Marketing the Lakes Region of New Hampshire 365 days a year!
How we help build your business: Two great publications (distributed domestic & international) • Where to Guide (300,000) • Map & Guide (600,000) Extensive Website Marketing – maintained and promoted to reach • Visitors – Domestic & International • Year-round, seasonal promotion • Group Market- Group Tours, Meetings & Conventions, Reunions • Media & Travel Writers Domestic and International (Europe & Canada) Marketing Campaign • Advertising – Web based and print • Tradeshows – Consumer & Travel Industry Professionals • Sales & Training Missions – Education and Training to Industry Professionals Group Marketing Program • Advertising • Comprehensive Website • Email Information Blasts • Tradeshows and Industry Organization Membership • Suggested Itineraries, Step on Guide Service Two Visitor Information Centers • Tilton – Exit 20 Open 7 days a week year round - On site visit planning assistance - Brochure distribution and representation - Flat screen panel advertising - Retail space and locked display boxes • Alton Bay – Mid May – Oct - Brochure distribution and representation Outdoor Kiosk – 24-hour Brochure & Advertising Display • Tilton – Visitor Information Center at Exit 20 • Gilford – Route 11 Scenic Overlook • Alton Bay – Town Docks Email Newsletter & Events Calendar blasts • 1,000+ emailed every two weeks to LRA members, NH media, Industry friends, NH State Representatives Email Information Blasts • 10,000+ emailed 6 times a year to Potential Visitors, Group Market, Travel Writers & Media, Hot Deals, Specials, Events, press releases Cooking with the Lakes Region Association – Public Access TV Show • Produced at member restaurants and aired regularly Industry Organization & Involvement Discover New England • Meeting Planners International • American Bus Association • National Tour Association • NH Travel Council
Lakes Region Association - PO Box 737, 61 Laconia Road, Tilton NH 03276 (603) 286-8008 | Fax: (603) 286-7007 www.LakesRegion.org visit@lakesregion.org
WHERE TO GUIDE – Distribution 300,000 • All State of NH Welcome Centers and over 400 locations throughout the Lakes Region • Direct mail to over 20,000 prior year inquiries, travel agents, AAA offices, travel writers and tour operators, summer camps, prep schools and media throughout New England • On going inquires from our annual $75,000 National Advertising Campaign • Internationally - Canada, United Kingdom, Ireland, Germany • All Vacation packet inquires generated via the website, national ad or toll free number • Domestic & international trade and consumer shows MAP & GUIDE - Distribution 600,000 • All Where to Guide distribution locations listed above – National and International • Direct to household insertion to 100,000 homes in Northern MA / Greater Boston area • Brochure racks at corporate, sporting goods and hotels from Portland, ME to the Washington DC area World Wide Web LakesRegion.org • VacationLakesRegionNH.com (1) Standard Member Listings (2) Expanded Logo Ad (photo, more text, colored box, featured) (3) Tile Banner Ads (category pages, events calendar) (4) Full Banner Ads (homepage, landing page) -- Web Advertising Numbers above correspond with images below -Web Category Page
Group Marketing Website LakesRegion.org/groups • Three listing options that include inclusion on Meeting Space Grid and your choice of any or all relevant categories • Industry specific promotion via email blasts and print ads Meeting Space Grid
Web Landing Page – “Where to ___”
Group Listing Options