Lamudi Philippines Magazine issue 02 2017

Page 1

ISSN 2545-9635

LAMUDI.COM.PH

REAL ESTATE MAGAZINE

Philippine Real Estate’s

POWER WOMEN

P150

Volume 1, Issue 2 Second Quarter 2017




Contents

LA MU D I: RE AL EST AT E MA GAZ IN E I s s ue 2 , V o l ume 1 |S e c o nd Qua rt e r 2 0 1 7

27 THEY BUILT THIS CITY

Meet Philippine real estate’s power women

38 VALUABLE HIDEAWAYS

With a flourishing tourism industry, the Philippines is ripe for investors of profit-turning vacation homes

2 LAMUDI | APRIL–JUNE 2017

46 FROM REEL TO REAL ESTATE

Sexy comedienne Rufa Mae Quinto turned her passion for home decoration into a family enterprise



Contents

57 SAFETY FIRST

13

LA MU D I: RE AL EST AT E MA GAZ IN E I s s ue 2 , V o l ume 1 |S e c o nd Qua rt e r 2 0 1 7

How to keep your home safe during long vacations

60

THE PHILIPPINES’ RICHEST

IT’S A BREEZE

Five ways to improve your home’s air flow for the summer

It is not surprising that property and other related holdings are a constant in the portfolios of the Philippines’ wealthiest

58

52

THE BEAUTY IN THE PAST

WHAT LAWS GOVERN LAND OWNERSHIP IN RELATION TO BODIES OF WATER?

What makes New Manila—one of the most searched neighborhoods in Metro Manila for real estate—so attractive and enduring?

The complexities of owning and developing land and property are in itself difficult to navigate, and becomes a little trickier when bodies of water are involved

REGULARS

6

CEO’S LETTER

11

WHAT’S ON IN LAMUDI

25

ANDY MAÑALAC

Photography: Cyrus Panganiban Special thanks to Lars Wittig of Regus Philippines Location: Regus Zuellig Makati

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8

EDITOR’S NOTE

17

PROPERTY WATCH

65

CLASSIFIED ADS



LAMUDI Lamudi is a leading global property portal focusing exclusively on emerging markets. It offers sellers, buyers, landlords and renters a secure and easy-to-use platform to find or list properties online. Lamudi was established in 2013 in Berlin, Germany and it is currently available in Asia, Latin America and Middle East. Within fewer than three years, Lamudi has established its presence as a key online real estate marketplace in the countries where it is operating.

MYPROPERTY Established in September 2010, MyProperty.ph is one of the leading Philippine real estate online brands that brings property buyers and sellers together. The website’s main offerings are listings of pre-selling properties and properties for sale and for rent. Lamudi: Real Estate Magazine is published by Lamudi Philippines Inc.

T

Fro m t he C EO

This Year, We Go Big

he year 2016 was indeed a banner year for Lamudi Philippines. Not only did the company achieved record growth in terms of both listings and revenue, it also established itself as the most visited real estate website in the Philippines, and that is thanks to my predecessor, Jacqueline van den Ende, who shepherded the company into what it is today. As we welcome 2017, the arrival of this magazine couldn’t be more opportune. Now on its fourth year, we at Lamudi have decided that this year we’ll go big on branding. It might sound counterintuitive, but it makes more business sense. After all, a business who has strong presence not just online but also offline is deemed more trustworthy by its target market. Indeed, anybody can put up a website, but not everyone can make it successful. We’ve seen many players come and go, but Lamudi lingered on and became stronger. Speaking of branding, the release of this magazine also coincides with the launch of Lamudi’s very first TV campaign in the Philippines. Targeting a niche market ready to buy their first home, the commercial will indeed further cement the company’s position as the go-to website for everything Philippine real estate. Before I end this note, I would like to take this opportunity to thank the local Lamudi team for very warmly welcoming me. Indeed, the success that the company is enjoying wouldn’t be possible without them, and together, we look forward to an even exciting year ahead. Happy reading!

Lamudi Philippines, Inc. Unit 902, V. A. Rufino Building, V.A. Rufino Street corner Ayala Avenue, Makati City

Bhavna Suresh Chathambeth CEO | Lamudi Philippines

Copyright © 2017 Lamudi Philippines Inc. All rights reserved. No part of this printed material shall be reproduced in any form without written consent from the Publisher. Comments, opinions, and views of individual contributors expressed in this magazine do not necessarily represent those of the Publisher. Under no circumstances shall the magazine and its Publisher be liable for any direct, indirect, special, consequential damages that may arise in connection with the use of information made in this magazine.

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EDITORIAL EDITOR-IN-CHIEF Rodel Ambas Jr. ART DIRECTOR Lincoln Gasmen WRITERS Jillian Cariola, Braulio Giron Jr. Managing Director Bhavna Suresh Chathambeth VP for Commercial Strategy Gilles Hage MARKETING Head of Marketing Erika Anne Madriñan Senior Marketing Associate Michaela Nadine Pacis Marketing Associate Jillienne Joy Bedia Community Manager Dindi Alyssa Flores Event Sales Associate Krizha Lae Quiambao CONTENT AND PUBLIC RELATIONS Head of Content and PR Rodel Ambas Jr. Senior Content Writers Jillian Cariola, Braulio Giron Jr. Senior Digital Graphic Artist Lincoln Gasmen Partnership and Outreach Associate Cherianne Luise Mangrobang BUSINESS INTELLIGENCE & IT BI & Digital Marketing Manager Princess Czarina Padilla Customer Performance Manager Julius Raphael Apolonio Global Salesforce Data Administrator Ritchie Sy ADMINISTRATION Head of Human Resources and Administration Aileen Gallinero Head of Finance and Treasury Gloria Chua Finance and Treasury Assistant Hannah Kirsten Mercado Treasury Assistant Elmalyn Abanto Collections Representative John Carlo Cabazares General Services and Administrative Staff Rafael Sagum General Services and Admin Assistant Jasper Hernandez MYPROPERTY.PH SALES & ACCOUNT MANAGEMENT Head of Sales Paulo Antin Valeriano Aldemita Junior Business Development Manager Jenny Rose Bacolina OPERATIONS Operations Supervisor Melanie Eugenio Upload and Quality Control Specialists Alexis Abanto, John Michael Buan Junior Customer Service Representative Elona Rose Serrano TECHNOLOGY Chief Technology Officer Charles Cabato Product Development Officer Ryan Marvin Patolot Senior PHP Developer Maria Teresa Pomar Network and Systems Administrator Neo Marco Macapagal Web Designer Robert Grabillo LAMUDI SALES & ACCOUNT MANAGEMENT Senior Business Development Manager Krismae Cartujano Junior Business Development Managers Amira Alloghani, Ronald Lagubana, Federico Gabriel Ramirez Regional Sales Manager – Cebu Raymund Ponce Business Development Manager – Cebu Berny Bryan Chua Chan Lamudi Group Account Management Supervisor Cristina Romero Senior Account Managers Erica Vania Topacio, Demcy Charles Cachero, Jeffruss Jose Canonigo Junior Account Managers Ma. Ariane Carandang, Kathlyn Marie Rubio, Jonathan James So, Mary Lonzano Business Development Associates Gina Gernale, Roxanne Amor, Leonilabelle Shieva Canuday, Christian Louie Ramirez, Jay Marc Versoza, Rochelle Anne Tolentino, Patricia Ira Wijangco, Charla Denisse Ramirez Learning and Development Coach Iris Justine Matubis UPLOAD & QUALITY ASSURANCE Head of Upload and Quality Control Alodia Mojica Senior Upload and Quality Control Specialists Jonathan Cambe, Michael Jobert Tayag Upload and Quality Control Specialists Loraine Mae Roblas, Rochelle Teves, Isah Tomagan CUSTOMER SERVICE Customer Service Supervisor Ciara Anna Dulog Senior Customer Service Representative Katrine Hyzle Potian Junior Customer Service Representatives Jeanesyl Basmayor, Loury Bitancor, Beverly Camille Calma, Fe Meryl Gabriel, Krystle Charm Nidea, Michael Andrew Frigillana

8 LAMUDI | APRIL–JUNE 2017

I

Edit or ’ s Not e

couldn’t be more thrilled to present you with the latest issue of Lamudi: Real Estate Magazine, which was made possible with the help of none other than brand architect and marketing maven herself Amor Maclang. Ms. Maclang graciously agreed to pen (and organize a photo-shoot!) a great piece on amazing women of Philippine real estate, which I must say is long overdue, as Filipino women have consistently and astonishingly made their mark in the Philippines’ business community. I implore our readers to go to page 27 of this magazine and learn, be inspired, and simply be bowled over by these amazing ladies. I need also to mention that this issue wouldn’t be possible without the help of JLL’s Sheila Lobien, and Regus Philippines’ Lars Wittig, who kindly offered us their office at the Zuellig Building as the venue for the photo-shoot. Thank you, Mr. Wittig! In this issue we also showcase some of the best vacation properties you can find in the Philippines. With the Department of Tourism aiming to increase foreign tourist arrivals to almost 6 million this year (and surely more over the next few years), perhaps a holiday-related home is your next best investment bet. Speaking of investment, I’m also excited to feature on this issue actress and comedienne Rufa Mae Quinto’s latest foray into the real estate business. Together with her brother, the Quintos’ buildand-sell business is doing spectacularly well and I must say that their properties are some of the most well-thought-out I’ve seen—truly conceptualized by somebody who understands how Filipino families live. With houses still the most preferred property type by Filipino home-seekers, I think the Quintos are definitely on the right track. Overall things are looking quite well for Lamudi while we prepare for a number of exciting events over the next six months. The success of last March’s Broker Awards Night (page 72) proves that everything can be achieved if one does it with passion and dedication, with a dash of fun thrown in for good measure. Happy reading!

Rodel Ambas, Jr. Editor-in-Chief


Your listing could be on the screens of almost 300,000* potential buyers right now.

Targeting property hunters on the go? Be where your buyer is: post your ads on *Based on Google Analytics - March 2015 mobile and tablet users



Ne ws

What’s on in Lamudi.com.ph New agent app released The Lamudi Agent app is a tool that will lead real estate brokers and other professionals and real estate owners toward faster sales and rentals, increase transparency when it comes to making transactions, and smooth out the process of selling and letting. Through the app, licensed real estate brokers will be able to create a detailed profile and listings with all the information that buyers and renters are looking for. From uploading new properties and managing inventories to receiving client messages and performing advanced analyses, agent users can take care of everything at the tap of a finger. They can even manage their inventories on the move and keep all their clients in one place.

Lamudi partners Edukasyon.ph In an effort to boost online presence for its 2017–2018 Scholarship Campaign, Lamudi has partnered with Edukasyon.ph, a social enterprise in the education technology sector that connects students to education opportunities through an online platform and promotes career awareness among the Filipino youth. Present during the signing of the memorandum of agreement between Lamudi and Edukasyon.ph were (from left to right) Cara Wilson, Edukasyon.ph head of marketing and partnerships; Henry Motte-Munoz, founder and CEO of Edukasyon.ph; Rodel Ambas, head of content and research for Lamudi; and Nivelle Dumlao, junior content writer for Lamudi.

APRIL–JUNE 2017 | LAMUDI 11


N ews

Lamudi picks scholars Walter David Villegas, a third-year Development Studies major at the University of the Philippines Manila, and Jaynie Pajarillaga, a third year communication student from Holy Angel University Pampanga, bested more than a hundred applicants from different schools and universities across the Philippines to become Lamudi’s first scholars. Both students received Php20,000 educational assistance that will be given directly to the school to cover some of their tuition fees. “We saw in both Walter and Jaynie what we see in the Philippines: exceptional, talented, and determined, and by thoroughly reviewing their application documents and credentials we are very sure that we made the right choice,” shared Bhavna Shuresh Chathambeth, Lamudi’s CEO. The two diligent students will also be awarded with a paid internship in any department at the Lamudi Philippines office.

Lamudi partners with Bureau of Fire Protection In observance of Fire Prevention Month last March, the Bureau of Fire Protection partnered with Lamudi for an educational campaign on the importance of fire prevention and safety. Present during the MOA signing was at the BF National Headquarters were Inspector Marlo Serito, Engr. Ariel Miranda, BFP Director Bobby V. Baruelo, and Rodel Ambas and Nivelle Dumlao of Lamudi.

Lamudi Events 2017 AFFORDABLE HOUSING FAIR July 15 and 16, 2017 Glorietta 3 Activity Center, Makati City

12 LAMUDI | APRIL–JUNE 2017

LAMUDI HOUSING FAIR October 13–15, 2017 SM Megamall Megatrade Hall

LAMUDI PROPERTY AWARDS 2017 November 16, 2017 Makati City


F e at ur e

Richest Filipinos and Their Real Estate Businesses A look at the real estate businesses of the Philippines’ richest tycoons words BRAULIO GIRON, JR.

