Commercial Design

PROJECT DETAILS (2021)

• Project Designers – Lance Gillespie, Landy Maxfield, Stephanie Reuter & Emily Vance with Instructors Cheri Jacobs, Nathan Korkki, Alyssa Hitt, & Jillian Kelley

• Programs Used – Adobe (Illustrator, InDesign, & Photoshop), Preview, AutoCAD, Revit, & SketchUp

Site Plan

The site is located at 214 E Roosevelt St, Phoenix, AZ 85004.

Site Analysis

The projects are located in Downtown Phoenix on Roosevelt Row and include a community center as well as two live/work units. Navawool was part of Phase 1; created and considered for the International Design Educators Council Competition of 2021. The other two brands were designed in Phase 2 with all three projects having original brands and concepts they are based on. Below are some highlights of the project:

• Community Center and Live/Work Units are to Communicate in their Business and their Design

• Provides Education and Resources to the Community

• Serves Underrepresented Communities

Brands Created

The three brands created all differ in objects or services provided, however they are united in their sharing and search for sustainable practices. Below are the brands:

• Navawool - Navajo Textile Maker

• Thrift Tailor - Thrift Store with Tailor Services

• rUSE - Community Center with Education, Lounge, and Retail Spaces

Produced

BRANDING & CONCEPT

Navawool brings the culture of the Navajo tribe to regions outside of the Navajo reservation to learn about modern solutions, educate in authenticity and share experiences to be cherished abroad. Centered around honoring the past while bringing the Navajo culture into the 21st century, Navawool pairs the use of natural materials and sustainable design to create works of art that last the test of time. With authentic Navajo weaving and cuisine demonstrations Navawool aims to share the customs and traditions of local indigenous peoples in America with the surrounding communities.

Materiality Concept

Materials chosen are ecofriendly and some are even recycled. This choice was made as the clients stressed a desire for sustainable design. The materials also reflect the clients’ spirituality. The 1st floor represents Mother Earth with its rich woods, metallic accents, and leather furnishings. The space is earth-toned, dark, and heavy to represent fertile soil and a sense of groundness. The second floor takes its inspiration from Father Sky. The materials are light and airy. This space includes light-colored pieces that feel porous. The materiality also has many fluffy elements to invoke feelings of being on air or a cloud.

RENDERED

PLAN OF LEVEL 1

Renders Of Navawool

BRANDING & CONCEPT

Thrifty Tailor is a retail store that sells second-hand clothing and provides tailoring services. The business aims to combat fast-fashion and make sustainable choices both easy and possible. Clothing items both sold in store and brought in by customers can be adjusted to better accommodate their fit, making the items even more sustainable as they will not soon become unwanted.

Materiality Concept

Thrifty Tailor uses materials that are good for the environment or in some cases will reuse materials that may not be so good for the environment to ensure that if it is not being degraded that it is serving a purpose. Reclaimed wood and odd buttons are used for the flooring to make use of materials once used in a new purpose.

RENDERED FLOOR PLAN OF LEVEL 1

RENDERED FLOOR PLAN OF LEVEL 2

RENDERED ELEVATION OF THRIFTY TAILOR

BRANDING & CONCEPT

As many products and services in the modern world continue to suggest alternative sustainable solutions, rUSE aims to educate and provide resources for the Arizona community that makes it easy to choose the items that are sustainable and fit their needs. By providing a community space that starts conversations about various sustainable issues while allowing the community to collaborate, learn and grow closer to their interests in many mediums we hope to bring light to information that is or can seem to deceive.

Render Of The Interactive Entry

Sustainability Goals For The Community Center

The Problem:

There are various retail products that pollute our planet.

Our Solution: rUSE wants to minimize our retail footprint by using only sustainably sourced products and materials. Our retail uses only reusable or biodegradable bags and containers.

The Problem:

Pollution efforts bring lots of trash out of our oceans and other bodies of water like the cannels in Phoenix. What is done with the waste? Many items that are widely thought to be recyclable are not actually recycled.

Our Solution: rUSE wants to educate people on what is not truly recyclable and what they can do to repurpose those items. The design of rUSE is like a gallery of how these items could be repurposed (i.e. a 3D ceramic wall feature)

The Problem:

There’s a lot of great non-profit organizations that are working to clean up pollution such as American Forests, One Tree Planted, 5 Gyres Institute, and Blue Sphere Foundation that need financial support to continue.

Our Solution: rUSE creates an art piece made of pollution items with the community’s help. Once the piece is complete it is auctioned off with the proceeds going entierly to a non-profit organization that aims to tackle pollution issues.

ADJACENCY/FLOW BUBBLE DIAGRAM OF ZONES LEVEL 1

ADJACENCY/FLOW BUBBLE DIAGRAM OF ZONES LEVEL 2

RENDERED FLOOR PLAN OF LEVEL 1

RENDERED FLOOR PLAN OF LEVEL 2

THE POLLUTION ZONE CONCEPT & MATERIALITY

The rUSE education space aims to create a space where community members can showcase and converse over sustainable methods. This comes in the form of classes that allow the community to play off of existing solutions and innovate new solutions while sharing what has been successful in the past. Fees for classes have the opportunity to be reduced by those donating significant time to the sustainability effort in the local community.

RENDER OF THE ENTRY/MAKER SPACE

THE LAND ZONE CONCEPT & MATERIALITY

With many resources sold and distributed daily, rUSE aims to provide items that are locally sourced by community vendors and require less waste. By providing donation spaces for reusable items and maintaining the reuse of items that are not sustainable or do not have a small life cycle we hope to push the longevity of typical one-time use items. Thus creating a smaller impact on the world at large and allowing for the local community to grow and prosper with healthy and trusted local items.

RENDER OF THE ENTRY/RETAIL

THE WATER ZONE CONCEPT & MATERIALITY

For any community to grow they need a way to communicate and a safe space to do so. rUSE aims to provide a safe comfortable space for people to collaborate and share experiences or goals. This is why we have created the lounge which includes the community conversation pit, as well as a coffee and tea bar to stay energized as we change the world.

THE AIR ZONE CONCEPT & MATERIALITY

The final region of the rUSE is at the back of the building and it includes the restrooms, dining area, outside bar, administrative spaces and the secret loft entrance. A special feature of the dining space is the reused tires that are repurposed as swings to minimize the amount of air pollution that would be a result of tire fires and bring attention to this issue. The secret loft space is mainly for employees and private collaborations, but open to the public when not in use.

Render Of The Community Conversation Pit

Render Of The Dining Space

The Inspiration Of The Rail

As a feature to the community collective the rail shown was created to mimic the sunset of Arizona. Made of perforated metal and printed with custom imagery this rail is a unique item to the space that helps to add color to the spaces above. With the open concept of the interior, our team wanted to create a feature that added dimension and a bit of fun. This rail leads to the hidden conversation pit for staff on the second floor.

Materials For Rail Detail

Section Of Rail Detail Axons Of Rail Detail