Work Portfolio Lam Yuen Yee, Kelly
MISS RUNNER
Position : Marketing Assistant Nov 2015 - Present Duties + Design, execute and monitor > 3 major marketing campaigns + Plan out PR and marketing schedule + Coordinate with creative team regarding product, photoshoots and video production
CAMPAIGNS + Design and execute marketing campaigns + Reach out to
+ Execute the “Happy Body Package� project + Liaise and negotiate with juice company and fitness studio + Coordinate logistics
+ Design and execute “Old Mat For New Mat� campaign + Create educational blog posts + Liaise and coordinate with non-profit organization and parter, Cat Society HK
+ + + + +
Reach out to local and overseas bloggers Launch > 15 sponsorship and collaboration Conduct interviews with bloggers and create > 15 blog posts Handle logistics for sponsoring products Successful connection with > 15 fashion and lifestyle bloggers
SOCIAL MEDIA
+ Create posts on Facebook and Instagram + Design contents for > 25 Facebook and Instagram advertisments + Place, monitor > 25 regular Facebook advertisements
MEDIA COVERAGE
+ Pitch > 300 local and overseas media with brand story and product + Maintain long-term relationship with media by frequent updat + Successfully pitched >10 online and print media for exclusive product and brand feature
PRESS RELEASE
+ Published 6 Chinese and English press releases for product/ event launch
CONSULATE GENERAL OF IRELAND, HK & MACAU Position : Consulating Team Leader Oct 2015 - Apr 2016 Duties + Work on 2 major projects, (1) Irish whiskey promotion in Hong Kong and Macau, (2) Hong Kong & Macau Irish Festival + Design and execute marketing campaigns + Plan out PR and marketing schedule + Manage social media accounts (Facebook and Twitter) + Offer English-Chinese and Chinese-English translation support + Assist in events and logistics
CAMPAIGNS
+ Design and execute campagins for both projects, “Irish Whiskey Quiz Challenge” and “Spot The Tram Challenge”
SOCIAL MEDIA
+ Manage Facebook and Twitter accounts + Plan social media calendar + Generate daily/ bi-weekly Chinese and English editorial posts + Respond to comments and incoming messages + Evaluate social media strategies
PRESS RELEASE
+ Draft 2 Chinese and English press releases for event promotion
IMPACT LIVE (HK) Position : Runner
Jul 2015 - Nov 2015 Duties + Work on 2 live concerts, (1) Against The Current Gravity World Tour Hong Kong and (2) Kina Grannis Elements Tour Hong Kong + Translate English press releases into Chinese version for media + Assit in concert operations + Make food, accomodation, logistics arrangement for performing crew
PRESS RELEASE
+ Translate English press releases to Chinese version for media
ASIA WEEK HONG KONG Position : Project Assistant Feb 2015 - Nov 2015
Duties + Organize and assist in operations of public art programmes during Asia Week Hong Kong 2015 and Dutch Days Hong Kong 2015 + Manage social media accounts (Facebook and Instagram) + Create regular editorial contents for social media + Submit editoirals to media for feature and listing + Liaise with sponsors and partners (auction houses, museum curators, collectors, artists, specialists, etc.) + Design the annual brochure, advertisements, invitations, etc.
EVENT PLANNING
+ Organize events such as art workshops, Asia Week opening party, art specialist talks, auction tours
+ Create editorial contents for regular Facebook posts + Create contents for Instagram account + Prepare relevant images and materials
SOCIAL MEDIA
DESIGN
+ Design and typset 112-page Asia Week Hong Kong 2015 brochure (online or hard copy available upon request)
+ Design website and social media banners
+ Design online and print invitations
+ Design advertisments for art partnering companies
+ Design advertisments for art magazines, artasiapacific and Arts of Asia
EDITORIAL
+ Write for CUPPA Magazine regarding + Prepare information and images Asia Week Hong Kong 2015 for CUP Magazine featuring Asia Week Hong Kong 2015
FREELANCE Freeman’s and Lyon & Turnbull Position : Auction Staf f May 2016
Duties + Assist in Mandarin and English language telephone bidding + Assist in auction viewing
CTgoodsjobs
Position : MC Apr 2016
Duties + Host the prize presentation of university case competition, Jumping Man 2016 + Conduct panel discussion with guests + Engage with audience
Lushington Entertainments ( HK ) Position : Runner Feb 2016
Duties + In-charge of VIP desk + Pack and handle logistics of VIP souvenirs + Distribute VIP souvenirs + Handle enquiries or complains of customers
Lushington Entertainments ( HK ) Position : Runner Jan 2016
Duties + Pack and handle logistics of VIP souvenirs + Distribute VIP souvenirs + Handle enquiries or complains of customers
For CV or other supporting documents, contact + lamyuenyeekelly@gmail.com
“Fantastic team”
- Mr Peter Ryan, Consul General of Ireland to Hong Kong & Macau
“Flexibility is her key strength and performs each task with great accuracy.” - Ms Candice Lee, Director of Asia Week Hong Kong
“She is a bright, exceptional student.” - Ms Candice Lee, Director of Asia Week Hong Kong