O

n the 30th year of Forbes’ guide to the world’s richest, 14 of the Philippines’ wealthiest individuals made it into the list. Contributing a total of $46 billion to the collective $7.67 trillion net worth of the record 2,043 US dollar billionaires around the world who were listed in 2017, they continue to expand their fortunes, with interests in a variety of industries, including banking, construction, retail and fast food, just to name a few. Real estate is one of the more common businesses among them. The richest of the rich in the country can be counted on to either own a variety of properties for residence and business, have a hand in companies that are involved in real estate management and/or development, or outright have the industry as the main reason why they are some of the wealthiest in the country.

APRIL–JUNE 2017 | LAMUDI 13


Fea tu re

HENRY SY Ranking: PH #1; World #94 Net worth: $12.7 billion The Philippines’ wealthiest for the tenth consecutive year, Henry Sy maintains his fortune via SM Investments Corporation (SMIC), which he founded in 1958 as a shoe store named Shoe Mart. Presently comprised of shopping mall development and management, retail, real estate development, banking, and tourism, SMIC is now run mostly by Sy’s children and is recognized as the largest retailer in the country. SMIC’s subsidiary SM Prime Holdings, Inc. is the largest property conglomerate in the Philippines and one of the real estate industry leaders in Southeast Asia. It is the largest mall developer, both in terms of gross floor area (GFA) and geographical reach, and presently operates close to 60 malls in the Philippines and six malls in China. SM Prime also specializes in residential properties, with various premium middle-market developments across Metro Manila via SM Development Corporation (SMDC) and luxury residences in Tagaytay City via Highlands Prime, Inc.

JOHN GOKONGWEI JR. Ranking: PH #2; World #250 Net worth: $5.8 billion Retaining his place as the second wealthiest person in the Philippines is John Gokongwei Jr., the founder and chairman emeritus of JG Summit Holdings, Inc., one of the largest conglomerates in the country. JG Summit has interests in various industries, such as banking, air transportation, food manufacturing, hotels, petrochemicals, power generation, publishing, and telecommunications. JG Summit’s real estate and property development subsidiary is Robinson’s Land Corporation (RLC), which is involved in the development and operation of shopping malls and hotels; and is also one of the country’s most well-known developers of mixed-use properties, office buildings, and residential houses and condominiums, as well as socialized housing projects in key cities and other urban areas nationwide.

GEORGE TY Ranking: PH #4; World #544 Net worth: $3.5 billion LUCIO TAN Ranking: PH #3; World #501 Net worth: $3.7 billion Rising as the third wealthiest person in the Philippines after being ranked fifth the year before is Lucio Tan, thanks to his present net worth of $3.9 billion. Tan and his family’s fortune is derived from different business interests, which include, but are not limited to, banking, tobacco, food and beverage, mining, milling, and transportation. Most of these are listed under LT Group, Inc. (LTG), a publicly listed holding group founded by Tan. Under LTG is real estate arm Eton Properties Philippines, Inc., which specializes in high-end and middleincome high-rise and horizontal residential developments, office projects, commercial centers, and mixed-use township developments. To date, Eton Properties has 26 projects under its name; and has completed seven high-rise condominiums, one mid-rise development, three residential subdivisions, two commercial centers, one events venue, and three BPO hubs.

The fourth wealthiest person in the country, George Ty is perhaps better recognized for being denied a bank loan to start a business when he was 19, difficulties of which spurred him to start his own bank a decade later. He founded Metropolitan Bank and Trust Company, which is currently the second-largest bank in the Philippines in terms of assets and capital. Aside from banking, Ty’s GT Capital Holdings also has interests in the auto industry, power generation, and insurance. Its real estate arm is Federal Land, Inc., which specializes in many large-scale developments, such as residential condominiums, office buildings, retail and commercial centers, mixed-use townships, and master-planned communities.

ENRIQUE RAZON JR. Ranking: PH #5; World #564 Net worth: $3.4 billion Spanish-Filipino business leader Enrique Razon has made most of his fortune as the chairman and chief executive officer of International Container Terminal Services (ICTSI), the country’s largest port operator; and also operates subsidiaries in Eastern Europe, Africa, and the Americas. He inherited the company from his father in 1987, and since then transformed it into an industry leader.

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F e at ur e

Razon’s wealth expanded in recent years after owning a major stake in Bloomberry Resorts Corp. Among the subsidiaries of Bloomberry are Sureste Properties Inc. (SPI), which develops and operates tourist facilities, including hotels and casino entertainment complexes; and Sureste Realty Corp., which is classified under real estate agencies and appraisers. Bloomberry is most recognized for owning, developing, and managing Solaire Resorts & Casino in Parañaque City. It is in the midst of planning and building a mixed-use developments, which will also feature a casino in Quezon City. The development is reported to rise on a 15,676-square-meter piece of land that SPI purchased from the National Housing Authority (NHA) for Php1.9 billion.

TONY TAN CAKTIONG & EDGAR SIA Ranking: PH #5 (Tan Caktiong) & #12 (Sia); World #564 (Tan Caktiong) & #1,940 (Sia) Net worth: $3.4 billion (Tan Caktiong) & $1 billion (Sia) There is arguably no fast food franchise more recognizable in the Philippines than Jollibee, which Tony Tan Caktiong founded in 1978 after its initial beginnings as an ice cream parlor in Cubao, Quezon City, in 1975. Since then, Jollibee Foods Corporation (JFC) has diversified into other fast food and restaurant properties, including Jollibee, Chowking, Greenwich, and Red Ribbon, among others. Expanding his business interests, Tan Caktiong partnered with entrepreneur Edgar “Injap” Sia II, the founder of grilled food label Mang Inasal. A 70 percent stake at Mang Inasal was purchased by JFC for Php3 billion. Sia also founded Injap Land Corp., which was started in 2009 as a wholly owned subsidiary of Sia’s holding company Injap Investments Inc. In 2012, Tan Caktiong’s HoneyStar Holdings acquired 50 percent of Sia’s Injap Land, resulting in an equal venture renamed DoubleDragon Properties Corp. (DD). DD continues to work on its goal of accumulating 1 million square meters worth of leasable space by the year 2020, almost 70 percent of which will be from a hundred community malls under its CityMall subsidiary, which is in partnership with Henry Sy’s SMIC.

DAVID CONSUNJI Ranking: PH #6; World #630 Net worth: $3.1 billion A former teacher in Bataan and later a concrete inspector for Kuenzle & Streiff, David Consunji founded D.M. Consunji, Inc. in 1954. The company chairman since its inauguration, Consunji’s business has since ventured into power generation and mining (DMCI Power Inc., Semirara Mining and Power Corp., DMCI Mining), and water utilities (Maynilad Water Services Inc.). In 1995, he established DMCI Holdings, Inc. to consolidate his businesses. Its real estate arm is DMCI Homes, owned and operated through wholly owned subsidiary DMCI Project Developers, Inc. It officially started its commercial operations in 1999 when it constructed its first medium-rise development, the Lakeview Manors, in Taguig City.

ANDREW TAN Ranking: PH #7; World #814 Net worth: $2.5 billion A Chinese immigrant who later moved to the Philippines and studied accounting at the University of the East, Andrew Tan initially built his fortune on brandy company Emperador Distillers, Inc. Along with Emperador, Tan’s holding company Alliance Global has interests in food and beverage, gaming, and real estate, and notably owning the McDonald’s fast food franchise in the Philippines. Megaworld Corporation is Alliance Global’s real estate arm that is engaged in the development of large-scale, mixed-use townships incorporating residential, commercial, educational, and leisure components. It also provides other services such as project design, construction oversight, and property management. Subsidiaries under Megaworld are Empire East and Suntrust Properties.

MANNY VILLAR Ranking: PH #8; World #1,376 Net worth: $1.5 billion While Manny Villar is widely recognized for being a politician, he is best known for supposedly coming from humble background before becoming one of the wealthiest people in the Philippines. He initially worked for one of the country’s largest accounting firms after graduating from the University of the Philippines, but eventually resigned to start his first business, which was delivering seafood to public market stalls.

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F ea tu re

His foray into real estate began in 1975, when he purchased two reconditioned trucks to start a business delivering sand and gravel for construction companies in Las Piñas. This soon led to building houses, where a loan Villar took out with a rural bank would be the initial investment in his first project, Camella Homes Phase 1 and 2, also located in Las Piñas. Villar and his family’s Vista Land & Lifescapes (VLL) Inc. is now one of the Philippines largest real estate developers, with interests into housing residential development (Vista Land), and shopping mall and commercial space management and operations (Vista Malls and Star Malls). In 2015, Villar formed another company, Vitacare Healthgroup, Inc., with the intention of building a chain of hospitals nationwide.

ROBERT COYIUTO JR. Ranking: PH #8; World #1,376 Net worth: $1.5 billion The son of the late Chinese-Filipino business leader Robert Coyiuto, Sr., Robert Coyiuto, Jr. has seemingly been destined to himself become a business leader. The senior Coyiuto, after being eased out from managing his uncle’s Pioneer Insurance, subsequently founded Prudential Guarantee & Assurance. The junior Coyiuto is presently the company’s chairman. Coyiuto Jr. also owns a 30 percent stake in the privately held National Grid Corporation of the Philippines and a stake in publicly listed Oriental Petroleum & Minerals Corporation. He is most known for also owning PGA Cars, a Philippine distributor of luxury car brands Audi, Porsche, Lamborghini, and Bentley. Coyiuto was also once independent director of Robinsons Land Corporation. Coyiuto’s only other involvement with real estate is his 0.26 percent share of Cebu Property Ventures & Development Corporation (CPVDC). A full-line property developer with headquarters at Cebu Business Park, Cebu City, CPVDC is engaged in real estate development, sale of residential condominium units, and lease of commercial office spaces.

RAMON ANG Ranking: PH #9; World #1,468 Net worth: $1.4 billion A mechanical engineering graduate of Far Eastern University, Ramon Ang went on to become one of the Philippines’ most prominent business titans. He is best known for being the vice chairman, president, and chief executive officer of San Miguel Corporation (SMC). Ang gained control of SMC upon acquiring the shares of Chairman Eduardo Cojuangco, Jr.

16 LAMUDI | APRIL–JUNE 2017

San Miguel Properties, Inc. (SMPI) is the real estate arm of SMC. SMPI particularly specializes in community and subdivision development, but notably includes premium serviced living apartment Makati Diamond Residences among its projects. The project in Legaspi Village, Makati, was built via SMPI subsidiary SMPI Makati Flagship Realty Corp.

EDUARDO COJUANGCO JR. Ranking: PH #10; World #1,678 Net worth: $1.2 billion Although he no longer has majority control over San Miguel Corporation, Eduardo “Danding” Cojuanco Jr. will always be seemingly synonymous with the SMC brand. He remains the company’s chairman, and holds the same position in many of SMC’s subsidiaries. These include San Miguel Pure Foods Company, Inc., Ginebra San Miguel Inc., and Petron Corporation. In terms of real estate, the politician, diplomat, and businessman also presently serves as the chairman and CEO of San Miguel Properties, Inc. (SMPI), the marketing arm of SMC. It is the surviving corporation of the merger between SMPI and Monterey Farms, and presently includes Legacy Homes Inc. (LHI) and Excel Unified Land Resources Corporation (Excel) as its subsidiaries.

ROBERTO ONGPIN Ranking: PH #11; World #1,795 Net worth: $1.1 billion The great-grandson of Roman T. Ongpin, a Filipino-Chinese businessman and philanthropist, former Trade Secretary Roberto Ongpin founded Belle Corporation in 1990, which developed Tagaytay Highlands based on his concept of a golf course, club facilities, and residential community all located in one place. He also served as Director of Araneta Properties, Inc. until 2009 and Makati Shangri-La Hotel & Resort, Inc. from 2003 to2014. These days, Ongpin serves as the Chairman of the Board, Chief Executive Officer and Director of Alphaland Corporation. Some of Alphaland’s high-end and top-of-the-line projects include Alphaland Southgate in Makati, Balesin Island Club in Polillo, Quezon, and the Alphaland Baguio Mountain Lodges.


