Sponsorship Opportunities
Your sponsorship will support the Lakes Region Association’s two scholarships, the tourism industry, our local economy and the Association's aggressive tourism marketing promotions.
Our Mission
To promote the Lakes Region of New Hampshire as a year round destination to bring more visitors to the area and economically benefit our member’s businesses.
Lakes Region Association
PO Box 737 • 61 Laconia Rd, Tilton NH 03276 (603) 286‐8008 • alanders@lakesregion.org • www.LakesRegion.org
Lakes Region Association Staff
Amy Landers, Executive Director Kim Sperry, Membership & Publications Manager Annette Zamarchi, Membership & Publication Sales Kelly Bryer, Webmaster & Communications Kelli Moulton, Bookkeeping & Visitor Information Center Victor Jones, Visitor Information Center Willie Volmerding, Alton Bay Visitor Information Center
Lakes Region Association Board of Directors
Officers
Brad Lipe of The Laker, President Fred Clausen of Proctor’s Lakehouse Cottages, Immediate Past President Gail Batstone of the Inns & Spa at Mill Falls, 1st Vice President Greg Goddard at Gunstock Mountain Resort, 2nd Vice President Mel Borrin at Preferred Vacation Rentals, Treasurer Karen Beranger of the Wolfeboro Inn, Secretary
Directors Jim Morash of MS Mount Washington Cruises Sean Brown of The Common Man Family of Restaurants Pam Patoine of the Courtyard by Marriott Dyan Driscoll of the Cozy Inn & Cottages Mary Ellen Dutton of Kellerhaus Debra Irwin of the Manor on Golden Pond Thomas Boucher of T‐Bones & Cactus Jacks Mary Lamprey Bare of Lamprey & Lamprey Realtors Dave Doyle of Sun Valley Cottages Douglas Cutillo of Steele Hill Resorts Patricia Poore, Member at Large Elaine Hinchey of Heaven Scent Design Warren Bailey of Comcast Mildred Beach, Lifetime Director
Lakes Region Association Sponsorship Opportunities 20102011 We offer many levels of sponsorship for you to support the Association's scholarship programs that are awarded annually The Mildred A. Beach Hospitality Scholarship and the Ron Meade "On the Track to Tourism" Scholarship. Your sponsorship will also support the tourism industry, our local economy and the Lakes Region Association's aggressive tourism marketing promotions.
Signature Sponsorship Annual Meeting Sponsorship March Sweepstakes Event Sponsorship Hospitality Golf Tournament Sponsorship Educational Program Sponsorship
Signature Sponsorship The signature sponsorship level this is a year round sponsorship inclusive of all events, activities and communications. It is limited to three businesses and each will be industry exclusive.
The Lakes Region Association has a sponsorship opportunity to assist you in gaining exposure for your company and its products or services throughout the entire year to over 400 members in the Lakes Region and Central New Hampshire. A Signature sponsors receive exposure at all Lakes Region Association events including: • Sweepstakes by the Lake (March) • Annual Hospitality Golf Tournament (May) • Annual Business Meeting (Fall) • Variety of on going Educational Training Programs (Labor Law, Packaging, Media Relations and Lakes Region Familiarization Tour) throughout year A Signature Sponsor receives continual recognition through our communications, promotional materials and at all events showing your ongoing support for the tourism industry in the Lakes / Central Region of New Hampshire Lakes Region Association Signature Sponsorship Benefits • A Signature Sponsor is welcome to make comments and introduce events. • Opportunity to host a networking and/or educational event for our 400+ members. • Recognition in all LRA promotional materials • Recognition in all media communications • Link from website and e‐mail communications • Company banner and/or sign at events. • Full recognition at event if sponsor is not present • Display table at event
Promotional and Marketing Efforts
EMail Blasts 6 times a year Name, logo and link on • Membership Newsletter distributed every other week • Targeted E‐blasts to Travel Writers, Group Markets & Guests ‐ 4 times each a year • Events Bulletin distributed every other week Printed Materials Logo and sponsor name included on: • Lakes Region Association’s letterhead for 2010‐2011 • Printed invitations for Annual Business Meeting distributed to 750 businesses • Printed Annual Report sent to over 750 businesses • Printed flier distributed to over 1,000 businesses for two fundraisers • Printed materials for Sweepstakes & Golf Tournament • Programs distributed at all events
