Landscape Ontario’s mandate is to be the leader in representing, promoting and fostering a favourable environment for the advancement of the horticultural profession in Ontario.
EXECUTIVE COMMITTEE
President - Ed Hansen
Past President - Lindsay Drake Nightingale
Vice President - Lindsey Ross
Second Vice President - Jeff Olsen
Treasurer - Pam Cook
Editor - Robert Ellidge
Creative Director - Mike Wasilewski
Managing Editor, Multimedia - Karina Sinclair
Proofreader - Julia Harmsworth
Graphic Design Associate - Aisha Shaikh
Account Manager - Greg Sumsion
Account Manager - Liz Lant
Digital Marketing Specialist - Charlotte Guena
Communications Coordinator - Angela Lindsay
Accountant - Joe Sabatino
Staff contact info: HortTrades.com/contact
Gerald Boot CLM, Vanessa McQuade, Lindsay Drake Nightingale, Jeremy Feenstra, Mark Fisher, Hank Gelderman
PRESIDENT’S MESSAGE
Publications Mail Agreement No. PM40013519
As we gear up for a new year, I want to personally extend an invitation for you to join us at Landscape Ontario Congress, Jan. 7- 9, 2025. This event is a game changer for anyone in the landscape industry, offering an array of benefits that will help you and your team take your business to the next level.
Our trade show is more than just an exhibition — it's an unparalleled opportunity to immerse yourself in cutting-edge education. One of the most rewarding aspects of attending Congress is the chance for professional development. You and your team will have access to top-notch seminars, hands-on workshops and live demonstrations, all led by industry experts.
By bringing your team, you invest in their growth, motivation and skill set. The educational sessions offered at the event will empower your staff to perform better, adapt faster and contribute more to your company's success. A welltrained, inspired team is the backbone of a thriving business. The knowledge you'll gain will keep you ahead of the curve in an ever-evolving landscape.
By attending Congress, you’ll also gain key industry insights that can inform your future strategies. From regulatory updates to sustainability practices and emerging market trends, you’ll leave
with the information you need to stay competitive in the landscape industry’s fast-paced environment.
This event is also a powerful networking hub. You’ll have the chance to meet and connect with a wide range of professionals — from fellow business owners and peers to key suppliers and thought leaders. These relationships often lead to new business partnerships, fresh ideas and insights that can propel your company forward. In our industry, connections matter — and Congress is where you’ll make them.
The trade show is a showcase for innovation, featuring a vast range of products, services and equipment from the leading suppliers. You’ll be able to see and test the latest advancements firsthand — many of which can streamline your operations, reduce costs and maximize efficiency. Staying ahead of the competition means knowing what’s out there and how to leverage it. Congress is the perfect place to do just that.
This year's Congress show is not just another event — it’s an investment in the future of your business. By attending, you and your team will walk away with the skills, connections and solutions that will set you apart in 2025 and beyond.
I look forward to seeing you and your team at Congress and I’m confident it will be a turning point for your business.
ASSOCIATION NEWS
Marner Assist Foundation helps build accessible park
Members of Landscape Ontario’s Toronto Chapter had the opportunity to support the Mitch Marner Assist Foundation in MacTier, Ont., with a sizable donation of IPEMA-certified playground mulch for a park’s surfacing.
The Marner Assist Foundation’s focus is “to provide assistance in the areas of children’s social care, health and education, as well as supporting environmental causes to ensure children have a sustainable future.”
MacTier Public School’s Parent Council had raised $35,000 in the past eight years to reach the estimated cost of the new playground, $99,000. However, they still needed assistance to bring this project to life. Recognizing the importance of outdoor play in developing young minds, the Shania Twain Foundation and the Marner Assist Foundation both stepped up to “Make An Assist' for the MacTier community.
Playground safety surfacing is one component of a children’s playground to promote safe play. Engineered wood fibre used in commercial and residential
playgrounds across Ontario consists of 100 per cent natural wood fibre that is annually tested to meet IPEMA certification and gives children in wheelchairs the ability to also enjoy the park.
