2012
FALL 20 ELEVEN ISSUE NO. 2
KNOW & TELL P. 14
P2
KNOW & TELL P. 16 & 25
P3
KNOW & TELL P. 14 & 24
P4
KNOW & TELL P. 14 & 24
P5
CONTENTS
KNOW & TELL P. 17 & 34
THE BRAND NB HEALTHCARE 08 PALETTE 09 TECHNOLOGY 09 WELLNESS 10 INNOVATION 11 TOPS 2012 14-18 PANTS 2012 24-27 COMPLEMENTS CLASSICS 34 THE REST MATRIX 36-37 FIT 38 CONTACT 39
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P7
PALETTE The color palette chosen for the New Balance Healthcare collection speaks to the two goals of the uniform retail store buyer: one, capturing group business and two, appealing to the individual consumer’s fashion eye. Together this palette-composed of shades of similar weight-will work well both in stores and catalog presentations and can be varied to reflect seasonal changes.
The story of New Balance Healthcare began simply: a quest to incorporate the advances in performance apparel technology into the healthcare workplace. New Balance lets you perform your best. New Balance Healthcare will help you achieve new levels of performance at work, bringing the latest in athletic performance technology to your healthcare apparel. New Balance Healthcare speaks to the caregivers who run their best race every day for their patients: reaching, bending, stretching, lifting. A demanding profession deserves apparel that gives something back. Supple fabric. Superior pocket features. Lightning Dry®. Delicious texture. Revolutionized & expanded fit. The styles are comfortable, fresh, & relate back to favorite pieces of your New Balance workout wardrobe. PerforMed™ is the first performance fabric to bridge the gap between activewear and medical apparel by blending the best athletic and healthcare technologies into a single line of professional uniforms. Achieve new levels of wellness for you and your patients: New Balance Healthcare Apparel with PerforMed™ technology.
AVIATOR | NAVY
AZALEA
CIEL
MOCHA
ROYAL
SMOLDER
VACAY
WHITE
BLACK
WINE
GALAXY BLUE
BLUE JEWEL
KHAKI
HUNTER
Vivid Viola
™
TECHNOLOGY
POLY | RAYON | SPANDEX
Our PerforMed™ Core woven features the softness demanded by healthcare workers, with a new focus on stretch. The super-soft blend also boasts Lightning Dry® comfort-management technology and an anti-wrinkle finish to keep healthcare professionals looking sharp all shift long.
™ COTTON | SPANDEX
PerforMed™ Layer was developed with the healthcare professional in mind. Combining the softness and stretch of a knit, with Lightning Dry® moisture-management technology, this layer promotes the highest level of comfort in its wearer.
Introducing Lightning Dry®, a proprietary comfort-management technology from New Balance. This superior moisture wicking fabric, made with hydrophobic polyester yarns, helps you stay comfortable and dry throughout your shift. P8
P9
WELLNESS
INNOVATION HEALTHCARE APPAREL HAS COME A LONG WAY SINCE THE STARCHY, FUNCTIONLESS SCRUBS FROM YOUR PARENTS GENERATION AND NEW BALANCE HEALTHCARE IS PROUD TO LEAD THE INDUSTRY IN INNOVATION. EVERY PIECE WITHIN OUR COLLECTION IS MADE WITH THE MEDICAL PROFESSIONAL IN MIND. STORAGE, FIT, TECHNOLOGY, WE’VE GOT IT ALL, AND HERE ARE JUST A FEW OF THE ELEMENTS THAT OFFER YOU PEACE OF MIND THROUGHOUT EVERY SHIFT:
Welcome To The World Of Pure Indulgence... A world we are creating at New Balance. A place where we give in to our desires to feel good and be good to ourselves. Where moving is fun, tempting and even delicious. The perfect treat for our mind, body, and soul. An experience so powerful it transforms us from the inside out. A place that lets us embrace what exercise can be, an indulgence. An indulgence that awakens the desire within us all to feel strong, better and more balance. NB
Wellness. UNIQUE, HIDDEN STORAGE
INTRODUCING OUR SECURE ID HOLDER
FLEXIBLE STYLE
WITH OUR ZIPPERED PANT LEGS
TRUE MENSWEAR
WITH THE INTRODUCTION OF THE ROGUE SET
FIRST-EVER YOGA PANT
FOR HEALTHCARE WITH ANTI-MUFFIN TOP WAISTBAND
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P 11
KNOW & TELL P. 14 & 24
TOPS
the way you look says a lot about how you feel. new balance healthcare’s fresh twist on classic favorites allow you to mix and match your moods, so you are always ready for whatever your shift throws at you. rest easy knowing our innovative features support you when you need them most.
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P 14
P 15
T
T
P 16
P 17
KNOW & TELL P. 15 & 24
T
P 18
P 19
KNOW & TELL P. 18 26 & 34
P 20
KNOW & TELL P.18 26 & 34
P 21
KNOW & TELL P. 14 & 24
PANTS
FLY THROUGH YOUR DAY WITH NEW BALANCE HEALTHCARE APPAREL PANTS. FROM THE ULTRA-COOL WELLNESS WAISTBAND, TO THE CONVERTIBLE PANT LEG, TO THE SUPPLE PERFORMED™ FABRIC, BE YOUR BEST WITH NEW BALANCE.
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P 25
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P 26
P 27
KNOW & TELL P. 17 26 & 34
P 28
KNOW & TELL P. 14 & 24
P 29
KNOW & TELL P. 34
COMPLEMENTS
NEW BALANCE WARM-UP JACKETS AND T-SHIRTS ARE ATHLETIC, FASHIONABLE, AND FUNCTIONAL TO KEEP YOU MOVING THROUGHOUT YOUR DAY. OUR JACKETS HAVE MULTIPLE POCKETS, STYLISH LINES, AND LIGHTNING DRY ® TECHNOLOGY TO KEEP YOU DRY DURING THE TOUGHEST OF SHIFTS. NEW BALANCE TEES DELIVER THE SOFTEST BASE LAYER GARMENT YOU’LL EVER WEAR.
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KNOW & TELL P. 34
P 32
KNOW & TELL P. 17 & 34
P 33
KNOW & TELL P. 17 & 34
C
P 34
P 35
MATRIX P 36
P 37
Promotional Items
FIT
Promotional tools are a great way to build brand awareness for your customers. Please contact your sales representative to get these great promotional items. Items may vary and quantities are limited.
LONGER LENGTH. ROOMIER RISE.
Postcards
PI-NBPC
4x6” promotional postcards
Window Cling
P2-NBWC
9x14” window cling
®
Rack Topper
P3-NBRT
11x7” glossy rack toppers
Allegra Brands, Inc. is a licensee of New Balance Athletic Shoe, Inc. New Balance and the flying NB are registered trademarks of New Balance Athletic Shoe Inc.
Posters
P4-NBPO
HEALTHCARE MADE TO MOVE
HEALTHCARE
24x18” glossy posters
29
MADE TO MOVE
Standee
P5-NBST
61x30” cardboard standee
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P 39
H E A LT H C A R E 1100 WEST CERMAK AVENUE FLOOR 5 CHICAGO, ILLINOIS 60608
GREYHUNT HOLDINGS, LLC IS A LICENSEE OF NEW BALANCE ATHLETIC SHOE, INC. NEW BALANCE AND THE FLUING NB ARE REGISTERED TRADEMARKS OF NEW BALANCE ATHLETIC SHOE COMPANY