Developer Strategies: Enabling Sales & Marketing Teams Online Behavior of Property Seekers
Online behavior March 8 - 14 is the week when COVID cases started to increase in the Philippines. March 15 - 21 is when the community quarantine was first
Online behavior
-19% Total change in online demand-side interest in real estate The drop is mostly due to less new traffic, as returning traffic has increased by a significant amount.
+31%
+8%
Traffic coming from returning users
Increased interest in rental properties
Those who were thinking about purchasing real estate before are thinking harder than ever before and are potentially seeking additional options to match their requirements.
Property seekers are thinking of short-term solutions for the time being, with an increase of interest in areas with commonly more affordable properties.
The decision-making process for purchasing residential properties will take more time.
Dream
Research
Discover
Transact
The average time it takes to make a decision is around 180 days.