Brand Identity Guide Book
Festival design, Identity design and Environmental Graphics project for “Culture Vulture Festival� for those who admire the art of Gypsy.
contents BRAND IDEA TARGET GROUP BRAND PERSONALITIES
BRAND LOOK CORPORATE LOGO LOGO CLEAR SPACE LOGO ON COLOR BACKGROUND LOGO BLACK AND WHITE LOGO ON VARIOUS BACKGROUND DO LOGO ON VARIOUS BACKGROUND DON’T LOGO PROTECTING COLOR PRIMARY COLOR PALETTES TYPOGRAPHY HEADLINE FONT / DISPLAY FONT TEXT FONT
GRAPHIC VISUAL GRAPHIC GRAPHIC ELEMENT FORMAT 1ST YEAR THEME 2ND YEAR THEME 3RD YEAR THEME
BRAND idea The Gypsy tribe is a nomadic tribe whose lifestyle and identity are unique that Inspired by many artists and designers in Thailand and abroad to create works of various genres such as art, fashion and home decorative products. But the information about the Gypsy tribe people in Thai language is so rare that this is a source of the identity design graphics environment for the Culture Vulture Festival to be a gathering place in providing information about Gypsy tribe for those who are interested in a new genre which combines the exhibition to educate with fun festival together to inspire those who admire the art of Gypsy.
Target Group
Target Audience / Target Entrepreneurs
http://www.stellarbalcony.com/details/?t=WANDER+IN+WONDERFRUIT&c=lifestyle&d=59
Fashionista , designers and students aged 18-25 years old. Like to dress up, traveler, favors in visiting flea market and festival. Admire and interested in Gypsy tribe arts.
New SME Entrepreneurs, Clothing Store, Accessories shop and home decorative products. Age from 25-35 year old Want to create value for the brand to be known. May or may not be interested in gypsy tribe.
brand personalities Our organization organizes this festival as a source of knowledge to communicate for those who admire Gypsy tribe arts and enjoy the learning from this festival. The image of the organization is to focus on fun, cheerful, love in freedom which based according to the character of the Gypsy tribe people.
Brand look - LOGO - COLOR - TYPOGRAPHY - GRAPHIC - FORMAT
logo
logo
The "Culture Vulture Festival" logo is comprised of a logotype that represents the main logo of the event. Applying the logo to the theme of each year will be based on the Logotype according to the main logo. Do not modify or customize Logotype, main logo, in any case.
logo
LOGO CLEAR SPACE
Logo Clear Space Whenever there are any letters, photos or any designs close to the "Culture Vulture Festival" logo, there must be a clear space or blank space around the logo in proportion to the required size.
Clear Space is always based on the height of F of the logo. Logo cannot be used without any clear space.
logo
LOGO ON COLOR BACKGROUND
LOGO on Color Background The color for the main logo is defined as follows. Yellow background to use blue-white color for logo. Blue colored background to use white-yellow color for logo.
logo
LOGO ON COLOR BACKGROUND
Logo on Primary Color Palettes The main logo must be blue-yellow color. If the logo is on a white background, pair with yellow-white color In case of other colored areas that darker than white
logo
LOGO BLACK AND WHITE
Logo White on Black Background
Logo Balck on White Background
logo
LOGO ON VARIOUS BACKGROUND - DO
Logo on Various Background – Do Applying the logo to a variety of colors. The area to use logo should be clear space, must not have any details to interfere with the logo.
logo
LOGO ON VARIOUS BACKGROUND - DON’T
Logo on Various Background – Don’t Apply Logo in different colors backgrounds. The logo should not be placed in a very detailed area or disturb the logo. Do not use background colors that are too close to the logo color.
logo
LOGO PROTECTING
I love
Logo Protecting Do not change or modify the logo in any case except to apply for the theme of the following year only.
Color
PRIMARY COLOR PALETTE
color
PRIMARY COLOR PALETTE
Primary Color Palette For the organization of "Culture Vulture Festival" It is set to use only 5 main colors i.e., dark blue, yellow, light blue, red and shocking pink.
TYPOGRAPHY
- HEADLINE FONT / DISPLAY FONT - TEXT FONT
TYPOGRAPHY
HEADLINE FONT / DISPLAY FONT
Trash hand Headline
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789!?() Headline Font / Display Font – Trash Hand Letters for use in advertising media, public relations using Headline, Display font, Tagline, Copy or other key words. Not suitable for a long text.
TYPOGRAPHY TEXT FONT
Intro Head R Base
Thai Sans Lite Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789!?()
กขฃคฅฆงจฉชซฌ ญฎฏฐฑฒณดตถท ธนบปผฝพฟภมยร ลวศษสหฬอฮ 0123456789!?()
Sub-headline
Text Font Characters for long or small text using the Intro Head R Base font for English and Thai Sans Lite Regular font for Thai.
Sub-headline
Graphic - VISUAL GRAPHIC - GRAPHIC ELEMENTS - HOW TO USE
Graphic VISUAL GRAPHIC
Visual Graphic From the character of graphic organization that used came into the form of free hand writing which gives a sense of freedom and full of fun.
Graphic
GRAPHIC ELEMENTS
Graphic Element Drawing graphic images by hand using a graphic tablet in design or other media should need to also consider the character of the organization.
Format - 1ST YEAR THEME - 2ND YEAR THEME - 3RD YEAR THEME
FORMAT 1ST YEAR THEME
POSTER & TICKET Promotional posters and tickets for “Culture Vulture Festival” No. 1
FORMAT 1ST YEAR THEME
FORMAT 1ST YEAR THEME
FORMAT 1ST YEAR THEME
FORMAT 1ST YEAR THEME
Hair
Ticket / Make up Staff Dress up in gypsy style (Unlimited format) Emphasis colors that match up the tone of the festival. Women should braided or have gypsy curling hair do. Wear Gypsy turban, put on their staff badge.
Staff Clothing ( Reference. )
Staff Wear staff T shirt (Festival T shirt) Wear Gypsy turban, put on staff badge
FORMAT 1ST YEAR THEME Signage
Toilet
Workshop
Decoration
Makeup
Stage
FORMAT 1ST YEAR THEME Signage
2.5 m
logo
2ND YEAR THEME
Example of Logotype of the main logo to apply to the theme of each year. 2nd year theme “Gypsy dance and music”
FORMAT 2ND YEAR THEME
FORMAT 2ND YEAR THEME
FORMAT 2ND YEAR THEME
logo
3RD YEAR THEME
Example of Logotype of the main logo to apply to the theme of each year. 3rd year theme “Gypsy Magic”
FORMAT 3RD YEAR THEME
FORMAT 3RD YEAR THEME
FORMAT 3RD YEAR THEME