JustPark offers in-car instant booking

App directs drivers on the go to nearest empty parking space

JustPark has added an instant booking feature that directs traffic into empty parking spaces and works across a number of different platforms . The multichannel approach means that JustPark’s entire network of private bookable parking spaces can now be found where people need them the most, in their driving seat.

The new suite of proprietary in-car and voice products seeks to improve the discoverability of empty parking bays for drivers whilst in their car, which tends to be the most stressful part of their journey. JustPark says this is the first time a parking app has addressed this demand.

The products are designed to deliver a double benefit, relieving drivers from their peak parking anxiety, whilst at the same time freeing car parks from having to just rely on passing trade.

A recent TechInsights survey of nearly 5,000 drivers globally, cited that details of parking space availability has overtaken traffic information as the top requested in-car connected service for drivers. The new services offered by JustPark make its app compatible with Apple CarPlay, Android Auto and both iOS Voice and Android Voice Access.

To facilitate the products, JustPark has updated its booking process and incorporated a new instant booking feature across the JustPark website, app and in-car products. Within their chosen app drivers will now be shown up to three convenient spaces they can immediately book, drive to and pay for in a few, simple taps.

Parking options are suggested by JustPark’s proprietary recommendations engine using multiple data points to find users the best available space within a short distance. All car parks currently signed up to JustPark will be promoted via the Instant Book service.

JustPark says the new prod- ucts offer benefits to car park operators, including:

• an opportunity to offer special pricing tariffs to JustPark’s instant book drivers – encouraging fuller capacities

• improved insights and data on driving behaviour

• new customer acquisition channels

• the new products are already integrated into most barrier and automatic number plate recognition (ANPR) systems.

Anthony Eskinazi, chief executive and founder of JustPark said: “JustPark was born out of the knowledge that there are a lot of frustrated drivers out there, driving around looking for a parking space and often passing empty driveways and private car