DESIGN PORTFOLIO
LALA GULUZADE
EDUCATION
EXPERIENCE
SKILLS
Scuola Politecnico di Design, SPD
42 SILICON VALLEY
Computer Skills
M.S. Industrial Design Milano - ITALY October 2014 - December 2015
Gazi University
Industrial Design Ankara - TURKEY September 2009 - July 2014
LALA GULUZADE
Product and Experience Designer quluzadelala@gmail.com www.linkedin.com/in/lalaquluzade
Dikmen Anatolian High School Ankara - TURKEY September 2005 - July 2009
Intensive Coding Bootcamp January 2020 - February 2020 San Francisco - US
KUIXO Inc.
Industrial Designer November 2016 - August 2019 Ankara - TURKEY
Adobe XD Adobe Photoshop Adobe Illustrator Adobe InDesign Figma Rhinoceros 3D Keyshot
Language Skills NURUS
Industrial Designer May 2016 - October 2016 Ankara - TURKEY
Balikcioglu Furniture
https://www.behance.net/quluzadelala https://issuu.com/home/published/portfolio_2019
Industrial Design Intern September 2015 - November 2015 Ankara - TURKEY
+90 530 590 1089
LSP Led Lighting
Industrial Design Intern July 2012 - January 2012 Ankara - TURKEY
English - Advanced Turkish - Native Azerbaijani - Native
CERTIFICATES The Interaction Design Foundation
• UI Design Patterns for Successful Software • Design Thinking: The Beginner’s Guide • Human - Computer Interaction • Become a UX Designer from Scratch • User Experience : The Beginner’s Guide
Vestel Electronic
Manufacturing Processes Practise July 2011 - August 2011 Manisa - TURKEY
ACHIEVEMENTS/ AWARDS • Wing Smart Safety Ring project presented at Turkey’s largest crowdfunding platform Arıkovanı which helps entrepreneurs to obtain the funds they need to execute their technology or innovation-oriented projects from the society. The project contributes to women’s safety in the community and in terms of creating social awareness, provide them to live in confidence in society. People and media showed huge interest, therefore the project successfully achieved its target goal in a short time. (https://arikovani.com/projeler/wing-akilli-guvenlik-yuzugu/ detay ) • Awarded with full state scholarship by The Ministry of Education of the Azerbaijan Republic for the master education at Milan - ITALY
PORTFOLIO CONTENT
UX / UI DESIGN
BLISSO ROAR BIKES
PRODUCT DESIGN
WING VENERE & RETE ELEVATION MEDITERRANEAN PATIO PIETRA CHAIR BEATOVEN
GRAPHIC DESIGN
BRAND IDENTITIES
BLISSO BLISSO is a brand of natural skincare massage tools created with inspiration from ancient beauty methods. The name “BLISSO� is derived from the idea of the products that give bliss and brightness to your skincare routine.
Details
Shop and Product Pages
Details
About the Company Pages
Interaction
Mobile App UI Design
ROAR BIKES Roar Bikes is a concept bike e-commerce store. The website is designed with a simple, user-friendly minimalist layout. On the website, customers can acquire bicycles, accessories and necessary equipment for riding.
Details
Grid Layout - Main Navigator
Details
About the Company Pages
Details
Shop and Product Pages
Checkout
Payment Details
WING Wing Smart Security Ring Project, which is based on Arikovani mass funding, has successfully achieved its target goal. Wing - Smart Security Ring is a ring-shaped panic button designed against the possibility of being attacked. When a user presses the button on Wing in any danger, he or she will send an SMS and/ or a notification to the phones that the user has preset via the Wing mobile application so that they can call for help. (https://arikovani.com/projeler/wing-akilli-guvenlik-yuzugu/ detay?lang=en )
41
Usage
working principle
2. Wing sends alert Message with your location is sent to your safety circles
1. If you need help Press and hold the button on the ring for three seconds
3. Response to your signal Your rescue team is warned you are in danger and is on their way to help
4. Track your location Wing will track your location in real-time and the response team will always know exactly where you are. Stay connected to your loved ones with Wing, when using other devices for communication is not possible.
Features
of the Wing
Wing is charged via USB from its specially designed box. Average battery life is 2 weeks. The measures are designed as a cocktail ring. The Wing Mobile App will be available for free download from the App Store and Google Play. Users can pair mobile phones with Wing via bluetooth and create lists of people to be reached in an emergency. By responding to incoming emergency alarms, they can follow the user in real time on the map.
Different ring sizes
Battery life: up to 2 weeks
Rechargeable with Micro USB port
Color options: white - black - silver - gold
Hypoallergenic materials
Comfortable and chic design
Bluetooth 4 +
iOS 7 +
Android 7 +
diffierent alternatives
The aim of the project that to provide a safe environment for women. The Wing ring is suitable for daily casual outfits which are very difficult to distinguish from any jewellery. At this point, women will carry an unnoticed panic button on their own.
