Marketing the Lakes Region and Central New Hampshire
Mission Statement
To promote the Lakes Region and central New Hampshire as a year-round destination, to bring more visitors to the area, and to economically benefit our members.
Target market focus
n Household income $100,000+
n Families, couples, singles and groups within a drive or easy fly / drive distance
n Atlanta, Baltimore, Boston, Chicago, Hartford, New Jersey, New York, Philadelphia, Providence, South Carolina, Springfield, Washington, DC, and southern NH
n United Kingdom, Germany, France, Italy, Ireland, Canada, and Japan
n Women and women with children, ages 34-54, 55+, and 25-33
Tools and strategies
n 525,000 copies of our publications printed and distributed
n Our website, lakesregion.org, is promoted including all the members; events; packages; itineraries; and visitor resources.
n Online Email Blast campaign
n Two Visitor Information Centers
n Print advertising
n Web advertising
n Email newsletter blasts
n Regional Blog
n New Crowdriff Photo Library and User Content Management along with a Video Library
n Google Ad Word Campaign
n Wedding Industry Social Media campaign organic and paid
n Tradeshows and Sales Missions (Domestic and International)
n Social Media: Facebook and Instagram paid advertising
n Group marketing program
n Familiarization Tours and press trips
n Industry organization and involvement
n Video production / implementation of regional YouTube videos
Membership Benefits $329/year
n Benefit from the Association’s advertising, marketing and branding domestically and internationally.
n Listing in 125,000 Where To Guides distributed in state, out of state and internationally.
n Listing with copy, photograph and a link to your site on lakesregion.org
n Additional website marketing by listing your events, packages, specials, and more.
n Opportunity to be featured on the association’s social media outlets:
n Post your photos, videos, blogs, and events.
n Opportunity to be featured in eblasts to 23,000 potential visitors and press releases.
n Opportunity to be featured on the Wedding social media outlets
n Your press release, videos and photography featured on our media website in our member blog.
n We have a photograph library for your use for print or digital promotions.
n Your brochures or printed material displayed at Visitors Centers in Tilton and Alton Bay.
n Stay current and market your business! Twice a month member e-newsletter features industry and member event information, nationwide travel/tourism news, member to member offers, and marketing updates. Add your news.
n Representation at Consumer and Trade Travel Shows and Sales Missions domestically and internationally.
n Promoted in our vacation packets to visitors direct mailed to inquiries generated from print and digital ad campaigns.
Protect Your Business
n Protection of your business with Legislative Alerts. We track and monitor legislation issues on a local, regional, and statewide basis. We will notify you of major tourism issues that impact your business and testify on behalf of the Association to protect your business.
Industry Organization and Involvement
n Discover New England n American Bus Association n NH Travel Council
n NH Division of Travel & Tourism n NH Lodging and Restaurant Association
n Business & Industry Association n Brand USA
n White Mountains Attractions Association n NH Byways Network
n Leadership Lakes Region
Cost Savings Business Programs
n Gang Run You can save money by printing your brochure in this printing program. By printing collectively, we are able to negotiate discounted rates and maintain a high quality product.
n Worker’s Compensation Programs with A.I.M. Mutual Insurance Company A.I.M. Mutual Insurance Company provides insurance, loss prevention and return to work services.
n Eastern Propane Offering special pricing and programs for LRTA members for commercial and residential use.
n Irving Energy Offering special pricing and programs for our members needs and business solutions.
Our Marketing & Advertising
Below we have outlined how we are marketing your business and the area.
Two publications (distributed domestically and internationally)
n Where To Guide (distribution: 125,000)
n Lakes Region Map & Guide (distribution: 400,000)
Extensive digital advertising
n LRTA enhances and promotes our website, lakesregion.org, throughout the year to visitors; groups; potential homeowners; weddings and more.
Public Relations
n The LRTA develops and distributes a monthly blog featuring members, regional events and activities.
n LRTA participates in the State Division of Travel and Tourism’s deskside one on one Media/Travel Writer appointments in Toronto and New York City.
n LRTA hosts photographers, writers, travel agents, and tour operators in conjunction with the Division of Travel & Tourism, Discover New England and Brand USA to showcase the region.
Email newsletters, events and information blasts
n Email News sent monthly to 23,000 potential visitors, group markets, travel writers and the media featuring our members, specials, events and what’s happening in the area.
n Specially developed web pages for each of the holidays and major events featuring and promoting our members events and packages.
n Social media postings on Facebook and Instagram through the week featuring members, events and happenings. Friday round up featuring multiple activities for the weekend.
n Dedicated eblasts to the Group and Weddings market sent six times per year with itinerary ideas, what’s new, events, activities and much more.