Pro per t y W at ch

INDUSTRY NEWS

San Antonio Residence unveils ‘Morning Sun’ units One can be inspired to wake up each morning and have a success story for himself or his family with the “Morning Sun” units of Megaworld’s San Antonio Residence in the Makati central business district. Facing the sunrise direction, greet each day with optimism and enjoy utmost convenience like no other. “San Antonio Residence is a condominium designed for millennials to young starting families, people who are goal-oriented with an on-the-go lifestyle. With the new ‘Morning Sun’ units, we hope that despite their fast-paced lifestyle, they will get to appreciate more the little things in life, and realize that their future definitely looks brightest when they’re facing a refreshing new light brought by the sunrise,” says Eugene Em Lozano, Vice President for Sales and Marketing – Makati Group, Megaworld Corporation. Scheduled for completion in 2020, San Antonio Residence will feature amenities such as an infinity pool, pool lounge and deck, hideaway yard, street fitness park, kids’ zone, function rooms, fitness center, dance studio, and the Parent-Kid B.O.N.D. (Begin-Open-Nurture-Discover) Area, a first-of-its-kind for a residential condominium development. Local celebrities who graced the Megaworld event include former DJ Delamar Arias and TV host Gretchen Ho.

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P r o p e rt y Wa t c h

INDUSTRY NEWS

UPTOWN RITZ

Changing Skyline The local real estate industry is still riding high as more skyscrapers are set to transform the Philippine capital’s ever-changing skyline. One of the most awaited include Century City’s Trump Tower Manila. Rising 250 meters in Poblacion, Makati, Trump Tower Manila will stand as the fifth tallest tower in Metro Manila once it is completed later in 2017. Megaworld Corporation will likewise add iconic landmarks through its roster of residential towers scheduled for turnover this 2017. Three Central and Paseo Heights both in Salcedo Village, Makati, are scheduled for completion this year. Three Central will stand 51 floors high near Ayala Avenue and will feature a two-story podium mall. Paseo Heights, on the other hand, is a 30-story condominium tower overlooking the trees and greens of Makati. Both residential buildings are designed to cater to professionals living in Makati. Staying true to their live-work-play concept, Megaworld will also finish two exciting developments in Bonifacio Global City. Uptown Ritz Residence in Uptown Bonifacio and The Florence at McKinley Hill will soon stand out in the upmarket cityscape of Taguig. Uptown Ritz, a high-end condominium that offer residential suites ranging from two to four bedrooms and will only have a maximum of 10 units per floor, while The Florence is touted as McKinley Hill’s first and only gated garden community. Other residential high-rises set to be turned over this year include SMDC’s Breeze Residences, Shore Residences, Grace Residences, and Fern Residences; Alveo Land’s Kroma Tower; Avida Land’s Avida Towers Asten; the Federal Land Tower; The Proscenium at Rockwell Center; and Shang Salcedo Place by Shang Properties.

THE PROSCENIUM

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SHANG SALCEDO

These residential towers are set to change Metro Manila’s skyline this year

THREE CENTRAL


P ro per t y W at ch

NEWS

Panel Discussion on Drivers of the Office Market Held Pronove Tai and CoreNet Global Philippines Chapter brought together professionals from different sectors to discuss the drivers of the local office market Real estate services firm Pronove Tai hosted a CoreNet Global Philippines Chapter event entitled “Cross-Sector Panel Discussion on Sustaining Growth in the Philippine Economy” last March 20 at the Del Rosario Law Center in Bonifacio Global City, Taguig. Guests from a variety of industries, including those in accounting, real estate, and marketing, were treated food, drinks and time to do networking while awaiting the discussion on the local economy, particularly that of the local office market. The discussion held true to its title by having a diverse set of panelists. Some of the panelists included Pronove Tai Chief Executive Officer Monique Pronove, Cimpress Philippines, Inc. President/General Manager Radwen Tekaya, and European Chamber of Commerce in the Philippines (ECCP) Executive Director Florian Gottein. Pronove began by showing a short presentation, detailing the state of the local office real estate industry for the past five to seven years and an outlook of what can be expected in the foreseeable future. Some takeaways from the presentation included how real estate is a major beneficiary of continued economic growth; and how Pronove Tai recommends risk diversification, where lessors should aim to diversify their tenant portfolios to avoid over-exposure to a single industry.

The discussions focused on the topics included in the presentation, with Tekaya and Gottein, along with Pronove, answering questions and sharing their opinions on what continues to drive the local office market, what could help and hinder its growth, and other intangibles that can affect the market and the economy, in general. Highlights of the panel discussion included how despite other countries being less costly to invest in, the Filipino workforce and its talents is what has foreign investors choosing the Philippines. Another topic discussed was whether or not these firms establish operations in the country with its only intent to do business, and not politics, addressing how despite the country’s contentious political climate and recent statements made by President Rodrigo Duterte, the Philippines for now remains a choice place to establish operations in. The event was concluded with the tour of the event’s venue, the Del Rosario Law Center, which is being served by Pronove Tai as a leasing agent. Aside from the Del Rosario & Del Rosario Law Offices, some of the tenants include the embassies of Hungary, Norway, and Sweden.

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P r o p e rt y Wa t c h

NEWS

Bullish Outlook for PH Hotel Sector 6.6 MILLION Expected number of tourist arrivals for 2017

Estimates made by the government and the private sector both point to a double-digit growth in international tourist arrivals, which is expected to boost demand for hotel rooms, according to a report published in the Philippine Daily Inquirer. According to Colliers International Philippines, at least 6.6 million tourists are expected to visit the country this year, up 10 percent from the 5.97 million recorded in 2016, a growth that is buoyed by the influx of visitors from traditional markets such as South Korea, the United States, Japan, and China. These four economies account for nearly 60 percent of annual tourist arrivals in the country. This positive outlook for Philippine tourism encourages hotel developers to ramp up construction of accommodation facilities throughout the country, according to Chris Wells, Colliers International Philippines’ consultant for hotels and leisure services. For this year, more than 4,000 rooms will be added to Metro Manila’s room stock, according to Colliers. Double Dragon plans to build five more Jinjiang hotels this year, while Ayala will open its 250-room Seda hotel in Circuit Makati and the 440-room Seda hotel in Quezon City also within the year. Megaworld, on the other hand, is banking on the popularity of resort destinations in the Visayas with the opening of Savoy Hotel Boracay at Boracay Newcoast, and the planned Marriott Courtyard Hotel at the Iloilo Business Park, says Wells.

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(Above left) Marriott Courtyard in Iloilo Business Park. (Above) Savoy Hotel in Boracay Newcoast and Seda Hotel in Vertis North, Quezon City


NEW LAUNCHES

P ro per t y W at ch

38 park avenue Cebu Landmasters

Located within a 1.17-hectare property along J. M. del Mar Street, Cebu IT Park, 38 Park Avenue is a high-end development that will offer homebuyers and real estate investors a taste of the upscale New York lifestyle. This project will have 38 residential floors, three levels of amenities at the 26th to the 28th floors, two main lobbies, eight passenger elevators, three levels of basement parking, and a grand atrium at the center of the tower. 38 Park Avenue offers 745 condo units, 440 of which are studios, while 211, 75, 11, and eight are one-bedroom, two-bedroom, three-bedroom, and penthouse apartments, respectively. Floor sizes range from 24 to 475 sqm. The target completion date of 38 Park Avenue is 2020.

MESA TIERRA GARDEN RESIDENCES Cebu Landmasters

Cebu Landmasters’ first foray in Davao, MesaTierra Garden Residences is a 22-story residential condominium located along E. Jacinto Street. The project, which will have 694 units and garden-inspired features and amenities, was already 80 percent sold in less than a month after it was offered. Among its features and amenities include kiddie and adult swimming pools, a sky garden, a fitness gym, a business center, a playground, a prayer room, jogging trails, and a multipurpose deck, among others.

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P r o p e rt y Wa t c h

NEW LAUNCHES

DREAMCREST PRIVATE RESIDENCES Asian Land

Situated in the historic Malolos City, Bulacan, Asian Land’s Dreamcrest Private Residences is a 3.17-hectare residential project developed to create the perfect household for starting families. This project offers a serene community where modern lifestyle and peaceful surround come together. With unit sizes ranging from 36 to 96 square meters and prices ranging from Php1.3 to Php2.7 million, houses at Dreamcrest come with concrete walls and partitions, fire-proof steel doors, accent walls for the living room, cover lighting, concrete steps and landing, porcelain and ceramic tiles for floor finishing, and floor-to-ceiling tiles for toilet and bath.

NEW UNITS AT MONTEBELLO Don Tim Development Corp.

Noted Tagaytay and Cavite developer has recently unveiled its newest offering in its Montebello project, situated in the town of Alfonso, a few kilometers west of Tagaytay. This 15.4-hectare village offers 517 lots, ranging in size from 177 to 368 square meters. The development’s latest property offerings include a single-attached home (Daisy), which is on offer for Php3.1 million. The first unit will be completed by the last quarter of 2017. Meanwhile, already-built Lilac Twins bungalow duplexes are also on offer for Php2.5 million.

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NEW LAUNCHES

P ro per t y W at ch

SOTOGRANDE KATIPUNAN Sta. Lucia Land

One of the latest projects of Sta. Lucia Land, the SotoGrande Katipunan is a 23-story mixed-use development where three floors will be allocated for commercial and business space, while another three will be utilized for basement parking. The remaining floors will be for residential use, with units being roomy studious or feature one to two bedrooms. The fourth and 16th floors of the residential area will house the SotoGrande Condotel, a selection of hotel suites designed to become the “home away from home” of guests. Facilities and amenities include a coffee shop, a grand lobby, lap and kiddie pools, a poolside bar, a gym, a function hall, and a sky lounge.

THE FOUNTAIN GROVE Suntrust Properties Inc.

Suntrust Properties, a wholly owned subsidiary of Megaworld Corporation, broke ground to signal the building of the model houses of its Php2 billion residential project in Barangay Matab-ang, Talisay City. The Fountain Grove, a 24.52-hectare mid-cost residential project, is part of the 53-hectare Northill Gateway, a soon-to-rise township bordering the cities of Talisay and Bacolod, and will feature four modern-designed house models: Ashlyn (110.85 sqm floor area), Brielle (162.51 sqm), Charlotte (186.73 sqm), and Dalton (202.43 sqm). The Fountain Grove will feature first-class amenities, including a multi-purpose hall, basketball court, park and playground, clubhouse, pools, and wedding pavilion with cabanas.

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P r o p e rt y Wa t c h

NEW LAUNCHES

VIREYA TAGAYTAY Belle Corporation

The latest lot development of the SM Group’s Belle Corporation, Vireya Tagaytay is marketed as the first and only tropical resort community within a mountain resort development. Situated at the highest point of The Midlands, Vireya offers scenic vistas of Taal Lake and the lush mountain ridges of the city. Vireya lots range from 250 to 562 sqm, with over 60 percent of the total subdivision area dedicated to themed parks and open spaces, making ideal for residents who enjoy spending quality time basking around nature. The gated community with amenities such as playpark and pavilion with infinity pool is also situated over a kilometer from Midlands Golf Club and less than five kilometers from Highlands Golf. Homes to be built in Vireya are envisioned along clean minimalist lines and neutral tones, with prices beginning at Php3.5 million for 250 sqm lot cuts.

SEAFRONT RESIDENCES AboitizLand Inc.

Launched in March 2017, Seafront Residences is a 43-hectare exclusive beachside residential development in San Juan, Batangas. According to its developer, AboitizLand, the project is expected to accommodate 800 homes or a thousand residents, and is “primarily designed as a second home, or a vacation residence where families can enjoy and create memories together.” Walkability will be one of the main features of Seafront, where each home will have a five- to 10-minute access from any amenity in the development. Its first phase comprises 250 to 300 units, with sizes range from 150 to 275 sqms, and asking prices of between Php6.5 and Php9 million during pre-selling. Construction of the first phase is expected to be completed in the next two to three years.

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C ol um n

THERE IS A BETTER WAY TO DO REAL ESTATE BUSINESS Soon, real estate brokers and agents will discover a better way to do real estate in the Philippines

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words ANDY MAÑALAC

t is an undeniable fact that the real estate industry in the Philippines has been booming continuously and consistently for quite some time now. Economists do not even see the trend ending any time soon. The real estate practice, as a career, has already gone mainstream, as it has evolved from being just a sideline or an option for the jobless not too long ago, enabling it to gain the respect of many. The number of real estate industry practitioners, whether licensed or otherwise, has grown into great numbers. In recent years, the amount involved in real estate transaction is now counted in trillions of pesos, with most deals being closed in the major cities. This means there are a lot of people who made money in this field as brokers or as agents. The question is, are you one of them? If not, have you asked yourself why? There are actually a lot of brokers who have been in the real estate business for many years who still do not have their own properties, either as investments or personal abodes. They are the ones who failed to adapt to the changing times and refused to get out of their comfort zone by continuing what is now outdated trade practices. On the other hand, you will see new practitioners, most of them starting very young, making millions in less than a year. I just met some of them during the recent awarding of Lamudi for their top brokers. What is their secret? It is the system that they applying, the habit that they are doing, and the marketing/advertising platform that they are using. Unfortunately, unless you are really driven and have the resources to study and learn these systems, have the money to invest in their own websites, and willing to be trained on how to maximize the latest online tech tools, you will consistent lose to these young and trailblazing champions. The good news is that something big, something really big is coming. In fact, it is the largest in the world. It is the fastest growing real estate company in the planet in terms of agent count and profitability. It is also recognized as the number one training company in the world, covering all industries. Their strength is not just solely relying on their brand but actually in their culture, values and proven system of improving production.

