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POPULAR MARKET REPORT: CHINA CAR PURCHASING PROCESS 2013 : NOW AVAILABLE AT MARKET-RESEARCH-REPORTS.BIZ Despite encouraging signs for 2013, in terms of new car sales growth, difficulties such as high inventory levels still persist, and the China car market is still facing a very complex developing environment. That said, China remains one of the most exciting car markets in terms of volume growth, which is being supported by the continuous growing economy and emerging powerful middle classes.
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Table of Content Introduction
Definition Report structure Methodology Abbreviations
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Executive Summary
The market The forecast for the new car market Figure 1: Forecast – volume sales of new cars, China (\'000 vehicles), 2008-18 Figure 2: Forecast – volume sales of new passenger cars, China (\'000 vehicles), 2008-18 Encouraging signs for 2013 new car sales growth, but difficulties persist Figure 3: Car sales, China (‘000 vehicles), 2008-13 The basic passenger car still dominates, while SUVs grow fast Figure 4: Car sales, by car types, in China, 2008-13 Imports and exports move towards balance Market drivers Growth barriers Companies and brands The consumer Consumer segmentation Car ownership and intention to buy Shares of car brand and model Consideration factors for buying Brand image test
The Market
Key points The China car market Steady growth for China car market in recent years Encouraging signs for 2013 new car sales – but difficulties persist Figure 10: Car sales, China (‘000 vehicles), 2008-13 Market shares Basic passenger cars still dominate while SUVs grow fast Figure 11: Car sales, by car type, in China, 2008-13 Imports and exports move towards balance Figure 12: Imports and exports of cars, China (‘000 vehicles), 2008-13 Market drivers Economic growth continues Figure 13: GDP and growth rates, China, 2008-12 Income rises in both urban and rural Forecast New cars
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Companies and Brands
Key points Company profile Luxury BMW Group Mercedes-Benz Mid-range General Motors Volkswagen Group Toyota Hyundai Domestic Great Wall Chery BYD Geely Company share
The Consumer – Consumer Segmentation
Key points Consumer segmentation Figure 21: Target groups, August 2013 Image & Status Awarers (18% of the sample) Adventurers (18% of the sample) Traditional Safety & Status Seekers (24% of the sample) Sceptics (18% of the sample) Practical Users (22% of the sample)
The Consumer – Car Ownership and Intention to Buy
Key points Close to half of respondents own their first car currently Figure 22: Individual car ownership status, August 2013 Young singles and people from lower tier cities show a stronger buying intention Figure 23: Car purchasing intentions, by demographics, August 2013
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The Consumer – Brand Image Test
Key points Methodology Brand image analysis Figure 32: Correspondence map, by car brands, August 2013
Appendix – Individual Car Ownership Status
Figure 73: Individual car ownership status, August 2013 Figure 74: Individual car ownership status, by demographics, August 2013 Figure 75: Individual car ownership status – Car owner, by demographics, August 2013 Figure 76: Individual car ownership status – Don’t own a car and Non-user, by demographics, August 2013
Appendix – Future Car Brand and Model
Figure 98: Brand and model of the future car, August 2013 Figure 99: Brands of the future car, by demographics, August 2013 Figure 100: Price range of the future car, by demographics, August 2013 Figure 101: Body type of the future car, by demographics, August 2013 Figure 102: Most popular fuel type of the future car, by demographics, August 2013 Figure 103: Next most popular fuel type of the future car, by demographics, August 2013 Figure 104: Most popular displacement of the future car, by demographics, August 2013 Figure 105: Next most popular displacement of the future car, by demographics, August 2013
Appendix – Target Group Analysis
Figure 169: Target groups, by demographics, August 2013 Figure 170: Individual car ownership status, by target groups, August 2013 Figure 171: Car purchasing intentions, by target groups, August 2013 Figure 172: Brand and model of the main car, by target groups, August 2013 Figure 173: Brand and model of the previous car, by target groups, August 2013 Figure 174: Brand and model of the future car, by target groups, August 2013
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