A Touch of Design: Q&A with Jasmine Roth

WITH HER HIT HGTV SHOW, HELP! I WRECKED MY HOUSE , THE HUNTINGTON BEACH DESIGNER IS INSPIRING HOMEOWNERS AND DESIGN ENTHUSIASTS ALL OVER THE COUNTRY BY BARBARA NEAL

VARMA

How’d you get your start with HGTV?

That’s an interesting story. When my husband and I moved to Orange County and were building our first home, I started posting pictures online. We later bought a place in Park City, Utah, and ended up renovating during a blizzard! I was still posting pictures to social media and I’d use the #beachbuild. HGTV saw it and ended up emailing me. They said they’d seen my stuff and asked if I would like to have a show. I remember calling my mother-in-law and saying, “This can’t be real, right?” That was the start of the show Hidden Potential. We did over 30 houses, all in Huntington Beach.

And now you’ve got a new show, Help! I Wrecked My House.

Yes, because we were hearing from a lot of folks trying to renovate on their own, only to reach out and say, literally, “Help, I wrecked my house!” Unfortunately, there are so many ways that things can go wrong. We’ve seen contractors that people hired who ended up ghosting them, or there are major electrical or plumbing problems. HGTV thought it’d be a good topic for a show and asked me if I’d like to do it. I said, “Yeah, absolutely, let’s help people.”

What drew you to Huntington Beach?

I grew up on the East Coast, in Virginia, but I’ve always loved Southern California. My husband is from Brea, and his family is still there so it was an easy decision to build our first home here. We love the active lifestyle, especially now that we have a toddler. There’s so much to do. My whole family moved out here as well. It’s been wonderful to become Californians.

Where can folks shop your designs and bring them into their homes?

We have a place in Long Beach. It’s called The Shop by Jasmine Roth. We first opened there as a holiday pop-up, and we’re still there. I have an online store, too [jasmine-roth.com] that allows me to connect with people from all over the world, but having a space for people to come in and feel products before they buy them has been great. They often show me pictures of their latest projects. I like talking with them and hearing their stories.

What’s a little known fun fact about you?

If I could live on the beach, on the sand, I would. I’m someone who’s in constant motion. I always have to be doing something. But there I can go and relax, and take a break. The beach is my calm and happy place.

Back Home

You can find Roth and her design ideas on Season 4 of HGTV’s Help! I Wrecked My House in fall 2023 and by visiting jasmine-roth.com.