Marketing the Lakes Region of New Hampshire 365 days a year!
How we help build your business: Two great publications (distributed domestic & international) • Where to Guide (300,000) • Map & Guide (600,000) Extensive Website Marketing – maintained and promoted to reach • Visitors – Domestic & International • Year-round, seasonal promotion • Group Market- Group Tours, Meetings & Conventions, Reunions • Media & Travel Writers Domestic and International (Europe & Canada) Marketing Campaign • Advertising – Web based and print • Tradeshows – Consumer & Travel Industry Professionals • Sales & Training Missions – Education and Training to Industry Professionals Group Marketing Program • Advertising • Comprehensive Website • Email Information Blasts • Tradeshows and Industry Organization Membership • Suggested Itineraries, Step on Guide Service Two Visitor Information Centers • Tilton – Exit 20 Open 7 days a week year round - On site visit planning assistance - Brochure distribution and representation - Flat screen panel advertising - Retail space and locked display boxes • Alton Bay – Mid May – Oct - Brochure distribution and representation Outdoor Kiosk – 24-hour Brochure & Advertising Display • Tilton – Visitor Information Center at Exit 20 • Gilford – Route 11 Scenic Overlook • Alton Bay – Town Docks Email Newsletter & Events Calendar blasts • 1,000+ emailed every two weeks to LRA members, NH media, Industry friends, NH State Representatives Email Information Blasts • 10,000+ emailed 6 times a year to Potential Visitors, Group Market, Travel Writers & Media, Hot Deals, Specials, Events, press releases Cooking with the Lakes Region Association – Public Access TV Show • Produced at member restaurants and aired regularly Industry Organization & Involvement Discover New England • Meeting Planners International • American Bus Association • National Tour Association • NH Travel Council
Lakes Region Association - PO Box 737, 61 Laconia Road, Tilton NH 03276 (603) 286-8008 | Fax: (603) 286-7007 www.LakesRegion.org visit@lakesregion.org
WHERE TO GUIDE – Distribution 300,000 • All State of NH Welcome Centers and over 400 locations throughout the Lakes Region • Direct mail to over 20,000 prior year inquiries, travel agents, AAA offices, travel writers and tour operators, summer camps, prep schools and media throughout New England • On going inquires from our annual $75,000 National Advertising Campaign • Internationally - Canada, United Kingdom, Ireland, Germany • All Vacation packet inquires generated via the website, national ad or toll free number • Domestic & international trade and consumer shows MAP & GUIDE - Distribution 600,000 • All Where to Guide distribution locations listed above – National and International • Direct to household insertion to 100,000 homes in Northern MA / Greater Boston area • Brochure racks at corporate, sporting goods and hotels from Portland, ME to the Washington DC area World Wide Web LakesRegion.org • VacationLakesRegionNH.com (1) Standard Member Listings (2) Expanded Logo Ad (photo, more text, colored box, featured) (3) Tile Banner Ads (category pages, events calendar) (4) Full Banner Ads (homepage, landing page) -- Web Advertising Numbers above correspond with images below -Web Category Page
Group Marketing Website LakesRegion.org/groups • Three listing options that include inclusion on Meeting Space Grid and your choice of any or all relevant categories • Industry specific promotion via email blasts and print ads Meeting Space Grid
Web Landing Page – “Where to ___”
Group Listing Options
WHERE TO GUIDE PRICING & SPECIFICATIONS All advertisements are 4-color. Premium and full-page advertisers receive locator dot with name on regional map in the publication. Member Listings
Regular Cost FREE
Full Page
$2415
$2205
Half Page
$1460
$1325
Quarter Page
$1095
$ 995
1/8th Page Expanded Listing – 20 words
$ 625 $ 140
$ 545 $ 125
Additional Listing
$ 110
$ 100
PREMIUM PAGES Back Cover Centerfold Inside Front or Back Page 3, 4 & facing inside back
$3780 $6840 $3400 $3135
$3455 $6240 $3095 $2860
Early Pay Pay by Sept 1
Ad Dimensions Name, address, phone, website, email address Non-bleed – 4.5”w x 7.5”d Full-bleed – 5.375”w x 8.375” d Horizontal: 4.5”w x 3.687”d Vertical: 2.1875”w x 7.5”d Horizontal: 4.5”w x 1.781”d Vertical: 2.1875”w x 3.687”d Horizontal: 2.1875”w x 1.781”d Member listing + 20 words descriptive copy Your member listing under an additional category See See See See
full full full full
page page page page
MAP & GUIDE SPECIFICATIONS Size Associate Panel Map side with locator dot Photo Listing Expanded Listing
