New itt brand gdl 111007 final by LamLeung Chan

October 7, 2011

Brand Guidelines

Confidential. For internal and partner use only.

ITT Corporation Brand Guidelines October 7, 2011

Welcome to our brand guidelines Our brand is a direct reflection of who we are as an organization and the relationships that we share with our customers. It is important for us to follow a structured approach for communicating our brand — one that leads to a strong, consistent and distinctive reflection. These guidelines have been developed to help us accomplish this goal. They outline the basic elements used to visually communicate our brand and to demonstrate how these elements come together to create a consistent and cohesive expression. The specifications and design examples within this document are aimed to empower us with the knowledge that we’ll need to effectively communicate our brand. It’s recommended that you read through this document in its entirety at least once and always keep it handy to reference as you develop communications materials.

1.0 Introduction to our brand

2.25 Misuse of photography

1.1

Our values and mission

2.26 Secondary graphics

1.2

Our character

1.3

Our tone of voice

3.0 Putting the pieces together

1.4

Our essence

3.1

Brochure covers

3.2

Brochure interiors (page 1 of 2)

2.0 Overview of our visual system

3.3

Brochure interiors (page 2 of 2)

2.1

A cohesive visual expression of our brand

3.4

Data sheets

2.2

Introduction to the core elements

3.5

Press kit/sales folder

2.3

Our signature with tagline

3.6

Website home page

2.4

Clear space and sizing recommendations

3.7

2.5

Color variations and backgrounds

3.8

Presentations

2.6

Misuse of the signature

3.9

Internal posters and banners

2.7

Expansion graphic overview

3.10 Trade show

2.8

Anatomy of the expansion graphic

3.11 Signage

2.9

Cropping and positioning the graphic

3.12 Vehicles

2.10 Locking up the graphic to the ITT signature

3.13 Stationery

2.11 Applying photography to the graphic

3.14 Business card

2.12 Misuse of the expansion graphic

3.15 Promotional items

2.13 Color palette overview 2.14 Effectively applying color and neutral themes

4.0 Brand architecture

2.15 Applying color to charts and graphs

4.1

Brand architecture overview

2.16 Misuse of our color palette

4.2

Brand architecture relationships and tiers

2.17 Typography overview

4.3

How it appears in our business cards

2.18 International typeface recommendations

4.4

How it appears in collateral

2.19 Proper use of typography

Confidential. For internal and partner use only.

2.20 Misuse of typography

5.0 Appendix

2.21 Photography styles and categories

5.1

Stationery and collateral templates legend

2.22 Employees, customers and product users

5.2

ITT signature with tagline artwork legend

2.23 Products and product environments

5.3

Expansion graphic artwork legend

2.24 Engineered by nature

ITT Corporation Brand Guidelines October 7, 2011

1.0 Introduction to our brand

Confidential. For internal and partner use only.

1.1

ITT Corporation Brand Guidelines – Introduction to our brand October 7, 2011

Our values and mission At ITT, our values have always been at the core of who we are and how we do business. They’ll continue to live at the heart of our identity, maintaining the high standards that keep our business at the forefront. Our mission is a unifying statement of our purpose as a business and a brand. It should inspire all of us around the world to unite in service to a higher purpose.

Our values:

We’re dedicated to respect, responsibility and integrity. Our mission:

To create enduring products and services that underpin our modern way of life Confidential. For internal and partner use only.

1.2

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Introduction to our brand October 7, 2011

Our character Our character is the set of traits that make up our ITT personality. These traits are derived from the highest and best aspirations captured in our values; they help us express and represent ourselves in an authentic and compelling way.

Forward-looking relationship builders We anticipate the needs and problems of tomorrow, even as we solve the tasks of today.

Passionate about solving the heart of problems We are proud of our knowledge, and collaborate to put it to its best use in providing durable solutions.

Focused and dedicated in the application of our expertise We strive for insights and answers that transcend the everyday and exceed our customersâ&#x20AC;&#x2122; expectations.

Confidential. For internal and partner use only.

1.3

ITT Corporation Brand Guidelines – Introduction to our brand October 7, 2011

Our tone of voice Our tone of voice reflects our brand, guiding how we communicate. Our tone of voice is just as important as what we say, because how we communicate as ITT helps both internal and external audiences recognize and relate to us.

Passionate We are committed, excited and optimistic. We are eager to take on complex assignments. We use bold language and an active voice in our communications.

Focused We are precise in our expertise — our words are engineered with the same elegance as the products and solutions themselves. We get to the point in our communications, just as we get to the heart of problems for our customers.

Visionary We are inspired and driven by the broader impact that we have on our customers’ businesses and on our world. Our communications should speak beyond the here and now and be oriented toward the future.

Purposeful We are dedicated to meeting challenges and fulfilling our customers’ needs. In our communications, we connect what we do and what we say to the mission at hand and the big picture for tomorrow — guiding our customers to lasting solutions.

Confidential. For internal and partner use only.

1.4

ITT Corporation Brand Guidelines – Introduction to our brand October 7, 2011

Our essence Our essence is an internal mantra that summarizes who we are and why we do what we do. It’s a simple phrase that we use to sum up what ITT is all about. Our essence encapsulates what’s unique about ITT today, our ambitions for the future and what we provide to our customers.

Enduring impact Enduring impact references the functional, emotional and aspirational impact of ITT. From a solutions perspective, we provide products and components that endure beyond expectations. From a human perspective, we foster long-standing, supportive relationships with our customers. And from a future-minded perspective, we aim to solve problems for our customers before they exist — influencing their decisions, driving their success and positively affecting our world.

Confidential. For internal and partner use only.

ITT Corporation Brand Guidelines October 7, 2011

2.0 Overview of our visual system

Confidential. For internal and partner use only.

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Overview of our visual system October 7, 2011

A cohesive visual expression of our brand

abc To create enduring products and services that underpin our modern way of life

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

2.1

2.2

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Overview of our visual system October 7, 2011

Introduction to the core elements Our visual system is comprised of our signature with tagline, expansion graphic, typography, color palette and photographic style, all displayed at right. When used in combination, these core elements become a powerful expression of the promise of our brand. Our bold, confident color palette, the qualities of precision in our typography and our honest and dynamic photography all support a larger brand experience and allude to our deep engineering expertise and ability to help our customers tackle their toughest challenges. While itâ&#x20AC;&#x2122;s important to apply each element of our visual system in a consistent manner, there is flexibility in how we bring them together. This allows us to develop communications and experiences that are both engaging and brand-building. In this section, we will illustrate how to use our core elements correctly to create impactful brand communications.

ITT Signature with tagline

Typography

Blender Pro OT Humanist 777 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

Color palette

Photography

Core colors

Informational colors

Confidential. For internal and partner use only.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

Note: In some situations it may be necessary to substitute these typefaces with Arial

Primary color themes

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval.

Expansion graphic

Neutral themes

2.3

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Overview of our visual system October 7, 2011

Our signature with tagline Our signature is the core of our new visual system.Our signature appears on all of our communications and is the most concise visual representation of our brand.

Signature components

Symbol

Wordmark

The ITT signature with tagline is comprised of three components: the ITT symbol, the ITT wordmark and the Engineered for life tagline. These elements share a distinct relationship, displayed at right. Do not alter or modify the signature in any way. Through the consistent and thoughtful use of our signature with tagline, we gain a powerful business advantage â&#x20AC;&#x201D; our audiences will easily recognize and remember our brand.

ITT Signature with tagline

Please note: While using the ITT signature with tagline is the preferred use, it may not always be possible due to technical constraints or sizing limitations. In these situations, use the ITT signature without the tagline.

Tagline

Confidential. For internal and partner use only.

2.4

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Overview of our visual system October 7, 2011

Clear space and sizing recommendations Surrounding our logo with a healthy amount of breathing room helps it stand out in our communications and demonstrates our commitment to preserving the integrity of our signature. Avoid placing any graphic or typographic elements within the clear space defined at right.

Clear space

Our signature has been designed in a manner that it remains highly legible at small sizes. However, in print applications, the signature with tagline should appear no smaller than 0.625 inches (16mm) in width. In Web/digital applications, avoid featuring the signature with tagline at sizes smaller than 72 pixels in width. Please note: There is an exception to the clear space rule. When locking up the expansion graphic to the signature, the graphic shares a distinct relationship with the logo and enters into the designated clear space area (see page 2.10 for further details).

Clear space equals the height of the T in the ITT wordmark.

Minimum size

0.625in (16mm)

Print applications

Confidential. For internal and partner use only.

72 pixels

Web/digital applications

2.5

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Overview of our visual system October 7, 2011

Color variations and backgrounds We have established color variations for the ITT signature with tagline to ensure that it is always clear and legible in our communications.

Full-color variations

The only color variations approved for use in our visual system are displayed at right. To preserve the integrity of our signature and to reinforce the consistent presentation of our brand, do not alter the colors in any way. The color variation that you select should maximize visibility and recognition by providing good contrast and readability. The full-color positive variation of the signature best represents our brand â&#x20AC;&#x201D; use it whenever possible and, preferably, on a white background. On color backgrounds, use the fullcolor reverse variation to provide better contrast for the ITT wordmark and tagline. Do not feature either variation on extremely dark or black backgrounds.

Full-color positive Use on white backgrounds.

Full-color reverse Use on color backgrounds.

One-color variations

The one-color black and one-color reverse variations are reserved for one- or two-color printing for which ITT Gold is not available or in material treatments (e.g., fax, stamping, embossing). Please note: The boxes surrounding the signatures displayed at right are only for illustrative purposes and serve to represent a larger background. The ITT signature should never appear framed in a box.

One-color black Use on white backgrounds.

Confidential. For internal and partner use only.

One-color reverse Use on black backgrounds.

2.6

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Overview of our visual system October 7, 2011

Misuse of the signature As outlined in the previous pages, the number of ways to properly use the ITT signature are limited. It is critical that we never alter the signature artwork or feature it in situations that jeopardize its impact and integrity.

Displayed on this page are some examples of our signature being misused. Keep in mind that any modifications to our signature, other than proportionate scaling, is considered misuse. 1) Do not assign other colors to the signature (even if the color is part of the ITT color palette). 2) Do not use drop shadows or special effects. 3) Do not reposition the lockup components. 4) Do not change the size relationships of the lockup components. 5) Do not feature the lockup on extremely dark or black backgrounds. 6) Do not replace or reset the wordmark or tagline letterforms. 7) Do not warp, skew or rotate the lockup. 8) Do not place the signature in a bounding/ holding shape. 9) Do not use the wordmark without the symbol.

Confidential. For internal and partner use only.

2.7

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Overview of our visual system October 7, 2011

Expansion graphic overview The hero element of our visual identity system is the expansion graphic. This simple and powerful piece of artwork injects color into our communications and provides a flexible framework for featuring photography and messaging.

Highly engineered, customized solutions.

When used properly, the expansion graphic serves as a compelling metaphor, demonstating the enduring impact of ITT and our mission toward a larger goal. Its outward expansion symbolizes the breadth of our offerings, while the applied three-dimensional layering represents the depth of our expertise and our understanding of the complexities existing in our customersâ&#x20AC;&#x2122; industries. The next few pages illustrate how to use the expansion graphic effectively in developing communications materials.

Expansion graphic

ENGINEERED FOR LIFE

Expansion graphic placed within a layout.

Confidential. For internal and partner use only.

2.8

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Overview of our visual system October 7, 2011

Anatomy of the expansion graphic The expansion graphic is a carefully developed piece of artwork consisting of three components: a feature box and two expansion zones. These three components fit together in a precise way, meeting at a single convergence point.

Components

Expansion zones may extend outward beyond the original shape to accommodate extremely horizontal or vertical layouts.

The expansion zones of the graphic are extremely flexible and may be extended outward, when necessary, to accommodate extremely horizontal or vertical layouts. These zones should feature the lead color and the bright color from the selected theme, as displayed at right (see 2.13 for more information on color themes).

Before

After

Expansion zone (lead color)

The feature box is the focal point of the graphic and is reserved for the dark color of the selected theme or for photography. Do not modify the shape of the feature box in any way.

Expansion zone (bright color)

Convergence point

Only eight color variations of the graphic have been approved. The variations, displayed at lower right, are based on a primary color theme or a neutral theme from our color palette. The grayscale variation is reserved for grayscale print applications and should not be used otherwise.

Feature box (dark color or photo)

Expansion point

sc Gr ay

e Ta up

Sl at

ge ra n O

Re d

Pl um

e rp l Pu

Bl ue

al e*

Color variations

*For use in grayscale print applications only

Confidential. For internal and partner use only.

2.9

ITT Corporation Brand Guidelines – Overview of our visual system October 7, 2011

Cropping and positioning the expansion graphic Energy and dynamism is injected into our communications when the expansion graphic is incorporated into the layout. With a broad range of cropping and orientation options, it is easy to effectively position the expansion graphic.

Orientation principles

Cropping principles

When cropping the expansion graphic, all three components (feature box and both expansion zones) should remain visible to ensure that the graphic retains its dynamic appearance. Always crop the expansion graphic on at least two sides and with no more than one corner (the expansion point) appearing in the layout. If required, the expansion zones of the graphic may be extended to fill the layout (see 2.8 for more details). In situations where the expansion graphic appears without the ITT signature (e.g., an interior spread, wall display panel or website banner), the graphic may be placed full-bleed, as displayed at right.

When cropping, ensure that all three components of the graphic remain visible in the layout.

The expansion graphic may be rotated in 90-degree increments or flipped horizontally to accomodate a variety of layout needs. The only approved orientation options are displayed above.

Examples of successful application

CV 3196 i-FRAME PumpSmart PS200v5 • Offers process control and pump protection in one easy-to-use package for a multitude of industrial processes • Pre-programmed applications such as pressure, flow, and level control, make set-up quick and easy • Capable of coordinating efforts between other PS200 controllers as well as existing constant speed pumps • Monitors and reacts to excessive bearing housing vibrations and temperature excursions with the addition of optional 4-20mA transmitters

ENGINEERED FOR LIFE

Performance Benefits Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vitae malesuada magna. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed convallis, erat ac faucibus imperdiet, nulla leo congue justo, semper euismod magna sollicitu. Curabitur ut sem volutpat risus laoreet faucibus. Nunc lacinia tempus massa, sed mattis odio pretium eu. Morbi imperdiet posuere dolor, non blandit dolor rhoncus sit amet. Aenean ut risus non Fermentum id nunc. Nunc leo ullamcorper fermentum. Cras in ante id ipsum iaculis consequat quis sed purus. Duis ultrices auctor sem, sit amet rhoncus.

Design Features Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vitae malesuada magna. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed convallis, erat. Nunc lacinia tempus massa, sed mattis odio pretium eu. Morbi imperdiet posuere dolor, non blandit dolor rhoncus sit amet. Aenean ut risus non nibh aliquam fermentum id id nunc. Nunc ullamcorper fermentum. Aliquam vulputate, lacus at pellentesque iaculis, quam nunc congue felis, molestie sodales justo nunc sit amet ut leo. molestie dolor et mauris pulvinar at condimentum erat ipsum eleifend nulla tempus.

Lorem ipsum comparison 40 30 20 10 0 ITT Corporation

XYZ Company

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vitae malesuada magna. Cum sociis natoque penatibus et magnis dis parturient montes ridiculus.

ENGINEERED FOR LIFE

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

2.10

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Overview of our visual system October 7, 2011

Locking up the expansion graphic to the ITT signature The four options for locking up the expansion graphic to the ITT signature are displayed at right.

