with suppliers, copy writing, public and media relations, digital and social media marketing. S/he will be involved in meetings, and will develop an understanding of the cultural ecology in Nottingham/East Midlands and nationally as part of the Building Resilience programme which Lakeside is participating in. They will receive training in the use of Tessitura Customer Relations and Marketing System, and gain an understanding of Data Protection legislation, and GDPR. They will support the launch of Lakeside’s new philanthropic giving programme. This is a perfect opportunity for someone with excellent people and communication skills, an interest in fundraising through audience development, and an understanding of social media, copywriting skills, and database skills, who has a passion to work in arts marketing & development.
Start date: Period of work: Rate of Pay:
January 2018 (date TBC) 9 months £7.93 per hour + holiday pay £0.96 per hour = £8.89 per hour
Responsible to:
Head of Audience Development & Marketing Nottingham Lakeside Arts
Key relationships:
Marketing team and Senior Team/Programmers at Lakeside
Key Duties and Responsibilities: General Administration and Finance Establish and maintain excellent communications with Lakeside team, specifically in marketing and External Relations Ensure effective record keeping of all correspondence on line and/or hard copy as required with a view to preparation of reports to senior management, Building Resilience programme etc Secure quotes for print as required through Sciquest/design on occasion as required adhering to University Procurement procedures at all times Undertake day to day administrative tasks in relation to role including photocopying/scanning, dealing with telephone and online enquiries Provide effective operational support for relevant aspects of Lakeside’s programme including: Scheduling meetings as required by Marketing Manager Arranging venues and hospitality where required Preparing agendas and circulating papers in advance of meetings Minuting meetings where necessary Philanthropic Campaign planning and support Contribute to campaign planning for the philanthropic giving campaign, and other linked activities as required Proof read copy, and ensure use of appropriate logos and acknowledgements on all relevant print and web materials, liaising with companies/artists as required for copy sign-off
Identify and maintain distribution network for above materials Assist with planning, arranging and managing events linked to Building Resilience programme and philanthropic giving campaign Be trained in use of camera and audio equipment and editing software to support the work of the Marketing & Digital Assistant as requested Develop and maintain strong social media presence for the campaign Draft press releases as required under supervision of Head of Audience Development & Marketing Write copy for website and ensure web is updated on a regular and timely basis Prepare e-newsletters, and other marketing collateral, including use of Mail2/WordFly as required Analyse, update and maintain audience and donor record in Lakeside’s Tessitura Customer Relations and Marketing System Liaise with internal UoN External Relations, Marketing and Communications providing information to the teams as required Own personal Development/Training Attend meetings as required Undertake training in Tessitura box office and CRM system Undertake Agresso/Sciquest financial system training and Purchase Card training Attend events to gain overall understanding of Lakeside, its programme and practice and to build knowledge of programme content and audiences Evaluation and Analysis Using Tessitura CRM system, analyse audience information as required and use data to build picture of key audiences Collect and collate evidence/archive materials for all campaigns and year-round press and media Contribute to evaluation of campaigns Other Any other tasks as may be commensurate with the role
Nottingham Lakeside Arts Development and Marketing Internship – Person Specification ESSENTIAL
DESIRABLE
Qualifications/ Education
Degree from University of Nottingham GCSE Maths and English (Grade C or above)
Skills/Training
Ability to ensure confidentiality and diplomacy Ability to work on own initiative and be flexible in approach Highly organised Friendly and efficient approach (on telephone and in person) Attention to detail in all areas of work Thrive in a lively work environment Demonstrable speed and accuracy with keyboard skills Proven knowledge of Outlook, Word, Excel,
Knowledge of Agresso Knowledge of Tessitura Knowledge of PowerPoint Knowledge of Social Media Knowledge of Health and Safety in Public Spaces Copywriting Report-writing
Experience
Experience of working with the public Experience of dealing with people at all levels Demonstrable ability to juggle multiple demands and priorities successfully Experience of working under pressure and meeting tight deadlines Experience of handling and accounting for cash
Experience of working with artists Experience of working in an arts environment
Statutory/Legal
To apply: Complete application form downloadable from Nottingham Lakeside Arts Website: Students: Opportunities: Placements/Traineeships: Recruitment Send completed application to:
timothy.rushby@nottingham.ac.uk
Applications close: Interviews:
5pm, Wednesday 3 January 2018 Friday 12 January 2018