VIST LAKESREGION.ORG TO PLAN YOUR GETAWAY. FOLLOW US:
Domestic and international marketing
Print advertising (domestic and international)
n Yankee Magazine (winter, spring & summer)
n Destinations (official publication of the American Bus Association)
n Boston Globe Magazine (fall, winter, spring & summer Travel issues)
n New Hampshire Union Leader n New England Tourism Center (Canada)
n Country Living (North Regional, April / May / June) n Good Housekeeping (North Regional, April / May / June) n Women’s Day (North Regional, April / May / June)
n White Mountains Magazine n USA Today n AAA World (May & June—Northeast and Southeast editions) n Condé Nast Traveler (Boston—May & June)
Website advertising (domestic)
n VisitNH.gov n Hearst Media (NY, NJ, PA, RI, MD, DC) n YankeeMagazine.com
n VisitNewEngland.com n BostonGlobe.com n Boston.com
Website advertising (international)
n DiscoverNewEngland.com/BrandUSA/VisitNewEngland.com
n New England Tourism Center (Canada)
Social Media marketing
n Promotes members through photography and messages via Facebook, Instagram, Pinterest and YouTube. Social Media paid advertising on Facebook and Instagram throughout the entire year. Wedding market social media campaign organic & paid. Monthly Blog featuring members throughout the year.
Advertorial Email Blast Campaign
n LRTA will develop email blasts to be distributed through media outlets with secured opt-in lists for targeted audiences.
Email blasts to be distributed through Boston Traveler (fall, winter and spring), Boston Globe (The Weekender), Visit New England, Mass Live, and NY Daily News.
Google Ad Words
n Utilizing a target/tracked keyword list with a working SEO keyword list of phrases and words, we will create goals in Google Analytics and Google Ads to create text ads, dynamic video and retargeting ads for a paid monthly campaign.
Tradeshows—Consumer and Travel Industry professionals (Domestic)
n New York Travel & Adventure Show n Philadelphia Travel & Adventure Show
n The Big E n Travel & Adventure Show / Washington, DC n Dream Destination Travel Show n Chicago Travel & Adventure Show n Boston Outdoor Adventure Show
Tradeshows—Consumer and Travel Industry professionals (International)
n Montreal Outdoor Show n Montreal Adventure Show n Destinations Holiday & Travels Shows (London and Manchester UK) n Discover New England Summit
n International IPW n NHDTTD / Brand USA French Sales Mission
Sales & Training Missions to Canada, UK, Japan, Germany and France
Group Marketing Program
n Advertising n Comprehensive website n Email Information Blasts
n Tradeshows and Industry Organization Membership
n Suggested Itineraries, Step on Guide Service Eblasts sent to tour operators, wedding, event planners and travel agents six times per year. Showing itinerary options, what’s new, event space, overnight accommodations, activities and more.
n LRTA will customize itineraries for groups.
Familiarization Tours
n Facilitate and meet travel writers and tour operators while they are visiting the region. n Coordinate Lakes Region Familiarization Tours for industry and front line member employees who answer visitor questions.
Media Kit and Tour Operator Information
n Development of a Profile Sheet that is distributed to the media and tour operators.
With our QR code this will link to information on What’s New; Itineraries; Profile Sheets in several languages; our Blog and our two digital publications.
Advertising & distribution of annual publications
Where To In the Lakes Region
Distribution: 125,000 published; year-round distribution in-state, out-of-state, and internationally.
n Over 450 locations in the Lakes Region, Central New Hampshire and the White Mountains.
n Statewide at New Hampshire Welcome Centers.
n Distributed out-of-state to inquires generated by our advertising and marketing campaigns (see pages 4-6).
n Direct mail to past inquiries, summer camps, prep schools, travel agencies and AAA offices in the Northeast.
n Distributed at selected trade shows in the U.S.
n New York Travel & Adventure Show
n Philadelphia Travel and Adventure Show
n Eastern States Exposition
n Washington DC Travel & Adventure Show
n Chicago Travel & Adventure Show
n Boston Outdoor Adventure Show
n Distributed at International trade shows.
n Discover New England Summit n International IPW
n Montreal Outdoor Adventure Show n Japan—JATA (Japan Tokyo Sales Mission)
n Destinations Holiday Show (London & Manchester, UK) n German Sales Mission
n Manchester Airport Information Booth and Tilton & Alton Bay Visitor Information Centers.
n The current issue of Where To In the Lakes Region is always available for free download in PDF format online at www.lakesregion.org.
