Marketing the Lakes Region of NH 365 days a year!
How your membership dollars promote tourism and build your business: Two publications (distributed domestic & international) • Where to Guide (250,000) • Map & Guide (600,000) Extensive Web Marketing – dedicated to reaching: • Visitors – Domestic & International • Year‐round, seasonal promotion • Group Markets ‐ Group Tours, Meetings & Conventions, Reunions, Weddings • Media & Travel Writers Email Newsletters, Events & Information Blasts • 1,000+ emailed every two weeks to LRA members, NH media, Industry friends, NH State Representatives • 10,000 emailed 6 times a year to Potential Visitors, Group Markets, Travel Writers & Media featuring Hot Deals, Specials, Events, Press Releases, Coupons Domestic and International (Europe/Canada) Marketing • Advertising ‐ Domestic: Midwest Living, Better Homes & Gardens, USA Today, Family Circle, Southern Living, NH Guidebook, Parents.com, Comcast.net, Visit NH.gov International: America Journal, Discover New England Guidebook, Essentially America • Tradeshows ‐ Consumer and Travel Industry Professionals, AAA Travel Show, Boston Travel Show, Eastern States Exhibition, Discover New England Summit, International Pow Wow, Toronto Golf & Travel Show, Dublin Holiday World, Manchester Holiday Show • Sales & Training Missions ‐ Canada, UK, France, Germany Two Visitor Information Centers • Tilton – Exit 20 off I-93 Year‐Round On site visit planning assistance, brochure distribution & representation Flat screen panel advertising, Retail space and locked display boxes • Alton Bay Town Docks from Mid May – Oct Brochure distribution and representation Outdoor Kiosk – 24/7 Brochure & Advertising Display Tilton, Gilford, Alton Bay Group Marketing Program • Advertising • Comprehensive Website • Email Information Blasts • Tradeshows and Industry Organization Membership • Suggested Itineraries, Step on Guide Service Familiarization Tours • Facilitate and meet travel writers and tour operators while they are visiting the region • Coordinate Lakes Region Familiarization Tour for industry & front line member employees who answer visitor questions Industry Organization & Involvement Discover New England • Meeting Planners International • American Bus Assoc • National Tour Assoc • NH Travel Council
$249 Annual Membership – Promoting tourism in the Lakes Region 365 days a year Your membership dollars are helping us to actively attract new visitors to the Lakes Region of New Hampshire and to promote the region both nationally and internationally as a year round vacation destination.
How we help build your business:
Lakes Region "Where To" Guide • Free Directory Listing includes business name, address, phone, email and website • Additional opportunities to enhance your exposure with advertising in the “Where To” Guide • Print Distribution - 250,000 • Online Distribution - Downloadable PDF version & internet view version of the Where to Guide on line Member Listing on lakesregion.org • FREE member listing with 20 words descriptive copy and reciprocal link to your site. • Varied opportunities to purchase additional exposure advertising. Get Free Exposure! Opportunities to Post: • Member and Community Events - Events posted on our website are included in our PDF Events Bulletin that goes to members, opt in guests and NH Media. • Hot Deals – Hot Deals (30% + savings) Hot Deals posted on our website are included in e-bulletin that goes to members, opt-in guests and NH media. • Vacancy Pages – Post last minute and event week vacancies on line • Press releases to our Media/Travel Writers web site Lakes Region “Map & Guide” • Print distribution 600,000 - Opportunity to advertise • Online Distribution - Downloadable PDF version & internet view version of the “Map & Guide” Member News • Stay current! Bi-weekly member e-newsletter - industry and member event information, member to member offers, cooperative marketing opportunities and association news. Events Bulletin • Receive bi-weekly PDF of Lakes Region events to assist guests in planning their visit. Brochure Distribution and Representation • Two visitor information centers. Tilton, Exit 20 of I-93 & Alton Bay at the Town Docks Direct mail of vacation packets • Includes “Where To” Guide and your listing to potential visitors who have requested info & “Map & Guide” Cost savings ‘Member to Member’ discounts Discounted Brochure Distribution • Programs available throughout central NH and White Mountains through Best Read Guide.
Targeted marketing bringing visitors to your community Lakes Region Association PO Box 737, 61 Laconia Road, Tilton NH 03276 (603) 2868008 | Fax: (603) 2867007 www.LakesRegion.org visit@lakesregion.org
Marketing the Lakes Region of NH 365 days a year!
