Beaverbrooks Urges People to Donate Unwanted Jewellery With Proceeds Going to Lifesaving Heart Research

Beaverbrooks Urges People to Donate Unwanted Jewellery

National charity Heart Research UK is relaunching its Treasure Your Heart campaign, in partnership with Beaverbrooks, which encourages people to donate any unwanted or broken jewellery. It will then be auctioned off with all proceeds going to fund research into the prevention, treatment and cure of heart disease. Beaverbrooks has supported the campaign since 1997 and so far, it has raised nearly half a million pounds. Any jewellery can be donated, be it broken, odd, or just not worn enough. Envelopes can be found in all Beaverbrooks stores nationwide and dropped back in once filled with jewellery. If unable to get to a store, you can request an envelope on Heart Research UK’s website and send it back directly to them.

Heart disease is something that is close to everyone at Beaverbrooks’ hearts, as employee Mandy Ruddy had lifesaving open heart surgery a few years ago. Living a perfectly healthy and active life, Mandy never expected to have a heart problem, but in 2018 it was discovered she had been born with a bicuspid aortic valve which had led to aortic valve stenosis. She was fitted with a valve innovated only two years earlier and was back at work just eight weeks later.

With Proceeds Going to Lifesaving Heart Research

Mandy Ruddy

Workplaces and community groups can also get involved in this recycling initiative by setting up their own collection points. They can get in touch with the charity, and they will supply everything needed for collecting donations.

The donated jewellery is auctioned off by renowned auctioneers Fellows. As new partners of Heart Research UK, they have kindly waived their seller’s commission. Any costume jewellery is sold in lots and more valuable pieces are sold individually.

Mandy Ruddy of Beaverbrooks

Kate Bratt-Farrar, Chief Executive at Heart Research UK, said:

“We are so pleased to have had Beaverbrooks support Treasure Your Heart for an incredible 25 years. The campaign is an easy way for people to do their part in keeping jewellery from ending up in landfills, whilst helping fund vital research at the same time.

“We also want to thank Mandy for sharing her story with us. It’s a perfect example of how necessary research is and how new findings and innovations can directly benefit patients’ lives.”

Anna Blackburn, Managing Director of Beaverbrooks, said:

“Supporting charitable initiatives is something that has always been incredibly important to us at Beaverbrooks, as part of our core purpose of enriching lives, which simply means making a positive difference to the world we live in.

“We are now in our 25th year of supporting the Treasure Your Heart campaign, and every year we are in awe of the amazing work that Heart Research UK does, raising funds for an incredibly important cause, and one that is very close to our hearts. Taking something as simple as donating unwanted costume or pre-loved jewellery and translating that into vital funding for the charity is a great initiative and we’d like to encourage our customers to get involved if they can, to help raise money for lifesaving heart research.”

Anna Blackburn, Managing Director of Beaverbrooks

Read more about the campaign and view the full list of what can be donated here: heartresearch.org.uk/ treasure-your-heart/

Kate Bratt-Farrar, Chief Executive Officer at Heart Research UK