Added Value
n All premium page and full page advertisers receive a locator dot with their name on the regional map in the publication.
n All members receive a free listing by category. These listings will also appear on the website. Additional listing categories can be purchased; see page 14 for details.
Where To Guide pricing &
ad specifications
Ads are 4-color. Premium and full-page advertisers receive a locator dot with their name on the regional map in the publication. n Ads are subject to approval before (or after) acceptance for publication, and are sold on a “first come, first served” basis. Electronic ad files should be highresolution PDF (preferred) or EPS, scans at 300 dpi minimum, and saved as CMYK. Production questions to Holmes Lewis, Inc. at 603-485-9672. EARLY
CONTENT PAGES
Member listing FREE FREE Name, address, phone, website, email
Full page
Half page
Half page
Quarter page
Eighth page
Expanded listing
$2,600 $2,850
$1,565 $1,720
$1,175 $1,285
$645 $735
Non-bleed: 4.5"w x 8.25"d
Note: Page size is 5 1/8” x 8 7/8”. Full bleed ads must include an extra 1/8” all around.
Horizontal: 4.5"w x 4.0625"d
Vertical: 2.1875”w x 8.25”d
Horizontal: 4.5"w x 1.9687"d
Horizontal: 2.1875"w x 1.9687"d
$150 $165 member listing + 20 words descriptive copy
Additional listing $130 $140 member listing under an additional category.
PREMIUM PAGES
Back Cover
$3,880 $4,245 See Full Page (above)
Centerfold (2 pages) $7,015 $7,690 Full Bleed: 10.5”w x 9.125”d Inside Front or $3,475 $3,815 See Full Page (above) Back Cover
Page 3, 4 or facing $3,210 $3,520 See Full Page (above) inside back cover
PROMOTIONS
Special Event Page(s) $140 $155 Event date, name, location, Expanded Listing + 20 words descriptive copy.
Special Event Page(s) $270 Photo, event date, name, location, Photo Event Listing + 20 words descriptive copy.
Advertising & distribution of annual publications
Official Map & Guide
Distribution: 400,000 published; year-round distribution in-state, out-of-state, and internationally.
n All Where To Guide distribution locations listed on the previous page —both national and international distribution.
n Direct to household insertion to 178,000 households in the Greater Boston, Hartford, Providence, Springfield and Philadelphia areas
n Over 400 locations in the Lakes Region, Central NH and the White Mountains.
n Statewide at New Hampshire Welcome Centers.
n Distributed out-of-state to inquires generated by our Advertising and Marketing campaigns (see pages 4-6)
n Selected trade shows in the US, Canada, UK, Germany, France, Italy, Japan and Ireland.
n Manchester Airport Information Booth and Tilton & Alton Bay Visitor Information Centers.
n Mailings to past inquiries from national ad campaign, summer camps, and prep schools. National mailings to travel agencies, AAA offices, and travel writers.
Added Value
n All Associate Panel advertisers receive a locator dot with their name on the inside of the map.
n All Expanded Listing advertisers will receive a map code locator at the end of their listing showing where their business is located on the map.
Map & Guide advertising options
Ad pricing and specifications
All advertisements are standardized and in 4-color.
Associate Panel
Provide color photo (35mm slide, color print, or digital file at 300 dpi), logo, business name and contact information, and up to 50 words of descriptive text.
Early payment: $2,930
Regular cost: $3,145
Photo Listing
Provide color photo/digital file (at 300 dpi), business name and contact information, and up to 20 words of descriptive text.
Early payment: $1,470
Regular cost: $1,570
Expanded Listing
Provide business name and contact information, and up to 20 words of descriptive text.
Note: If your copy exceeds 20 words, your listing will be edited to fit.
Early payment: $615
Regular cost: $655
Digital Marketing on LakesRegion.org
NEW! The Lakesregion.org
website will enhance all member listings and present all the Lakes Region has to offer in a fresh, visual, easy to navigate site.
There will be three options: Premium, Featured and Basic
Listings per category will be in the following order: Premium followed by Featured, followed by Basic.
Listings will be in random order and will change with each refresh.
Visitors will have the option to toggle to alphabetical order if they choose.
Basic Member listing Included with Membership
Basic listing includes:
n Business name
n 40 word description
n One square image
Minimum size 380 x 380 px.,
Maximum size 1140 x 1140 px.
n Address, phone number, email and web address
Web link to member site
n Basic listing will show below Premium and Featured advertisers on the category page.