22
25
18
Color
22
18
VENERE
say it with glass workshop Culture of prosecco has changed with time. The role of the women is no longer to be served, but to be part of the opening and handling of the prosecco around the table.
Process
to merge the Collio with Murano expression
Concept
the inspirational tradition of Murano
Men, on average, have larger hands, making interaction easier. They bottle shape needs a redesign to allow women to handle prosecco in a elegant and easy way.
Details
reinterpretation of the flow of Murano stripes
Drawing on the rich reigonal culture of glassmaking, and work of the famous architect Carlo Scarpa to find forms that can represent the feminine elegance and inherent beauty that glass can take.
RETE
say it with glass workshop Working from the mesh traditionally used for store prosecco bottles
Labelling
alternatives for Venere and Rete
Venere and Rete
12
17
100
200
200
302
293 293
293
103
64 64
72
68 68
17
17
Technical Details
94
Scale 1:2
100
94
ELEVATION French room the boudoirs and Azerbaijan carpets are remarkable by the care and the sophistication accorded to their conception. This bench design is the encounter of these two cultures, the integration of the Azerbaijan craft in the spirit of the French boudoir and the mutation as a result.
Details
traditional wool and stainless steel structure used as a material
Two different Azerbaijani carpets are cut and rotated for each pattern reffering to the traditionnal French parquets.
Technical Details
Elevation
16 16.5
21
40 40
480 480
1000 1000
350 350
370 370
15 15
635
480 480
1000 1000
Scale 1:50
635
330 330
PIETRA Doing grinding with rubbing the stones to each other is a one of the traditonal method which is coming from past to present. Pietra is modern version of this traditional method.
Details
the silicone material is chosen according to the elastic property
Pietra has two options. Big one has inside thin marble pieces for grinding the peppers easily. Small one is for dry spices without inside marble pieces. Holes for adding pepper and at the bottom part; holes are closed when the grinding is done.
Usage
adding pepper and dry spices
Pietra
60
60 60
60
Technical Details
80 80
160 160
12 12
30 30
1
20 20 80 80
Scale 1:1
22
22
20 20
60
60
22 22
MEDITERRANEAN PATIO A space to renew the soul. To create a rich and personal outdoor environment.
Details
reuse of the tiles
Placing patterned tiles in the divider allows you to create a personal space and adds a particular Made a Mano Touch. Tiles that can be used to personalise the divider are given a second life as a tray.
Technical Details
divider
2130
30
9a30
Small Unit 84 pcs per unit 60 kg per unit
11
1230
Large Unit 102 pcs per unit 80 kg per unit
11
15
Wishbone connector Cast Ceramic
Technical Details
4 Step for assembly
Wall Installation
Free Standing
Pattern
sheet metal
Cutting from sheet metal to create pattern through negative space, giving depth to its perception.
Lounge
creating pattern with shadows
Using the shadows created by these sheet metal pieces advantage of the design so that they will create the patterns on clean lava stone.
Scenarios
Mediterranean lounges
Mediterranean lounges are very unassuming spaces. They have both a relaxing and social aspect. By making modular units around the factor of 45cm allows configuration to suit the scenarios.
4 units and pouf
Back
Corner
Table
900 900
900 900
200
900 900
915 915
915 915
900 900
200
200
200 200
900 900
1350 1350
Pouf
615 615
615 615
615 615
Tray
200
Technical Details
900 900
900 900
Construction
rigid construction of welded steel and lava stone
3x3 cm Lava-Stone Detail
Lava Stone Blocks
Perforated sheet
Steel Support Sheet
Steel Support Strut
Details
color and materials Divider structure Aluminium White Painted
Wishbone Ceramic Cream-White Earthenware
Planter Ceramic White glazed ceramic
Table surface Lava Stone
Lounge base Steel White Painted
CHAIR The key aspect to the success of wing chair is the ingenous pivoting mechanism underneath the base. Goal of the design to reuse this mechanism in a way that opens new markets to HAG, by creating a new aesthetic and a simplified design. One that can be used by architects to create or suit the space insted of simply filling it.
Concept
flexibility and movement
To use the ingenious pivoting mechanism developed for Wing, keeping the idea of flexibility and movement. To simplify the design so that all parts join at the same point. With a clean more minimal feel to suit executive settings. To create a new aesthetic for HAG which is both minimal and graphic, so that the design itself becomes something timeless.
Ergonomy
clean, aesthetic, flexible material
By moulding in polyethelene you create a type of softness moulds itself to shape of the body. This makes it easir to sit for long periods of time and is comfortable for all body types. It eliminates the need for upholstery, saving both resources and cost. It also allows us to design with clean simple straight sections, keeping the absolute comfort and clean design, as the chair can adapt to the shape of the user.
Details
armrest and table
Thin clean aluminium armrests designed to be easily inserted into holes on the top of the seat legs. The insertion is done with a simple pin to save time while the curve at the bottom of the armrest will guide it into place.
