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Industrial Report: China Household Hard Surface Cleaning And Care Products 2013 : Now at MarketResearch-Reports.biz With the population and economy growing, use of household cleaning products is also expected to expand. To take advantage of this, both domestic and foreign manufacturers are racing to build plants in China to establish their strategic footholds
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Table of contents Introduction Definition Report structure Methodology Abbreviations
Executive Summary
The market Figure 1: China – total market for household hard surface cleaning and care products, by value, 2008-18 Companies and brands Figure 2: China top five household hard surface cleaning and care companies, by market share, 2012 The consumer Person responsible for household cleaning and the floor types at home Frequency of cleaning product usage Places of purchase and factors considered important when buying
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Underlying Drivers and Barriers
Market drivers Increasing average personal disposal income and the emerging middle class Increasing number of households and house ownership The emergence of new living concepts in China
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