Preferred lockup relationships Upward lockup

Leftside lockup

The primary option is the upward lockup, where the expansion graphic extends up from the signature. The leftside lockup may be used as an alternative. Only use the downward or rightside lockup in situations where either the upward or leftside lockup is not possible. When locking up the graphic to the signature, the expansion point should center align with the ITT symbol and be spaced apart, as shown at right. The height of the feature box should be at least four times the height of the ITT symbol to ensure that the two elements do not visually compete with each other.

Limited use lockup relationships Downward lockup

Confidential. For internal and partner use only.

Rightside lockup

2.11

ITT Corporation Brand Guidelines – Overview of our visual system October 7, 2011

Applying photography to the expansion graphic The feature box component within the expansion graphic serves as a natural framing device for photography.

Placing photography within the feature box

When selecting photography to feature within the expansion graphic, the color composition of the photograph should be harmonious with the color theme applied to the graphic.

Expansion zone Expansion zone

When scaling and positioning photography within the feature box, be sure that the resulting composition is dynamic and impactful.

Feature box

Photography may be placed only within the feature box component of the expansion graphic. Do not place photography in the expansion zones.

Scale and position the image as needed to create a dynamic composition.

Once the photo is cropped, the graphic is ready for use in an application.

Examples of successful use

Philo Farnsworth: A brilliant mind takes flight He was a fourteen-year-old boy, plowing his father’s potato field, when a brainstorm hit and the television was born. Looking at the endless rows in front of him, Philo T. Farnsworth wondered if images might also be reproduced line-by-line by shooting a beam of electrons against a light-sensitive screen. With that thought, and his later development of the first “image dissector tube,” Farnsworth became the father of television in 1927.

the ground. It was the forerunner of today’s sophisticated air traffic control systems, which keep our increasingly crowded skies from descending into dangerous chaos.

From Denise Ramos

At the time of his invention, the globe was connected more by sea lines than airlines. Today, we fly into plane-filled skies without a second thought, because Philo Farnsworth let his brilliant mind take flight and see the future of air travel.

Chinese / Deutsch / English / Español / Français / Italiano

ENGINEERED FOR LIFE

About ITT

News

Investor information

Business

Global citizenship

62%

“Philo was a very deep person — tough to engage in conversation because he was always thinking about what he could do next,” says Art Resler, an ITT photographer who documented Farnsworth’s work in pictures.

Lorem ipsum dolor amet, consectetur sit adipiscing?

Learn more

News

Did you know?

Insight

14 Jun 2011 ITT to highlight aviation and defense electronic solutions at 2011 Paris Air Show > Read more

Our products enabled trains to run at their fastest speed ever?

The Gould's brand is 150 years old – one of the most reliable names in pumps today.

> Read more

ENGINEERED FOR LIFE

English / Česky / Deutsch / Español / Italiano / Nederlands / Português / 中文

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The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

2.12

ITT Corporation Brand Guidelines – Overview of our visual system October 7, 2011

Misuse of the expansion graphic The expansion graphic is an incredibly flexible design element and may be used in a variety of ways to help you build impactful communications.

That said, there are some things to avoid when working with the expansion graphic. Displayed on this page are some examples of misuse.

At a glance ENGINEERED FOR LIFE

Paragraph header

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Highly engineered, customized solutions.

1) Do not place photography in the expansion zones of the expansion graphic.

Chart title here

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2) Do not use the expansion graphic as a decorative element.

20 0 2008

2009

2010

2011

Title of the presentation goes here

3) Do not feature the expansion graphic as an icon. 4) Do not feature more than one expansion graphic on any given page. 5) Do not skew, distort or add special effects to the expansion graphic.

Excellence in engineering

30%

100

Nov 17, 2011

ENGINEERED FOR LIFE

6) Do not mix color themes within the expansion graphic.

CV 3196 i-FRAME Philo Farnsworth: A brilliant mind takes flight Chinese / Deutsch / English / Español / Français / Italiano

He was a fourteen-year-old boy, plowing his father’s potato field, when a brainstorm hit and the television was born. Looking at the endless rows in front of him, Philo T. Farnsworth wondered if images might also be reproduced line-by-line by shooting a beam of electrons against a light-sensitive screen. With that thought, and his later development of the first “image dissector tube,” Farnsworth became the father of television in 1927.

ENGINEERED FOR LIFE

Investor information

Business

Global citizenship

Learn more

Confidential. For internal and partner use only.

News

Excellence in engineering providing durable, lasting solutions.

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval.

About ITT

News

Did you know?

Insight

14 Jun 2011 ITT to highlight aviation and defense electronic solutions at 2011 Paris Air Show > Read more

Our products enabled trains to run at their fastest speed ever?

The Gould's brand is 150 years old – one of the most reliable names in pumps today.

> Read more

ENGINEERED FOR LIFE

2.13

ITT Corporation Brand Guidelines – Overview of our visual system October 7, 2011

Color palette overview Color plays an important role in our visual identity. It helps ensure that we stand apart from our competitors and serves as a tool for organizing information within our communications.

Core colors ITT Gold Pantone 137 C cmyk 0/35/90/0 rgb 255/166/22 hex #ffa300

Our core colors ITT Gold, our core color, is reserved for use in our signature. Use black for typography but not for backgrounds — white provides a cleaner, more optimistic appearance.

Accent colors Our accent colors may be used in charts and graphs to highlight particular data points or call out key information. Pearl may also be used as a background to house call-outs, charts and graphs and other information. Please note: Included on this page are color specifications for general print and onscreen use. When working with uncoated or alternative paper stocks, work closely with your production teams and vendors to achieve the closest color match to the Pantone C values listed on this page.

White cmyk 0/0/0/0 rgb 255/255/255 hex #ffffff

Primary color themes Orange theme

Lead colors

Primary color and neutral themes Our visual system is grounded in our five primary color and two neutral themes. These warm tones infuse into our communications an engaging and optimistic look and feel.

Black cmyk 0/0/0/100 rgb 0/0/0 hex #000000

Red theme

Neutral themes Plum theme

Purple theme

Blue theme

Slate theme

Taupe theme

Dark Orange Pantone 1675 C cmyk 5/83/100/27 rgb 134/38/51 hex #a9431e

Dark Red Pantone 202 C cmyk 9/100/64/48 rgb 134/38/51 hex #862633

Dark Plum Pantone 690 C cmyk 30/98/13/68 rgb 97/33/65 hex #612141

Dark Purple Pantone 5115 C cmyk 51/91/21/70 rgb 81/42/68 hex #512a44

Dark Blue Pantone 669 C cmyk 87/97/8/49 rgb 63/42/86 hex #3f2a56

Dark Slate Pantone 432 C cmyk 65/43/26/78 rgb 51/63/72 hex #333f48

Dark Taupe Pantone 411 C cmyk 30/42/34/75 rgb 94/81/77 hex #5e514d

Orange Pantone 717 C cmyk 2/74/100/2 rgb 212/93/0 hex #d45d00

Red Pantone 201 C cmyk 7/100/68/32 rgb 157/34/53 hex #9d2235

Plum Pantone 216 C cmyk 13/96/26/52 rgb 125/34/72 hex #7d2248

Purple Pantone 520 C cmyk 67/95/4/16 rgb 100/47/108 hex #642f6c

Blue Pantone 7672 C cmyk 85/84/0/6 rgb 76/65/132 hex #4c4184

Slate Pantone 431 C cmyk 45/25/16/59 rgb 91/103/112 hex #5b6770

Taupe Pantone 409 C cmyk 17/25/22/51 rgb 133/120/116 hex #857874

Bright Orange Pantone 152 C cmyk 0/66/100/0 rgb 229/114/0 hex #e57200

Bright Red Pantone 1797 C cmyk 2/97/85/7 rgb 203/51/59 hex #cb333b

Bright Plum Pantone 215 C cmyk 6/100/26/24 rgb 172/20/90 hex #ac145a

Bright Purple Pantone 512 C cmyk 53/100/3/18 rgb 131/49/119 hex #833177

Bright Blue Pantone 7669 C cmyk 73/66/0/2 rgb 97/94/155 hex #615e9b

Light Slate Pantone 429 C cmyk 21/11/9/23 rgb 162/170/173 hex #a2aaad

Light Taupe Pantone 407 C cmyk 9/14/13/28 rgb 178/168/162 hex #b2a8a2

Seagreen Pantone 7717 C cmyk 98/25/70/15 rgb 0/130/100 hex #008264

Olive Pantone 384 C cmyk 26/4/100/35 rgb 148/147/0 hex #949300

Pearl Pantone 7527 C cmyk 3/4/14/8 rgb 214/210/196 hex #d6d2c4

Accent Colors Turquoise Pantone 7712 C cmyk 100/0/28/20 rgb 0/133/155 hex #00859b

Charts and graphs

Backgrounds

The colors shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Publication for accurate color. PANTONE® is the property of Pantone, Inc. Confidential. For internal and partner use only.

2.14

ITT Corporation Brand Guidelines – Overview of our visual system October 7, 2011

Effectively applying color and neutral themes We apply color to our communications following a strategy based on themes. As outlined on the previous page, we have several themes from which to choose. Apply these themes in pairs, with one theme playing the primary role and the other a supporting role. Displayed at right are examples of our color strategy in action. Theme colors may be applied to the graphic and typography elements. Most often, apply the primary theme to expansion graphics and headlines, with the supporting theme used for callouts and highlight graphics.

Working with a primary theme and a support theme Primary theme

Chinese / Deutsch / English / Español / Français / Italiano

ENGINEERED FOR LIFE

About ITT

News

Investor information

Business

Global citizenship

Highly engineered, customized solutions.

Headline here Descriptor here Lorem ipsum dolor amet consectetur adipiscing elit cras mauris venenatis suscipit risus nec proin ultricies vehicula proin elementum rutrum, eros mauris iaculis elit, venenatis enim sed ipsum amet. Phasellus et leo dignissim convails sagittis massa facilisis cursus.

Excellence in engineering providing durable, lasting solutions.

Paragraph heading

Learn more

News

Did you know?

Insight

14 Jun 2011 ITT to highlight aviation and defense electronic solutions at 2011 Paris Air Show > Read more

Our products enabled trains to run at their fastest speed ever?

The Gould's brand is 150 years old – one of the most reliable names in pumps today.

> Read more

Aenean consequat ante ac nulla laoreet cursus. Proin pretium mollis metus, vulputate placerat enim faucibus et. Nulla facilisi. Praesent diam felis, ultrices eget mollis at, sagittis vel libero. Vivamus pharetra auctor arcu, in mollis urna suscipit a. Fusce odio ante, cursus vitae luctus malesuada nec ligula.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vitae malesuada magna. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed convallis, erat ac faucibus imperdiet, nulla leo congue justo, semper euismod magna elit sollicitudin dui. Curabitur ut sem volutpat risus laoreet faucibus. Nunc lacinia tempus massa, sed mattis odio pretium eu. Morbi imperdiet posuere dolor, non blandit dolor rhoncus sit amet. Aenean ut risus non nibh aliquam fermentum id id nunc. Nunc ullamcorper fermentum massa, non commodo dolor auctor non. In cursus tincidunt posuere. Quisque elementum hendrerit erat rutrum nulla hendrerit sed. Aenean consequat ante ac nulla laoreet cursus. Proin pretium mollis metus, vulputate placerat enim faucibus et. Nulla facilisi. Praesent diam felis, ultrices eget mollis at, sagittis vel libero. Vivamus pharetra auctor arcu, in mollis urna suscipit a. Fusce odio ante, cursus vitae luctus a, malesuada nec ligula. Phasellus pretium, dolor sed malesuada dapibus, nibh arcu sagittis diam, at tempus velit magna eget magna. Duis placerat pellentesque quam. Sed magna urna, hendrerit eu consectetur vitae.

Paragraph heading Phasellus pretium, dolor sed malesuada dapibus, nibh arcu sagittis diam, at tempus velit magna eget magna. Duis placerat pellentesque quam. Sed magna urna, hendrerit eu consectetur vitae, venenatis. Nam blandit elementum mi, sed vestibulum arcu congue non. Etiam auctor pretium velit, quis tempor velit adipiscing bibendum. Praesent eu interdum massa.

“Lorem ipsum dolor sit amet consectetur adipiscing ante elit venenatis suscipit risus nec proin ultricies en vehicula nisi eros mauris.”

Nam blandit elementum mi, sed vestibulum arcu congue non. Etiam auctor pretium velit, quis tempor velit adipiscing bibendum. Praesent eu interdum massa. Fusce ac vulputte odio. Etiam id sem ut ligula.

> Read more

42%

In 2010, lorem ipsum dolor amet, consectetur sit adipiscing velvit blandit.

ENGINEERED FOR LIFE 4

Themes selected

Themes applied to a Web page

Themes applied to a corporate brochure

Chinese / Deutsch / English / Español / Français / Italiano

For informational communications such as data sheets, product brochures or email newsletters, one theme provides enough variation in color. Since these types of communications tend to be heavy in content, using only one theme visually simplifies the layout and makes the information easier to read.

ENGINEERED FOR LIFE

About ITT

News

Investor information

Business

Global citizenship

Highly engineered, customized solutions.

“We have quisque sapien consectetur non, dapibus lorem proin ut tempus.”

Support theme

Life made safer

Philo Farnsworth: A brilliant mind takes flight

To reach great heights and lead full lives, all of us need a safety net. In his famous hierarchy of needs, psychologist Abraham Maslow said that one of our most basic needs—right after air, water and food—is the need for safety and security. Only when we feel safe will we begin pursuing the higher-order needs—love, friendship, self-esteem—that make for a higher quality of life.

“ITT’s Philo Farnsworth invented the world’s first air traffic control system. Today, more than 2 billion plane pasengers a year are benefiting from his brainstorm.”

Throughout our history, ITT has been developing groundbreak- ing technologies that make the world a safer place for all of us. In the 1980’s, we introduced a battlefield radio – SINCGARS – so advanced that soldiers are still using its predecessor today to protect themselves and their country. We introduced KONI® shock absorbers 80 years ago to keep drivers safe on rough roads. And just as they have done for decades, our water purification and disinfection systems remove the worry from about what comes out of our taps.

John smith, XYZ Division

News

Did you know?

Insight

14 Jun 2011 ITT to highlight aviation and defense electronic solutions at 2011 Paris Air Show > Read more

Our products enabled trains to run at their fastest speed ever?

The Gould's brand is 150 years old – one of the most reliable names in pumps today.

> Read more

control systems, which keep our increasingly crowded skies from descending into dangerous chaos. At the time of his invention, the globe was connected more by sea lines than airlines. Today, we fly into plane-filled skies without a second thought, because Philo Farnsworth let his brilliant mind take flight and see the future of air travel.

