3 minute read
Media to the global baking industry
f2m food multimedia is a publishing house operating at an international level and specializing in researching and editing technical information for the baking sector.
Your commments or suggestions are always appreciated: phone: +49 40 39 90 12 28 borchfeld@foodmultimedia.de
All these challenges affect the whole world, so cannot be solved unilaterally. The baking sector and each producer can only start with him or herself, e.g. regarding climate protection or food overproduction, and the sector has been actively involved in problem-solving for many years. Thus many bakeries pay great attention to reducing their CO2 footprint by using renewable energies or fuel cells, and oven heat recovery and good insulation have been self-evident for many years. Freezer refrigerants are as environmentally friendly as possible, and no company makes baked products for the trashcan, instead of which scrap dough has always been reprocessed, and the returns rate of fresh baked goods kept as low as possible. These steps will all certainly help, the baking sector has done its homework and will continue to work on solutions. Ultimately, however, policy-makers will be called upon, because the task of bakeries is to supply the population with food, for which they need appropriate raw materials and resources. That’s why the baking sector cannot take care of this on its own.
Overall, however, I have a positive attitude. Bakeries worldwide face the same challenges, and new opportunities will certainly arise.
We should not forget that another reason why the baking sector throughout the world is successful is because it has repeatedly met the challenges. Nowadays, consumers on every continent eat baked products. There is an international demand for baguettes, ciabatta, croissants and white bread, as well as for cookies and waffles, and there is further growth in the need. Wheat consumption is rising and consumption habits are changing, especially in countries such as Indonesia, Malaysia, China or the Philippines, as well as in the Middle East or India.
Baked products manufacturers, machinery constructors, raw materials suppliers, farmers, breeders, and also we as a publisher, must make further efforts to survive in the future and also to improve, to enable us to hand something on to the next generation.
As a publisher for the baking sector we are pleased with the increasing demand for our e-paper editions. This confirms to us that our readers are interested in the contents, e.g. reportage and interviews and also in technical reports, conferences, trade fairs and market analyses, as well as new research reports.
The e-papers of our magazines offer several advantages: they save resources and our readers receive the issues quicker, can save the magazines as pdf files, and can also search through them for keywords when necessary.
If you are interested in an e-paper, please send an E-mail to Viktoria Usanova in our Readers’ Service department (usanova@foodmultimedia.de)
Best Regards, baking+biscuit international www.foodmultimedia.de/index-en.html
Our specialist journal concentrating on production professionals in large companies in the industrial and chain-store sectors. Appears six times a year in English language.
Our Review series provides in-depth analysis of clearly defined issues, whether this involves market analyses or deals with a comprehensive, informative presentation of the state of the art in process engineering. The multilingual f2m dictionary helps clear away problems of understanding.
Bastian Borchfeld
PUBLISHING COMPANY f2m food multimedia gmbh Ehrenbergstr. 33
22767 Hamburg, Germany
+49 40 39 90 12 27 www.foodmultimedia.de
PUBLISHER
Hildegard M. Keil
+49 40 380 94 82 keil@foodmultimedia.de
EDITOR-IN-CHIEF
Bastian Borchfeld
+49 40 39 90 12 28 borchfeld@foodmultimedia.de
EDITORIAL STAFF
Helga Baumfalk +49 40 39 60 30 61 baumfalk@foodmultimedia.de
Katrina Finley finley@foodmultimedia.de
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BAKING+BISCUIT INTERNATIONAL is published six times a year. Single copies may be purchased for EUR 15.– per copy. Subscription rates are EUR 75.– for one year. Students (with valid certification of student status) will pay EUR 40.– (all rates including postage and handling, but without VAT).
Cancellation of subscription must be presented three month prior to the end of the subscription period in writing to the publishing company. Address subscriptions to the above stated distribution department. No claims will be accepted for not received or lost copies due to reasons being outside the responsibility of the publishing company. This magazine, including all articles and illustrations, is copyright protected. Any utilization beyond the tight limit set by the copyright act is subject to the publisher’s approval.
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Valid advertising price list: 2019
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