Their business is not just about selling franchises but developing productive agents and providing a fantastic platform for an efficient referral program for their agents around the globe. If you combine this with the latest online tools provided by Lamudi, you will definitely outperform your competitors. Their proven training formula develops the optimum working habits of agents, especially in the area of lead generation through the referral network that was built. They have been very successful in different parts of the United States and even in other countries around the world, with many saying that their system would never work due to certain differences in culture and business practice. In fact, they have even conquered markets with major language barriers. Soon, brokers and agents will discover this better way to do real estate in the Philippines. They will learn the systems and strategies to increase production, capture a bigger market share, generate more leads, and improve their business image and online presence. They will be trained how to build and maintain a productive sales force and network of referrals. Property owners will be entrusting them with exclusive listings once they present how they can effectively market their properties. The brokers will realize the important of being local experts but globally connected. They will have access to the most advanced and easy-to-use technological tools and apps designed specifically for the active broker. These changes in the way they do their business will definitely positively change their productivity and will change their lives. Yes, change is coming. This company that will bring their culture here in the Philippines is no less than the world’s number one real estate franchise by agent count, KELLER WILLIAMS REALTY. They are leading the real estate industry in associate growth, profitability, technology, and training. Agents do not only enjoy direct commissions but also get paid in profit and growth shares. This is something that will shake up the Philippine market once the brokers and agents learn more about Keller Williams Realty; and its system, values and culture. Combined with the new products that Lamudi will be rolling out this year, as announced during the Broker’s Night event, the agents will definitely be enjoying a better way to do their business.

Andy Mañalac has over 25 years of real estate experience and is a recognized industry thought leader. He is the immediate past Chairman for three consecutive years of the National Real Estate Association, one of the biggest real estate professional organizations in the Philippines. He is the chief adviser of ThinkInvest Advisory Group, a lead network development channel of Filinvest Land, and was formerly Senior Vice President for Sales of Century Properties, Vice President for Sales of Eton Properties, Sales Director for Robinsons Land, and Assistant Vice President for Moldex Realty & Marketing.

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Find Exclusive Property Discounts! For more information, visit www.lamudi.com.ph/housing_fair/ For sponsorship opportunities, please email events@lamudi.com.ph or call 0917 557 9963


They Built This City Meet some of Philippine real estate’s wonder women.

words AMOR MACLANG photography CYRUS PANGANIBAN hair & makeup RON PEÑA shot at REGUS ZUELLIG MAKATI special thanks to LARS WITTIG & MELANIE TORRES (REGUS PHILIPPINES)


F ea tu re

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omen are fearless. They can take on virtually anything. They not only wear a lot of hats—as mothers, daughters, friends, teachers, executives, dreamers, leaders, and advocates—they wear them with remarkable flair. The truth is that there is no shortage of amazing women in the field of business all over the world. Their inherent transformative vision propels them to positions of power, both in the private and public sectors. Here in the Philippines, the business landscape is populated by so many strong, independent-minded women who know what they want and know how to get it. But what does it take to be a woman in a patently man’s world like real estate? Many, many moons back, when I was starting off in real estate marketing, I was nurtured by some of the most brilliant talents in the industry, who happen to be women. There’s Eunice Marie G. Velasco, an integrated marketing genius who made the most seamless marketing campaigns while keeping hair and eyebrows on fleek; Iris Josef-Mediano, with whom we made the “Make it

Happen, Make it Makati” campaign intended to arrest the exodus then of companies to Bonifacio Global City and preserve the pre-eminence of the Makati CBD; Angela de Villa Lacson, who’s indirectly the real estate marketing momma of many in Ayala Land and now sustainability champion; Yeng S. Tupaz of Alveo Land who unwittingly taught me to navigate regional real estate marketing, understanding the nuances of markets other than Manila; and then-real-estate-sales superstar and now renowned regional art patron Tina G. Fernandez of the then pre-eminent Tagaytay Highlands whose kindness and generosity of spirit while I was celebrating the 10-year anniversary of Tagaytay Highlands was made more complicated by a surprise pregnancy. This piece is dedicated to all the women who’ve broken the glass ceiling of industries that are predominantly male, where at times you’ve had to take a back seat to further your ideals and vision. This is for all the power women of real estate, whose collective contribution has made real estate one of the most successful industries in the country today.

Amor Maclang is a globally awarded brand architect; a risk, crisis, and reputation strategist; a marketing communications innovator; and a real estate communications advocate. She is co-founder of GeiserMaclang, a transformative integrated marketing communications company that prides itself in being a platform for building businesses, people, and ideas innovatively. Amor also runs a weekly real estate column and a monthly tourism column in a leading business publication.

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F e at ur e

Office Builder

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on’t let her soft voice and mild manners fool you. Charmaine is as tough as they come. In recent years, she has successfully steered Daiichi Properties, Inc. to become one of the leading office space developers in the country, with three globally awarded office buildings in Bonifacio Global City. “In order for me to do my job, I try not to think of myself as a woman, especially when I’m on the negotiating table,” Charmaine stresses. “I look at it as a job that I have to do as a person— not as a woman or a man. My mission is to deliver world-class projects in time for the benefit of our tenants and investors.” This attitude has served Charmaine in good stead, as Daiichi has been growing steadily in recent years and is currently gearing for expansion in other areas such as property and asset management. She sees real estate as an equal-opportunity industry where women are given the chance to show their wares and contribute substantially. She also believes that women add a soft touch to the real estate business, something that is an advantage to companies, particularly in terms of marketing and management. When asked about the trends that she sees in local property development in the coming years, Charmaine notes that the market will still be predominantly about BPOs as office spaces continue to be in high demand.

CHARMAINE UY Senior Vice President Daiichi Properties Inc.

“I see a continuous demand for spaces from companies who want to set up their own offices here in the country,” she muses, adding that despite the U.S. president’s pronouncements to stop outsourcing, U.S. companies continue to come and invest in the Philippines. “The demand for BPO office spaces has definitely not waned,” she adds. She also sees other sectors of the real estate market thriving in the coming years, such as logistics, warehousing, and manufacturing. “President Duterte is pressing more into infrastructure and development outside of Metro Manila and that is a good thing,” Charmaine declares. With regard to Daiichi Properties’ plans for the near future, Charmaine confides that they intend to continue developing office spaces, especially now that their latest office development, The Finance Centre, is nearing completion. “Our direction is to move into Arca South in the old food terminal, with a high-end office development that’s much like our previous buildings,” Charmaine says. It seems that Daiichi Properties is well on its way to growing even bigger in the coming years. And much of this can be credited to the able leadership of Charmaine, a real estate power woman who has proven that one need not speak in a loud voice to make strides that speak volumes.

In order for me to do my job, I try not to think of myself as a woman, especially when I’m on the negotiating table. I look at it as a job that I have to do as a person—not as a woman or a man.

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F ea tu re

Urban Planner

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chartered planner of the Royal Town Planning Institute in the United Kingdom, Vice President and Chair of Conventions of the Philippine Institute of Environmental Planners, and Director of Palafox Architecture Group, Karima embodies the modern woman as she encompasses knowledge, success, worldliness, and, perhaps most dire of them all in recent times, empathy. Mastering the multidisciplinary art of urban and environmental planning, Karima swoops in exactly when it’s needed. Whether it’s harnessing an area’s development potential or managing conflicting concerns and challenges for various communities, Karima’s work entails her to help a variety of individuals and groups, including stakeholders, residents, indigenous communities, big landowners, investors, tourists, different government agencies, and NGOs. Karima prides herself in being able to affect positive change through her work. She has helped create policies changing laws in the country, doing consultancy for the senate. Her advocacy work includes going all over the country to train people in towns and provinces to become planners that can enrich their own community. When asked about the power of women in her position, Karima notes that there is no division. In Palafox, different kinds of people are welcome. When external forces exert their own bias, the strength of women kicks in. She says that empathy makes women more sensitive with different concerns, challenges, and needs presented by people. And from there, people find that it

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is easier to communicate what they want to aspire to in the community because of her experience and the listening and openness of women. What do women bring to community development? As she has also written in her own column in The Standard, Karima says “women have bigger demands in terms of our community. With our streets, we’re concerned more for safety, well-being, convenience, the reduction of crime. When you’re able to accommodate women’s needs, it’s more likely that you’ll accommodate everyone else’s requirements.” As for the future, Karima hopes that “there is a bigger consciousness about being more sensitive with the environment. Now developers are getting serious about it because people in the market are serious about it. The market requires it now. I hope there will be more consciousness about considering social equity. The better we do, the more we forget about housing for the poor.” Karima’s advice for future proofing? Add more housing in the city without pricing people out of it. For suburbs, infuse more schools and hospitals. For secondary cities, commercial spaces are the way to go.

KARIMA PATRICIA V. PALAFOX Director Palafox Architecture Group, Inc.

Women have bigger demands in terms of our community. With our streets, we’re concerned more for safety, well-being, convenience, the reduction of crime. When you’re able to accommodate women’s needs, it’s more likely that you’ll accommodate everyone else’s requirements.


F e at ur e

Deal -Maker

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ones Lang LaSalle (JLL) is one of the world’s leading financial and professional services firms. The company specializes in commercial real estate services and investment management. Being a global company, JLL requires only world-class leaders in its Philippine office. One such leader is Sheila Lobien. Sheila is one of the driving forces behind JLL (Philippines) and has made her mark as the company’s Regional Director for Markets. When asked how she feels about being a woman in a globally male-driven industry, Sheila professes that she is very fortunate to have never felt being disadvantaged as a woman at all throughout her career. Although this may be a testament to her strength as a person, Sheila believes that the problem of gender is not that big an issue here in the Philippines as it probably is in other countries. “In fact, I’ve always felt that being a woman in this business is even an advantage,” Sheila asserts. “If you know the market well and you are hardworking, the real estate business is as good a place as any industry for motivated young women to succeed,” she adds. Sheila majored in Tourism in the University of the Philippines Diliman. She knew right from the start that her career would be in real estate. She started in the industry marketing resorts and soon moved to the high-end apartments market.

SHEILA LOBIEN

She then joined the Philippine branch of Regus—a global workplace solutions provider—in 2004 and eventually became its General Manager. Serendipitous as it may seem, it was during Sheila’s stint in Regus that she caught the eye of JLL because of her formidable reputation. “When JLL discovered me, that was the start of the bigger real estate career for me,” Sheila confides. More than just being a driving force in the company, Sheila brings another dimension to her stint in JLL—a sincere advocacy for diversity and inclusion. She chairs the local committee of the company’s global initiative for diversity inclusion. The Diversity Inclusion Committee was created to support women, LGBTQ+, and PWD employees. “Our objective for the committee is inclusion for everyone. We want people from these groups to feel valued by the company,” Sheila shares. Her passion and tenacity have helped Sheila achieve so much throughout her career. However, it is her advocacy toward the excluded that has defined her contribution to society. It is indeed inspiring to see how a woman as powerful as Sheila continues to be tempered by a heartfelt advocacy to help and make a difference in people’s lives.

Regional Director for Markets JLL Philippines

In fact, I’ve always felt that being a woman in this business is even an advantage. If you know the market well and you are hardworking, the real estate business is as good a place as any industry for motivated young women to succeed. APRIL–JUNE 2017 | LAMUDI 31


F ea tu re

Fast Learner

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ith her youthful, glowing appearance and sprightly air, you wouldn’t believe that Tina, as she likes to be called, has been practicing law since 1998 and has been in the real estate business since 2001. With nearly two decades of experience under her belt, Tina has managed clients from across the globe and established the Philippines as a solid place to invest in. According to Tina, breaking into real estate took a lot of adjustment and studying. In order to excel, she needed to expand her learning to further understand what everybody was doing. And learn she did. Turning derogatory presumptions into knowledge gold mines, Tina took advantage of the fact that women weren’t perceived as a threat and extracted all the best learnings and tricks of the trade from established real estate executives. Combining her newfound knowledge with her own existent intelligence, Tina has jumped over the hurdles of being a woman in a male-dominated field. “I’m surrounded by guys and I’ve had to prove myself professionally with respect and knowledge,” she says matter-of-factly, “The thing about women is if you say something, you have to really get the attention of people and emphasize for them to really understand that you do have something to say and you do understand what they’re saying. Even if I don’t have a technical background, I have enough logic to understand it.”