Media Coverage • Press Releases are sent to New Hampshire media 6 times a year • Recognition in every event press release – press releases are sent before and after each event • Company logo on 1,000 Television Commercials through Comcast in the Greater Lakes Region and throughout Central New Hampshire Website Promotion • Company Name and logo on the home page www.lakesregion.org • Company Name and logo on the events page promoting the specific event • Flier present on www.lakesregion.org including your logo and link to your website Tickets and Participation • Registration for two teams for the Annual Hospitality Golf Tournament • 2 tickets to the Sweepstakes by the Lake Event (value $200 ‐ attendance for 4 people and entry into sweepstake and raffle) Sponsorship Cost –Full Year: $5,000 For more information contact Amy Landers at (603) 286‐8008 or alanders@lakesrsegion.org SAMPLE SPONSORSHIP PRESENTATIONS (actual materials will be in high resolution)
Annual Meeting Sponsorship Fall 2010
The Lakes Region Association has a sponsorship opportunity to assist you in gaining exposure for your company and its products or services. Join the many business owners and managers, State Senators and Representatives and media at the Lakes Region Association’s Annual Business Meeting. As a sponsor, you will get recognition through our communications, promotional materials and at our event to show your support for the tourism industry. Level 1 Sponsorship $1000 Sponsor welcome & comments to open event Recognition in all promotional materials Recognition in all media communications Link from website and email communications Company banner and/or sign at event Verbal recognition at event Display table at event
Level 2 Sponsorship $750 Recognition in all promotional materials Recognition in all media communications Link from website and email communications Verbal recognition at event Display table at event Level 3 Sponsorship $500 Recognition in all promotional materials Recognition in all media communications Verbal recognition at event Promotional and Marketing Efforts • Printed Annual Report distributed to over 700 businesses, State Senators and Representatives, and media • Printed Annual Meeting Invitations sent to over 700 businesses, State Senators and Representatives and media • E‐mail newsletter sent to over 450 businesses during September and October • Press Release sent to New Hampshire media prior to and after the event • Invitation present on www.lakesregion.org including your logo and link to your website
Sweepstakes by the Lake Event Sponsorship Held annually with a new theme each March
Past Themes include: Mardi Gras; Wild, Wild West; Catch the Big One
Level 1 – Presenting Sponsor • $2,500 • Company name and logo as the presenting of the event – “company xxxx presents the Sweepstakes by The Lake “ • A Ticket to the Event for two people to attend (chance to win $10,000) • Overnight accommodations at Church Landing for the night of the event. • Company signage and display/retail sales area at the event • Verbal recognition at the event • Company Name and Logo on the home page of our website www.lakesregion.org with a link to your site for 3 months • Company Name and Logo on the 1,000 Invitations, 300 Tickets and all print media and broadcast advertising • Company Name and Logo on Press Releases sent to statewide media, e‐mail newsletters sent to over 400 members and 4,500 potential visitors • Company Logo on 500 television commercials through Comcast in Greater Lakes Region and throughout Central New Hampshire Level 2 • $1,000 • Overnight Accommodations for the night of the event • Company signage at the event • Verbal recognition at the event • Company Name and Logo on the home page of our website www.lakesregion.org with a link to your site for 3 months • Company Name and Logo on the 1,000 Invitations, 300 Tickets and all print media and broadcast advertising • Company Name and Logo on Press Releases sent to statewide media, e‐ mail newsletters sent to over 400 members and 4,500 potential visitors Level 3 • $500 • Company signage at the event • Verbal recognition at the event • Company Name and Logo on the home page of our website • Company Name and Logo on the 1,000 Invitations and 300 Tickets • Company Name and Logo on Press Releases sent to statewide media, e‐ mail newsletters sent to over 400 members and 4,500 potential visitors Level 4 • $250 • Company signage at the Event • Company Name and Logo listed on e‐mail newsletters sent to over 400 members
Hospitality Golf Tournament Sponsorship Spring 2010