Two decades later, Farnsworth brought his brilliant mind to ITT, where he toiled away in a basement lab known as “the cave” on Pontiac Street in Fort Wayne, Indiana. Freed from having to produce somewhat simplistic electronic components for the war effort, Farnsworth unleashed his genius and introduced a breathtaking string of breakthrough concepts: a defense early warning signal, submarine detection devices, radar calibration equipment, an infrared telescope and many, many others. “Philo was a very deep person — tough to engage in conversation because he was always thinking about what he could do next,” says Art Resler, an ITT photographer who documented Farnsworth’s work in pictures. Farnsworth was so prolific that one of his most significant contributions is almost lost in his deluge of engineering developments. In the 1950’s, he invented the PPI Projector to allow safe control of air traffic from

Today, one of our young scientists, Shanna Ratnesar-Shumate, is working on a project with the potential to keep future generations safe from airborne viruses and toxins. A pioneer in aerosol research, her work is part of a patent-pending solution allows chemical clouds to be recognized and identified from a safe distance. In addition, the cloud can be tracked as it moves over the terrain, allowing authorities to create evacuation routes, direct people out of harm’s way and save lives.

the ground. It was the forerunner of today’s sophisticated air traffic

> Read more

ENGINEERED FOR FOR LIFE LIFE ENGINEERED 4

Themes selected

Themes applied to a Web page

Themes applied to a corporate brochure

BURNY 10LCD Plus

Working with one theme

The BURNY 10LCD Plus has taken the next step in PCbased motion control. Designed for multiple axis cutting machines, the Plus features the latest advances in CNC technology on a proven platform, which is engineered to increase productivity and reduce costs. The Plus is an industrial grade PC, designed to operate BURNY 10LCD Plus in extreme shop environments where temperature and

humidity extremes, metal dust, RF radiation, vibration, and constant machine movement are commonplace. It is easy to learn, easy to use, and allows multiple control and programming tasks to be completed simultaneously.

The BURNY 10LCD Plus can operate any cutting machine and interfaces with virtually all processes including: oxyfuel, plasma, laser, waterjet, routers, punches, drills, knives, and markers. It is available as an upgrade to existing machines or can be delivered on a new machine. Backed by Burny’s extensive staff of experienced in-house engineers and service technicians, the Plus is ready to perform in your shop today!

Highly engineered, customized solutions.

Burny 10LCD Plus

PumpSmart

STANDARD FEATURES Large, Bright Touch Screen With a 15” (381 mm) industrial-grade touch screen, the Burny 10LCD Plus provides an extremely user friendly machine interface. The wide viewing angle and high resolution graphics generate a bright display even in the harshest shop floor environment, allowing operators to easily and effectively move through the menus and guide the cutting machine.

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Full Color, Interactive Graphic Display Eliminate dry runs and confirm the part program before cutting them with the Burny 10LCD Plus’s full color graphic display. View the cut path in real-time and monitor cut progress (especially important with underwater plasma). Use the zoom tools to verify part spacing and eliminate wasted or unusable product.

STANDARD FEATURES Large, Bright Touch Screen

The Plus is an industrial grade PC, designed to operate in extreme shop environments where temperature and Eliminate dry runs and confirm the part program before metal cuttingdust, themRFwith the Burny humidity extremes, radiation, vibration, 10LCD Plus’s full color graphic display. View the cut path in real-time and monitor cut and constant machine movement are commonplace. It is progress (especially important with underwater plasma). Use the zoom tools to verify to learn, easy to use, and allows multiple control part spacing and eliminate wasted oreasy unusable product. and programming tasks to be completed simultaneously. With a Windows® XP Embedded operating system, the BURNY 10LCD Plus produces extremely precise and repeatable motion control. The results are clear-the highest accuracy and the tightest tolerances-even on the most complicated parts. Full Color, Interactive Graphic Display

40 30 20 10 0 ITT Corporation

XYZ Company

Oxyfuel

in the harshest shop floor environment, allowing operators to easily and

from the shape library, create or edit a program nest, check production messages, fill out productivity sheets, monitor consumables life—all at the same time and all while the machine is cutting!

Add Axis Compensation to your Burny 10LCD Plus to remove gearbox backlash and repeatable mechanical errors in all axes including bridge bow. Reverse Axis Compensation can further increase your machine repeatability removing virtually all mechanical errors. Oxyfuel

Oxyfuel Oxyfuel Oxyfuel

Waterjet

Waterjet Waterjet Waterjet

Plasma

Plasma Plasma Plasma

Burny Burny Burny CAP CAP *CAP *(Custom (Custom * (Custom Application Application Application Program) Program) Program) - optional - optional - optional 1

Burny Burny Burny CAP CAP isCAP ais soft a is soft aprogrammable soft programmable programmable logic logic controller logic controller controller (PLC) (PLC) that (PLC) that can that can becan be built built beinto built into the into the Burny the Burny Burny 10LCD 10LCD 10LCD Plus Plus control Plus control control to to provide provide to provide maximum maximum maximum expandability. expandability. expandability. The The HMI The HMI isHMI customizable is customizable is customizable forfor multiple multiple for multiple screens screens screens and andand replaces replaces replaces thethe need the need for need for anan for external external an external PLC. PLC. Replace PLC. Replace Replace expensive expensive expensive custom custom custom PLC PLC touchscreens PLC touchscreens touchscreens with with Burny with Burny Burny CAP CAP for CAP for a truly afor truly aintegrated truly integrated integrated product. product. product. The The Burny The Burny Burny 10LCD 10LCD 10LCD Plus Plus communicates Plus communicates communicates with with the with the most the most popular most popular popular ethernet ethernet ethernet modules, modules, modules, hashas I/Ohas I/O and and I/O drive and drive connectivity drive connectivity connectivity and and supports and supports supports multiple multiple multiple interfaces interfaces interfaces simultaneously simultaneously simultaneously making making making it the it the most it the most flmost exible flexible flexible CNC CNC platform CNC platform platform onon thethe on market the market market today. today. today.

Advanced Advanced Advanced Plasma Plasma Plasma Process Process Process Control Control Control *2 *- 2optional - optional *2 - optional

ENGINEERED FOR LIFE

The The Plasma The Plasma Plasma Process Process Process Wizard Wizard Wizard integrates integrates integrates automatic automatic automatic gasgas regulators gas regulators regulators and and secondary and secondary secondary height height height control control control remotes remotes remotes into into ainto streamlined, a streamlined, a streamlined, state-of-the-art state-of-the-art state-of-the-art software software software package. package. package. Simply Simply Simply choose choose choose your your material, your material, material, thickness, thickness, thickness, and and amperage and amperage amperage right right at right at thethe at Burny. the Burny. Burny. By By sending sending By sending thethe cutthe cut chart cut chart data chart data todata to thethe to plasma the plasma plasma power power power supply supply supply from from our from our embedded our embedded embedded material material material database, database, database, all all of of the allthe of appropriate the appropriate appropriate gasgas pressures, gas pressures, pressures, feedrates, feedrates, feedrates, and and kerf and kerf values kerf values values areare adjusted adjusted are adjusted to to thethe to perfect perfect the perfect setting setting setting forfor that that fortype that type oftype of material material of material making making making you you anyou an instant instant an instant expert expert expert in in plasma plasma in plasma cutting. cutting. cutting.

1 Burny Burny Burny CAP CAP1CAP

2 2 Plasma Plasma Plasma Process Process Process Wizard Wizard Wizard

The The Burny The Burny Burny 10LCD 10LCD 10LCD Plus Plus accepts Plus accepts accepts direct direct downloads direct downloads downloads of of CAD CAD offiCAD les, files, which files, which which reduces reduces reduces thethe expense the expense expense of of thirdthirdof thirdparty party post party post processing post processing processing software. software. software. Furthermore, Furthermore, Furthermore, thethe Burny Burny the Burny 10LCD 10LCD 10LCD Plus Plus can Plus can automatically can automatically automatically assign assign assign Lead LeadLead In/Lead In/Lead In/Lead Out Out positions Out positions positions or or thethe or leads the leads can leads can becan be assigned assigned be assigned in in thethe in drawing. the drawing. drawing.

Advanced Advanced Advanced Nest Nest Navigation Nest Navigation Navigation

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

Theme selected

Theme applied to a datasheet

Theme selected

Theme applied to a product brochure

2 2 2 Plasma Plasma Plasma Consumable Consumable Consumable

True True Multitasking True Multitasking Multitasking Environment Environment Environment Increase Increase Increase operator operator operator productivity productivity productivity by by performing performing by performing many many different many different different tasks tasks within tasks within within thethe Windows® Windows® the Windows® XPXP Embedded Embedded XP Embedded environment. environment. environment. Load Load aLoad new a new apart new part program, part program, program, create create create or or edit edit or a part edit a part aprogram, part program, program, choose choose choose a new a new apart new part program part program program from from the from the shape shape the library, shape library, library, create create create or or edit edit or a program edit a program a program nest, nest, check nest, check production check production production messages, messages, messages, fill fiout ll out fiproductivity ll out productivity productivity sheets, sheets, sheets, monitor monitor monitor consumables consumables consumables life—all life—all life—all at at thethe same at same thetime same time and time and alland all while while allthe while the machine machine the machine is cutting! is cutting! is cutting!

Axis Axis Compensation Axis Compensation Compensation - optional - optional - optional Add Add Axis Add Axis Compensation Axis Compensation Compensation to to your your toBurny your Burny Burny 10LCD 10LCD 10LCD Plus Plus toPlus to remove remove to remove gearbox gearbox gearbox backlash backlash backlash and and repeatable and repeatable repeatable mechanical mechanical mechanical errors errors in errors all in all axes inaxes all including axes including including bridge bridge bridge bow. bow. Reverse bow. Reverse Reverse Axis Axis Compensation Axis Compensation Compensation cancan further can further further increase increase increase your your machine your machine machine repeatability repeatability repeatability removing removing removing virtually virtually virtually all all mechanical mechanical all mechanical errors. errors. errors.

HMI is customizable for multiple screens and replaces the need for an

external PLC. Replace expensive custom PLC touchscreens with Burny CAP for a truly integrated product. The Burny 10LCD Plus communicates with the most popular ethernet modules, has I/O and drive connectivity and supports multiple interfaces simultaneously making it the most flexible CNC platform on the market today. Shapes Library Advanced Plasma Process Control *2 - optional The Plasma Process Wizard integrates automatic gas regulators and secondary height control remotes into a streamlined, state-of-the-art software package. Simply choose your material, thickness, and amperage right at the Burny. By sending the cut chart data to the plasma power supply from our embedded material database, all of the appropriate gas pressures, feedrates, and kerf values are adjusted to the perfect setting for that type of material making you an instant expert in plasma cutting.

Furthermore, the Burny 10LCD Plus can automatically assign Lead In/Lead Out positions or the leads can be assigned in the drawing. Advanced Nest Navigation Interrupt the current cutting routine to cut a new part, move ahead multiple pierce points, recover from cut loss, recover from power loss, change torch consumables, interrupt a long nest, jump to the end of a part or nest, reverse cutting path—all quickly done at the touch of a button without losing machine position and without scraping valuable material! Up to 18 programmable home positions can be used for multiple cutting tables, part start locations, consumable change areas, or remote park positions. True Multitasking Environment Increase operator productivity by performing many different tasks within the Windows® XP Embedded environment. Load a new part program, create or edit a part program, choose a new part program from the shape library, create or edit a program nest, check production messages, fill out productivity sheets, monitor consumables life—all at the same time and all while the machine is cutting! Axis Compensation - optional Add Axis Compensation to your Burny 10LCD Plus to remove gearbox backlash and repeatable mechanical errors in all axes including bridge bow. Reverse Axis Compensation can further increase your machine repeatability removing virtually all mechanical errors.

Superior Superior Superior hole hole capability hole capability capability and and fully and fully automatic fully automatic automatic plasma plasma plasma control control control is is thethe isresult the result result of of Burny’s Burny’s of Burny’s Advanced Advanced Advanced Command Command Command Messaging. Messaging. Messaging. ACM ACM isACM ais series a isseries a series of of messages messages of messages that that are that are embedded are embedded embedded into into a into part a part aprogram part program program to to to create create create onon thethe on flyfl the plasma y plasma fly plasma and and job and job setting setting job setting changes. changes. changes. These These changes These changes changes cancan mean can mean the mean the difference difference the difference between between between a good a good a hole good hole orhole or bad bad or hole bad hole and hole and long and long orlong or short short or consumable short consumable consumable life. life. life.

Interrupt Interrupt Interrupt thethe current current the current cutting cutting cutting routine routine routine to to cutcut a tonew acut new apart, new part, move part, move ahead move ahead ahead multiple multiple multiple pierce pierce pierce points, points, points, recover recover recover from from cut from cut loss, loss, cutrecover loss, recover recover from from power from power power loss, loss, change loss, change change torch torch consumables, torch consumables, consumables, interrupt interrupt interrupt a long a long anest, long nest, jump nest, jump to jump to to thethe end the end ofend of a part aof part aorpart or nest, nest, orreverse nest, reverse reverse cutting cutting cutting path—all path—all path—all quickly quickly quickly done done at done at thethe at touch the touch touch of of a button aof button a button without without without losing losing losing machine machine machine position position position and and without and without without scraping scraping scraping valuable valuable valuable material! material! material! UpUp to to Up 1818 programmable to programmable 18 programmable home home home positions positions positions cancan becan be used used befor used for multiple multiple for multiple cutting cutting cutting tables, tables, tables, part part start part start locations, start locations, locations, consumable consumable consumable change change change areas, areas, areas, or or remote remote or remote park park positions. park positions. positions.

Advanced Command Messaging (ACM) - optional Superior hole capability and fully automatic plasma control is the result of Burny’s Advanced Command Messaging. ACM is a series of messages that are embedded into a part program to create on the fly plasma and job setting changes. These changes can

- optional - optional - optional Advanced Advanced Advanced Command Command Command Messaging Messaging Messaging (ACM) (ACM) (ACM)

Fast Fast DXF/DWG Fast DXF/DWG DXF/DWG File File Conversion File Conversion Conversion

Standard Features

The Burny 10LCD Plus accepts direct downloads of CAD files, which reduces the expense of thirdeffectively move through the menus and guide the cutting machine. True Multitasking Environment party post processing software. Furthermore, the Burny 10LCD Plus can automatically assign Lead In/Lead Out positions or the leads can be assigned in the drawing. Increase operator productivity by performing many different tasks within the Windows® XP Embedded

Color,choose Interactive Graphic Display As the premier member of the Burny family of numerical environment. Load a new part program, create or edit a partFull program, a new part program Eliminatemessages, dry runs and confirm the part program before cutting them from the library, create or edit a program nest, check production fill out productivity Nest Navigation controls, Advanced the Plus continues a 30-year history ofshape improving sheets, monitor consumables life—all at the same time and allwith whilethe theBurny machine is cutting! 10LCD Plus’s full color graphic display. View the cut path Interrupt current cutting routine to cut a new part, productivity andthe increasing profits worldwide. Thismove richahead multiple pierce points, recover in real-time and monitor cut progress (especially important with from cut loss, recover from power loss, change torch consumables, interrupt a long nest, jump to Axis Compensation - optional history uniquely positions Full colorand Graphics the extensive end of a partknowledge-base or nest, reverse cutting path—all quickly done at the touch of a button without underwater plasma). Use the zoom tools to verify part spacing and machine and without scraping valuable material! Up 18 Burny programmable home Add Axis Compensation to to your 10LCD Plus to remove gearbox backlash and repeatable Burny to losing be your totalposition solutions provider; whether you eliminate wasted or unusable product. positions can be used for multiple cuttingmechanical tables, parterrors start in locations, consumable change all axes including bridge bow. areas, Reverse Axis Compensation can further increase need drive and DC motors, gearboxes, or or systems, remote parkAC positions. your machine repeatability removing virtually all mechanical errors. Plasma Consumable 2 Shapes Library Burny CAP *1 (Custom Application Program) - optional torch stations and height control systems. Demand Burny True Multitasking Environment Burny CAP is a soft programmable logic controller (PLC) that can be built by contacting us today to learn more about the value that Increase operator productivity by performing many different tasks within the Windows® XP Embedded into the Burny 10LCD Plus control to provide maximum expandability. The only Burny can provide. environment. Load a new part program, create or edit a part program, choose a new part program

