Text and Image This is no shotgun marriage
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ABCDEF When faced with the decision of what typeface to use, most of us simply go to the pulldown menu and grab the first one that looks good. Times New Roman
Helvetica Garamond
Courier Verdana
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Lucida Sans
If you were setting out to make a digital image, and your method of choosing elements for your picture was to grab your favorite clipart tidbits, you would most likely fail the assignment.
Thursday, February 4, 2010
If you were setting out to make a digital image, and your method of choosing elements for your picture was to grab your favorite clipart tidbits, you would most likely fail the assignment.
You and your clipart
Thursday, February 4, 2010
If you were setting out to make a digital image, and your method of choosing elements for your picture was to grab your favorite clipart tidbits, you would most likely fail the assignment.
You and your clipart
Thursday, February 4, 2010
Me and my grade book
Just as a carefully composed picture considers all of the elements in it, the typeface that one chooses should be just as serious. If this were left to taste or an arbitrary decision, who knows what could occur...
Thursday, February 4, 2010
Just as a carefully composed picture considers all of the elements in it, the typeface that one chooses should be just as serious. If this were left to taste or an arbitrary decision, who knows what could occur...
Apple Computer yeeesh.....
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or, with a little care, your text can elegantly harmonize with what you are trying to say...
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type size
Some basic type anatomy:
dp x T
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helvetica
ascender
descender
x height
Cap Height
Baseline
times new roman
T T
sans serif or without serif
Serifs
Refers to the part of a lower case letter that is equal to the lower case x
Some Terms: Typeface:
The distinctive design of an alphabet including all points, sizes, numbers and punctuation. Example: Helvetica
Font
All letters, numbers and punctuation of a single size in a single typeface. Example Helvetica 12pt.
Type Family:
Bold, Oblique, Bold Oblique, Light, Light Oblique. This example is Gill Sans Light Italic.
Leading:
Pronounced “ledding�, this refers to the vertical spacing between baselines. In traditional printing, strips of lead of varying thickness were placed between the rows of type.
Kerning:
This is the space between two letters.
Tracking:
This is the space between l e t t e r s t e x t .
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i n
a
l i n e
o f
Blocks of type
Leading
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Kerning
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Rhythm, structure and similarity
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Text as Image
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