WHERE TO GUIDE – Distribution 250,000 • • • • • •
All State of NH Welcome Centers and over 400 locations throughout the Lakes Region Direct mail to over 20,000 prior year inquiries, travel agents, AAA offices, travel writers and tour operators, summer camps, prep schools and media throughout New England. Ongoing inquiries from our annual $75,000 National Advertising Campaign Internationally – Canada, United Kingdom, Ireland, Germany All Vacation Packet inquiries generated via the website, national ad & toll free number Domestic & International trade & consumer shows
WHERE TO GUIDE PRICING & AD SPECIFICATIONS All advertisements are 4-color. Premium & full-page advertisers receive locator dot with name on regional map in publication. All ads are sold on a first come, first served basis. Early by Sept 15*
Reg Cost
Ad Dimensions name, address, phone, web, email Non-bleed 4.5”w x 8.25”d Full bleed 5.375”w x 9.125”d Horizontal 4.5”w x 4.0625”d Vertical 2.1875”w x 8.25”d Horizontal 4.5”w x 1.9687”d Vertical 2.1875”w x 4.0625”d Horizontal 2.1875”w x 1.9687”d Member Listing + 20 words descriptive copy your member listing under an additional category
CONTENT PAGES Member Listings Full Page
$2205
FREE $2415
Half Page
$1325
$1460
Quarter Page
$ 995
$1095
Eighth Page Expanded Listing
$ 545 $ 125
$ 625 $ 140
Additional Listing
$ 100
$ 110
$3455 $6240 $3095 $2860
$3780 $6840 $3400 $3135
Print Adv $450
Non-print $575
$125
$140
$250
$280
$350
$400
PREMIUM PAGES Back Cover Centerfold Inside front or back Page 3,4 & facing inside back NEW for 2011! Coupon Page(s) Special Event Page(s) Expanded Listing Special Event Page(s) Photo Event Listing Special Event Page(s) Photo Event Listing with Timely Event Bulletin & E-Blast
see full page see full page see full page see full page
1/10th page coupon in Where To Guide; 4 e-blasts to 10,000+; online coupon year round Event date, name, location + 20 words descriptive copy Photo, Event date, name, location + 20 words descriptive copy Where To Photo, Event date, name, location + 20 words descriptive copy; Timely Tile Banner Ad on Event Bulletin & E-Blast to 10,000+
MAP & GUIDE – Distribution 600,000 • • •
All Where To Guide distribution locations listed on previous page – National and International distribution Direct to household insertion to 100,000 homes in Northern MA / Greater Boston area Brochure racks at corporate, sporting goods and hotels from Portland, ME to the Washington DC area
MAP & GUIDE PRICING & AD SPECIFICATIONS
All advertisements are standardized and in 4-color. Associate Panel advertisers receive locator dot with name on map.
Size Associate Panel map side w/ locator dot Photo Listing Expanded List
Early* $2480
Regular $2675
Includes name, address, phone, web, email PLUS color photo, logo, 50 words description
$1250 $ 525
$1340 $ 560
color photo, 20 words description 20 words description
Extensive Web Marketing dedicated to reaching: • Visitors – Domestic & International • Year-round, seasonal promotion • Group Market- Tours, Meetings & Conventions, Reunions & Weddings • Media & Travel Writers
WEBSITE BANNER OPTIONS
(1) Basic FREE Member Listing (2) Expanded Logo Ad (3) Tile Banner Ad (4) Homepage or Landing Page Banner
WEBSITE BANNER PRICING www.LakesRegion.org | www.VacationLakesRegionNH.com Print Combo Discount Expanded Logo Tile Banner 20 words descriptive copy 200p x 180p, left column. image: 125p x 120p Rotates with new user Where To – Full Page $200 $260 Where To – Half Page $250 $325 Where To – 1/4, 1/8 $300 $390 or Exp List No Print Advertising $575 $650 Basic Member Listing Homepage Banner Landing Page Banner
FREE $1700 per year $1000 per year
20 words description with contact info & weblink 500p x 100p – roates with each new user. Limited to 6 participants 500p x 100p – Where to Stay, Where to Play… rotates with each new user. Limited to 5 participants.