Axis Compensation - optional

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Plasma

Advanced Plasma Process Waterjet Control *2 - optional

The Plasma Process Wizard integrates automatic gas regulators and secondary height control remotes into a streamlined, state-of-the-art software package. Simply choose your material, Burny CAP Burny CAP *1 (Custom Application Program) optional thickness,- and amperage right at the Burny. By sending the cut chart data to the plasma power supply from our embedded material database, all of the appropriate gas pressures, feedrates, Burny CAP is a soft programmable logic controller be built intoperfect the Burny 10LCD and kerf (PLC) valuesthat are can adjusted to the setting for that type of material making you an instant Plus control to provide maximum expandability. The is customizable for multiple screens and expert in HMI plasma cutting. replaces the need for an external PLC. Replace expensive custom PLC touchscreens with Burny CAP for a truly integrated product. The Burny 10LCD Plus communicates with the(ACM) most popular - optional Advanced Command Messaging ethernet modules, has I/O and drive connectivity and supports multiple interfaces simultaneously making it the most flexible CNC platform onSuperior the market holetoday. capability and fully automatic plasma control is the result of Burny’s Advanced Command Messaging. ACM is a series of messages that are embedded into a part program to Advanced Plasma Process Control *2 -create optional on the fly plasma and job setting changes. These changes can mean the difference between Plasma Waterjet Oxyfuel a good hole or bad hole and long or short consumable life. The Plasma Process Wizard integrates automatic gas regulators and secondary height control remotes into a streamlined, state-of-the-art software package. Simply choose your material, Burny CAP 1 Plasma Process Wizard Fast DXF/DWG File Conversion thickness, and amperage right at the Burny. By sending the cut chart data to the plasma power Burny CAP *1 (Custom Application Program) - optional supply from our embedded material database, all of10LCD the appropriate pressures, feedrates, The Burny Plus acceptsgas direct downloads of CAD files, which reduces the expense of thirdand kerf values are adjusted to the perfect setting for that type ofsoftware. material making you anthe instant party 10LCD post processing Furthermore, Burny 10LCD Plus can automatically assign Lead Burny CAP is a soft programmable logic controller (PLC) that can be built into the Burny expertThe in plasma Plus control to provide maximum expandability. HMI is cutting. customizable for multiple In/Lead screens Out and positions or the leads can be assigned in the drawing. replaces the need for an external PLC. Replace expensive custom PLC touchscreens with Burny Advanced Command Messaging (ACM) -popular optionalNest Navigation CAP for a truly integrated product. The Burny 10LCD Plus communicates with the most Advanced ethernet modules, has I/O and drive connectivity and supports multiple interfaces simultaneously Superior hole today. capability and fully automatic plasmathe control the result of Burny’s Interrupt currentis cutting routine to cut a Advanced new part, move ahead multiple pierce points, recover making it the most flexible CNC platform on the market Command Messaging. ACM is a series of messages that recover are embedded into loss, a part program from cut loss, from power change torchtoconsumables, interrupt a long nest, jump to create on the fly plasma and job setting changes. These can mean thecutting difference between the end of achanges part or nest, reverse path—all quickly done at the touch of a button without Plasma Waterjet *2 - optional Oxyfuel Advanced Plasma Process Control a good hole or bad hole and long or short consumable life.position and without scraping valuable material! Up to 18 programmable home losing machine positions can be used for multiple cutting tables, part start locations, consumable change areas, The Plasma Process Wizard integrates automatic gas regulators and secondary height control Plasma Process Wizard 2 Fastsoftware DXF/DWG File Conversion or remote park positions. remotes into a streamlined, state-of-the-art package. Simply choose your material, Burny CAP 1 Plasma Consumable thickness, and amperage right at the Burny. By sending the cut chart data to the plasma power Burny CAP *1 (Custom Application Program) - optional The Burny 10LCD Plus accepts gas direct downloads of CAD files, which reduces the expense of thirdsupply from our embedded material database, all of the appropriate pressures, feedrates, True Multitasking Environment post software. theinstant Burny 10LCD Plus can automatically assign Lead Burny CAP is a soft programmable logic controller (PLC) are thatadjusted can be built the party Burny 10LCD and kerf values to theinto perfect setting forprocessing that type of materialFurthermore, making you an the drawing. Plus control to provide maximum expandability. HMI is cutting. customizable for multipleIn/Lead screensOut andpositions or the leads can be assigned Increasein operator productivity by performing many different tasks within the Windows® XP Embedded expert The in plasma replaces the need for an external PLC. Replace expensive custom PLC touchscreens with Burny environment. Load a new part program, create or edit a part program, choose a new part program Advanced Nest Navigation CAP for a truly integrated product. The Burny 10LCD Plus communicates with the most from the shape library, create or edit a program nest, check production messages, fill out productivity -popular optional Advanced Command Messaging (ACM) ethernet modules, has I/O and drive connectivity and supports multiple interfaces simultaneously sheets, monitor consumables life—all at the same time and all while the machine is cutting! Interrupt thecontrol current is cutting routine cut a new part, move ahead multiple pierce points, recover making it the most flexible CNC platform on the market today. Superior hole capability and fully automatic plasma the result of to Burny’s Advanced cut loss, recover from power loss, change torch consumables,-interrupt a long nest, jump to Command Messaging. ACM is a series offrom messages that are embedded into a part program to Axis Compensation optional the endThese of a part or nest, cutting path—all quickly done at the touch of a button without 2 on the fly plasma and job setting changes. changes can reverse mean the difference between Advanced Plasma Process Control *create - optional losing machine position and without scraping valuable material! Up to 18 programmable home Add Axis Compensation to your Burny 10LCD Plus to remove gearbox backlash and repeatable a good hole or bad hole and long or short consumable life. positions can be used for multiple cutting tables, part start change areas, The Plasma Process Wizard integrates automatic gas regulators and secondary height control mechanical errorslocations, in all axesconsumable including bridge bow. Reverse Axis Compensation can further increase 1 Full color 2 2 or remote park positions. 2 Wizard 3 remotes intoGraphics a streamlined, state-of-the-art package. Simply choose your material, Burny CAP Plasma Consumable Process Full color graphics your machine repeatability removing virtually all mechanical errors. PlasmaPlasma Process Wizard Burny CAP 1 Plasma Consumable Shapes Library 4Shapes Library Fast software DXF/DWG File Conversion thickness, and amperage right at the Burny. By sending the cut chart data to the plasma power supply from our embedded material database, all of the appropriate pressures, feedrates, True Multitasking Environment The Burny 10LCD Plus accepts gas direct downloads of CAD files, which reduces the expense of thirdand kerf values are adjusted to the perfectparty setting forprocessing that type of materialFurthermore, making you an post software. theinstant Burny 10LCD Plus can automatically assign Lead Increase operator productivity by performing many different tasks within the Windows® XP Embedded expert in plasma cutting. In/Lead Out positions or the leads can be assigned in the drawing. environment. Load a new part program, create or edit a part program, choose a new part program mean the difference between a good hole or bad hole and long or short from the shape library, create or edit a program nest, check production messages, fill out productivity - optional Advanced Command Messaging (ACM) Advanced Nest Navigation consumable life. sheets, monitor consumables life—all at the same time and all while the machine is cutting! Superior hole capability and fully automatic plasma the result of to Burny’s Advanced Interrupt thecontrol current is cutting routine cut a new part, moveLarge, ahead multiple pierce points, Bright Touch Screenrecover Command Messaging. ACM is a series offrom messages that are embedded into a part program to Axis Compensation - optional cut loss, recover from power loss, change torch consumables, interrupt longindustrial-grade nest, jump to touch screen, the Burny 10LCD Fast DXF/DWG File Conversion With a 15” (381 amm) create on the fly plasma and job setting changes. changes can reverse mean the difference between the endThese of a part or nest, cutting path—all quickly done at the touch of a button without The Burny 10LCD Plus accepts direct downloads of CAD files, which Plus provides anBurny extremely friendly machine interface. wide Add Axis Compensation to to your 10LCDuser Plus to remove gearbox backlashThe and repeatable a good hole or bad hole and long or shortlosing consumable life. machine position and without scraping valuable material! Up 18 programmable home in all axes including bridge bow.areas, Reverse Axis Compensation can further reduces the expense of thirdparty post processing software. positions can be used for multiple cuttingmechanical tables, parterrors startviewing locations, consumable change angle and high resolution graphics generate a bright displayincrease even 2 your machine repeatability removing virtually all mechanical errors. Plasma Consumable 2 Plasma Process Wizard Shapes Library or remote park positions. Fast DXF/DWG File Conversion

The BURNY 10LCD Plus has taken the next step in PC- based motion control. Designed for multiple axis cutting machines, the Plus features the latest advances in CNC technology on a proven platform, which is engineered to increase productivity and reduce costs.

With a 15” (381 mm) industrial-grade touch screen, the Burny 10LCD Plus provides an extremely user friendly machine interface. The wide viewing angle and high resolution graphics generate a bright display even in the harshest shop floor environment, allowing operators to easily and effectively move through the menus and guide the cutting machine.

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Waterjet

Oxyfuel

Burny CAP *1 (Custom Application Program) - optional Burny CAP is a soft programmable logic controller (PLC) that can be built into the Burny 10LCD Plus control to provide maximum expandability. The HMI is customizable for multiple screens and replaces the need for an external PLC. Replace expensive custom PLC touchscreens with Burny CAP for a truly integrated product. The Burny 10LCD Plus communicates with the most popular ethernet modules, has I/O and drive connectivity and supports multiple interfaces simultaneously making it the most flexible CNC platform on the market today.

As the premier member of the Burny family of numerical controls, the Plus continues a 30-year history of improving productivity and increasing profits worldwide. This rich

The BURNY 10LCD Plus has taken the next step in PC- The BURNY 10LCDhistory Plus can operate knowledge-base any cutting machine and extensive uniquely positions based motion control. Designed multipleXP axisEmbedded cutting operating and interfaces processes including: With a for Windows® system, with Burnyvirtually to be yourall total solutions provider; whether you thethe BURNY 10LCD Plus produces precise and laser, need drive systems, AC andpunches, DC motors, gearboxes, or machines, the Plus features latest advances in CNCextremely oxyfuel, plasma, waterjet, routers, drills, repeatable which motion iscontrol. The results are and clear-the torch stations and height control systems. technology on a proven platform, engineered knives, markers. It is available as an upgrade to Demand highest accuracy and the tightest tolerances-even on the Burny by contacting us today to learn more about the to increase productivity and reduce costs. existing machinesvalue or can be delivered on a new machine. most complicated parts. that only Burny can provide. Backed by Burny’s extensive staff of experienced in-house The Plus is an industrial grade PC, designed to operate engineers and service technicians, the Plus is ready to in extreme shop environments where temperature and perform in your shop today! humidity extremes, metal dust, RF radiation, vibration, and constant machine movement are commonplace. It is As the premier member of the Burny family of numerical easy to learn, easy to use, and allows multiple control and controls, the Plus continues a 30-year history of improving programming tasks to be completed simultaneously. productivity and increasing profits worldwide. This rich history and extensive knowledge-base uniquely positions With a Windows® XP Embedded operating system, Burny to be your total solutions provider; whether you the BURNY 10LCD Plus produces extremely precise and need drive systems, AC and DC motors, gearboxes, or repeatable motion control. The results are clear-the torch stations and height control systems. Demand highest accuracy and the tightest tolerances-even on the Burny by contacting us today to learn more about the most complicated parts. value that only Burny can provide.

Shapes Shapes Shapes Library Library Library

2.15

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Overview of our visual system October 7, 2011

Applying color to charts and graphs When working with charts and graphs, it is best to work within the theme(s) that you assigned to the application, using the dark, bright and lead colors.

Using multiple themes and accents

Depending on the nature of the data presented through the chart or graph, however, it might be desirable to call attention to a specific data point or to ensure that each data point is equally distinctive. Accent colors and lead colors from other themes may be leveraged to help tell these stories effectively. Displayed at right are a few examples of proper use of color within various data stories. Please note: While there is a great deal of flexibility in the colors that we use to tell stories through charts and graphs, our color strategy is firmly grounded on the use of one or two themes, as described on the previous page.

Calling out specific variables

Giving each variable distinction

Using single themes and accents

Red theme colors are not recommended when developing charts for financial reporting.

Calling out specific variables

Confidential. For internal and partner use only.

Giving each variable distinction

2.16

ITT Corporation Brand Guidelines – Overview of our visual system October 7, 2011

Misuse of our color palette There are a few things to avoid when working with color. Displayed on this page are some examples of misuse of our palette.

CV 3196 i-FRAME

1) Do not use core or accent colors within the expansion graphic.

Chinese / Deutsch / English / Español / Français / Italiano

2) Do not use arbitrary colors outside of our color palette.

ENGINEERED FOR LIFE

About ITT

News

Investor information

Business

Global citizenship

Excellence in engineering providing durable, lasting solutions.

3) Do not assign black or extremely dark backgrounds.

ENGINEERED FOR LIFE

Plasma Cutting Systems

Learn more

News

Did you know?

Insight

14 Jun 2011 ITT to highlight aviation and defense electronic solutions at 2011 Paris Air Show > Read more

Our products enabled trains to run at their fastest speed ever?

The Gould's brand is 150 years old – one of the most reliable names in pumps today.

> Read more

4) Do not use gradients or tints of theme colors. 5) Do not use more than two color themes in any given application.

ENGINEERED FOR LIFE

5) Headline here Descriptor here

Essential Information

ENGINEERED FOR LIFE

Lorem ipsum dolor amet consectetur adipiscing elit cras mauris venenatis suscipit risus nec proin ultricies vehicula proin elementum rutrum, eros mauris iaculis elit, venenatis enim sed ipsum amet. Phasellus et leo dignissim convails sagittis massa facilisis cursus.

English / Česky / Deutsch / Español / Italiano / Nederlands / Português / 中文

Primary headline Thursday, November 12 10–2PM

Consectetur adipiscing elit, morbi facilisis blandit leo ac semper. Class aptent taciti sociosqu litora massa pellentesque dictum etiam eget est eget lectus rutrum convallis in vel nisi. Cras sapien leo, commodo vitae. Paragraph header Cras imperdiet fringilla lectus sed ultrices. Aliquam erat volutpat. Duis ultricies pellentesque quam, vitae sodales felis pellentesque at. Aliquam id elit sed sapien fermentum varius a viverra est. Donec laoreet neque quis augue fringilla scelerisque. Quisque gravida, velit ut pellentesque dictum, massa nulla ornare elit, sit amet vestibulum diam magna cursus massa. Donec consectetur hendrerit risus. Nulla gravida, augue in elementum dapibus, purus massa sagittis libero, in scelerisque neque metus a velit.

Paragraph heading Customized solution in fringilla lectus ultrices. Aliquam erat volutpat duis etu pellentesque Read more>

Contact 1.800.123.4567 address@email.com We look forward to your participation. The Community Service Team

This e-mail and any files transmitted with it may be proprietary and are intended solely for the use of the individual or entity to whom they are addressed. If you have received this e-mail in error please notify the sender. Please note that any views or opinions presented in this e-mail are solely those of the author and do not necessarily represent those of ITT Corporation. The recipient should check this e-mail and any attachments for the presence of viruses. ITT accepts no liability for any damage caused by any virus transmitted by this e-mail.

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

“Lorem ipsum dolor sit amet consectetur adipiscing ante elit venenatis suscipit risus nec proin ultricies en vehicula nisi eros mauris.”

