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++ Cookies: block chain for the little LU

The international food group Mondelez is introducing block chain traceability for its biscuit brand "Real Petit Beurre de Lu" in July this year. Consumers scan the QR code on the package by smartphone and receive information about the raw materials. They can find out, for example, where the wheat grown according to the rules of the Mondelez concept Harmony was harvested, who grew it, where the mill is located and when they ground the wheat into flour and where and when the biscuits were baked. The information is linked via the batch number in a block chain, which makes any subsequent change impossible, they say. This block chain allows the consumer to provide proof of local supply of Harmony wheat, a flagship of this program, which aims to grow wheat to exact specifications. Mondelez has chosen Connecting Food's food transparency platform as its partner for the block chain.

Since 2016, Mondelēz International has developed the automation of reporting on local agricultural practices to calculate and monitor 12 economic and agri-environmental performance indicators based on the benchmarks recognised among them: the global nitrogen balance, greenhouse gas emissions, water eutrophication or the index of treatment frequency and evaluation of the added value of the practices of the Harmony Charter compared to conventional wheat. For example, the Harmony Charter encourages farmers to include legumes in crop rotation, as they contribute to the reduction of greenhouse gas emissions by, among other things, reducing the need for fertilisers for wheat. In 2018, 9% of Harmony wheat areas in France were preceded by legumes (compared to an average of 5% in France). In addition, data collection shows that fields farmed under the Harmony Charter are generally treated with 20% less pesticides. +++