Premium Level 1 Includes Expanded Pop-up listing
Includes all the features of the Premium Advertising Listing above, plus:
n 400 words of copy
n Up to 10 images
n Video clip
Premium Level 1 Advertiser
$1,500/year
Premium listings include:
n Top of Page Placement
n Orange Identifying Circle Element
n Business name & 40-word description
n One square image
Minimum size 380 x 380 px.,
Maximum size 1140 x 1140 px.
n Address, phone number, email and web address Web link to member site
Featured Level 2 Advertiser
$575 / year
Featured Advertiser listings include:
n Page Placement
Featured Advertiser Listings will show above all Basic Member listings on the category page (and below Premium Advertisers)
n Blue Identifying Circle Element
n Business name
n 40 Word Description
n One square image
Minimum size 380 x 380 px., Maximum size 1140 x 1140 px.
n Address, phone number, email and web address Web link to member site
2024-25 Email Marketing
n Visitor Newsletter
$325–6 months / $500–year
n Member Newsletter
$325–6 months / $500–year
n Dedicated Eblast Package
$225 per promotion
2024-2025 Order Form
Member information
Business name
Contact name
Mailing Address
City State Zip
Physical address
Contact email
Year-round Seasonal Dates of operation
No. of rooms/units No. of cottages/cabins No. of sites
Restaurant: No. of seats Meals served B Br L D
Dock slips
Meeting/conference facilities Pool
Pet friendly Internet access Waterfront
Business category #1 (from list below)
Additional Category (+$130)
Business categories
Agriculture & Farms
Arts & Antiques
Attractions & Activities
Biking, Hiking / Climbing
Breweries / Wineries & Meaderies
Cabins, Condos, Motels & Cottages
Campgrounds
Canoe, Kayak, Paddleboard & Watersports
Country Inn / B&B
Cruises & Boat Tours
Dining
Golf Courses
Grocery & Specialty Foods
Health, Fitness & Spas
Hotels & Resorts
Marinas & Boat Rentals
Music, Theatre, Entertainment
Platform Tennis, Tennis & Pickelball
Real Estate
Retirement Community
Sailing Schools
Services
Shopping / Retail
Ski & Snowboard
Snowmobiling
Special Events & Catering
Summer Camps
Vacation Home Rentals
n Membership—1 year $329
n 2024-2025 Website lakesregion.org
Web listing (Includes 40 words of copy and a photograph) FREE
40 words of copy:
Premium Listing Featured Listing Member Listing
n 2025 Where to Guide ad placement
Basic Listing (name, address, phone, email) FREE Category
2nd Listing Category
Expanded Listing (basic listing +20 words)
20 words of copy:
Display Ad (specify ad size) Full ½ ¼ 1/8
Premium page (full page ads only, unless otherwise noted. Specify location)
Back cover Inside front cover Inside back cover
Page 3 Page 4 Facing inside back cover
Centerfold (2 page spread)
n 2025 Map & Guide ad placement
Associate Panel Photo Listing Expanded Listing
n 2025 Email Blast Marketing
Visitor Enewsletter Member Enewsletter Dedicated Package
n Group Marketing—New! Website Opportunities
Host: Weddings • Special Events • Meetings • Catering, Vendors & Rentals
Premium Listing Featured Listing Member Listing
Sponsorship Support Commitment form
Please select sponsorship type(s)
Signature
Sweepstakes by the Lake Level 1 $2500 Level 2 $1200 Level 3 $650 Level 4 $300
Hospitality Golf Tournament Presenting $2500 Hole in One $1200 Birdie $900 Tee $150 Team $800
Total Sponsorship commitment / amount enclosed $
TOTAL AMOUNT (from previous two pages $
My check is enclosed payable to Lakes Region Tourism Association
I am paying by credit card. Please charge my MasterCard Visa Discover
Name on card
Card number Expiration /
Signature *Unpaid Invoices will be adjusted to Regular Rate on September 30.
Send order form, materials, and payment in full to: Lakes Region Tourism Association Post Office Box 737 n 67 Laconia Road n Tilton, New Hampshire 03276 n (603) 286-8008
Signature Sponsorship
The Signature Sponsorship level is a year-round sponsorship that is inclusive of all events, activities and communications.
The Lakes Region Tourism Association has a sponsorship opportunity to assist you in gaining exposure for your company and its products or services throughout the entire year to over 400 members in the Lakes Region and Central New Hampshire.