42%

In 2010, lorem ipsum dolor amet, consectetur sit adipiscing velvit blandit. 5

2.17

ITT Corporation Brand Guidelines – Overview of our visual system October 7, 2011

Typography overview The typography featured in our communications conveys a great deal about our personality. For this reason, we have identified specific typefaces for our use. The following are the only typefaces approved for use in our communications. Primary typeface Reflecting our brand character, Blender is a typeface that exhibits precise letterforms and an angular structure. These attributes are similar to those found within our signature’s symbol and the shapes within the expansion graphic. To leverage Blender’s attributes, it is reserved for use in display copy (headlines and call-outs rather than body copy or other small-size text). This will help ensure that the typeface’s angular structure remains prominent and noticed. Secondary typeface Humanist is rich in heritage and meaning. Also having qualities of precision, it is a proven typeface that we have used in our communications for many years. Since it is highly readable, its use is reserved for body copy and lengthy blocks of text rather than for headlines. Desktop and Web substitute Use Arial, a system font preloaded on most computers, for general desktop applications, including Microsoft Word® and PowerPoint®. This will help eliminate compatibility issues when sharing files. Arial may also be used for digital/electronic text in Web applications.

Primary typeface

Blender Pro OT Book

Blender Pro OT Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

Blender Pro OT Bold* ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

Secondary typeface

Humanist 777 Light

Humanist 777 Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

Humanist 777 Bold

Humanist 777 Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

* For use in product identification only Confidential. For internal and partner use only.

2.18

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Overview of our visual system October 7, 2011

International typeface recommendations To help promote the consistent presentation of our visual identity across global markets, we have established typeface recommendations for the languages in which we commonly communicate. The typefaces specified at right for Chinese, Japanese and Korean represent the closest visual matches to Blender and Humanist. Detail regarding where the individual fonts may be purchased is also included on this page.

Language

Primary typeface

Secondary typeface

Desktop substitute

English

Blender Pro OT 1

Humanist 777 1

Arial

Czech

Blender Pro OT 1

Humanist 777 1

Arial

German

Blender Pro OT 1

Humanist 777 1

Arial

Spanish

Blender Pro OT 1

Humanist 777 1

Arial

Italian

Blender Pro OT 1

Humanist 777 1

Arial

Dutch

Blender Pro OT 1

Humanist 777 1

Arial

Portuguese

Blender Pro OT 1

Humanist 777 1

Arial

Other Latin and Central European

Blender Pro OT 1

Humanist 777 1

Arial

Chinese (Simplified)

MJ Ngai PRC 2

M Hei PRC 2

Hei (or similar sans-serif)

Chinese (Traditional)

MJ Ngai HK 2

M Hei HK 2

Hei (or similar sans-serif)

Japanese

DF Gothic 2

Kaku Gothic (or similar sans-serif)

Korean

Yoon Gothic 3

Dotum (or similar sans-serif)

Font may be purchased from Fontshop.com. Font may be purchased from Linotype.com. 3 Font may be purchased from Yoondesign.com.

Confidential. For internal and partner use only.

2.19

ITT Corporation Brand Guidelines – Overview of our visual system October 7, 2011

Proper use of typography A consistent approach to type hierarchy and layout is important for creating engaging, easy-to-read communications. Headlines Headlines should generally be the largest-sized text on the page. Assign Blender Pro Book and primary theme colors to headlines to ensure that they stand out and grab the reader’s attention. Introductory text Text that immediately follows headlines should be sized smaller than the headlines but larger than the body text to allow a quick, easy read. Set introductory text in Blender Pro Book and in primary theme colors. Paragraph headings Size paragraph headings slightly larger than body text in Blender Pro Book, using primary theme colors. Body text Set body text in Humanist 777 Light in black. Use color or bold treatments sparingly and only to attract attention to key points. Call-outs Size call-outs larger than body text in Blender Pro Book, using primary or supporting theme colors. Please note: There is no one-size-fits-all solution for type hierarchy, but always keep these general principles in mind when setting text.

Confidential. For internal and partner use only.

Sample application

Lorem ipsum

Headline Blender Pro Book Primary theme color

Dolor amet consectetur Lorem ipsum dolor amet consectetur adipiscing elit cras mauris venenatis suscipit risus nec proin ultricies vehicula proin elementum rutrum, eros mauris iaculis elit, venenatis enim sed ipsum amet. Phasellus et leo dignissim convails sagittis massa facilisis cursus.

Lorem ipsum dolor Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vitae malesuada magna. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed convallis, erat ac faucibus imperdiet, nulla leo congue justo, semper euismod magna elit sollicitudin dui. Curabitur ut sem volutpat risus laoreet faucibus. Nunc lacinia tempus massa, sed mattis odio pretium eu. Morbi imperdiet posuere dolor, non blandit dolor rhoncus sit amet. Aenean ut risus non nibh aliquam fermentum id id nunc. Nunc ullamcorper fermentum massa, non commodo dolor auctor non. In cursus tincidunt posuere. Quisque elementum hendrerit erat rutrum nulla hendrerit sed. Aenean consequat ante ac nulla laoreet cursus. Proin pretium mollis metus, vulputate placerat enim faucibus et. Nulla facilisi. Praesent diam felis, ultrices eget mollis at, sagittis vel libero. Vivamus pharetra auctor arcu, in mollis urna suscipit a. Fusce odio ante, cursus vitae luctus a, malesuada nec ligula. Phasellus pretium, dolor sed malesuada dapibus, nibh arcu sagittis diam, at tempus velit magna eget magna. Duis placerat pellentesque quam. Sed magna urna, hendrerit eu consectetur vitae. Nam blandit elementum mi, sed vestibulum arcu congue non. Etiam auctor pretium velit, quis tempor velit adipiscing bibendum. Praesent eu interdum massa. Fusce ac vulputte odio. Etiam id sem ut ligula.

Introductory text Blender Pro Book Primary theme color

Lorem ipsum dolor Phasellus pretium, dolor sed malesuada dapibus, nibh arcu sagittis diam, at tempus velit magna eget magna. Duis placerat pellentesque quam. Sed magna urna, hendrerit eu consectetur vitae, venenatis. Nam blandit elementum mi, sed vestibulum arcu congue non. Etiam auctor pretium velit, quis tempor velit adipiscing bibendum. Praesent eu interdum massa.

“Lorem ipsum dolor sit amet consectetur adipiscing ante elit venenatis suscipit risus nec proin ultricies en vehicula nisi eros mauris.”

Paragraph heading Blender Pro Book Primary theme color Body text Humanist 777 Light Black Call-out Blender Pro Book Support theme color

2.20

ITT Corporation Brand Guidelines – Overview of our visual system October 7, 2011

Misuse of typography There are a few things to avoid when working with typography. Displayed on this page are some examples of misuse.

2) Highly engineered, customized solutions.

Life made safer

1) Do not feature Blender in body copy or Humanist in display copy.

3) Headline here Descriptor here Lorem ipsum dolor amet consectetur adipiscing elit cras mauris venenatis suscipit risus nec proin ultricies vehicula proin elementum rutrum, eros mauris iaculis elit, venenatis enim sed ipsum amet. Phasellus et leo dignissim convails sagittis massa facilisis cursus.

2) Do not use unapproved typefaces.

3) Do not justify blocks of text. 4) Do not assign color to text if the color doesn’t provide ample contrast with the background.

Paragraph heading

“ITT’s Philo Farnsworth invented the world’s first air traffic control system. Today, more than 2 billion plane pasengers a year are benefiting from his brainstorm.”

5) Do not mix text sizes within running copy.

Suspendisse potenti interdum dapibus? Paragraph heading Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vitae malesuada magna sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed convallis, erat faucibus imperdiet, nulla leo congue justo, semper euismod magna elit sollicitudin dui. Curabitur ut sem volutpat risus laoreet faucibus nunc lacinia tempus.

Curabitur ut sem volutpat risus laoreet faucibus. Nunc lacinia tempus massa, sed mattis odio pretium eu. Morbi imperdiet posuere dolor, non blandit dolor rhoncus sit amet. Aenean ut risus non nibh aliquam fermentum id id nunc. Nunc ullamcorper fermentum massa, non commodo dolor auctor non. In cursus tincidunt posuere. Quisque elementum hendrerit erat rutrum nulla hendrerit sed. Aenean consequat ante ac nulla laoreet cursus. Proin pretium mollis metus, vulputate placerat enim faucibus et.

350

300

250

200

150

100

ENGINEERED FOR LIFE

“Lorem ipsum nullam tempus dapibus ante sed dapibus.

Chinese / Deutsch / English / Español / Français / Italiano

ENGINEERED FOR LIFE

About ITT

News

Investor information

Business

Global citizenship

Aenean quis purus etu dolor,

neque arcu congue.”

Excellence in engineering providing durable, lasting solutions. Learn more

News

Did you know?

Insight

14 Jun 2011 ITT to highlight aviation and defense electronic solutions at 2011 Paris Air Show > Read more

Our products enabled trains to run at their fastest speed ever?

The Gould's brand is 150 years old – one of the most reliable names in pumps today.

> Read more

John Smith, Descriptor

> Read more

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

2.21

ITT Corporation Brand Guidelines – Overview of our visual system October 7, 2011

Photography styles and categories The photography that we feature in our communications can have a profound impact on our brand. It can capture the reader’s attention, explain product details or tell a deeper story about the way we help our customers face difficult challenges with confidence. Out photography is honest, aspirational, purposeful and controlled — never staged. We adopt a photodocumentary style that shows our people and products in the context of their real-life environments, leading to compelling and credible narratives.

Employees, customers and product users

Products and product environments

We have identified three specific categories of photographic narratives: employees, customers and product users; products and product environments; and engineered by nature. Each category is discussed in detail in the next few pages. Please note: If you plan to use photography in communications outside the United States and Canada, ensure that the images are relevant and culturally sensitive to a global audience.

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

Engineered by nature

2.22

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Overview of our visual system October 7, 2011

Employees, customers and product users When featuring subjects representing our employees, customers and/or product users, stay true to our photo-documentary style. The photographs should look authentic, showing subjects in the real-life environments in which they operate. To draw the viewer in, compositions may make use of selective focus, natural framing shapes and dynamic perspectives. Displayed at right is a continuum based on the strategic intent of the photographs. On the left end are photographs that focus primarily on the environment. In the middle, photographs present the subject(s) and environment(s) in a balanced relationship. And on the right end, photographs focus primarily on the subject(s). Depending on the situation, you might want to select a macro- or micro-level photograph. If it is important to establish our expertise within a particular category, using a macro-level photograph may better deliver the message. If the focus needs to be on the relationships that we build with our customers, using micro-level photography should meet your needs. Please note: Given the nature of our business, the environments where our people work (e.g., a warehouse) are often visually complex. Make every attempt to feature clean, simple backgrounds that provide enough context for the viewer without being distracting.

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

Macro Focus on environment

Balanced (focus on process)

Micro Focus on people

Working with employee portrait photography

Use portrait photography showing employees in real environments.

Avoid using photos that feature staged or distracting backgrounds.

2.23

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Overview of our visual system October 7, 2011

Products and product environments Photography centered around our products generally fits within one of four categories: environments, products in context, product details or product shots. When featuring photography where the focus is solely on the product environment, use scale and perspective in the composition to add visual interest to the photography. When products are shown in context, strike an equal balance between product and environment. Use cropping or selective focus techniques to draw attention to the product.

Macro Focus on product environment

Focus on product in context

Micro Focus on product detail/texture

Working with product shots To establish a level of intimacy with the product, it may be useful to feature micro-level photography that focuses on interesting details or textures found within our products. Product shots When possible, use shots that feature perspective and show the product in a dynamic manner. Remove products from staged or distracting backgrounds. They should appear as an integrated part of our clean design compositions. Apply drop-shadow effects to silhouetted product shots to help them appear more natural. When applying shadows, use a subtle effect to avoid an artificial look. The goal is realism and clarity without drawing attention to the shadow.

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

Product shots should be silhouetted and accented with a subtle drop shadow.

Avoid using stale or unsilhouetted product shots.

2.24

ITT Corporation Brand Guidelines – Overview of our visual system October 7, 2011

Engineered by nature In some situations, it might be necessary or beneficial to feature less literal and more conceptual imagery. When this is the case, use photography inspired by the “engineered by nature” category. At the macro-level, this type of photography alludes to the idea of goals and opportunities – the greater system in which ITT operates. The photos embody a dramatic use of scale and clear perspective lines. The nature captured in the photographs is more abstract and less descriptive, allowing the viewer to see things in a new and unpredicted way. At the micro-level, the photography serves as a metaphor for our expertise and attention to detail. Notice in the images displayed at right, on the far side of the continuum, that the angular lines, dynamic patterns and sharp focus lead to a highly impactful photo demonstrating precision in engineering.

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

Macro Goals and opportunities

Micro Expertise and precision

2.25

ITT Corporation Brand Guidelines – Overview of our visual system October 7, 2011

Misuse of photography It is paramount that we correctly select and apply photography. Using photography without considering the principles outlined in these guidelines can lead to weak or discordant communications.

Lorem ipsum dolor ENGINEERED FOR LIFE

Displayed on this page are some examples of photography misuse.

Welcome future engineers! Chinese / Deutsch / English / Español / Français / Italiano

ENGINEERED FOR LIFE

About ITT

News

Investor information

Business

Global citizenship

Lorem Ipsum Jobfair

62%

1) Do not use images that feel staged or inauthentic.

Lorem ipsum dolor amet, consectetur sit adipiscing? Learn more

2) Do not feature clip art. 3) Do not use nature photography that lacks geometry, dynamism and/or relevance. 4) Do not feature product shots within the expansion graphic.

News

Did you know?

Insight

14 Jun 2011 ITT to highlight aviation and defense electronic solutions at 2011 Paris Air Show > Read more

Our products enabled trains to run at their fastest speed ever?

The Gould's brand is 150 years old – one of the most reliable names in pumps today.

> Read more

ENGINEERED FOR LIFE

5) Do not build photographic montages. Cleveland Motion Controls

5) Headline here

Cleveland Motion Controls

Descriptor here

DataTorgue DT25 TM

ENCODERS SHAFT-TYPE

Paragraph heading Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vitae malesuada magna. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed convallis, erat ac faucibus imperdiet, nulla leo congue justo, semper euismod magna elit sollicitudin dui. Curabitur ut sem volutpat risus laoreet faucibus. Nunc lacinia tempus massa, sed mattis odio pretium eu. Morbi imperdiet posuere dolor, non blandit dolor rhoncus sit amet. Aenean ut risus non nibh aliquam fermentum id id nunc. Nunc ullamcorper fermentum massa, non commodo dolor auctor non. In cursus tincidunt posuere. Quisque elementum hendrerit erat rutrum nulla hendrerit sed. Aenean consequat ante ac nulla laoreet cursus. Proin pretium mollis metus, vulputate placerat enim faucibus et. Nulla facilisi. Praesent diam felis, ultrices eget mollis at, sagittis vel libero. Vivamus pharetra auctor arcu, in mollis urna suscipit a. Fusce odio ante, cursus vitae luctus a, malesuada nec ligula. Phasellus pretium, dolor sed malesuada dapibus, nibh arcu sagittis diam, at tempus velit magna eget magna. Duis placerat pellentesque quam. Sed magna urna, hendrerit eu consectetur vitae.

