Readership Survey Results

SURVEY SAYS...!

Our second annual readership survey* is complete and the results are in! But before we get to the findings, we want to say a big thank you to the 210 respondents who gave us their candid assessment of the Herald content. We took notes and are redoubling our efforts to continue bringing you relevant news and information, as well as stories to deepen your personal walk with our soon-coming God.

HOW SURVEY WAS CONDUCTED:

 Published in the Lake Union Herald magazine March, April and June/

July 2022 issues, on our website and social media. Promoted via our conferences and Andrews University newsletter.

On a scale of 1 to 10, the overall content was valued at 7.31

MOST POPULAR CONTENT:

SOME OF THE MOST MEMORABLE TOPICS OF THE PAST YEAR:

 Current matters such as news and Mileposts, feature articles, lifestyle.

 Return to Palau, evangelism despite

COVID; bold initiatives in Adventist

Christian education.

SOME SUGGESTIONS FOR IMPROVEMENT

 More family articles about youth, dating, marriage enrichment; have conference presidents interviewed in dialogue fashion about their vision and what’s happening in their field; change the Herald font.

GENDER

61.9% female 38.1% male

SOME OF THE LEAST FAVORITE THINGS:

 Too little information about environment and human rights; promotes oldtime Adventism; font size too small.

The winners of the $50 Amazon gift cards are:

Debra Eskidsen and Margarett Nwankpah.

WHERE RESPONDENTS WERE FROM

.1% ‒ None 2.5% ‒ Other 9.4% ‒ Wisconson 12.9% ‒ Indiana

12.4% ‒ Illinois AGE OF READERS

5.4% Under 25

12.9% 25‒34

11.4% ‒ Lake Region 17.3% 35‒49

50.5% ‒ Michigan

20.3% 50‒64 44.1% 65 and over