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Tina continues to say that learning is one thing, but trying to give your voice and state your opinion is another. And yet she continued to pursue the real estate scene from a stark sense of intrigue and interest. During her earlier years with a law firm, she was exposed to a lot varying industries and was trained in being involved with the likes of real estate developers. From there, Tina built up a mastery of the financial, operational, and technical skills necessary in the field until she was finally able to crack into it. Today, Tina adds a feminine touch to every development. Focusing mainly on offices, she adds little specific details that transform the space into a welcoming and homey place as opposed to the usual cold and indifferent feel. On an operational level, she prioritizes getting rid of the usual bureaucracy of a normal corporation so that each project is built with respect to the tenants and enables them to all know each other. Perhaps this is what continues to lead Tina and The Net Group to its continuously fruitful endeavors with its multinational clients—they build a relationship, combining both the technical and the abstract in order to create long-term partnerships.

ATTY. MARIA CRISTINA SAMSON Co-President The Net Group

I’m surrounded by guys and I’ve had to prove myself professionally with respect and knowledge. The thing about women is if you say something, you have to really get the attention of people and emphasize for them to really understand that you do have something to say and you do understand what they’re saying.


F e at ur e

Luxury Builder

design, along the way gaining knowledge that are essential to success. And succeed she did. With Beth at the helm, Anchor Land pursued development projects in the Binondo area to serve its large and affluent Filipino-Chinese community. “There is a large demand for residential property in Chinatown and this is a market that remains largely underserved,” Beth said. “We are proud of the fact that Anchor Land has been quite successful in Binondo, an area that many developers have tried to gain access to but failed. And we intend to keep our leadership in this market in the foreseeable future,” she declared with confidence. Beth also sees the BPO industry continuing to drive real estate sales in the years to come, not only for office spaces but residential properties as well. “What will grow are sectors that complement the continued BPO boom,” she explained. It is an understatement to say that Beth has made her mark in the real estate industry. She has done so much more, not least of which is being a role model for young girls who want to succeed through hard work, determination, and a whole lot of feminine flair.

“I

t’s not rare anymore to see women leaders, be it in politics or business,” Beth Ventura, president of Anchor Land Holdings, stressed when asked about her thoughts on women thriving in the business landscape today. As head of a premier developer of luxury condominiums, Beth is expectedly on top of her game and is not at all bothered by the fact that she leads a charge composed mostly of men. “I think it is even to my advantage that I am a woman in this male-dominated industry,” she said. “This is because I can provide a new and different perspective in terms of project concepts and development, and this has helped Anchor Land in creating a unique industry niche.” Beth rose up the corporate ladder through hard work and determination. She took up Hotel and Restaurant Management but wanted to learn more about real estate and thus took up a related course in La Salle. “My very first job was in property sales,” she recalled. “I knew the selling aspect was fun and the earning potential was huge, so I concentrated on selling.” After a time, though, she knew she could do better and this innate drive to achieve inspired Beth to learn more about the business. She widened her network in the industry by connecting with people in business development, marketing and project

ELIZABETH VENTURA President Anchor Land Holdings

I don’t find it a challenge to communicate with men, to lead men, and even to work with men. I’ve been working with men and women in the construction field for around 10 years.

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F ea tu re

Hardworker

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ising from the ranks steadily and confidently, Joane has used her steadfast constitution, wit, and hard work to succeed in her 16-year climb and, today, she takes charge of SM Prime’s Commercial Properties Group and handles office developments and stand-alone buildings in both retail and office. Starting as a fresh Management grad from Adamson University ready to take on the world, Joane says the beginning was an equal playing field. As for everyone else, the challenges, she notes, truly begin when you’ve begun to truly progress and hit the managerial levels. As Joane started to take on leadership, it was beginning to look clear that the main challenge was not, in fact, having to multitask and balance numerous responsibilities. The challenge was, in fact, that people had a preconceived notion that women in her position could only speak from an emotional and frustrated place as opposed to a knowing and objective point of view. Still, her success continued. “If you’re a hard worker, you’ll really make it to the top,” Joane explains. “We women, especially mothers, juggle a lot of things on a day-to-day basis. We make sure that our families are fed, there’s enough supplies for the week, we look good and wear the right shoes and the right makeup, all while doing our job. We are detailed. When you do it every day, it becomes a strength.”

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Indeed, she makes it look easy. Now almost finished with the development of Three-Ecom Center in the Mall of Asia Complex, she is handling management for external accounts, BPOs, shipping, and the particular orientation that SM is keen on. When asked about projects to look forward to, Joane has mentioned that work on Four-Ecom is set for next year right after its predecessor. A true mark of the changing times, she notes that most of their current inquiries are into international online gaming hubs in the bay area. On the real estate front, they are looking to expanding toward the countryside. In tandem with government infrastructure initiatives, SM Prime is heading for the outskirts. Do women thrive in the business? The answer is perfectly summed up by Joane herself. “Yes. It depends on your resilience. A lot of factors can affect women in the workforce. Take on the challenge while doing a lot of things. As long as you look forward and don’t let anything else hold you back, you will reach your goals.”

JOANE UMALI

Assistant Vice President CPG Leasing – SM Prime Holdings, Inc.

We women, especially mothers, juggle a lot of things on a day-to-day basis. We make sure that our families are fed, there’s enough supplies for the week, we look good and wear the right shoes and the right makeup, all while doing our job. We are detailed. When you do it every day, it becomes a strength.


F e at ur e

Architect

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hen we talk about architects, we often visualize men in white shirts with folded sleeves, holding rolled-up architectural designs, and wearing a hard hat. However, if you meet Cathy Saldana, you will surely realize that this stereotypical image of architects is far from being precise. Cathy is the Managing Director of the ArcoGroup and is co-owner of PDP Architects. The ArcoGroup is led by architects whose individual portfolios have over 20 years of experience, delivering projects as architects, designers, project managers, and builders. “In the ArcoGroup, 70 percent of all architects are women,” Cathy reveals. “It wasn’t a conscious effort, but rather a natural coming together of like-minded professionals.” The company has successfully worked on a range of projects covering corporate, hotel, restaurant, retail, healthcare, education, government, and residential sectors. They also collaborate with other architectural firms and creative professionals in design and construction projects. As Managing Director, Cathy is one of those who track the direction of the company that has risen to be one of the most trusted in the business. Moreover, she is hands-on in ensuring that their projects are done right and on time. “My typical day goes like this: I wake up early and—wearing jeans, a comfortable shirt, and a hard hat—I manage a toolbox meeting for a construction project. I talk to all the men in the construction area,” she narrates. “There are times when I scold them during the meetings but,

CATHY SALDANA Managing Director ArcoGroup

having ready ensaymada or sandwiches in my bag, I give them snacks, say thank you, and apologize for being strict and harsh afterwards, and they understand,” she adds. After this meeting, she rushes off to a more corporate setting, wears a nice black jacket, and changes to more comfortable shoes so she can attend a dressier meeting where she talks to associates and staffers. Then, in the evening, she attends a cocktail event or dinner meeting and changes her attire accordingly. “If you look at my car, you’ll see many different shoes for different occasions and needs,” she confides. “I do so many different things in one typical day and, as such, I actually wear different shoes, not so much different hats, figuratively,” she quips. Cathy believes that women have a natural advantage over men in the field of architecture. “Our attention to detail, our nature of being nurturing, and our understanding of service are all reflected in how we make architectural plans,” Cathy explains. “Women pay attention to details that men sometimes overlook,” she adds. If you see Cathy, you will know that she’s the kind of woman who seems to have everything figured out. She moves about and speaks with confidence and yet possesses an innate ability to turn around and become soft and sincerely nurturing when needed. And this is surely her secret to success.

In the ArcoGroup, 70 percent of all architects are women. It wasn’t a conscious effort, but rather a natural coming together of like-minded professionals.

APRIL–JUNE 2017 | LAMUDI 35


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Designer

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ccording to Ivy Almario, president and founder of Atelier Almario, one of the leading interior design firms in the country, interior design as a field carries no gender-bias. “In our practice, there are so many women who make their mark in the high-end residential aspect of interior design. However, design projects for the hospitality industry, hotels, and commercial structures are usually dominated by male designers,” Ivy states. However, Ivy believes that interior design is a natural fit for women. “Any design, to be effective, has to tell a story, capture the heart of the concept, and communicate,” Ivy shares. According to her, women are naturally nurturing and intuitive, which is important in interior design. “Women will pick up what is not said more than what is said and incorporate this in the design,” Ivy stresses. “In amazing interior design, the intuitive touches are what makes your design different, and that’s where women succeed better than men.” Although Ivy belongs to a family of interior designers, she confides that she had wanted all along to be an interior designer, even when she was still a kid. “I knew no other dream and I’ve chased no other passion,” she says eloquently. So, she took up an interior design course in University of Santo Tomas and right after college she lived and worked in the United States for 15 years. Her stay

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abroad made her realize that interior design can, indeed, be a real business, with deliverables that are measurable and quantifiable and, therefore, billable. And this was when she decided to pursue interior design not just as a profession but as a business as well. For young women who want to enter the field of interior design, this is what Ivy has to say: “You really have to believe in yourself, first and foremost. Interior design is much art as it is a science. What we deliver, we have to deliver with precision. Luxury is calibrated in meters and inches. As such, interior design is an exact science that can be learned,” she explains. “Flair, however, is a gift,” she continues. “But even though it is a gift, you can train yourself for this by analyzing designs that work. Ask yourself, why does this design work? What pleases me? What displeases me? Why am I comfortable? Just learn from your environment,” she asserts. It was Sir Francis Bacon who said that knowledge is power. Clearly, knowledge, not only of her field but also of her worth, is Ivy’ source of power and that which makes her rise above her peers in interior design.

IVY ALMARIO President and Founder Atelier Almario

Women will pick up what is not said more than what is said and incorporate this in the design. In amazing interior design, the intuitive touches are what makes your design different, and that’s where women succeed better than men.


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Innovator

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havna Suresh has been with Lamudi Philippines for just a short while and yet she has already made a difference in the company—initiating new projects, transforming Lamudi to a more consumer-centric online property portal, and generally taking Lamudi Philippines to greater heights as its managing director. Bhavna clearly embodies the passion, grit, determination, and self-belief that she herself believes are necessary traits for success in a male-dominated field like real estate. Although Bhavna acknowledges the fact that a lot of successful real estate companies are run by men, she notes that there are also several property companies that are being run quite successfully by women. “There is no industry in today’s world that a woman has not proven herself in,” Bhavna declares. “It’s just that some women downplay their self-belief and as such do not allow themselves to shine at their best. But once a woman allows herself to shine, there is no stopping her,” she adds. She believes that qualified women have several opportunities across-the-board in the real estate industry, as success stories of women making it in the field abound. Women, according to Bhavna, just need to break down barriers and not get intimidated by the powerful men in the business. “We have to take on more leadership roles, and find the magic in our own style. We have to do the job well and do it like a woman would. Women need to stop trying to do things like a man,” she stresses. And it makes perfect sense. Why try to do things a man’s way when a woman’s way can be even better?

BHAVNA SURESH CHATHAMBETH Managing Director Lamudi Philippines

When asked about the top prospects and opportunities in the local real estate industry today, Bhavna reveals that commercial development—covering retail, warehousing, and office spaces—is currently one of the brightest spots in the industry, where there is high demand due to the country’s rosy economy yet not enough supply. Another trend that Bhavna sees is in horizontal housing, especially that which is geared towards families. “Lamudi data shows that Filipinos generally still prefer house and lots over condominiums,” she notes. She also sees students and young professionals as emerging new entrants to the real estate spectrum and providing for their property needs, although quite challenging, can be fruitful as an opportunity. “The Philippines is, first and foremost, an end-user’s market. There is real demand as it is driven by actual people who need housing. The country is in a demographic sweet spot where working Filipinos are at their most productive and most them are aspiring to become homeowners soon,” Bhavna explains. Bhavna has been in the country for just a few months and yet she already knows enough about the local real estate market to be an effective and credible thought leader. This is testament to her will to succeed in any endeavor, which effectively makes her one of the best role models for young women who aspire to make their mark, and strongly, in a business arena dominated by men.