DataTorque™ DT25 Performance Benefits

Design Features

Cleveland Motion Controls is widely recognized for providing high performance shaft and motormounted DataTorque™ Encoder solutions. The CE compliant DataTorque DT25 is no exception.

The DataTorque DT25 Encoder is ruggedly designed. It is protected from contamination with a totally sealed enclosure design, including an environmentally sealed MS connector.

By combining rugged performance capabilities and proven reliability, even under the most demanding industrial environments, the DataTorque DT25 is the ideal encoder for N/C machine tools, robotics, and industrial servo drives. The DT25 can be installed and forgotten.

DT25 components are ruggedly mounted, allowing heavy shock and vibration tolerance. A vast array of options are available, meeting a wide variety of customer requirements.

The photos used on this page are for illustrative purposes only and All DataTorque Encoders can be may not be used in other applications without proper approval. custom configured to meet specific, Confidential. For internal and partner use only.

high volume OEM requirements. We can accommodate many specialized combinations of electrical and mechanical interfaces. Please consult our experienced team of application engineers for details on custom OEM products.

The DataTorque DT25 is an optical incremental encoder with resolution of up to 21,600 CPR (cycles per revolution) with X4 interpolation. It is accurate to ±6 arc seconds (pulse to adjacent pulse) and ±3 arc minutes (pulse to any other pulse).

Heavy-Duty IP65 Sealed, Industrial Encoder Specially designed for the most demanding of industrial environments

Sealed to IP65 Standards Environmentally sealed MS connector ENGINEERED FOR LIFE Heavy shock and vibration tolerance Various options to meet variety of needs Up to 21,600 CPR with X4 interpolation Numerous built-in design features and performance benefits enable the DT25 to meet or exceed any other competitive encoder on the market today. CE compliant

“Lorem ipsum dolor sit amet consectetur adipiscing ante elit venenatis suscipit risus nec proin ultricies en vehicula nisi eros mauris.”

42% In 2010, lorem ipsum dolor amet, consectetur sit adipiscing velvit blandit.

2.26

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Overview of our visual system October 7, 2011

Secondary graphics While the expansion graphic is our primary graphic element, there may be situations where it is helpful to create secondary graphics to help call out text, to visually express and idea or to provide visuals to help readerâ&#x20AC;&#x2122;s navigate through a particular application.

What works well

Aerospace / Defense

When creating secondary graphics, keep the principles of our visual look in feel in mind. Use solid, angular shapes with precise geometry.

Making a difference around the world

Displayed at right are examples of secondary graphics that work well with our visual system, as well as a few examples of secondary graphics that are not successful.

Customized solution in fringilla lectus ultricesa aliquam erat volutpat duis etu pellentesque lorem ipsum dolor sit amet, consectetur adipiscing elit.

Using a solid, angular block of color to create a housing graphic for call-out text.

Creating an iconic graphic with thin, precise lines and shapes to visually express an idea.

ITT provides lightweight and reliable products that aerospace engineers demand and passengers and flight crews deserve.

Combining a solid, angular block of color and a simple iconic graphic as a navigatory element.

What to avoid

Aerospace / Defense Making a difference around the world Customized solution in fringilla lectus ultricesa aliquam erat volutpat duis etu pellentesque lorem ipsum dolor sit amet, consectetur adipiscing elit.

Do not create shapes that are overly rounded or embellished.

Confidential. For internal and partner use only.

Do not create graphic elements that lack clarity or precision.

ITT provides lightweight and reliable products that aerospace engineers demand and passengers and flight crews deserve.

Do not create graphic elements that too closely resemble the expansion graphic.

ITT Corporation Brand Guidelines October 7, 2011

3.0 Putting the pieces together

Confidential. For internal and partner use only.

3.1

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Putting the pieces together October 7, 2011

Brochure covers Displayed at right are front- and back-cover examples from our brochure template that demonstrate the proper application of the ITT signature with tagline and expansion graphic.

Highly engineered, customized solutions.

Visit our website at www.ittpps.com Contact ITT Performance Services ip.communications@itt.com

Using this template is critical when designing brochures or similar collateral pieces to ensure that our communications share the same look and feel. Please note: Our brochure template, which contains preset grid, type and color palettes, may be downloaded at branding.itt.com.

ENGINEERED FOR LIFE

4 West Red Oak Lane White Plains, NY 10604 914.641.2000 www.itt.com

Back Cover

ÂŠ 2011 Goulds Pumps, Incorporated A subsidiary of ITT Corporation, Inc.

Form BLCS 03/11

ENGINEERED FOR LIFE

Front Cover

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

Grid

3.2

ITT Corporation Brand Guidelines – Putting the pieces together October 7, 2011

Brochure interiors (page 1 of 2) Displayed at right are inside-spread examples from our brochure template that demonstrate the proper use of color themes, our type hierarchy, our expansion graphic, secondary graphics and photography.

Please note: Our brochure template, which contains preset grid, type and color palettes, may be downloaded at branding.itt.com.

Corporate Records

Minsheng’s business unit has met its growth target for the year. A senior manager asks Minsheng to hide Company funds in a reserve account, which will be used to prop up their business unit’s future earnings. The manager tells Minsheng that the auditors will accept this reserve account because the amount is immaterial. What should he do?

Minsheng should not create the account. Misstatements are never acceptable, especially when they are created with the intent of managing earnings. Minsheng should not make this change and should report his manager’s request to an ITT controller or the ITT Audit Committee.

Accurate Records

Records Retention

When it comes to preparing ITT’s corporate records, honesty and transparency are our guides. Each of us has a responsibility to ensure that the information contained in our business records— including our time cards, expense reports and production records—is full, fair, accurate, timely and understandable. We accomplish this by only providing information that is completed in accordance with our internal control procedures. If you are unsure how to represent information in an ITT report or document, contact an ITT controller for guidance.

Properly maintaining and destroying records are important aspects of keeping accurate business records. We must retain all ITT records in conformity with the guidelines set forth in our records retention schedules, as well as U.S. and local laws. These records retention schedules dictate the length of time to keep business records, as well as the way in which they are to be destroyed.

Our commitment to acting ethically and honestly requires that we engage in legitimate and authorized business transactions. We may never make a false representation on behalf of ITT, whether verbally or in writing. In addition, we must not hide ITT funds, mischaracterize Company transactions, create unrecorded fund accounts or knowingly allow similar illegal activities to occur. If you have accounting, recordkeeping or auditing concerns, contact your manager, your supervisor, or an ITT controller. You can also contact the ITT Audit Committee anonymously by mail, c/o the ITT Corporate Secretary, 1133 Westchester Ave., White Plains, New York, 10604, USA.

On a recent business trip to Sweden, Anabelle stayed overnight with an old friend. Can she include the equivalent cost of a hotel room on her travel voucher?

No. All vouchers, expense reports, time cards and other ITT documents must be complete and accurate.We are never permitted to knowingly enter false, misleading or inaccurate information on ITT documents.

Life made safer

Philo Farnsworth: A brilliant mind takes flight

If you are notified by a Company lawyer that you possess records relevant to an anticipated or pending litigation, investigation or audit, follow the guidelines set forth in that notification. Do not destroy, alter or conceal any covered documents (including computer files, e-mails and disks) in response to or in anticipation of any such Company notification, government proceeding or lawsuit.

“ITT’s Philo Farnsworth invented the world’s first air traffic control system. Today, more than 2 billion plane pasengers a year are benefiting from his brainstorm.”

Farnsworth was so prolific that one of his most significant contributions is almost lost in his deluge of engineering developments. In the 1950’s, he invented the PPI Projector to allow safe control of air traffic from the ground. It was the forerunner of today’s sophisticated air traffic control systems, which keep our increasingly crowded skies from descending into dangerous chaos.

If you have a question related to the retention of a document you possess, contact the Company Legal department before taking any action.

Internal and Government Investigations From time to time, ITT conducts internal investigations of ethics and compliance issues. Everyone has a duty to cooperate and provide honest information in connection with an investigation when asked. Anyone who fails to cooperate with or obstructs an investigation in any way, or fails to comply with these guidelines, will be subject to appropriate discipline, up to and including termination.

“Our customers trust that if they’re going to go to ITT, their products will be engineered for life.”

Creating value for customers

John Smith, Descriptor

ITT produces and designs mission-critical solutions for customers

Our engineers and product experts handle the tough jobs

We build durable and reliable technologies that perform flawlessly whether the operating environment is on a different planet or in the middle of a critical process application.

ITT people provide vital support on some of the most sophisticated and demanding assignments. From laboratories to the field, we are an integral part of our customers’ businesses, working side-by-side with them — not as providers, but as partners.

We create enduring products and services that underpin our modern way of life Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus elit massa, sollicitudin sed pulvinar egestas, vehicula ut mauris. Phasellus sagittis, tortor sit amet tincidunt venenatis, augue dolor facilisis leo.

ITT provides durable, lasting solutions Nulla facilisi. Fusce quis adipiscing lacus. Etiam vel magna lectus, aliquam malesuada eros. Maecenas quis eros lacus. Curabitur feugiat commodo orci.

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

3.3

ITT Corporation Brand Guidelines – Putting the pieces together October 7, 2011

Brochure interiors (page 2 of 2) Displayed at right are inside-spread examples from our brochure template that demonstrate the proper use of color themes, our type hierarchy, our expansion graphic, secondary graphics and photography.

Aerospace Controls manufactures a range of high-performance

electro-mechanical switches for aerospace and defense applications including absolute, differential, flow, gage, limit, temperature and vacuum switches.

Cannon and VEAM have been serving the aerospace / defense

market for nearly a century, providing connector solutions for thousands of customer and applications. Leadership products include fiber optics and spring pin/ pad interconnects and chipon-flex filter connectors.

Electro-mechanical linear and rotary actuators from Aerospace

Controls see service in a wide range of unique and mission-critical applications. ITT’s patented fuel line actuator uses light instead of

electricity to control the actuator’s motion. Along with other

innovations, this actuator eliminates the possibility of ignition.

Please note: Our brochure template, which contains preset grid, type and color palettes, may be downloaded at branding.itt.com.

Enidine supplies interior isolators and stowage bin products for

commercial aircraft manufacturers that meet aggressive specifications and lower total cost of ownership.

provides aircraft passengers on commercial, business and military aircraft with durable and efficient seating positioning controls.

The aircraft seat actuation control positioning system from Enivate

Aerospace Controls produces valves for aerospace and defense including low weight composite valves, fast- response solenoid valves and potable water valves. Pump products cover fuel and potable water applicatons.

ITT stands uniquely suited to meet the demands of customers in attractive niche markets, with a particular focus on quality and operational excellence and the vision and values required to unite a differentiated, global portfolio.

Excellence in engineering

• We are specialists in the engineering and manufacture of mission-critical components that keep key industries moving. • We provide highly customized solutions to our customers’ most complex challenges, based on combining deep technical expertise with the ability to understand and anticipate customer needs. • We strive to provide lasting solutions to the most difficult technical challenges faced by our customers. • We build both solutions and relationships that last. Our customers have confidence in the reliability and durability of both our products and our business practices.

Welcome to the “new ITT”. 5

In the voices of our employees

Through global focus group and a company-wide survey, we learned that enduring impact really is what we’re all about.

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

3.4

ITT Corporation Brand Guidelines – Putting the pieces together October 7, 2011

Data sheet Oftentimes, we group together data sheets for individual products or services to present or send to customers. For this reason, it is critical to design our data sheets in a uniform manner.

Offers process control and pump protection in one easy-to-use package for a multitude of industrial processes

PumpSmart

To help ensure that data sheets share a consistent look, we have developed a template with our visual system applied. Displayed at right is an example of a data sheet developed using our template.

Full Function CNC Plus Shape-Cutting Control Nam tellus arcu, adipiscing et convallis quis, consequat nec quam. Proin nisi dolor, blandit at faucibus vitae, congue et elit. Aenean rutrum condimentum nunc sit amet dapibus. Vestibulum et ligula ut erat fringilla blandit in sit amet sapien. Etiam mauris quam, iaculis ac venenatis et, interdum et orci. Aenean ac lorem eget magna euismod feugiat. Curabitur nec lorem leo. Integer quis enim nisi, eget viverra quam. Maecenas aliquet sapien at mi laoreet at blandit mi dignissim.

PS200v5 • Offers process control and pump protection in one easy-to-use package for a multitude of industrial processes • Pre-programmed applications such as pressure, flow, and level control, make set-up quick and easy • Capable of coordinating efforts between other PS200 controllers as well as existing constant speed pumps • Monitors and reacts to excessive bearing housing vibrations and temperature excursions with the addition of optional 4-20mA transmitters

Please note: Our data sheet template, which contains preset grid, type and color palettes, may be downloaded at branding.itt.com.

Etiam placerat nunc in neque scelerisque tempor. Nunc porttitor sapien id erat ornare fringilla. Nullam nec quam augue, vitae condimentum purus. Pellentesque dolor odio, congue ac elementum in, faucibus ac ipsum. Nam quam risus, luctus et vulputate non, vulputate fermentum felis. Fusce ipsum neque, interdum quis fringilla id, bibendum id dui. Aenean facilisis pretium neque, ac pretium urna placerat. Complete Plasma Process Controls Nam tellus arcu, adipiscing et convallis quis, consequat nec quam. Proin nisi dolor, blandit at faucibus vitae, congue et elit. Aenean rutrum condimentum nunc sit amet dapibus. Vestibulum et ligula ut erat fringilla blandit in sit amet sapien. Etiam mauris quam, iaculis ac venenatis et, interdum et orci. Aenean ac lorem eget magna euismod feugiat. Curabitur nec lorem leo. Integer quis enim nisi, eget viverra quam.

Lorem ipsum comparison 40

Fully-Integrated Drive Controls Etiam placerat nunc in neque scelerisque tempor. Nunc porttitor sapien id erat ornare fringilla. Nullam nec quam augue, vitae condimentum purus. Pellentesque dolor odio, congue ac elementum in, faucibus ac ipsum. Nam quam risus, luctus et vulputate non, vulputate fermentum felis. Fusce ipsum neque, interdum quis fringilla id, bibendum id dui aenean facilisis.

30 20 10 0 ITT Corporation

XYZ Company

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

1. Nam tellus arcu, adipiscing et convallis quis, consequat nec quam. Proin nisi dolor, blandit at faucibus vitae, congue et euismod feugiat. 2. Aenean condimentum nunc sit amet dapibus. Vestibulum et ligula ut erat fringilla blandit in sit amet sapien. 3. Etiam mauris quam, iaculis ac venenatis et, interdum et orci. Aenean ac lorem eget. 4. Curabitur nec lorem leo. Integer quis enim nisi, eget viverra quam maecenas. 5. Etiam placerat nunc in neque scelerisque tempor. Nunc porttitor sapien id erat ornare fringilla. Nullam nec. 6. Condimentum purus. Pellentesque dolor odio, congue ac elementum in, faucibus ac ipsum.

9. Nam tellus arcu, adipiscing et convallis quis, consequat nec quam. Proin nisi dolor. 10. Aenean condimentum nunc sit amet dapibus. Vestibulum et ligula ut erat fringilla blandit in sit amet. 11. Etiam mauris quam, iaculis ac venenatis et, interdum et orci. Aenean ac lorem eget magna euismod. 12. Curabitur nec lorem leo. Integer quis enim nisi, eget viverra quam. Maecenas aliquet sapien mi laoreet at blandit mi dignissim. 13. Etiam placerat nunc in neque scelerisque tempor. Nunc porttitor sapien id erat ornare fringilla. Nullam nec. 14. Condimentum purus. Pellentesque dolor odio, congue ac elementum in, faucibus ac ipsum.