With help from Wendy Ladd as the liaison between both the Toronto Chapter and the Foundation, members were able to move quickly to vote in favour of supporting the cause. Ladd represented the Toronto Chapter on the day of the installation with the Marner Assist Foundation.
“We believe that every child deserves a safe and fun place to play and grow,” said Mitch Marner, founder of the Marner Assist Foundation. “The playground will improve students’ social, emotional, educational and physical development.”
The accessible playground was unveiled at a formal dedication ceremony on Aug. 30. The day was filled with much emotion, gratitude and many smiles as the community came together to celebrate the completion of the park.
Members providing Give-A-Gift toy drive drop offs
In addition to helping revitalize the MacTier park, Ladd is collaborating with the Marner Assist Foundation to gather toys for the holidays. The Give-A-Gift 2024 toy drive will accept donations of cash, gift cards, books and new, unwrapped toys. Landscape Ontario’s head office in Milton will be one of the drop-off locations, as well as many other LO members’ offices and yards across Ontario. For more information, contact Wendy Ladd via wendy.ladd@jplease.com.
Greenworks donates over $100,000 in battery-powered landscape equipment
Call us strict but...
Greenworks Commercial, a leading manufacturer and distributor of batterypowered landscape maintenance equipment, has donated over $100,000 worth of products to Landscape Ontario.
The surprise announcement was made at the LO President's Barbecue held at the association's home office in Milton, Ont., on Aug. 21.
Ottawa Chapter.
"I am so thankful for the opportunity to be a part of this association," Hansen said. "I've met so many great people over my time here, and I love the fact we are an absolute powerhouse community when we work together."
With Accelerate, say bye to ghost clock-ins
Hansen was followed by Derek Teetzel of Greenworks Commerical, who spoke about the industry's inevitable adoption of battery-powered equipment and what prompted the donation.
way. And knowing that Landscape Ontario has the [skills development] programs that they have at this point, we wanted to make sure that we are at the forefront of this with the innovation we bring to the table, and have donated over $100,000 worth of Greenworks product to be used in the education process," Teetzel said.
The various pieces of equipment were unveiled and made available for visitors and staff to try.
Geofence based clock-ins Progress Tracking
During the event, LO president and host Ed Hansen welcomed those in attendance, including members of the Provincial Board of Directors, and looked back on his twenty-plus years of volunteering with Landscape Ontario's
"One of the things we believe in is making sure that we help foster that change and create the education along the
Live Overtime Alerts Crew App
The equipment will be used for various training programs and seminars, and to help maintain the grounds and gardens of the Landscape Ontario property.
Healing garden earns community recognition
On Oct. 7, the Rohan Harrison Healing Garden at Sunnybrook Hospital in Toronto, Ont. was presented with the Community Garden Award by the Leaside Garden Society. The award recognizes outstanding community gardens in the Leaside area that are working to support the well-being of the environment, pollinators and people.
The garden was created in November 2013 following the airing of Undercover Boss Canada (season 4, episode 9). It was designed to provide staff and patients with a space for peace, mental and emotional restoration, and a reconnection to nature.
In October 2018, Landscape Ontario and Jackson Ponds donated a pond-less water feature, enhancing the garden's calming atmosphere. In 2024, Landscape Ontario made another donation, adding more perennial plants to the garden. Over the years, the garden has become part of Sunnybrook's broader efforts to create healthy outdoor spaces across its campuses.
"Sunnybrook has developed immense gratitude for greenery over the years and the individuals like Rohan Harrison who bring these spaces to life," says Sunnybrook president and CEO, Dr. Andy Smith. “This
PHOTO CREDIT: KEVIN
VAN PAASSEN
Members of Sunnybrook's Green Task Force, Environmental Services and Executive Leadership teams pose with Rohan Harrison (centre holding plaque) and members of the Leaside Garden Society following the award ceremony.
garden is proof that when you are dedicated to something you believe in, great things can happen.”