There is no industry in today’s world that a woman has not proven herself in. It’s just that some women downplay their self-belief and as such do not allow themselves to shine at their best. But once a woman allows herself to shine, there is no stopping her. APRIL–JUNE 2017 | LAMUDI 37


Valuable Hideaways With a flourishing tourism industry, the Philippines is ripe for investors of profit-turning vacation homes words JILLIAN CARIOLA


This exclusive beachfront home in Tambisaan Beach, Boracay Island , Malay, Aklan is currently listed for Php500 million. Check bit.ly/2sbCMwZ for details.


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or 2016, the Department of Tourism (DOT) revealed that foreign tourist arrivals were recorded at 5.9 million, a number that continues to rise as compared to 2015’s 5,360,682 and 2014’s 4,833,368. But it is not just inbound visitors that are thriving; domestic travelers reached around 65 million by the end of last year. Due to the continuous growth of arrivals and domestic travel, it is also safe to assume that the hotel and leisure industry is doing well as a result. In fact, foreign tourism drew in earnings of Php230.13 billion, which is slightly higher than 2015’s earnings of Php227.62 billion. Now, DOT’s plan for 2017 is to welcome 6.5 million foreign arrivals and 73.3 million local tourists, and to pull in Php407 billion and Php1.954 trillion in revenue, respectively. With these optimistic targets, it is not impossible to think that the county’s tourism industry will remain strong in the years to come. On top of this, experts also continue to be bullish about the future of Philippine real estate. According to Pinnacle Real Estate Consulting Services Inc. Head of Research Jojo Salas, “Combined with positive business sentiment and a resilient economy, more and more investors are looking for vacation properties, while more and more land owners are ready to develop or sell their properties to take advantage of the pent-up demand for vacation properties usually intertwined with the leisure and hospitality business.” “Big international names like Hong Kong Land, Hyatt, Shangri-La, Crimson, and Conrad are partnering with big players to build hotel and leisure products. Big local players… are transforming the landscape of beach properties like the Anvaya in Bataan, and Laiya and Nasugbu in Batangas,” he added. With these exciting new developments springing up left and right, one reasonable question springs to mind: should buyers be just as optimistic as developers by investing in these vacation properties?

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Short-terms for profit Former National Real Estate Association (NREA) Chairman and Step Philippine Inc. Chairman Andy Mañalac believes the past few years have seen a rise in buyers investing in vacation homes for multiple reasons. Aside from the growing tourism industry, he also credits how developers are increasingly incorporating resort-like amenities in their condo projects, making them attractive options for local and international travelers as well as “staycationers.” Connected to this, he said, is the rising popularity of online marketplaces for short-term accommodations like Airbnb, where local and international travelers can rent various types of dwellings for days at a time. Because of the relative affordability of units listed on these sites, budgeted travelers are finding them the more attractive choice, hence the renewed interest in “condotels.” Condotels, or “condo hotels,” are units that are sold to individual buyers, but are managed as hotel accommodations by the building’s property management, making them an income generator for the buyer. “The short-term stays actually generate higher revenues monthly compared to the usual annual rentals,” Mañalac pointed out. “Foreign investors and foreign-based Filipinos are appreciating this arrangement since it offers a hassle-free set up. They do not have the headache of looking for tenants and maintaining the units.” Aside from noting the profitability of condotels and serviced apartments, Salas also shared another take: “Local executives and overseas Filipinos would normally want a second or even third home for vacation purposes, and at times to maintain a status symbol.”

Turning travelers into investors While abundance in panoramic destinations is a major factor in attracting transient visitors to sustain a booming tourism industry, it may not be enough to convert them into property buyers that will also benefit Philippine real estate. For one thing, Salas cites traffic congestion as a typical problem in major cities and around airports, pointing to it as what drives property developers to build close to major infrastructure developments. “Steady and sustained infrastructure development is the most important factor to encourage development of more vacation properties, as well as attract international buyers,” he said. Mañalac, on the other hand, thinks there is a need to step up the promotion of vacation properties. He also believes that educating the market about the potential of this type of investment will help open the minds of investors.

Where tourism is strongest When making any real estate purchase, location is a weighty consideration, even more so for a property envisioned as an income generator. When buying a vacation property for profit, Mañalac said, consider famous vacation spots like Boracay, Baguio, Cebu, and Tagaytay, which are safe choices in terms of potentially higher occupancy rates. On top of that, Mañalac also enumerates the development’s concept, the amenities offered, a low number of units, and the operator as considerations when buying a vacation property. Salas, who believes beach and mountain properties (or both) are the two major criteria of vacation residences, also mentioned Boracay and Cebu for their popularity as getaway destinations. He added Bohol, Palawan, and Albay’s Legazpi City, where major airport and infrastructure development are in the works. “Access to main roads, and to the airport or at least seaport, is also paramount. While price is a major consideration, buyers are quite sophisticated and would pay premium money for prime location and development,” he said.

APRIL–JUNE 2017 | LAMUDI 41


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UNDERSTATED LUXURY Villa 7, Amanpulo Resort, Pamalican Island, Cuyo, Palawan • One of the world’s most exclusive resorts • Four bedrooms and four full baths Situated in what is perhaps the most private resort in Palawan, Villa 7 of Amanpulo Resort is the largest type built on the island, and is currently the only property for sale in

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this prestigious development. Located just a stone’s throw away from the beach, the future owner of this spectacular 895-square-meter property will have a direct view and accessibility of the ocean. This residence was created for seamless indoor-to-outdoor living, and was designed around an expansive swimming pool with an outdoor lounging and dining area, and four separate bedroom pavilions. Amanpulo is renowned for its white-sand beach and well-preserved wildlife, and private boats are available for this property’s residents and guests to further enjoy this spectacular destination.

Offered at $4,800,000 (Php238,361,220) Inquiries Sotheby’s Realty Philippines Check out this property: bit.ly/2rGpx4K


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UNSURPASSED BEAUTY

Bokbok, San Isidro, San Vicente, Palawan

Situated in San Vicente, a municipality situated in the northwestern side of Palawan some 186 kilometers from Puerto Princesa City, officials tout this gorgeous location as the “longest white beach in the Philippines.” With the government strategy of increasing infrastructure development in Palawan, this 31.9-hectare beachfront property is the perfect investment for a large-scale developer or resort.

Offered at PHP1,926,650,000 Inquiries Sotheby’s Realty Philippines Check out this property: bit.ly/2r0RrX2

APRIL–JUNE 2017 | LAMUDI 43


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Destination: Paradise

With so many sought-after holiday escapes nestled among the Philippines’ 7,641 islands, finding a vacation spot that suits one’s fancy, whether by the sea or over the mountains, is not hard to do. But while so-called hidden oases and secluded getaways may be appealing, their lack of foot traffic may not be the idyllic setup for a hefty profit on your property investment. The following developments, on the other hand, are just a few of the properties that can be found in locations possessing the beauty and accessibility that will draw visitors to your vacation home.

Playa Azalea, Davao Del Norte

Landco’s Playa Azalea is a 44-hectare seaside leisure community located in Samal, referred to as the Philippines’ largest resort. The sustainable ecological development boasts white sandy beaches and an Aqua Park, as well as an overall tropical resort aesthetic that resonates throughout the community’s residences, commercial sections, pathways, and gardens.

Anvaya Cove, Bataan

Combining the appeal of both a mountain retreat and a beach resort is the 470-hectare Anvaya Cove, Ayala Land Premier’s first venture into leisure development. Composed of residences, beach and nature clubs, and golf clubs, Anvaya blends into Morong’s natural panorama, ensuring that everything is built to preserve the province’s open plains, wetlands, and forests.

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Hamilo Coast, Batangas

Nasugbu’s Hamilo Coast provides residents with the best of both worlds, a seaside sanctuary through the South China Sea (West Philippine Sea), and mountain view courtesy of Mount Pico de Loro. This mountain-meetsthe-sea development by SM Prime’s Costa Del Hamilo is home to Pico de Loro Cove, a community of eight midrise residential condos surrounding a lagoon, as well as the Pico Sands Hotel and Pico de Loro Beach Club.

Tagaytay Highlands, Cavite

Tagaytay Highlands, an SM Prime venture under Highlands Prime Inc., is a mountain resort that covers 1,500 hectares of rolling plains and provides a grand view of the Taal Lake. Inside the development are several residential communities of houses and condos, as well as amenities like two 18-hole golf courses, a country club, themed restaurants, sports center, spa and lodge, and horseback riding facilities, among others.

Boracay Newcoast, Aklan

Through tourism arm Global-Estate Resorts Inc., Megaworld entered the Boracay scene with Boracay Newcoast, a 150-hectare mixed-use leisure and resort development aiming to be the next world-class tourism destination. Boracay Newcoast will be home to luxury and boutique hotels and an exclusive residential village, as well as a golf course and an Ibiza-inspired commercial and retail district.

LiO, Palawan

Located in El Nido, LiO is Ayala Land’s first master-planned tourism estate project and is touted as a sustainable seaside resort community to be developed with the least environmental impact. Aside from housing hotels and resorts, commercial establishments, and residential communities, LiO will also have its very own airport terminal, and jetty. The 100-hectare development will be tied together by road networks and pathways that will allow guests to explore the community on foot or by bicycle.

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FROM REEL TO REAL ESTATE Sexy comedienne Rufa Mae Quinto turned her passion for home decoration into a family enterprise.

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words PIA LORRAINE YATER-DALMAZO photography LINCOLN GASMEN

hat started as penchant for a nice, beautiful, and well-maintained home transformed into a budding business for comedienne, host, and actress Rufa Mae Quinto-Magallanes. Everyone can’t help but laugh at the funny antics of Rufa Mae on screen, but she sure packs a lot of surprises as she proves that her creativity is not only limited to comedy and acting. The newly married actress also uses her creative ideas to create a loving home for her beau Trevor Magallanes and baby Athena. Sure enough, Rufa Mae did not let her skills be kept inside their abode. She put her passion and ability into good use by profiting out of it. Rufa Mae teamed up with her brother Archie Quinto and launched a build-and-sell real estate business. Banking on her brother’s 10 years of experience in the construction industry plus the actress’s love for home designing, the two have established a now thriving family business.

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“I always love staying at home and I enjoy renovating and designing home interiors. My hobbies also include going to furniture stores and fixture shops and I am fond of visiting model units of condos. This love and passion for real estate plus the expertise of my brother opened new doors for our family,” Rufa Mae shared with Lamudi Magazine as we explore her real estate ventures. The Quinto siblings are buying properties that they build, design, and sell as brand-new and exciting homes. Older brother Archie is handling the construction side, while Rufa Mae is in charge of the interiors. And because of their hard work and perseverance, in a span of just five years the Quinto siblings have already sold a total of four townhouses and two single-detached houses. “We have been in the business for five years already and I am sure that we are ready for more. We are continually testing the waters based on the response of the market to find out what is more viable and that’s where we will focus more next,” Rufa Mae said. In addition, the actress-comedienne expressed her beliefs that beauty is not everything. Hard work and eye for business are much more important. As a testament to their attention to detail, the siblings are keenly studying every piece of property before they buy it and develop. Good location, quality materials, family-oriented designs, and overall value-for-money are just some of the best attributes that the siblings are proud of with their real estate projects. When asked about the benefits and the return of investment of their real estate dealings, the actress stated that they price their properties just right. They might not obtain the biggest returns but they are confident that they have made a family happy and comfortable. “We know how it feels to not have a home of your own and we understand that all of us dream of having one, which is why we want to guarantee that all who aspires for a home, will get the quality that they really deserve,” the actress explained. “At the same time we want the name Quinto to be synonymous to good real estate and that the homes we build will bring happiness, comfort, and contentment to their residents,” she added.

Exterior of the Quinto siblings’ property for sale in Quezon City

“We treat each of our projects as a masterpiece that will soon house happy families; likewise we want our clients to proudly say that their homes are made by the Quinto siblings. This can be our route to becoming a big and trusted developer in the future as well,” Rufa Mae further enthused. The Quinto siblings are determined to succeed in the industry, they are eyeing to develop their own hotel brand and commercial spaces soon. “There is nothing wrong in dreaming big. Who knows, we may in fact get more serious in pursuing the business and call our company Quinto Builders next,” Rufa Mae joked.

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Interior of Rufa Mae Quinto’s Quezon City property for sale.