Signature Sponsors receive exposure at all Lakes Region Tourism Association events including:
n Sweepstakes by the Lake (March/April)
n Annual Hospitality Golf Tournament (August/September)
n Annual Business Meeting (Fall)
n A variety of industry-specific roundtable networking discussions throughout the year.
Signature Sponsorship benefits
n A Signature Sponsor is welcome to make comments and introduce events.
n Opportunity to host a networking and/or educational event for our 400+ members.
n Recognition in all LRTA promotional materials
n Recognition in all media communications
n Link from website and e-mail communications
n Company banner and/or sign at events.
n Full recognition at event if sponsor is not present
n Display table at event
Promotional and marketing efforts
n E-Mail blasts
n Social Media posts
n Name, logo and link on Membership Newsletter distributed every other week to more than 400 businesses throughout Central New Hampshire
n Targeted E-blasts to 23,000 consumers, Travel Writers, and Group market
Printed materials
Logo and sponsor name included on:
n Lakes Region Tourism Association’s letterhead for one year
n Invitations for Annual Business Meeting distributed to 750 businesses
n Annual Report sent to over 750 businesses
n Printed flier distributed to over 1,000 businesses for two fundraisers
n Printed materials for Sweepstakes & Golf Tournament
n Programs distributed at all events
Media coverage
n Blogs developed and distributed promoting your business for each event.
n Recognition in every event press release: press releases are sent to the media before—and after—each event.
Website promotion
n Company name and logo on the Association’s home page www.lakesregion.org
n Company name and logo on the events page promoting the specific event.
n Flier present on www.lakesregion.org including your logo and a link to your website.
Tickets and participation
n Registration for two teams for the annual Hospitality Golf Tournament.
n 1 ticket to the Sweepstakes by the Lake Event (value $150 includes attendance for two people and entry into sweepstakes and raffle)
n Overnight accommodations for the Sweepstakes by the Lake Event (one room)
Sponsorship cost (one full year): $5,000
For more information, contact Amy Landers at alanders@lakesrsegion.org or call 603-286-8008
Annual Meeting Sponsorship October 28, 2024
Join the many business owners and managers, State Senators and Representatives, and media at the Lakes Region Tourism Association’s Annual Business Meeting. As a sponsor, you will get recognition through our communications, promotional materials and at our event to show your support for the tourism industry.
Level 1 Sponsorship $1,000
n Recognition in all promotional materials.
n Recognition in all media communications.
n Logo on Membership newsletter e-blast for 3 months.
n Social media promotion on Facebook and blog.
n Link from website and email communications.
n Company banner and/or sign at event.
n Verbal recognition at event.
n Display table at event.
Level 2 Sponsorship $750
n Recognition in all promotional materials.
n Recognition in all media communications.
n Link from website and email communications.
n Company banner and/or sign at event.
n Verbal recognition at event.
n Display table at event.
Level 3 Sponsorship $500
n Recognition in all promotional materials.
n Recognition in all media communications.
n Verbal recognition at event.
Promotional and Marketing Efforts
n Annual Report distributed to over 700 businesses, State Senators and Representatives, and media.
n Printed Annual Meeting invitations sent to over 700 businesses, State Senators and Representatives, and media.
n Social media promotion in September and October.
n E-mail newsletter sent to more than 400 businesses during September and October.
n Invitation present on www.lakesregion.org, including your logo and a link to your website.
Enjoy a night of food, fun, dancing, and prizes and support the marketing and advertising efforts that bring visitors to the region— our Grand Prize winner will win $10,000!
Level 1 Presenting Sponsor
$2,500
n Company name and logo as the presenting sponsor of the event: “Company xxx presents the Sweepstakes by the Lake .“
n A ticket to the event for two people to attend (chance to win $10,000).
n Overnight accommodations for the night of the event (one room).
n Company signage and display/retail sales area at the event.
n Verbal recognition at the event.
n Company name and logo on the home page of our website, www.lakesregion.org with a link to your site for 3 months.
n Company name and logo on 1,000 Invitations, 225 tickets and all print media and broadcast advertising.
n Company name and logo on press releases sent to statewide media, e-mail newsletters sent to over 400 members, and 23,000 potential visitors.
Level 2 $1,200
n A ticket to the event for two people to attend (does not include raffles or drawing).
n Company signage at the event.
n Verbal recognition at the event.
n Company name and logo on the Event page of our website, www.lakesregion.org with a link to your site for 3 months.
n Company name and logo on 1,000 Invitations, 225 tickets and all print media and broadcast advertising.
n Company name and logo on press releases sent to statewide media, e-mail newsletters sent to over 400 members, and 23,000 potential visitors.
