ZIMBABWE - The epitome of African beauty

Zimbabwe really does have it all – a sophisticated country, full of culture, offering beautiful scenery and the best of hospitality, yet it remains a hidden gem tucked away in southern Africa.

There is no doubting Zimbabwe’s rich heritage of history and culture, while its natural assets include a series of breathtaking landmarks as well as impressive national parks. Wherever you choose to stay in Zimbabwe, you will find wildlife in profusion on your very doorstep, while an unforgettable safari trip is just a short distance away.

While it is true that, for a while, political upheaval and economic woes had a negative impact on tourism, everyone can now agree that Zimbabwe is back to reclaim its title as one of the most appealing destinations in Africa, with tourist arrivals up by about 12 per cent this year compared with the previous year. There are good reasons for this increase. Zimbabwe is very safe to visit and there has been a big improvement in its tourism offering in recent years. The result is a marked increase in tourists coming to discover – or rediscover – its many fine attractions. The wildlife of Zimbabwe is a particular draw. Visitors have an opportunity to get a close-up view of all kinds of animals, including the famous Big Five, in the country’s well-kept national parks. There is also a chance to experience one of the Seven Natural Wonders of the World by visiting the Victoria Falls in north-eastern Zimbabwe, while other key attractions include the ruined city of Great Zimbabwe, now a Unesco World Heritage Site, as well as rock art sites dating back to the Stone Age.

With its unmistakably African atmosphere and with so many activities and attractions to choose from, Zimbabwe is the perfect destination for an unforgettable trip.