7. Nam quam risus, luctus et vulputate non, vulputate fermentum felis fusce ipsum. 8. Aenean facilisis pretium neque pretium urna placerat. Cum sociis natoque penatibus et magnis dis parturient.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vitae malesuada magna. Cum sociis natoque penatibus et magnis dis parturient montes ridiculus. Cleveland Motion Controls, Inc. 7550 Hub Parkway Cleveland, OH 44125 tel: 216.524.8800 or 800.321.8072 burnysales@itt.com

KALIBURN, Inc. 455 Fleming Road Charleston, SC 29412 tel: 843.795.4286 or 800.252.2850 kaliburn.sales@itt.com www.burny.com

Front

Standard design, construction and functional specifications

Litho USA

ITT Control Technologies GmbH Werkstrasse 5 D-64732 Bad Koenig, Germany tel: +49 6063 9314 0 burny.de@itt.com

082609

BG-1250DS

Back

Grid

3.5

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Putting the pieces together October 7, 2011

Press kit/sales folder Press kits and sales folders enclose a variety of our printed communications materials, including stationery, brochures and product data sheets. Keep presentation folders simple in design. Leveraging one or two color themes, along with the expansion graphic, will provide enough visual cues to effectively represent our brand. It will also ensure that the design is generic enough to meet the needs of a wide variety of situations. For this reason, too, avoid featuring photography in presentation folder designs.

ENGINEERED FOR LIFE

Please note: Our press kit/sales folder template may be downloaded at branding.itt.com.

Folder outside

ENGINEERED FOR LIFE

www.itt.com

Folder inside

Confidential. For internal and partner use only.

John Q. Sample Title Department ITT Corporation Address Line City, State, Zip code tel 000 000 0000 fax 000 000 0000 email first.last@itt.com

3.6

ITT Corporation Brand Guidelines – Putting the pieces together October 7, 2011

Website home page Our website is one of our most critical touch points. Every day, investors, customers and partners visit our site looking for information about our products and services and to learn more about who we are and what we do.

Chinese / Deutsch / English / Español / Français / Italiano

About ITT

ENGINEERED FOR LIFE

News

Investor information

Business

For this reason, our home page should be welcoming, clean and easy to navigate. It should also tell our story in a way that is truly unique to ITT. Our visual system, when applied effectively, may help tell our story.

Global citizenship

Excellence in engineering providing durable, lasting solutions.

Displayed at right are a few examples of how our home page might look. Notice the clean layout, with navigation clearly located at top, a large banner for brand messaging in the middle and then subsections of navigation below.

Learn more

News

Did you know?

Insight

14 Jun 2011 ITT to highlight aviation and defense electronic solutions at 2011 Paris Air Show > Read more

Our products enabled trains to run at their fastest speed ever?

The Gould's brand is 150 years old – one of the most reliable names in pumps today.

> Read more

Please note: The examples displayed at right are only for inspirational purposes and are not intended for literal translation.

Chinese / Deutsch / English / Español / Français / Italiano

ENGINEERED FOR LIFE

About ITT

News

Investor information

Business

Global citizenship

Chinese / Deutsch / English / Español / Français / Italiano

62% Lorem ipsum dolor amet, consectetur sit adipiscing? Learn more

ENGINEERED FOR LIFE

About ITT

News

Investor information

Business

Global citizenship

“We have quisque sapien consectetur non, dapibus lorem proin ut tempus.” John smith, XYZ Division

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

News

Did you know?

Insight

News

Did you know?

Insight

14 Jun 2011 ITT to highlight aviation and defense electronic solutions at 2011 Paris Air Show > Read more

Our products enabled trains to run at their fastest speed ever?

The Gould's brand is 150 years old – one of the most reliable names in pumps today.

14 Jun 2011 ITT to highlight aviation and defense electronic solutions at 2011 Paris Air Show > Read more

Our products enabled trains to run at their fastest speed ever?

The Gould's brand is 150 years old – one of the most reliable names in pumps today.

> Read more

3.7

ITT Corporation Brand Guidelines – Putting the pieces together October 7, 2011

Email Creating and sending HTML-driven emails is a common tactic used across a range of internal and external communications. To promote a consistent look across our email communications, we have developed a few examples of how these emails might appear with our new visual system applied. When working with HTML emails, maintain a strong type hierarchy and avoid excessive use of imagery or graphic elements. Keep the formatting clean and simple to allow for easy reading and navigation. Displayed at right are three email banners developed using our visual system. Two of the banners are displayed in the context of an email to show how content may be formatted to match the banner.

From Denise Ramos

ENGINEERED FOR LIFE

Essential Information

English / Česky / Deutsch / Español / Italiano / Nederlands / Português / 中文

Dear team,

Primary headline

Cras imperdiet fringilla lectus sed ultrices. Aliquam erat volutpat. Duis ultricies pellentesque quam, vitae sodales felis pellentesque at. Aliquam id elit sed sapien fermentum varius a viverra est. Donec laoreet neque quis augue fringilla scelerisque. Quisque gravida, velit ut pellentesque dictum, massa nulla ornare elit, sit amet vestibulum diam magna cursus massa. Donec consectetur hendrerit risus. Nulla gravida, augue in elementum dapibus, purus massa sagittis libero, in scelerisque neque metus a velit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque leo justo, dapibus quis ullamcorper quis, congue non dolor. Praesent dictum neque non quam venenatis sodales venenatis lorem tempor. Donec vel arcu nec nunc luctus accumsan. Sed iaculis nisi feugiat dui pharetra sed egestas nulla malesuada. In elit eros, molestie vitae rhoncus sed, condimentum at purus. Cras magna felis, mattis ut ultricies ut, placerat ac dui. Sed ut vestibulum nisi. Etiam ac purus vel magna commodo commodo et sit amet magna. Ut mollis sollicitudin turpis. Aliquam eu est ac mi consequat malesuada. Morbi ultrices nisl non magna suscipit tincidunt. Praesent sollicitudin nulla eu risus convallis at faucibus dui consectetur. Nullam adipiscing diam nec est rhoncus aliquam. Nunc suscipit sodales nibh non iaculis. Aliquam mattis purus id justo dictum sollicitudin. Maecenas faucibus, sem nec ullamcorper viverra, nibh metus rutrum nunc, quis commodo magna quam quis eros. In eu arcu ac ipsum blandit tempus eget ut elit. Fusce lacinia convallis blandit. Vestibulum in felis sem, in pharetra mi. Sed tempor mauris quis dui posuere rutrum sed quis sapien. Sed nec magna quis libero porta suscipit sed vehicula erat. Morbi hendrerit tempor tincidunt. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Cras in ultricies magna. Ut eu nunc vitae turpis iaculis mollis. Suspendisse sit amet sagittis nisl. Mauris quam neque, rhoncus sed mattis aliquet, fringilla nec mauris. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent quam ante, viverra vel eleifend sit amet, gravida sit amet mauris. Aenean vulputate lobortis cursus. Aenean interdum. This e-mail and any files transmitted with it may be proprietary and are intended solely for the use of the individual or entity to whom they are addressed. If you have received this e-mail in error please notify the sender. Please note that any views or opinions presented in this e-mail are solely those of the author and do not necessarily represent those of ITT Corporation. The recipient should check this e-mail and any attachments for the presence of viruses. ITT accepts no liability for any damage caused by any virus transmitted by this e-mail.

This email banner is reserved for use by Denise Ramos, who is the only author approved to use the “From ... ” language in email banners.

Thursday, May 12 10–2PM

Confidential. For internal and partner use only.

Customized solution in fringilla lectus ultrices. Aliquam erat volutpat duis etu pellentesque Read more>

Contact 1.800.123.4567 address@email.com We look forward to your participation. The Community Service Team

This Essential Information email banner may be used by all businesses but is strictly reserved for internal use.

Our People The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval.

ENGINEERED FOR LIFE

The Our People email banner

ENGINEERED FOR LIFE

3.8

ITT Corporation Brand Guidelines – Putting the pieces together October 7, 2011

Presentations Onscreen presentations, such as PowerPoint®, are a critical touch point and one of the most common forms of business communication today. Additionally, a wide range of users, from executives to executive assistants and all with varying computer skills and presentation styles, need to be able to develop materials quickly and easily.

Sample cover slides

Sample divider slides

Sample content slides Lorem ipsum sit amet dolor consector

Divider page title

Paragraph header

Lorem ipsum dolor sit amet, eget consectetur adipiscing elit quis enim vehicula in ullamcorper et, auctor a neque adipsing lacinia, quam in condimentum. • Suspendisse fringilla semper massa. - Phasellus vel metus tortor erat - Vestibulum est a luctus purus volpat - Phasellus vel metus malesuade

November 2011

Forward-looking problem solvers

• Suspendisse fringilla semper massa. - Phasellus vel metus tortor erat - Vestibulum est a luctus purus volpat 1. Integer egestas rhoncus 2. Risus tempor ligula 3. Tempor ligula quis

John Smith

Director, Public Relations

To ensure that the presentations that we develop are consistent across our organization, we have developed a specific look and feel, displayed at right, that should always be applied — whether the presentation is for internal or external use. Please note: Our PowerPoint presentation template, which contains preset layout themes, type and color palettes, may be accessed from our brand center at branding.itt.com.

Chart title here Subject 5%

Subject 3%

Subject 7% Subject 9%

Subject 32%

Subject 12%

Subject 14%

Subject 18%

Sed quis sapien sit amet magna sollicitudin tempor eget non ante. Vestibulum ante ipsum primis in faucibus orci luctus adipsing elit quis enim vehicula in ullamcorper.

ENGINEERED FOR LIFE Title of the presentation goes here

Nov 17, 2011

Title of the presentation goes here

Nov 17, 2011

Lorem ipsum sit amet dolor consector

Divider page title

Paragraph header

Lorem ipsum dolor sit amet, consectetur adipiscing elit quisque enim nisi, vehicula in ullamcorper et, auctor a neque pellentesque lacinia, quam in hendrerit condimentum, nisi nunc rhoncus accusam.

November 2011

Chart title here

Forward-looking problem solvers

30%

100 80

Integer aliquam pharetra turpis, eu adipiscing donec lacinia mattis augue ac semper blandit.

John Smith

Paragraph header Sed quis sapien sit amet magna sollicitudin tempor eget non ante. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam commodo, quam eget.

Director, Public Relations

20 0 2008

2009

2010

2011

ENGINEERED FOR LIFE Title of the presentation goes here

Nov 17, 2011

Title of the presentation goes here

Lorem ipsum sit amet dolor consector Product name Consectetur adipiscing elit quisque enim nisi, vehicula in ullamcorper et, auctor a neque pellentesque lacinia, quam in hendrerit nisi nunc rhoncus accusam. Paragraph header Sed quis sapien sit amet magna sollicitudin tempor eget non ante. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam commodo, quam eget.

Title of the presentation goes here

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

3.9

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Putting the pieces together October 7, 2011

Internal posters and banners Posters, banners and similar internal communications should be designed using our visual system to ensure that our internal and external communications share a consistent look and feel. Given the range of environments in which posters and banners may be featured, from warehouse ceilings to office walls, there is a tremendous amount of flexibility in the placement of brand elements within a specific application. Make sure that the text is scaled large enough to be clearly read when featured in applications that will be seen from a distance. Please note: In situations where a poster or a banner is strictly for internal use, it is not required to feature the ITT signature with tagline in the application.

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

Poster

Banner

3.10

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Putting the pieces together October 7, 2011

Trade show Our visual system translates well across trade-show signage. Use of color themes and the expansion graphic creates bold, attention-grabbing back walls and displays. When creating trade-show displays, keep in mind our approach toward color themes. Limit their use to one or two themes per application.

ENGINEERED FOR LIFE

Excellence in engineering

In some situations, it may be necessary to break up the ITT signature and tagline to accommodate extremely horizontal spaces. In these situations, baseline the tagline with the ITT wordmark, as shown at right. Please note: The examples displayed at right are only for inspirational purposes and are not intended for literal translation. ENGINEERED FOR LIFE

ENGINEERED FOR LIFE

Welcome future engineers!

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

3.11

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Putting the pieces together October 7, 2011

Signage Displayed at right are a few examples of how our visual system may be brought to life through corporate and facilities signage.

Interior signage

Please note: The examples displayed at right are only for inspirational purposes and are not intended for literal translation.

Branded back wall

Branded reception

Branded sign

Exterior signage

Confidential. For internal and partner use only.

Monument sign (night)

Shipping dock

Receiving dock

> Monument sign (day)

Commercial sales division

Visitor parking

Directional signage

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Putting the pieces together October 7, 2011

Vehicles To consistently represent our brand across all touch points, our fleet vehicles should also be grounded in our new visual system. Please note: The examples displayed at right are only for inspirational purposes and are not intended for literal translation.

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

3.12

3.13

ITT Corporation Brand Guidelines – Putting the pieces together October 7, 2011

Stationery Letterhead, envelopes, business cards and the other stationery items that we often use should reflect the look of our new visual identity. Although they do not feature the expansion graphic, color themes or photographic elements, stationery should reflect our current ITT signature with tagline and our typographic style. Displayed at right are examples of how a few stationery items might look when updated. Please note: The examples displayed at right are only for inspirational purposes and not intended for literal translation.

8.5x11” Letterhead

A4 Letterhead

ITT Corporation 123 Street Address City, ST 12345 tel 123.456.7890 fax 123.456.7899

John Q. Sample Executive Title, Department ITT Flygt AB

ENGINEERED FOR LIFE

Month Day, Year

Company Address Street Address City, State, Zip code

Company Address Street Address Post Code, City

Dear Addressee:

This is a sample of the new ITT Corporation U.S. standard letterhead. The clean, organized structure of the ﬂush-left format gives our business communications a highly professional proﬁle. Type all body copy in 10-point Arial, upper- and lowercase, on 14 points of leading.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque molestie adipiscing laoreet. Vivamus id enim orci. In hac habitasse platea dictumst. Nunc dapibus ante ac turpis fermentum consectetur. Nunc aliquam, neque ut faucibus euismod, turpis nunc sodales sem, commodo eleifend nulla lorem eu felis. Quisque volutpat vestibulum eros non feugiat. Donec feugiat tempus hendrerit. Praesent imperdiet laoreet ornare.

Set the left margin of the page at 1.25” and the right margin at 0.75”. Type the date 2.5” from the top of the page. Skip one line before typing the Addressee’s name and address ﬂush left with the date line. Skip one line between the last address line and the salutation. Then skip one line between the salutation and the body of the letter. Do not indent at the beginning of paragraphs, and always skip one line between paragraphs. When your letter is complete, skip two lines before the closing. Then skip four lines between the closing and the Sender’s typed name to allow space for the Sender’s signature. Finally, skip one line between the Sender’s typed name and the Typist’s initials.

Aliquam ac ante nunc. Praesent nec dolor sit amet augue dignissim hendrerit. Nulla nisi ipsum, volutpat a imperdiet vel, consequat eu turpis. Sagittis sapien eget sapien mollis viverra. Donec nec tortor dapibus lacus laoreet fringilla eu sit amet elit. In et quam ac enim feugiat ultricies. Fusce pretium pulvinar eros blandit vestibulum. Cras laoreet, urna ut euismod luctus, lectus leo semper quam, ultrices aliquam eros urna nec mauris. Praesent sit amet dolor eget sem convallis blandit. Vestibulum lectus tortor, tincidunt eu commodo vel, lobortis at risus. Donec posuere accumsan. Donec condimentum, nunc nec malesuada aliquet, elit dolor fermentum felis, vitae sagittis nisl orci vel turpis. Ut porta euismod tristique, morbi sollicitudin suscipit sollicitudin.

