Streaming Media: Movies and Television - US - December 2013 While copycat services might ordinarily be seen as lacking in points of differentiation, in the case of streaming video services, the elements of service are so few that each service will end up carrying each feature of its competitors, or fall by the wayside. Alternatively, brands can aim for differentiation via original content or via specializing in a specific genre.
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Table of Content Scope and Themes What you need to know Definition Data sources Sales data Consumer data Abbreviations and terms Abbreviations Terms Executive Summary The market Sales grow $1.2 billion in 2013 Figure 1: Total US sales and fan chart forecast of streaming movies and TV sales, 2011-18 Figure 2: Segment sales: purchases versus rentals versus purchases, at current prices, Q1-Q3 2013 Key players Figure 3: Services used to purchase, rent, or watch video for free, September-October 2013 Figure 4: Usage of streaming VOD subscription services, September-October 2013 Brand awareness tied to ad support The consumer 18-34s are the market Figure 5: Penetration of usage of streaming video services, by age, September-October 2013 Figure 6: Heavy users of iVOD content – watched 6+ movies/shows in past week, by age, September-October 2013 Minority groups ahead of Whites in adoption Figure 7: Use of streaming video, watched for free, rented, or purchased, by race/Hispanic origin, September-October 2013 Majority favor paying for content Figure 8: Attitudes toward paying to view content, September-October 2013 What we think
Issues and Insights How much original content is enough? The issues The implications Does consumer binging promote sales? The issues The implications Are recommendation systems a point of differentiation? The issues The implications Trend Applications Trend: FSTR HYPR Trend: Mood to Order Mintel Futures: Generation Next Market Size and Forecast Key points Annual sales at 26% growth Figure 9: Total US sales and forecast of streaming movies and TV sales, at current prices, 201118 Figure 10: Total US sales and forecast of streaming movies and TV sales, at inflation-adjusted prices, 2011-18 Fan chart forecast Figure 11: Total US sales and fan chart forecast of streaming movies and TV sales, 2011-18 Click Here To Download Detail Report:
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Segmentation Key points Subscriptions carry half of sales Figure 12: Subscription sales versus rentals versus purchases, at current prices, Q1-Q3 2012-13 Competitive Context – DVD/Blu-ray and DVR Key points Three quarters of adults buy or rent DVDs Figure 13: Purchase and rental of DVDs and Blu-ray in past year, by age, November 2012-June 2013
Figure 14: DVD shopping online and access to a video rental store, by age, September-October 2013 DVD viewers average one purchase and two rentals per month Figure 15: Number of DVDs/Blu-rays bought versus rented in past three months, October 2010June 2013 About 1.5 DVDs viewed per week Figure 16: Time spent watching DVDs in past week, October 2010-June 2013 Figure 17: Time spent watching DVDs in past week, by age, November 2012-June 2013 Figure 18: Number of DVDs/Blu-rays bought versus rented in past three months, by age, November 2012-June 2013 Limited preference for shiny discs among streamers Figure 19: Preferences for discs over internet delivery, by age, September-October 2013 DVD gift market still rising Figure 20: Purchase of DVDs as a gift, October 2010-June 2013 Figure 21: Purchase of DVDs as a gift in past three months, by age, November 2012-June 2013 DVR Figure 22: DVR use, by age, November 2012-June 2013 Figure 23: Skipping ads via DVR, by household income, November 2012-June 2013 Market Drivers Key points Home internet subscription rising Figure 24: Household penetration of internet service subscription, October 2011-June 2013 Figure 25: Household penetration of internet service subscription, by household income, November 2012-June 2013 Figure 26: Household penetration of internet service subscription, by age, November 2012-June 2013 Streaming device ownership and internet speed Figure 27: Smartphone and tablet ownership, by age, June 2013 Figure 28: Personal and household ownership of computers, July 2010-March 2013 Use of smaller screens for watching movies and television Figure 29: Use of secondary screens for streaming video, by age, November 2012-June 2013 Streaming media STB growth Figure 30: Streaming media STB ownership, by age, November 2012-June 2013 Figure 31: Ownership and awareness of streaming media STB brands, September-October 2013 Figure 32: Streaming media STB brand ownership, by age, November 2012-June 2013 Figure 33: Streaming media STB ownership, by household income, November 2012-June 2013 Figure 34: Streaming media STB ownership, by presence of children in household, November 2012-June 2013 DVRs reduce usage Figure 35: Amount of iVOD content watched in past week, by DVR and 3DTV owners, September-October 2013 Leading Companies
Key points Transactional usage No clear line for consumers between independent and studio fare Figure 36: Services used to purchase, rent, or watch video for free, September-October 2013 Apple, Google orphan video sales Figure 37: Google Play video ad: “Liquid,� 2013 Subscription services Figure 38: Usage of streaming VOD subscription services, September-October 2013 To Buy The Copy of This Report Visit:
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Innovations and Innovators Netflix reorients toward families Figure 39: Usage of streaming VOD subscription services, by presence of children in household, September-October 2013 Figure 40: Netflix Profiles, November 2013 Amazon embraces product placement Crackle gets free movies Crunchyroll gets Asia Figure 41: Crunchyroll homepage, November 2013 Figure 42: Fandor homepage, November 2013 Latest Reports: Global and China Seat Belt Pre-tensioner 2013 Market Research Report: http://www.marketresearchreports.biz/analysis-details/global-and-chinaseat-belt-pre-tensioner-2013-market-research-report
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The report firstly introduced Laminating Film basic information included Laminating Film definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis, Laminating Film industry policy and plan, Laminating Film product specification, manufacturing process, cost structure etc. then statistics Global and China key manufacturers Laminating Film capacity production cost price profit production value gross margin etc information, and Global and China Laminating Film capacity production market share supply demand shortage import export consumption etc data statistics, and Laminating Film 2009-2014 capacity production price cost profit production value gross margin etc information. And also listed Laminating Film upstream raw materials and down stream analysis and Laminating Film marketing channels industry development trend and proposals. In the end, The report introduced Laminating Film new project SWOT analysis Investment feasibility analysis investment return analysis and also give related research conclusions and development trend analysis on China Laminating Film industry. In a word, it was a depth research report on China Laminating Film industry. And thanks to the support and assistance from Laminating Film industry chain related technical experts and marketing engineers during Research Team survey and interviews. Click Here To Download Detail Report:
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Table of Contents Chapter One Laminating Film Industry Overview Chapter Two Laminating Film International and China Market Analysis Chapter Three Laminating Film Development Environmental Analysis Chapter Four Laminating Film Development Policy and Plan Chapter Five Laminating Film Manufacturing Process and Cost Structure Chapter Six 2009-2014 Laminating Film Productions Supply Sales Demand Market Status and Forecast Chapter Seven Laminating Film Key Manufacturers Analysis Chapter Eight Up and Down Stream Industry Analysis Chapter Nine Laminating Film Marketing Channels Analysis Chapter Ten Laminating Film Industry Development Trend
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