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Current Project Presently, the siblings are working on a new residential project that will soon be ready to house a growing family. The Quintos carefully designed a 160-square-meter lot into a modern and elegant home tucked in a safe and guarded neighborhood in Tandang Sora, Quezon City. The property will feature a four-car garage, four bedrooms, five bathrooms, maids’ and driver’s rooms with their own bathrooms, a powder room, a spacious family area in the first and third floors that are convertible into a music room or even home theater, and a roomy balcony that offers views of Rizal’s mountains. Easy payment terms were also set for hassle-free transactions. Reservation fee is Php150,000 and down-payment is 30 percent. The remaining balance is payable by either cash or bank loan.

From Celebrity to Business-savvy Mommy Even when she was single and completely focused on her showbiz career, Rufa Mae never stopped to undertake various income-generating endeavors. Some of her business ventures include a travel agency, a foreign exchange shop, a salon, and an ad agency. Now that she is not just a celebrity but also a wife and a mother, Rufa Mae can say that her priorities have somewhat changed. “I choose my showbiz stints carefully to ensure that I will not be stressed, especially because I am breastfeeding and of course I want to have more time with my husband. I waited for this for 23 years and I am determined to make it a fulfilling journey,” she excitedly related. “More importantly I feel that I have enjoyed and done enough for myself; it is now time to focus on my little family of three,” she happily expressed.

Online Is the Way to Go, Go, Go! Being married to an American citizen, Rufa Mae expects that they will often be out of the country. She even spilled that there is a possibility that their family might settle for good abroad. Nevertheless, the actress does not worry on everything that she will leave behind since everything can be done online. Most of her branded bags, shoes, and clothes are being sold online through her Instagram account “Rufa Mae’s Closet.” “Initially, I was selling my things to reduce clutter at home, but selling became a fun money-generating activity. My clients are now my friends and I am actually taking pleasure in selling more than shopping right now,” she gladly declared. “Moreover, I am proud to say that anywhere I go I have something to do and bring to the table. I have always been used to working hard to earn for my family. My flexibility and the benefits of technology will surely aid my undertakings wherever we are,” Rufa Mae ended.

I always love staying at home and I enjoy renovating and designing home interiors. My hobbies also include going to furniture stores and fixture shops and I am fond of visiting model units of condos. This love and passion for real estate plus the expertise of my brother opened new doors for our family.

Check out her latest real estate developments and selling soirees in her Instagram account @rufamaequinto or contact Archie Quinto at +63 917 988 33876.

APRIL–JUNE 2017 | LAMUDI 49


The Beauty in the Past What makes New Manila—one of the most searched neighborhoods in Metro Manila for real estate—so attractive and enduring?


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f there’s one place in Metro Manila that evokes a poignant past yet at the same time spurs a vibrant future, it would be New Manila. As the quaint mansions that once stood gracefully age, many of which are now being replaced by newer developments, New Manila is keeping the glory of its past. The district of New Manila, one of the 142 barangays that comprise Quezon City, occupies the west-central portion of the city, which is accessible from the City of Manila itself through either E. Rodriguez Sr. Avenue to Aurora Boulevard. For the wealthy families who were in a desperate escape from the chaos in the nation’s capital during the Second World War, the place literally was a “new” Manila as the place gave them a chance to rebuild their homes.


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History of New Manila During the Spanish occupation, the area that was now New Manila was just another vast outback devoid of any developments. Then part of the town of San Juan del Monte, the Spaniards took over Manila and established a seat of government in Intramuros. Every parcel of land outside the walled city, including what will eventually become New Manila, was taken under the ownership of the friars. It was only when the Americans came ashore that the area was sold, seeing its first development in the 1930s under the hands of Doña Magdalena Hemady, a Lebanese elite who had a vision of setting up an exclusive residential site in the place. Soon after, she named the place Hacienda Magdalena. Lots along the main avenues Victoria, Broadway, Gilmore, and Pacific were cut in no less than 2,000 square meters per corner, with side streets labeled New York–style from 1st up to 13th. When World War II erupted and shook the nation, New Manila became a sanctuary for the affluent as the war raged on in the capital. After the War, it instantly became a well-known residential area. Even the late president Manuel Quezon and his family set foot in New Manila and resided in one of its intricately built mansions.

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The Original Entertainment Capital New Manila was also known as the “Hollywood of the Philippines,” as it became home to Sampaguita Pictures, one of the first studios to produce original Filipino films. Sampaguita’s rival LVN also put up a studio in nearby Cubao, making New Manila the go-to destination for some of the most popular stars back then. These are part of the reasons why New Manila achieved its prominence as the most sought-after neighborhood to build a home. However, since then, it failed to keep up with the growing business districts of Makati and the greater part of Quezon City. Around 1950s, New Manila lost its spark, and was gradually overtaken by other cities and their newly built subdivisions and gated communities. However, things are starting to look better for New Manila, especially in the last couple of decades. With development gradually spreading out of the traditional business districts of Metro Manila, a lot of places and old neighborhoods in the capital are starting to get noticed as well. And Quezon City being the former capital and Metro Manila’s largest and most populous, has its fair share of neighborhoods that were popular then, and steadily becoming so again. One of them is New Manila. In fact, the district is one of the most searched neighborhood online in the Lamudi website—a testament to its enduring draw, even as new townships are built and business districts developed. Plenty of real estate developers have taken notice, and many developments tried to bring the spotlight back to New Manila. Although a lot has managed to transform the place, only a few succeeded in maintaining New Manila’s old allure and rich legacy.

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Campanilla Lane The Campanilla Lane project aims just that. Developed by the Mañosa Properties, this luxury residential development bears a resemblance to the traditional Filipino bahay kubo but updated with modern architecture and contemporary sustainable design. Built using sustainable and environment-friendly materials, homes in Campanilla Lane are created to endure the test of time. Perhaps, its sustainability makes it a disruptor in the current real estate market in New Manila. Campanilla Lane is crafted in such a way that its lush landscape is preserved even with its proximity and accessibility to Metro Manila’s major throughways and business districts. Homes in Campanilla Lane leverage on the Mañosa design philosophy of marrying Filipino roots with innovation. The development features state-of-the-art concept of roofing, floor, wall and ceiling finishes, and modular closet systems. Preserving the exclusivity of New Manila, the Campanilla Lane community will be comprised of only 20 homes, 16 of which are luxury apartments and four are villas. Stepping into one of the apartments, the open layout of the living and entertainment areas welcome homeowners with an ample amount of natural light and ventilation, made possible by its UPVC windows. The wooden slat door, aside from giving the interior a naturally sophisticated look, helps improve the flow of air inside. The living room already looks spacious, thanks to the mirror cabinet doors installed to add a touch of glamor. The carefully hand-woven mats covering the ceiling provides texture and radiate warmth while the solid carbonized strand-woven bamboo flooring serves as the canvass for all the elements in the room. Out on the balcony is a wood plastic composite flooring that is both fire retardant and termite proof.

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On its dining room, the fiberglass capiz chandelier dominates the scene, evoking contemporary and indigenous vibes. Step back a little and the kitchen will wow you with modular cabinets, and antibacterial solid-wood counters complemented with a traditional Filipino banggerahan or dish rack. Aside from these, several interesting accents were added in different parts of the house, such as the door with coco inlay, which is a special Mañosa design. Homeowners at the Campanilla Lane are spoiled with a stylish pool, as well as spacious function areas. As Mañosa put building strong communities as one of its commitments, it offers homeowners a Professional Community Management, a property guidance and care service that helps homeowners preserve and keep each home in peak condition. All these features make Campanilla Lane a major player in the redevelopment of New Manila. In the coming years, it is hoped that developers might take inspiration from Campanilla Lane and Mañosa’s design philosophy in creating their own spin in housing projects. While highly urbanized and commercialized cities like Makati and Taguig have successfully secured their market share on non-landed homes, expect New Manila to cement itself as the hotspot for luxury homes in Metro Manila.

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TRUSTED ACCESSIBLE CONVENIENT Find your dream home with the country's leading online property portals.


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SAFETY FIRST How to keep your home safe during long vacations words BRAULIO GIRON, JR.

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n the Philippines, domestic travelers are currently tallied at almost 56 million, which, according to the Department of Tourism (DOT), will increase in 2017 due to a large number of scheduled national holidays and long weekends during the year. The national holidays and long weekends are an opportunity for you to take lengthy trips out of town or out of the country. As you prepare for your next long trip, keep in mind that vacation plans also mean safety plans. Be it theft, fire, or flood, nothing can quickly break your post-vacation high and overall spirit than coming back to a home that’s been burglarized or damaged. Taking precautions will not only ensure your property’s safety, but also allows you to better enjoy your vacation.

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1 Enlisting the Help of a Temporary Caretaker A simple but effective way to keep your home safe as you travel is to ask someone you trust to look after it or occasionally check on it while you are away. This can be a friend or relative, but, with the way traffic and commuting is in some areas in the Philippines, can also be a trusted neighbor with a more convenient proximity to your home. Provide this person a key so that he or she can put your mail inside, feed your pets, water your plants, check on possible leaks to avoid flooding, etc. If you have house sans a garage, providing keys to your car may also be needed if you’re not traveling with it because you never know when your vehicle may need to be moved. Your chosen temporary caretaker should also have your contact information and a copy of your itinerary in case of emergencies.

2 Locking Your Home

3 Unplugging Electrical Appliances

Be sure to lock up every possible entry into your home in the event that you are unable to enlist the help of a temporary caretaker. Although you often lock the front and back doors when you go to work, there are windows and other doors that are usually left unlocked. Use deadbolts, dowels or locking pins to sliding-glass doors and windows, to both minimize the possibility of break-ins, as well as limit accessibility around the home.

The Bureau of Fire Protection (BFP) reports that an average of nine fire incidents occur across the Philippines every day, with faulty electrical wiring or sudden power surges being the leading cause. While you don’t have control over external elements, you can still exercise the necessary precautions from inside your home, even when you’re not around. By making sure that every single appliance, except those part of your security system, is unplugged before your leave, you have a sense of security that you will return to an intact house.

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4 Making the Home Look Occupied

6 Investing on a Security System

While keeping your lights on is impractical and too risky, you can still make your home look occupied while you are away by making sure that there is not much difference from how it normally looks. If you’re a resident who tends to almost always have the curtains drawn, then it’s best to keep it that way, but make sure your windows do not show too much of the inside. You can also ask your neighbor to park their vehicle on your garage periodically to make it look like you’re home.

If resources are available, investing on a security system is one of the better improvements to make for your home. Studies have shown that an intruder generally leaves the premises when an alarm goes off, reducing the risk of danger or loss. Having an existing security system can also help in obtaining a lower home insurance rate given its reduced risk to burglary or fire. While a more complex system is more expensive, you can opt to install a simple online monitoring system in your home. A burglar alarm is the best way to discourage intruders from coming in, while an Internet protocol or IP camera would provide you surveillance that you can view online at the times you are away at work or on vacation.

5 Keeping Your Plans a Secret In the current world of Internet and social media, you can share every little detail of your trip online for everyone to behold. Posting your itinerary and whereabouts on the Internet, particularly when you are always on a long trip, alerts potential burglars that you and your family are conveniently not at home, making your property a juicy target. It would be best to go on without giving status updates and check-ins at the airport or the pier, and hold off on sharing photos until you’re back home. Your property is already generally at risk when it’s assumed that you’re gone for the Holy Week or Christmas holiday, even more so when you confirm it digitally.

7 Keeping the Home and Valuables Safe As much as you exercise all necessary precautions to keep your home safe, mishaps and break-ins can still happen. Should either of them occur, having a fireproof safe to store your valuables is the best way to ensure you don’t lose everything. Apart from cash, jewelry, and family heirlooms, you can use the safe to keep important documents, such as bank books or those relating to your home insurance, which would be more than helpful in the event you need to use its coverage.

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F ea tu re

It’s a Breeze Five ways to improve your home’s air flow for the summer

words JILLIAN CARIOLA

W

ith summer already in full blast, this means households are yet again faced with the incoming of high electricity bills that result to the overuse of air-conditioning or A/C to keep everyone in the home cool. But while it seems that using the A/C is the only effective method of keeping cool, did you know that one almost powerless way of doing so is improving the air flow in your home? And as a bonus, good natural ventilation doesn’t just keep your home from feeling stuffy, it can also prevent mold from growing, and will cycle dust and other impurities out of the home. Don’t crank up the A/C to full blast until you’ve done these tips.

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F e at ur e

1. Open up the doors and windows

2. Use your fan wisely

3. Turn on or install an exhaust fan

If you have screen doors and windows installed, by all means, open the main doors and windows to get the outside air in while keeping bugs out. Just remember: opening one window won’t do; there needs to be a way for hot air inside to get out as well, so open all windows to keep the flow going.