Regular Cost $2,675
Early Payment $2,480
$1,340
$1,250
$ 560
$ 525
Includes Ad Preparation with: Color photo, logo, up to 50 words of description, name, address, phone, website, email Color photo, 20 words of description, name, address, phone, website, email 20 words of description, name, address, phone, website, email •
WEBSITE PRICING
www.LakesRegion.org
Expanded Logo Ad
Tile Banner
•
Where To – Full Page Where To - Half Page Where To - ¼ Page Where To – 1/8 Page - Exp List No Print Advertising
$ $ $ $ $
$ $ $ $ $
•
200 250 300 300 575
260 325 390 390 650
•
Group Marketing Plan Option 1 $50/year Option 2 $125/year Option 1 $175 /year
www.LakesRegion.org/groups
•
Home Page Banner $1,700 /year Limited to (6) advertisers – rotates with new user Landing Page Banner $1,000/ year Limited to (5) advertisers – rotates with new user Where to Play, Where to Stay, Where to Shop, Where to Dine, Real Estate, Shopping, Services, Events Email Blasts– 10,000+ 6 times a year 3 separate blasts to Key Markets - Potential Visitors, Groups & Media/Travel Writers $300/ year E-Mail Member Newsletter - bi-weekly to 400+ membership $420/year may be purchased quarterly Website Host & single page development $150/year
Business listing: includes name, address, phone, email & link to your site • Business listing, 1 Photograph, 50 words descriptive copy Business listing, Business Logo, 3 photographs, 75 words descriptive copy
Tilton Visitor Information Center
Open 7 days a week year round – Visitor Planning Assistance Flat Panel Display – 46” Panel – Content may change with season/ event - May have multiple slides 15 seconds $600/year - 30 seconds $900/year - minimum ad repetition - every 4 minutes Locked Display Panel - $600-$900/year Retail Space available - call for details
Outdoor Brochure Kiosk Advertising & Display Tilton, Alton Bay, Gilford Rt. 11A Outdoor 24 Hour Brochure display slot $100/year Display advertising - includes slot fee - 11.5” X 11/5” $450/year 11.5” X 23.5” Vertical or horizontal $600/year
Order Form – 2009-2010 Member Information Business_______________________________________
Contact Name_______________________________
Mailing Address_________________________________
City ____________________ Zip _____________
Physical Address________________________________
City ____________________ Zip _____________
Phone______________________ Toll Free ______________________ Fax ____________________________ Email _________________________________________
Web __________________________________
Contact E Mail__________________________________
Business Category(see list to right)
Year Round
Seasonal
Dates of Operation___________________
______________________
# Rooms/units ____ # Cottages/cabins_______ # sites_____ Restaurant # seats_______ Meals served
B L D
Docks Slips Meeting/Conference Facilities Pool Pet Friendly Internet Access
Waterfront
Yes! Sign me up Membership - 1 year ……………………………………
$
249
Category_______________________________
2009/ 2010 Website Opportunities – www.LakesRegion.org
Additional Category_____________________ $________
Where to Guide (listing) ....................... $ Lodging Category_______________________
FREE
Expanded Logo Ad ........................... $_________ Category___________________________ Tile Banner Ad ….. ........................... $_________ Category___________________________ Banner Ad …………............................ $_________ Home or Landing Page________________
2009/ 2010 E-Blast Sponsorship
2010 Ad Placement – Where to Guide
Website (listing) .............................. $
FREE
Where to ( advertisement)………………………… $_________
LRA Membership Newsletter ................ $_________ Visitor/Media/Group E-Blasts ............... $_________
2009/ 2010 Group Marketing Program ....... $_________
Ad Size (specify)________________________
Expanded Listing ( provide 20 words)………. $_________ Premium Space……………………………………………. $_________ Back Cover Inside Front Inside Back Center Spread Page 3 Page 4 Facing Inside Back 2010 Ad Placement – Map & Guide
Map & Guide - Associate Panel …………………….. $_________ Map & Guide – Photo Listing …………………………. $_________ Map & Guide – Expanded Listing ……………………. $_________
Option 1
Option 2
Option 3
Tilton Visitor Center
Tilton Indoor Display Panel ……..……....... $_________ Tilton Locked Display Box ……..……....... $_________
Outdoor Kiosks
Tilton Alton Bay Gilford – Rt 11
Outdoor Brochure Slot … ……..……....... $_________ 11.5” X 11.5” Ad
11.5” X 11.5” Ad
$_________
Brochure Distribution
______________________............. $________
Total …………………………………………………………….. $________