Bring The Lion In This Winter

World renowned wildlife photographer George Logan brings the heat of the African plains into our homes this festive season, with his book of stunning images, Lion: Pride Before The Fall – also available for the first time as an ecofriendly e-book.

“No one, in my view, more strikingly has caught the multiple dimensions of lions’ behaviour and depth of character than George Logan.” Virginia McKenna OBE • Beautiful 176-page photography book, raises awareness of Africa’s dwindling lion population and Born Free’s remarkable conservation work • George Logan’s ‘Last Lions of Meru Fund’ ensures proceeds protect lions in Born Free’s heartland – Meru

National Park in Kenya, where Elsa the lioness was returned to the wild

• Available now as an eco-friendly e-book and large format hardback coffee table book

With fewer than 20,000 African lions remaining in the wild, the clock is ticking for the future of one of our most iconic species.

To protect and re-establish prides of this magnificent creature, acclaimed photographer George Logan, in partnership with Born Free, is raising funds for their survival through sales of his book Lion: The Pride Before The Fall. The collection of incredible imagery is the culmination of more than a decade of George’s work with Born Free

following and photographing wild lions. It is with great pride that through his ‘Last Lions of Meru Fund’, proceeds from the book will directly benefit animals in the very location famed for the release of Elsa the Lioness.

This year alone, conservation work in Kenya’s Meru National Park has produced lasting change, with new cubs being born and Born Free’s field team rescuing one young lion from a potentially lethal snare. Despite such successes the fate of wild lions is in peril. Therefore, in addition to powerful photography Lion: The Pride Before The Fall captures the threats faced by the species in series of conceptual digital images. Canned hunting, habitat loss, trophy-hunting and human-wildlife conflict are brought to life in moving and thought-provoking images, created through a unique collaboration with some of the UK’s top creative agencies. Award-winning photographer, George Logan said: “The lion is Africa’s signature wild animal, yet it has vanished from 90% of its historic range. In my lifetime, their numbers have dropped from approximately 100,000 to less than 20,000. At the current decline, they will be gone from the wild by the middle of this century. This seems ironically perverse, when everywhere you look you see lions. Except where it matters most. In the wild.”

Born Free Co-Founder, Virginia McKenna OBE, said: “This remarkable book opens our eyes and hearts to the beauty of nature and of wild animals. We are in Africa, home to one of our planet’s most magnificent and yet vulnerable wild creatures. Lions, the symbol of power and strength have, all too often, had their other characteristics forgotten or ignored. Loving, loyal, protecting of their young – and also jealous, competitive and ferocious. No one, in my view, more strikingly has caught the multiple dimensions of lions’ behaviour and depth of character than George Logan.” Lion: Pride Before The Fall is available now at https://shop.

bornfree.org.uk/collections/books/products/copy-of-lion-

pride-before-the-fall priced at £45 for a hard-copy or just £10 for an environmentally friendly e-book.

ABOUT BORN FREE

Born Free was founded by Bill Travers and Virginia McKenna, who starred in the movie classic, Born Free (1966), together with their eldest son, Will. Born Free’s mission is to ensure that all wild animals, whether living in captivity or in the wild, are treated with compassion and respect and are able to live their lives according to their needs. Born Free opposes the exploitation of wild animals in captivity and campaigns to keep wildlife in the wild. Born Free promotes Compassionate Conservation which strives to enhance the survival of threatened species in the wild and protect natural habitats while respecting the needs of and safeguarding the welfare of individual animals. Born Free seeks to have a positive impact on animals in the wild and protect their ecosystems in perpetuity, for their own intrinsic value and for the critical roles they play within the natural world. For more information about Born Free please visit: www.bornfree.org.uk

ABOUT GEORGE LOGAN

George Logan is a long-time supporter of the Born Free Foundation. He has been following and photographing lion prides for the last ten years across Africa, including Kenya, Tanzania, Ethiopia, Malawi, Zambia, Botswana, Namibia and South Africa.