PAGES : 1 of 5 STORY BOARD Client/Brand:
P&G/Tampax
Title:
Project:
“I’m clean” TVC
Job No:
Length:
20”
Date:
Creative Team:
Natalia Roumiantseva, Lana Matveeva, Anastasia Minailova, Ilia Olenev
Video
Theatre
17.08.2007
Audio
Girl in the short skirt sit on the places in the Bolshoy Theater. She surrounded by the strict and pretentious women and men.
1.
A girl was prepared to enjoy, but at once began to be bored.
2.
Fast cut of the scenes: She yawns, props up a hand a head. Possibly her eyes begin to stick together.
LEO BUR NET T MOSCOW
| BUSINESS CENTER RED ROSE, 2ND FLOOR
11, BLD 2-5, TIMUR FRUNZE STR., MOSCOW 119992, RUSSIAN FEDERATION t: +7(495)9692030 f: +7(495)9692029 w: www.leoburnett.ru
PAGES : 1 of 5 Bored girl sends some SMS via her mobile.
3.
Finally she puts the ear-phones on and smiles with pleasure.
4.
VO: - Sit bored on a ballet for three hours…
The graphic wings appear behind her.
5.
VO: …and still fell clean?
DEMO Wings stay still but the picture around them changes. Purple background and the pack with applicator appear.
6.
VO: - Yes! If you have the new Tampax Compak.
LEO BUR NET T MOSCOW
| BUSINESS CENTER RED ROSE, 2ND FLOOR
11, BLD 2-5, TIMUR FRUNZE STR., MOSCOW 119992, RUSSIAN FEDERATION t: +7(495)9692030 f: +7(495)9692029 w: www.leoburnett.ru
PAGES : 1 of 5 Wings start to move in the funny graphical style and the pack with applicator “flies away” from the frame revealing…
7.
SFX: Sound of flying away.
…the graphic tampon with a skirt.
9.
It's skirt…
One drop appears on the top of tampon and slides down. The title appears: «the skirt protects from leaks».
10.
LEO BUR NET T MOSCOW
VO: …protects from leaks…
| BUSINESS CENTER RED ROSE, 2ND FLOOR
11, BLD 2-5, TIMUR FRUNZE STR., MOSCOW 119992, RUSSIAN FEDERATION t: +7(495)9692030 f: +7(495)9692029 w: www.leoburnett.ru
PAGES : 1 of 5 The skirt absorbs a drop.
11.
The rays appear above the tampon.
12.
VO: … and you feel cleaner than with pad.
Back to the story. The smiling face of the girl with sign above – «I'm clean!»
13.
Girls VO: - I'm clean!
LEO BUR NET T MOSCOW
| BUSINESS CENTER RED ROSE, 2ND FLOOR
11, BLD 2-5, TIMUR FRUNZE STR., MOSCOW 119992, RUSSIAN FEDERATION t: +7(495)9692030 f: +7(495)9692029 w: www.leoburnett.ru
PAGES : 1 of 5 Packshot with the wings and the sign «I’am clean».
14.
LEO BUR NET T MOSCOW
VO: - With the new Tampax Compak.
| BUSINESS CENTER RED ROSE, 2ND FLOOR
11, BLD 2-5, TIMUR FRUNZE STR., MOSCOW 119992, RUSSIAN FEDERATION t: +7(495)9692030 f: +7(495)9692029 w: www.leoburnett.ru