Sincerely,

Sender’s Name

SN:tn

ITT Cannon GmbH, Cannonstrasse 1, 71384 Weinstadt, Deutschland Managing Directors Isolde Bühne (Chairman), Klaus Kühnle, Christina Rapl Registered at: Handelsregister Stuttgart, HRB 260593 Ust.-ID: DE811135003 FA Waiblingen

Business envelope

ITT Corporation Address Line City, State, Zip code

Business card

ENGINEERED FOR LIFE

Addressee’s Name Business Address Street Address City, State Zip Code ENGINEERED FOR LIFE

John Q. Sample Title Value Center or Function Legal name (when necessary) Address Line City, State, Zip code tel 000 000 0000 fax 000 000 0000 email first.last@itt.com

Confidential. For internal and partner use only.

Svetsarvagen 12 PO Box 1309 S-171 25 Solna, Sweden tel +46 8 627 00 00/1234 fax +46 8 627 00 00 john_sample@itt.net

3.14

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Putting the pieces together October 7, 2011

Business card Our business card is a critical component of our stationery system. It often serves as the key communicator of the name and role of our employee and may even be the first interaction that potential customers have with our visual identity. Our business-card template, illustrated at right, features the proper hierarchy for information that may appear on a card. If a legal name is required, include it above the address line. Legal names are often unnecessary, except in certain geographic regions, but must be vetted by ITT legal counsel. When a second language is required, feature it on the back of the business card and in the same format as the content on the front of the card (e.g., English on card front with Chinese translation on card back). Please note: To see examples of our business card in practice, reference the Brand Architecture section of these guidelines.

Confidential. For internal and partner use only.

ENGINEERED FOR LIFE

John Q. Sample Title Value Center or Function Legal name (when necessary) Address Line City, State, Zip code tel 000 000 0000 fax 000 000 0000 email first.last@itt.com

3.15

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Putting the pieces together October 7, 2011

Promotional items Our brand elements may be used for promotional items, including shirts, hats, mugs, keychains or other giveaways. Observe high-quality standards when choosing promotional items. Always consider their appropriateness for the intended audience and for our brand. Give the ITT signature a place of honor and refrain from placing it in any way or anywhere that might diminish its impact. Displayed at right are examples of the correct use of our brand elements for promotional items. Please note: Always match the Pantone C values for our colors when choosing specifications for embroidery, screenprinting or other production methods. Please note: The examples displayed at right are only for inspirational purposes and not intended for literal translation.

The photos used on this page are for illustrative purposes only and may not be used in other applications without proper approval. Confidential. For internal and partner use only.

ENGINEERED FOR LIFE

Look for opportunities to incorporate hints of our visual system within the product itself. For example, the weaving of this shirt forms a diamond pattern that resembles the shapes within our expansion graphic.

ITT Corporation Brand Guidelines October 7, 2011

4.0 Our brand architecture

Confidential. For internal and partner use only.

4.1

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Our brand architecture October 7, 2011

Brand architecture overview Our brand architecture is a representation of the hierarchy and relationships between the units that comprise ITT Corporation.

Our brand architecture system

ITT parent brand

Displayed at right is our brand architecture system. The ITT parent brand, our overarching corporate level, unites all units within our portfolio. Value Centers and industry specializations help define our company and reflect what we communicate to investors and the media. Sub-brands and product lines convey the solutions and offerings that we provide. This section will show how our brand architecture system is manifested within the communications materials that we develop. Company definition

Confidential. For internal and partner use only.

Offerings

Value Centers Divisions within which we organize our business areas and capabilities

Sub-brands Suites of branded products that offer a holistic solution

Industry specializations Markets in which we have a presence

Product lines Technologies, series and services that provide a component of the solution

4.2

ITT Corporation Brand Guidelines – Our brand architecture October 7, 2011

When developing materials, one or more tiers may be leveraged depending on the situation and the target audience. Always feature the ITT parent brand and use as few levels as possible to facilitate clear and concise communications. Please note: If proprietary identities currently exist for product lines, they will continue to be used; however, do not develop new proprietary names or visual identities moving forward. For new acquisitions at the sub-brand level, use consistent type treatment. The names of our Value Centers, industry specializations and product lines, along with the ITT Signature and sub-brand logos, should remain consistent across all materials.

Company definition

Value Centers, industry specializations and product lines are purely descriptive in nature and, therefore, primarily depicted through type treatment.

Offerings

Our brand architecture system is a tailored version of the master brand model. We give prominence to the ITT parent brand, while the equity of our key sub-brands are reinforced with proprietary visual identities.

ITT parent brand

Brand architecture relationships and tiers

Level

Purpose

Examples

Visual presentation (examples)

Value Centers

Divisions within which we organize our business areas and capabilities

• Industrial Process • Motion Technologies • Interconnect Solutions • Control Technologies

Type treatment only, no logos

Markets in which we have a presence

• Aerospace • Rail • Energy & infrastructure • Industrial • Automotive • Other

Type treatment only, no logos

Industry specializations

Industrial Process Motion Technologies

Aerospace

Rail

Sub-brands

Product brands within which we organize our capabilities

• Goulds Pumps • Koni • Enidine • VEAM

Sub-brand logo or type treatment

Product lines

Technologies, series and services that provide a component of the solution

• ProSmart • PumpSmart • Cam-Tite • Cam-Line

Type treatment only, no logos

ProSmart

PumpSmart

The sub-brand and product-line examples listed above are illustrative only and not intended to represent a complete listing of sub-brands and/or product lines.

Confidential. For internal and partner use only.

4.3

ITT Corporation Brand Guidelines – Our brand architecture October 7, 2011

How it appears in our business cards The fundamental purpose for stationary items is to articulate the roles of our employees. Consequently, we must illustrate their connection within the brand architecture system. Displayed at right are examples representing the proper application of our brand architecture. ITT Corporation-focused business cards At the corporate level, the parent brand and title appear below the employee’s name, clarifying the individual’s comprehensive leadership role. Value Center-focused business cards To reflect the divisions our executives and employees represent, the employee title is followed by the Value Center. Sub-brand-focused business cards Sub-brand logos may be featured in the designated zone in the lower left-hand corner of the card. At the executive level, the Value Center is incorporated under the employee title to clarify the managerial role and the relationships of units.

Business card template

Parent brand ENGINEERED FOR LIFE

Sub-brand zone Place black sub-brand logo (when necessary)

John Q. Sample Title Value Center or Function ITT Corporation Address Line City, State, Zip code tel 000 000 0000 fax 000 000 0000 email first.last@itt.com

Legal name (when necessary)

Sample applications

John Q. Sample Communications

ITT Corporation 1133 White Plains Avenue White Plains, NY 10604 tel 000 000 0000 fax 000 000 0000 email first.last@itt.com

ITT Corporation-focused business card

John Q. Sample President Industrial Process

240 Fall Street - Main Office Seneca Falls, NY 13148 tel 000 000 0000 fax 000 000 0000 email first.last@itt.com

Value Center-focused business card John Q. Sample Sales Manager

240 Fall Street - Main Office Seneca Falls, NY 13148 tel 000 000 0000 fax 000 000 0000 email first.last@itt.com

Sub-brand-focused business cards

Confidential. For internal and partner use only.

4.4

ITT Corporation Brand Guidelines – Our brand architecture October 7, 2011

How it appears in collateral Displayed at right are examples depicting how our brand architecture comes to life within externalfacing collateral materials.

Sample applications Highly engineered, customized solutions.

Document headline

ITT Corporation-focused materials The cover of materials providing an overview of our offerings should include the ITT signature with tagline and document headline only.

Sub-brand Product line or document headline

CV 3196 i-FRAME

Sub-brand- and product-line-focused materials The covers and interior pages of materials that communicate solutions enabled by our offerings should feature the ITT signature with tagline, subbrand logo and product-line name. Parent brand

Parent brand

ENGINEERED FOR LIFE

Sub-brand-focused brochure

ITT Corporation-focused brochure

Cannon, VEAM, BIW

Sub-brand(s)

Nemesis

Product line

Sub-brand Parent brand ENGINEERED FOR LIFE

Product line

PumpSmart PS200v5 • Lorem ipsum dolor sit amet, consectetur adipiscing elit. • Cum sociis natoque penatibus. • Nascetur ridiculus mus convallis faucibus imperdiet. • Congue justo, semper euismod magna sollicitudin. • Sem volutpat risus laoreet faucibus. Nunc lacinia massa. • Lorem ipsum dolor sit amet, consectetur adipiscing elit. • Cum sociis natoque penatibus. • Congue justo, semper euismod magna faucibus.

Parent brand

Product-line-focused brochure Confidential. For internal and partner use only.

Fermentum id nunc. Nunc leo ullamcorper fermentum. Cras in ante id ipsum iaculis consequat quis sed purus. Duis ultrices auctor sem, sit amet rhoncus.

Lorem ipsum comparison 40 30 20 10 0 ITT Corporation

XYZ Company

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vitae malesuada magna. Cum sociis natoque penatibus et magnis dis parturient montes ridiculus.

Product-line-focused data sheet

ITT Corporation Brand Guidelines October 7, 2011

5.0 Appendix

Confidential. For internal and partner use only.

5.1

ITT Corporation Brand Guidelines – Appendix October 7, 2011

Stationery and collateral templates legend Displayed at right is a comprehensive list of the stationery and collateral templates covered in this document that are available for download from our brand center at branding.itt.com.

Cover headline set in Blender Book 32/34pt.

Headline in Blender Pro Book

Product brand

ENGINEERED FOR LIFE

Headline set in Blender Pro Book 29/32pt Subheadline set in Blender Pro Book 15/18pt • • • • • • • •

Please note: The brochure, data-sheet and letterhead templates are each available in both 8.5”x11” (NA) and A4 (ISO) sizes.

Body bullets set in Humanist Light 10/14pt Cum sociis natoque penatibus. Nascetur ridiculus mus convallis faucibus imperdiet. Congue justo, semper euismod magna sollicitudin. Sem volutpat risuvet faucibus. Nunc lacinia massa. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus. Congue justo, semper euismod magna faucibus.

Body Subhead Body text set in Humanist Light 9/12pt. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vitae malesuada magna. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed convallis, erat ac faucibus imperdiet, nulla leo congue justo, semper euismod mag na sollicitu. Curabitur ut sem volutpat risus laoreet faucibus. Nunc lacinia tempus massa, sed mattis odio pretium eu. Morbi imperdiet posuere dolor, non blandit dolor rhoncus sit amet. Aenean ut risus non Fermentum id nunc. Nunc leo ullamcorper fermentum. Cras in ante id ipsum iaculis consequat quis sed purus. Duis ultrices auctor sem, sit amet rhoncus.

Brochure templates ITT_brochure_NA.indd ITT_brochure_ISO.indd

Body Subhead Body text set in Humanist Light 9/12pt. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vitae malesuada magna. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed convallis, erat. Nunc lacinia tempus massa, sed mattis odio pretium eu. Morbi imperdiet posuere dolor, non blandit dolor rhoncus sit amet. Aenean ut risus non nibh aliquam fermentum id id nunc. Nunc ullamcorper fermentum. Aliquam vulputate, lacus at pellentesque iaculis, quam nunc congue felis, molestie sodales justo nunc sit amet ut leo. molestie dolor et mauris pulvinar at condimentum erat ipsum eleifend nulla tempus.

Chart header set in Humanist Light 12/15pt 40 30 20 10 0 ITT Corporation

XYZ Company

Chart text set in Humanist Light 9/12pt. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vitae malesuada magna. Cum sociis natoque penatibus et magnis dis parturient montes ridiculus.

Data-sheet templates ITT_Data_sheet_NA.indd ITT_Data_sheet_ISO.indd

Email template ITT_email.psd

ITT Corporation 123 Street Address City, ST 12345 tel 123.456.7890 fax 123.456.7899

Employee Name Title Value Center or Function

ENGINEERED FOR LIFE

ITT Corporation 123 Street Address City, ST 12345 tel 123.456.7890 fax 123.456.7899 first.last@itt.com

August 4, 2011

Presentation Title set in Arial Regular 40pt.

ITT Corporation 123 Street Address City, ST 12345

Presenter's Name Presenter’s Title

Pocket folder template ITT_Folder.ai

Confidential. For internal and partner use only.

PowerPoint® template ITT_ppt_template.pptx

Stationery templates ITT_business_card.indd ITT_envelope_10.indd ITT_envelope_DL.indd ITT_letterhead_ISO.indd ITT_letterhead_NA.indd

5.2

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Appendix October 7, 2011

ITT signature with tagline artwork legend Displayed at right is the approved list of files that comprise our ITT signature with tagline artwork suite. Individual artwork files are available for download from our brand center at branding.itt.com. Full-color positive This is the primary use variation of the ITT signature with tagline and should be used on white backgrounds. It is available in spot color (Pantone), four-color process (CMYK) and RGB formats. Full-color reverse Use this variation when placing the ITT signature with tagline on a color background. It is available in both spot color (Pantone) and four-color process (CMYK) formats.

Full-color positive ITT_Tag_137.eps ITT_Tag_CMYK.eps ITT_Tag_RGB.jpg

Full-color reverse ITT_Tag_137_Rev_D.eps ITT_Tag_CMYK_Rev_D.eps

One-color black ITT_Tag_K.eps

One-color reverse ITT_Tag_Rev.eps

One-color black Use this variation of the ITT signature with tagline when only one color is available or in situations where one-color artwork is required (embossing, debossing, etc.). One-color reverse This variation is designed for use in one-color print applications when the ITT signature with tagline is placed on a black background.

Confidential. For internal and partner use only.

5.3

ITT Corporation Brand Guidelines â&#x20AC;&#x201C; Appendix October 7, 2011

Expansion graphic artwork legend Displayed at right are the eight approved color variations of the expansion graphic and their respective artwork files. Expansion graphic artwork files are available for download from our brand center at branding.itt.com. Each color variation, with the exception of grayscale, is available in spot (Pantone), four color process (CMYK) and RGB formats. The grayscale variation is reserved for use in onecolor applications, and therefore, is available in only in grayscale format.

Confidential. For internal and partner use only.

Blue ITT_expansiongraphic_blue_4c.eps ITT_expansiongraphic_blue_c.eps ITT_expansiongraphic_blue_RGB.eps

Purple ITT_expansiongraphic_purple_4c.eps ITT_expansiongraphic_purple_c.eps ITT_expansiongraphic_purple_RGB.eps

Plum ITT_expansiongraphic_plum_4c.eps ITT_expansiongraphic_plum_c.eps ITT_expansiongraphic_plum_RGB.eps

Red ITT_expansiongraphic_red_4c.eps ITT_expansiongraphic_red_c.eps ITT_expansiongraphic_red_RGB.eps

Orange ITT_expansiongraphic_orange_4c.eps ITT_expansiongraphic_orange_c.eps ITT_expansiongraphic_orange_RGB.eps

Taupe ITT_expansiongraphic_taupe_4c.eps ITT_expansiongraphic_taupe_c.eps ITT_expansiongraphic_taupe_RGB.eps

Slate ITT_expansiongraphic_slate_4c.eps ITT_expansiongraphic_slate_c.eps ITT_expansiongraphic_slate_RGB.eps

Grayscale* ITT_expansiongraphic_gray.eps For use in one-color grayscale applications only