Assembly
structure
Moulded Poltethelene around an aluminium frame creates a sturdy structure which can be easily assembled using only 2 bolts.
Technical Details
Chair
a
a
32
b
b
section a-a
c
1 c
79
section b-b
1 2 47
section c-c 2 40
2
40
2 2
40
45
Color
diffierent alternatives
To find blance through contrasts of bright and darker hues keeping to create an aesthetic that is both colourful and neat.
BEATOVEN Beatoven is redesigned version of the traditional Turkish drumoven. With this new version of drumoven it is easy to cook and safety.
Technical Details
Beatoven
O 504 mm
O 100 mm
130 mm
190 mm 504 mm Scale 1:50
Assembly
structure of Beatoven
injection moulded handle
glass holder
ventilation
tempered glass door control panel
resistance
injection moulded foot
interface
The type of food is selected and adjustments are automatically made.
fis
ke ca
_
t mea
auto
ken
h
chic
Details
pizza
o
C
heat
11 : 30 _._ kg
__:__:__
time
o
100 C chicken
heat
1.1 kg 01: 01: 01 time
Brand Identity
KUIXO Inc.
Corporate identity design for the star-up company in Ankara/ TURKEY.
KUIXO BİLİŞİM TEKNOLOJİLERİ
KUIXO
Name SURNAME
BİLİŞİM TEKNOLOJİLERİ
CO-FOUNDER/ CEO +90 312 0000000 name@kuixo.com www.kuixo.com
R:101 G:200 B:208
Cyberpark Cyber Plaza B blok Kat:2 No:225 Bilkent- Ankara/ TURKEY
#65c8d0 R:196 G:196 B:196 #c4c4c4
+90 312 0000000 www.kuixo.com Cyberpark Cyber Plaza B blok Kat:2 No:225 Bilkent- Ankara/ TURKEY
KUIXO BİLİŞİM TEKNOLOJİLERİ
Brand Identity
AGRORGANIC Company
Corporate identity design for the pesticides distributing company in Baku/ AZERBAIJAN.
Agr rganic
Agr rganic Name SURNAME +994 50 1234567 name@agrorganic.az
R: 0 G:104 B: 55
+994 50 1234567 www.agrorganic.az
Agr rganic
Moskova Pr. 1058-ci məhəllə,34 Baku/ AZERBAIJAN
#006837 R:180 G:98 B:105 #059435
Agr rganic www.agrorganic.az +994 50 1234567 Moskova Pr. 1058-ci məhəllə,34 Baku/ AZERBAIJAN
Brand Identity
TAFCO Company
Corporate identity design for the commercial distributing company in Ankara/ TURKEY.
TAFCO Endüstriyel Ürünler Madencilik Makina İnşaat İç ve Dış Ticaret Ltd.Şti.
TAFCO Endüstriyel Ürünler Madencilik Makina
.
TAFCO TAFCO R:128 G:176 B:54
R:188 G:213 B:49
#65C8D0
#BCD531
R: 3 G:50 B:107
R: 40 G:186 B:212
www.tafco.com.tr
Name SURNAME +90 555 1234567 name@tafco.com
in info@taf inf co.com.tr www.tafco.com.tr tel :+ :+90 +90 312 438 832 6 fax :+90 90 0 312 312 438 438 832 832 6 Mah. R abind ranath Yıldız evler Ma Tagore C ad. 7716 16.Sok. No: 6/5 716.Sok. Çankaya - ANKARRA A
#03326B
#28BAD4
+90 312 1234567 +90 312 124567 www.tafco.com.tr Yıldızevler Mah. Rabindranath Tagore Cad. 716.Sok. No: 6/5 Çankaya/ ANKARA
Brand Identity
TECHINDUST Company
Corporate identity design for the offshore oilnatural gas company in Baku/ AZERBAIJAN.
techindust
Name SURNAME Managing Partner
techindust TAFCO R: 3 G:50 B:107
+994 50 123 4567 +994 50 123 4567 name.surname@techindust.com www.techindust.com
www.techindust www.tafco.com.tr .com
#03326B
techindust
Binaqadi distr.A.Nakcivani 44 Baku/ AZERBAIJAN AZ1108
Name SURNAME Managing Partner
R: 4 G:114 B:186 #0472BA
techindust TAFCO
+994 50 123 4567 +994 50 123 4567 name.surname@techindust.com www.techindust.com
www.techindust www.tafco.com.tr .com
Binaqadi distr.A.Nakcivani 44 Baku/ AZERBAIJAN AZ1108
techindust
THANK YOU
LALA GULUZADE
Product and Experience Designer quluzadelala@gmail.com www.linkedin.com/in/lalaquluzade https://www.behance.net/quluzadelala https://issuu.com/home/published/portfolio_2019 +90 530 590 1089