Presenting Sponsorship $2,500 • Company name and logo on 1,000 fliers as the presenting sponsor ‐ “company xxx presents the Lakes Region Association’s Hospitality Golf Tournament” • 2 teams – includes 18 holes of golf with boxed lunch, raffles, goodie bags and award banquet dinner • Company name and logo on 500 commercials through Comcast in the Greater Lakes Region and throughout Central New Hampshire • Company name and logo on 1,000 fliers • Company name and logo on the event program • Company name and logo (tile banner ad) displayed on Association’s website with a link to your site (3 months) • Gift bags, boxed lunch upon arrival, barbeque dinner with awards and raffle prizes Hole in One – 1,000 • 18 holes of golf with cart for 4 people • Signage with company name and logo displayed on the golf course, golf cart and in the banquet facilities • Company name and logo on 1,000 fliers • Company name and logo on the event program • Company name and logo (tile banner ad) displayed on Association’s website with a link to your site (3 months) • Gift bags, boxed lunch upon arrival, barbeque dinner with awards and raffle prizes Birdie $500 • 18 holes of golf with cart for 4 people • Signage with company name and logo displayed on the golf course • Company name and logo on the event program • Gift bags, boxed lunch upon arrival, barbeque dinner with awards and raffle prizes Tee $100 • Signage with company name and logo at a tee Team $425 • 18 holes of golf with cart for 4 people • Gift bags, boxed lunch upon arrival, barbeque dinner with awards and raffle prizes
Educational Program Sponsorship
The Lakes Region Association has a sponsorship opportunity to assist you in gaining exposure for your company and its products or services. During the fall, winter and spring of 2010 and 2011 we will offer a variety of Educational Training Programs for the hospitality industry in the greater Lakes Region of New Hampshire. As a sponsor, you will get recognition through our communications, promotional materials and at our events to show your support for the tourism industry. Upcoming Programs: NH Labor Laws Social Media How it Works and How you Can Promote your Business Mobile Marketing and Text Messaging Lakes Region Familiarization (FAM) Tour Level 1 Presenting Sponsor $1,000 Sponsor welcome & comments to open all educational programs Recognition in all promotional materials Recognition in all media communications Link from website and email communications Company banner and/or sign at event Verbal recognition at event Display table at event Recognition and display at registration table Level 2 $750 Recognition in all promotional materials Recognition in all media communications Link from website and email communications Verbal recognition at event Display table at event Level 3 $500 Recognition in all promotional materials Recognition in all media communications Verbal recognition at event Promotional and Marketing Efforts Printed flier distributed to over 450 businesses E‐mail newsletter sent to over 450 businesses Press Release sent to New Hampshire media Flier present on www.lakesregion.org including your logo and link to your website
Sponsorship Support Commitment Form
SELECT SPONSORSHIP TYPE(s) Signature [ ] $5,000 Annual Meeting [ ] Level 1 $1000 [ ] Level 2 $750 [ ] Level 3 $500 Sweepstakes by the Lake Event [ ] Level 1 $2500 [ ] Level 2 $1000 [ ] Level 3 $500 [ ] Level 4 $250 Hospitality Golf Tournament [ ] Presenting $2500 [ ] Hole in One $1000 [ ] Birdie $500 [ ] Tee $100 [ ] Team $425 Educational Program [ ] Level 1 $1000 [ ] Level 2 $750 [ ] Level 3 $500
Total Sponsorship Commitment $__________________
Company Name: _____________________________________________________________________________________________ Mailing Address: _____________________________________________________________________________________________ Town/City: __________________________________________________ State: ___________________ Zip: _______________ Telephone Number: ____________________________________ Fax Number: _____________________________________ Contact Name: __________________________________________ Email Address: __________________________________
Payment of Sponsorship __________
Product / Services Donated _____________________________________________________________
__________
Bill the Address Shown Above
__________
Enclosed is a check in the amount of $__________________
__________
Charge my credit card (complete information below)
______ Visa ______ MasterCard ______ Discover
Card Number: ______________________________________Expiration Date:_____________________
Name as it appears on the Card: __________________________________________________________
Signature: __________________________________________________________________________________
As a sponsor of this event, I understand my financial obligation as stated above. Also, to receive the appropriate sponsorship benefits, I will send the Lakes Region Association a company logo by the indicated due date.
Forward to: Lakes Region Association • PO Box 737, Tilton NH 03276 • Fax (603) 2867007