“When you’re part of an association as remarkable as Landscape Ontario, achievements like this are inevitable. Excellence is contagious, and I truly believe that our collective efforts, under LO’s outstanding leadership — including its chapters — have made this possible,” Rohan Harrison said. “I humbly defer any recognition first to the Creator, who guides us all, and next to LO, whose positive leadership continues to inspire and uplift everyone involved.”
Of the 200 garden beds and more than 6,000 trees at the Bayview campus, the Rohan Harrison Healing Garden is a shining example of the great work being done by Sunnybrook's environmental services team to provide a natural sanctuary where patients and families can come and relax.
The beneficial connection between time spent in natural spaces and individual health is now well established and continues to be an important element of many patients' recovery journeys at Sunnybrook.
Online resource hub for spotted lanternfly
Landscape Ontario and the Invasive Species Centre have developed a poster in English, French and Spanish to educate those working in the nursery and landscape industry on what to look for and how to report any possible sightings of spotted lanternfly in Ontario.
Available in various electronic formats, the visual poster shows the various life stages of this invasive pest that could be devastating for Canada’s wine, nursery, fruit and forest industries.
Since its discovery in Berks County, Penn., in 2014, spotted lanternfly has spread through the northeastern U.S. and is now present in states bordering Ontario such as New York, Michigan and Ohio. While there are currently no known established populations in Ontario, there have been some isolated on-off sightings and interceptions of the pest within the province.
The poster encourages people to be on the lookout for the large invasive planthopper on a wide range of plants, including “Treeof-Heaven” and other preferred host plants such as grapes, hops, and hardwood trees. Vehicles and shipments arriving from the northeastern U.S. should be inspected thoroughly as this pest is an excellent hitchhiker.
Since the pest is quite jumpy, officials suggest first snapping a picture of it, then trying to catch or squish the bug, followed by reporting directly to the Canadian Food Inspection Agency (CFIA).
ONLINE RESOURCE HUB
Landscape Ontario has also created an online resource hub containing various materials and information to educate the
landscaping community about this potential threat and to help them to identify and report any potential sightings.
The poster and resources available online at HortTrades. com/spotted-lanternfly include:
• Basic information: what it is; where it is commonly found.
• Pest identification card developed by the Canadian Food Inspection Agency (including reporting information).
• Printable pest alert poster illustrating the various lifecycle stages (developed by the Ontario Ministry of Agriculture, Food and Agribusiness).
• Guidelines for reporting possible sightings.
• Reporting and reminders for those in the nursery production sector.
• External links: CFIA information page, Invasive Species Centre, PennState Extension, and more.
REPORT IT!
Any potential sightings of spotted lanternfly in Ontario should be reported immediately to CFIA via HortTrades.com/report-slf.
Two new ways for Landscape Ontario members to save
The Canadian Nursery Landscape Association (CNLA) recently added two new benefits to its Member Savings Program that are accessible to all Landscape Ontario members.
JACKERY SOLAR GENERATOR
A global top-selling solar generator brand, Jackery’s new national partnership with the CNLA provides members with a 20 to 27 per cent discount on five Jackery products, including portable power stations and solar panels. The discounts are even better than current online promotions.
CNLA members can take advantage of these exclusive offers by logging into their member portal at cnla.ca/login. Once logged in, members will find a variety of discounts on top-rated Jackery products designed to enhance personal and professional power needs. Full details of the discounts are available upon login.
“Partnering with Jackery allows us to offer our members access to top-quality portable power solutions that can help
them stay efficient and sustainable in their work,” said Kevin Nauss, CLHM, chair of member services for CNLA. “We are thrilled to bring this exclusive opportunity to our members, enabling them to benefit from innovative technology that aligns with our green values.”
For more information on Jackery and their products and services, visit cnla.ca/ savings/jackery.