Often during a hot night and you don’t have A/C, your instinct is to keep the electric fan steady and pointed at you. It may feel cooling initially, but all you’re really doing is moving hot air around. There’s actually a smarter way of using your fan to make sure the whole room is cooled off. Move your fan in front of an open window and turn it on with its back toward you and the face toward the window. Then open a window on the shady side of your home. The back of the fan acts as an exhaust fan, so what it will do is suck out the hot air inside the room and allow cool air outside to get in through the cool side of your home.

The kitchen is where you do the cooking, so all the frying and boiling will create heat that gets trapped in there. The bathroom is also notoriously humid, since heat from your skin and your bath will stay within an enclosed space with no way out. To keep these areas from feeling like hot boxes, install an exhaust fan and turn them on while someone’s preparing food in the kitchen or after someone’s shower.

4. Install ceiling fans

5. Clean the filters

When you use your A/C unit to cool a large room, you might be tempted to crank it up so every corner gets cold, but there is a better, more cost-efficient way to do this; use a ceiling fan. Ceiling fans are not just nice to look at; they also move the air around the room. This means you don’t have to max out your A/C’s cooling capacity; turning the ceiling fan on will do the work for you. A ceiling fan’s ability to lower the room’s temperature relies on its size in relation to the room’s. For instance, for a 21-square-meter bedroom, choose a fan that is at least 50 inches in diameter. For a room that is more than 37 square meters, use a fan with a blade span of at least 62 inches. Also, make sure the fan is affixed seven to nine feet above the floor but not less than eight inches from the ceiling, and that the tips of the blades are at least 18 inches away from the nearest wall.

If using your A/C is unavoidable, check the condition of the filters. When they are caked with dust particles that have gathered after months of use, it reduces air flow and affects the efficiency of the unit. Remember to clean the filter every month, or replace it if it’s beyond cleaning.

APRIL–JUNE 2017 | LAMUDI 61


What Laws Govern Land Ownership in Relation to Bodies of Water? The complexities of owning and developing land and property are in itself difficult to navigate, and becomes a little trickier when bodies of water are involved

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Q & A

A

country comprised of thousands of islands, the Philippines has numerous bodies of water. These are being managed by laws that address their usage, ownership, and appropriation, among others. Like real estate, not all bodies of water are the same, making it important for owners and developers to understand the policies that may apply to their properties and the waterways in or around them to avoid legal, financial, or environmental ramifications from misuse. In this issue of Lamudi, we discuss what laws govern land or properties in relation to bodies of water.

Q: What Laws Govern Land Ownership in Relation to Bodies of Water? On December 31, 1976, Presidential Decree (P.D.) No. 1067, or the Water Code of the Philippines, was signed into law to govern the use and ownership of water in the country. Its underlying principles are: • All waters belong to the State; • All waters that belong to the State cannot be subject to acquisitive prescription; • The State may allow the use or development of waters by administrative concession; • The utilization, exploitation, development, conservation and protection of water resources shall be subject to the control and regulation of the government through the National Water Resources Board; • Preference in the use and development of waters shall consider current usages and be responsive to the changing needs of the country.

When Your Property Is by the Riverbank, Lakeshore, or Seashore While much of P.D. 1067 deals with the bodies of water themselves, some provisions of the law also applies to the land where the bodies of water are located. For example, if you own a property that happens to be by the sea or by a river, you maintain your right to ownership of the land, which comprises the bank or shore. However: Article 51: The banks of rivers and streams and the shores of the seas and lakes throughout their entire length and within a zone of three (3) meters in urban areas, twenty (20) meters in agricultural areas and forty (40) meters in forest areas, along their margins are subject to the easement of public use in the interest of recreation, navigation, floatage, fishing and salvage. No person shall be allowed to stay in this zone longer than what is necessary for recreation, navigation, floatage, fishing or salvage or to build structures of any kind. As a property owner, you must keep this in mind in the event that you plan to develop or alter the area near the bank or the shore, as it would likely become a wasted expense should it later become subject to public easements. A popular example of a public easement placed on a privately held land that is by the water is that of the SM Mall of Asia, where the 42-hectare property developed by SM Prime Holdings sits between Seaside Boulevard and Manila Bay.

When Your Property Is Downstream or Upstream If the property you own or want to buy is located downstream, you are, by law, “obliged to receive the waters which naturally and without the intervention of man flow from the higher estate, as well as the stone or earth which they carry with them.” This means you cannot build anything on your property that would impede the natural flow of the waterway passing through your property, unless you are capable of developing an alternative method of drainage. Conversely, if the property happens to be upstream, Article 50 of P.D. 1067 states that you also cannot build structures that will increase the natural flow of the body of water and, subsequently, burden the properties located downstream. In the event that there are descending waters resulting from artificial development or industrial establishments, or come from the overflow of irrigation dams, then the lower estate becomes entitled to compensation for losses or damage.

APRIL–JUNE 2017 | LAMUDI 63


Q & A

When Your Property Is in a Flood-Prone Area Areas near or with bodies of water can be understandably flood-prone, and being in locations officially considered as such means that your property is subject to additional rules and regulations. These, according to Article 53 of P.D. 1067, is “to prohibit or control activities that may damage or cause deterioration to lakes and dikes, obstruct the flow of water, change the natural flow of the river, increase flood losses or aggravate flood problems”, and varies based on what’s imposed by the local government. Your property being subject to public easements would also likely be more extensive compared to if it were not in an official flood-prone area. In line with safety and flood prevention, the government, by law, can construct the necessary flood-control structures “as wide as may be needed along and adjacent to the river bank and outside of the bed or channel of the river.”

When Considering the Conservation or Protection of Waters, Watersheds, and Related Land Resources The government may limit real estate activity, or outright ownership, of property given its location near a body of water or its landscape. Article 67: Any watershed or any area of land adjacent to any surface water or overlying any ground water may declared by the Department of Natural Resources as protected area. Rules and regulations may be promulgated by such Department to prohibit or control such activities by the owners or occupants thereof within the protected area which may damage or cause the deterioration of the surface water or ground water or interfere with the investigation, use, control, protection, management or administration of such waters.” Indeed, land adjacent to or having waterways is subject to a lot of policies like P.D. 1067 and, a related law regarding legal easements. These are but a few of what you may encounter if you own or wanted to buy or lease such real properties. It is said that no two properties are the same, so in order to have a clearer understanding of what you can and cannot do with your property, it is always recommended to first consult with a lawyer and real estate experts.

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APRIL–JUNE 2017 | LAMUDI 65


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66 LAMUDI | APRIL–JUNE 2017


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APRIL–JUNE 2017 | LAMUDI 67


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68 LAMUDI | APRIL–JUNE 2017


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APRIL–JUNE 2017 | LAMUDI 69



Corporat e So cial Respons i b i l i t y

Breaking the Cycle of Poverty—One Step at a Time PJ, Isko, and Louie are men of the streets. Their stories speak of different lessons, yet they are all intertwined by a key theme: education opens opportunities for those who work hard for their dreams. PJ, Isko, and Louie are “almuni” of Childhope’s street education program for street children. They attended alternative education sessions—where they learned about reading, writing, children’s rights, good values, and spirituality. They enjoyed watching videos that taught them about the basics of proper hygiene, and the importance of family, friendship, and dreams. But more than literacy and numeracy, the street education program equipped them with life skills to overcome challenges. Through their active participation in the program, PJ, Isko, and Louie slowly developed their talents, built their confidence and self-worth, and carved out a better future for themselves. It’s not an easy journey, and there will always be people and circumstances trying to break you and bring you down. But you can always make a choice to use these problems as opportunities to learn and do better. “By not giving up in the face of adversity, I assure you that you will become stronger. You can only live a life worth living when you finally decide to face all of their fears and take the first step forward,” said PJ. The street kids’ dreams live on. And with your support, more and more street children can be like Isko, Louie, and PJ—alreadly living stories of success, hope, and inspiration.

Lamudi Group encourages you to be part of Childhope’s street education program, by giving back in the best way you can. There are a lot of opportunities to share the kindness—you can donate and help fund and sustain Childhope’s programs; you can help with in-kind donations; and you can volunteer to share your time, talents, and skills to hone the street children. For those who wish to reach out, contact Childhope at +632 563 4647 or +632 561 7118 and ask for Mylene Lagman, Resource Mobilization Manager, or Fatima Reyes, Resource Moblization Officer. Email them at childhope@hope.org.ph or childhopeasia@yahoo.com

APRIL–JUNE 2017 | LAMUDI 71


The Philippines’ leading real estate platform recognizes best of its broker clientele in the first annual Lamudi Broker Awards.

L

ast March 30th, Lamudi successfully held its first annual Lamudi Broker Awards Night at the New World Makati Hotel. Aimed at recognizing and awarding the most active, professional, and responsive licensed brokers in the local real estate industry, the evening also served as an appreciation night for the clientele of the Philippines’ leading real estate portal. The event was headed by Lamudi’s newly appointed CEO, Bhavna Suresh Chathambeth, and Lamudi Philippines Head of Corporate Accounts, Gilles Hage, who also served as the host. Professional Regulation Commission Board for Real Estate Service Chairman (PRBRES) Dr. Eduardo G. Ong and former chairman of the National Real Estate Association (NREA) Andy Mañalac were also in attendance, participating in the festivities by taking part in the presentation of plaques to the awarded brokers. Apart from Dr. Ong and Mr. Manalac, the Lamudi Broker Awards were also attended by representatives from various real estate developer companies, major media outlets, sponsor firms, and of course, Lamudi Philippines’ esteemed clients and brokers who were the highlight of the night.

Individual Awards Lamudi Broker of the Year Eddie Co Top Broker – Most Inquiries Generated Eddie Co Top Broker – Most Viewed Properties Evelyn Samaniego Top Broker – Most Responsive Broker Ryan dela Cruz Top Trained Broker (2016) Adrian Timbol Loyalty Award Perly Vidad

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It would be remiss to award brokers without also giving credit to the companies who have also had a hand in the continued success of local real estate, which Lamudi also acknowledged as a big part of its own growth and gave recognition during the event.

COMPANY Awards Lamudi Brokerage of the Year My Saving Grace Top Brokerage – Most Inquiries My Saving Grace Top Brokerage – Most Viewed Properties JJMO Realty Most Responsive Brokerage Lhoopa, Inc. Top Trained Brokerage (2016) Capitarise Property Management, Inc. Loyalty Award Great Empire Realty

Last but certainly not least, Lamudi recognizes the role of online home seekers in the continued growth of the company, and understands how brokers have played a key role in bringing these users to its online platform. During the first Brokers Awards, two brokers were recognized for how well they have practiced their profession while working with Lamudi, and helping it gain a greater following.

SPECIAL Awards People’s Choice Award – Best Broker Elisa Namoca Lamudi Broker Ambassador Jamie Grace So The 2017 Lamudi Broker Awards Night was organized by the Lamudi Group (Lamudi Philippines, MyProperty PH), with the assistance of major sponsor Filinvest Land, Inc., and secondary sponsors Amaia Land, Inc., BellaVita Land. Corp., and Avida Land Inc.

APRIL–JUNE 2017 | LAMUDI 73


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March 30, 2017 | New World Hotel Makati 1 2 Some of the broker-attendees of Lamudi’s 3 Top Broker winner EdBroker Awards Night. 3. 4 Plaques given out during the awards die Co. 4. 5 Lamudi Philippines CEO Bhavna Suresh night. 5. Chathambeth moderating the discussion with Caren Marquez-Tiangco, Renz Marion Silvestre, 6 Richard Thaddeus Carvajal, and Ronnie Reyes. 6. My Saving Grace CEO Ramil Alquileta accepting 7 A string quartet his Best Brokerage award. 7. 8 Ms. Suresh on Lamuserenading the guests. 8. di’s accomplishments over the last three years. 9 Guests being welcomed by Lamudi staff. 10 Ms. Suresh with PRBRES Chairman Dr. Eduardo 11 Marc-Olivier Caillot accepting award for Ong. 11. 12 Lamudi Head of Corporate PartnerLhoopa. 12. 13 ships Gilles Hage addressing the attendees. 13. Selfie time with Ms. Suresh.

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Digital Lead Generation Boot Camp 2017 – Cebu 1 Joey Bondoc, Colliers International Philippines’ 1. research manager, on the real estate trends 2 Lamudi Philippines CEO Bhavna for Cebu. 2. Suresh Chathambeth during the Boot Camp’s 3 The event venue at Quest Hotel, open forum. 3. 4 Attendees of the Boot Camp. 5. 5 Cebu City. 4. Ms. Suresh handing a certificate to one of the 6 Lamudi Philippines’ Cebu team attendees. 6. 7 Representatives of Saekyung with Ms. Suresh. 7. Realty.

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