LORAA WHITE

As the founder and CEO of Music Video Marketplace, I am on a mission to revolutionize the music video industry with an AI enhanced SAAS platform that enables next generation record labels and musicians to create, market, and launch engaging music videos.

I have over 14 years of experience in the creative industries, with a focus on video production, social media marketing, and new business development.

I have been a founder my entire career, launching and growing multiple successful ventures in various domains, such as model agency management, designer clothing retail, event planning, luxury jewellery retail, and music video production. I have also taught a music video production course at Northern Regional College, sharing my knowledge and passion with the students.

I am currently pitching my new platform to investors in the U.S., leveraging my skills in business, strategy, product, project management, and AI.

An apparent realisation I have discovered within industry is that branding and personality are the key points that will carry your work to your dedicated target audience. Your most committed fans will be the ones that like seeing you in a more personal projection and therefore a visual medium is essential to creating a following. I have created this business to allow many artists to not only identify their main brands and themes but also to allow creators to show off their visual handiwork as well.

It is very important to me that all communities and cultures gain a chance to thrive and use this business , both in LGTBQ and nationalities , music and art is a form that takes no pre— requested structure or format and this business has been a shining example that great creators and artists can come from anywhere and should always be given the chance to thrive.

My team that I have created are all from the community and that is important me as I want to bring opportunity and growth to the country in as organic and positive a manner as I can. Both in the technical and creative aspects of the company it’s important to me to have a sense authenticity as that is the recurring theme that has aided me throughout my journey.

My mission is to bring long form music media content back to fruition as the short form content atmosphere we have been living in has quickly come and gone, people want a personal engaging and enticing form of content especially from their favourite artists , this is why Spotify has introduced music videos alongside their library of songs.

I have been in the industry for many years, and I’ve seen many people especially from my community pursue their passions only to have life or opportunity prevent them from reaching their big breaks, with this platform and business I have created I hope to allow both continuing artist and more unknown creators an opportunity to pick up their passions again and get the representation they deserve.

www.instagram.com/musicvideo.marketplace www.instagram.com/loraawhite