Additional Internet Opportunities Targeted E-Blasts:
$300 year
Member Newsletter
$420 year
NEW! Coupon Promotion
$450 year
Personal Website
$150 year
Sent 6 times a year to 10,000+ Potential Visitors; Group Markets; Travel Writers Bi-weekly member e-newsletter: 1000+ to LRA members; industry friends; NH State Representatives (4) Promotional emails – Includes print coupon in 250,000 Where To Guides; online coupon & promotion of coupon page via e-blast, Facebook & Twitter single page website – development and hosting
Lakes Region Association • PO Box 737 • Tilton NH 03276 (603) 286-8008 www.LakesRegion.org
Group Marketing Program Target promotion for members looking to attract group business: Group Tours, Meetings & Conventions; Family Reunions & Weddings Comprehensive Website • Group friendly attractions / activities • Venue listings & meeting space grid • Suggested itineraries and step-on guides Email Information Blasts Domestic & International (Canada/Europe) Advertising Tradeshows (domestic & international) - Consumer and Travel Industry Professionals AAA Travel Show, Boston Travel Show, Eastern States Exhibition, Discover New England Summit, International PowWow, Toronto Canada Golf & Travel Show, Dublin Ireland Holiday World, Manchester England Holiday Show. Sales & Training Missions - Canada, UK, France, Germany Industry organization and membership
Group Website Advertising Options - lakesregion.org/groups Option 1 Option 2
$50 $125
Option 3
$175
name, address, phone, email, web link, meeting grid name, address, phone, email, web link, meeting grid 1 photo, 50 words of description name, address, phone, email, web link, meeting grid 1 logo, 3 photos, 75 words of description
Visitor Information Center Opportunities
Tilton Visitor Information Center
Exit 20, Tilton Open year Round – Visitor Planning Assistance Flat Panel Display - 46” Digital Panel minimum repetition every 4 minutes 15 second spot $600 ($400 for publication advertisers) 30 second spot $900 ($600 for publication advertisers) Locked Display Box $600 Retail Space Available
Content may be changed with season and/or events. May have multiple slides. Locked display box at Tilton Information Center
call for details
Outdoor Kiosks – Tilton, Alton Bay, Gilford (24 hour / year-round) Outdoor Brochure Display Display Ad Panel
$100 per location $450 per location
Display Ad Panel (large)
$600 per location
year-round 24-hour brochure slot 4-color display adv. 11.5 x 11.5” – includes brochure slot; 4-color display adv. 11.5 x 23.5” vertical or horizontal – includes brochure slot
Lakes Region Association • PO Box 737 • Tilton NH 03276 (603) 286-8008 www.LakesRegion.org
Lakes Region Association of NH Order Form – 2010-2011 Business____________________________________ Contact Name____________________________ Mailing Address____________________________ City ___________________ Zip _____________ Physical Address___________________________ City ____________________ Zip _____________ Phone______________________ Toll Free ______________________ Fax ______________________
Email _________________________________________ Web _______________________________ Contact E Mail___________________________ Business Category (see list to right)
Year Round Seasonal
Operation Dates _______________________
______________________
# Rooms/units ____ # Cottages/cabins_______ # sites_____
B S Br L D Meeting/Conference Facilities Pool Internet Access Waterfront
Restaurant # seats_______ Meals served
Docks Slips Pet Friendly
Yes! Sign me up Membership - 1 year ……………………………………. $ 249 Category_______________________________ Additional Category______________________ $________ 2011 Ad Placement – Where to Guide*
Where to Guide (listing) ...................... $ Lodging Category_______________________
FREE
2010/2011 Website Opportunities – www.LakesRegion.org
Where to (advertisement)………………………… $________ Ad Size (specify)________________________
Expanded Listing (basic +20 words)…..……. $________
Premium Space (specify)______________
NEW! Coupon Promotion ………… ……………………
$________ $________
NEW! Special Event Promotion ………………………… $________
Expanded Listing Photo Listing Photo Listing w/E-blast 2011 Ad Placement – Map & Guide*
Map & Guide - Associate Panel …………………… $________ Map & Guide – Photo Listing ……………………… $________ Map & Guide – Expanded Listing ………………… $________
Website (listing) ............................
$
Expanded Logo Ad ........................... Category___________________________
$________
Tile Banner Ad ….. ........................... Category___________________________
$________
Banner Ad …………............................ Home or Landing Page________________
$________
2010/2011 E-Blast Sponsorship
LRA Membership Newsletter ................ $________ Visitor/Media/Group E-Blasts ............... $________
2010/2011 Group Marketing Program .......
Option 1
Option 2
$________
Option 3
Tilton Visitor Center
15 sec 30 sec
$________
Tilton Locked Display Box ……..…….......
$________
Tilton Flat Display Panel
Outdoor Kiosks
Tilton Alton Bay Gilford – Rt 11
Outdoor Brochure Slot ….……..……....... 11.5” X 11.5” Ad
11.5” X 11.5” Ad
Total ……………………………………………………………..
* Unpaid Invoices will adjust to Regular Rate September 15, 2010
FREE
$________ $________ $________
Lakes Region Association PO Box 737, Tilton NH 03276 Phone: (603) 286-8008 Fax: (603) 286-7007 www.LakesRegion.org | www.VacationLakesRegionNH.com