Level 3 $650
n Company signage at the event.
n Verbal recognition at the event.
n Company name and logo on the Event page of our website.
n Company name and logo on 1,000 Invitations and 225 tickets.
n Company name and logo on press releases sent to statewide media, e-mail newsletters sent to over 400 members, and 23,000 potential visitors.
Level 4 $300
n Company signage at the event
n Company name and logo listed on e-mail newsletters sent to over 400 members
Hospitality Golf Tournament Sponsorship Summer, 2025
Join us for a day of HOSPITALITY golf, fun, and relaxation! Part of the proceeds will benefit our three hospitality scholarships. Check out these sponsorship opportunities:
Presenting Sponsor
$2,500
n Company name and logo on 1,000 fliers as the presenting sponsor: “Company xxx presents the Lakes Region Tourism Association’s Hospitality Golf Tournament.”
n Signage with company name and logo displayed on the golf course, on a golf cart, and in the banquet facilities.
n 2 teams—includes 18 holes of golf with boxed lunch and/or continental breakfast, raffles, goodie bags and award banquet dinner.
n Company name and logo displayed on all promotional materials: event email blasts, association newsletter, press release, and event program.
n Dedicated eblast promoting your business to 23,000 potential visitors and 400 businesses.
n Company name and logo on 1,000 fliers.
n Company name and logo on the Event Program.
n Company name and logo (tile banner ad) displayed on the Association’s website with a link to your site (3 months).
n Gift bags, continental breakfast, dinner with awards and raffle prizes.
Hole In One Sponsor
$1,200
n 18 holes of golf with cart for 4 people.
n Signage with company name and logo displayed on the golf course, on a golf cart, and in the banquet facilities.
n Company name and logo on 1,000 fliers.
n Company name and logo on the Event Program.
n Company name and logo displayed on all promotional materials: event email blasts, association newsletter, press release, and event program.
n Company name and logo (tile banner ad) displayed on the Association’s website with a link to your site (3 months).
n Gift bags, continental breakfast, dinner with awards and raffle prizes.
Birdie Sponsor $900
n 18 holes of golf with cart for 4 people.
n Signage with company name and logo displayed on the golf course.
n Company name and logo on 1,000 fliers.
n Company name and logo on the Event Program.
n Gift bags, continental breakfast, dinner with awards and raffle prizes.
Tee Sponsor $150
n Signage with company name and logo displayed at tee.
Team Registration Sponsor $800
n 18 holes of golf with cart for 4 people.
n Gift bags, continental breakfast, dinner with awards and raffle prizes.
Lakes Region Tourism Association 2023-2024
Officers
n President Charles Clark Castle in the Clouds
n Immediate Past President Lucy Van Cleve Berkshire Hathaway
n 1st Vice President Peggy Ames Ames Farm Inn
n 2nd Vice President Jared Maraio Winnipesaukee Flagship Company
n Treasurer Ryan Cardella East Coast Flightcraft of NH
n Secretary/Clerk Andrea Weeks Hart’s Turkey Farm Restaurant / Frog Rock Tavern
Board of Directors
n Mildred Beach Director Emeritus
n Jim Morash Director Emeritus
n Rob Arey Mount Washington Cog Railway
n Karen Bassett Wayfarer Coffee Roasters
n Gail Batstone Owl’s Nest Resort & Golf Club
n Pecco Beaufeys Highland Lake Inn
n Brendan Connolly Four Seasons Sotheby’s International Realty
n Daryl Dawson Kellerhaus Ice Cream, Candy & Gifts
n Peggy Hennelly-Maniates Wright Museum
n Steven Hoyt Purity Spring Resort
n David McGrath New Hampshire Motor Speedway
n Tammy Mueller Great NH Restaurants—T-Bones/Cactus Jack’s
n Bonnie MacPherson Gunstock Mountain Resort
n John Maslowski Lakehouse Grille at Church Landing
n Joe Oullette Mill Falls at the Lake
n Dan Smiley The Laker
n William Walsh Lakes Region Community College
n Lakes Region Tourism Association Staff
n Amy L. Landers Executive Director alanders@lakesregion.org
n Kim Sperry Executive Vice President ksperry@lakesregion.org
n Michael Blair Visitor Center Specialist
n Jim Narkiewicz Member and Visitor Center Specialist
n Sarah Scheffer Membership Relations and Newsletter Designer