PAYWORKS
The CNLA also announced a new national partnership with Payworks, a leader in workforce management solutions. The partnership offers exclusive pricing on payroll services for members of all provincial trades associations across Canada, which includes Landscape Ontario members.
Payworks is a trusted provider of payroll and workforce management solutions, simplifying payroll processes for businesses of all sizes, across Canada with cutting-edge technology and exceptional customer service.
"We are thrilled to partner with Payworks," Nauss said. "This collaboration offers our members access to top-tier payroll services at special rates, helping them save time and money."
Members can take advantage of exclusive pricing on cloud-based payroll by logging into their member portal at cnla.ca/login.
To learn more about Payworks and its services, visit cnla.ca/savings/payworks.
In addition to these two new programs, the CNLA has a variety of discounts available to members on purchases of new vehicles and equipment, business solutions and supplies, industry training, travel and accommodations, and financial services and insurance.
Members can contact the CNLA member services team at memberservices@cnla-acpp.ca for further information or see an overview of the many exclusive savings programs at horttrades.com/member-savingsprograms.
Upper Canada Chapter awards 2024 Dan Clost Scholarship
By Lisa Smith, Upper Canada Chapter past president
We would like to congratulate Aaron McCormick on being awarded the 2024 Dan Clost Scholarship. This award is given to a person in the horticultural field within the Upper Canada Chapter boundaries, with an award value of $1,000.
Aaron’s essay told us a story of how his goal in landscaping is to continue within the family business. After completing his bachelor’s degree in criminology, Aaron discovered that he truly wanted to be in the field that he had been learning and mastering since he was a teenager. “I developed an interest in landscaping at an early age, as my grandmother would often take me to job sites as a child," he said.
Aaron is now taking the Landscape Design and Horticulture programs online through the University of Guelph to gain knowledge of every aspect of the trade. In his words, “I think that it is very important for a designer to have extensive knowledge of job sites on top of their design knowledge in order to understand
what is practical on the job site, what may take more time, and what may need to have extra thought given to it before placing it in a design. I have a great deal of experience in the field at this time, but learning more than I have or can in the field is important to me.”
Aaron’s grandmother, Pam McCormick, has operated Simply Landscaping in Odessa, Ont., for the past 30 years and is a proud member of Landscape Ontario. She is excited to have her grandson working with her, while learning the business.
As his local chapter, we are very excited to see Aaron’s passion for horticulture and landscaping and we look forward to watching him grow.
(L-R): Pam McCormick, Aaron McCormick, Chris Lamer, Lisa Smith, Dan Clost.
In Memoriam — Ernest Van Helsdingen
Ernest Van Helsdingen passed away peacefully, on his own terms, with his family at his side on Sept. 7, 2024.
Born on Nov. 22, 1940, in Bandung, Indonesia, Ernest moved with his family to the Netherlands in 1949.
After his studies in horticulture he immigrated to Canada in 1964.
In 1967, he started his garden maintenance and landscape business and incorporated shortly thereafter under the name VanHolland Landscaping Limited. The landscape maintenance department included residential, commercial and later provincial contracts. While Ernest’s heart was in designing and creating gardens with rock and water features, in later years, the company did large tree planting jobs along highways as well as
street planting for municipalities.
Right from the start, Ernest was actively involved in the Ontario Garden Maintenance and Landscaping Association (OGMLA), serving as a board member. He was also one of the founders of Landscape Ontario. Ernest was a lifelong member of Landscape Ontario and he rarely missed Congress and still attended as recently as two years ago.
Ernest was also very much interested in environmental issues. He soon decided to only quote on maintenance jobs that no longer demanded weed spraying, and he got involved with revitalizing urban landscapes using native plant materials and did some work for the Conservation Authority in Durham on a naturalization project.
Ernest’s family also decided to build an earth-sheltered home using 90 per cent recycled materials. When their property was expropriated it was decided to outfit the next house with solar panels and geothermal heating and cooling.
Ernest lived life to the fullest. He loved
people and all that nature had to offer — in particular, plants and animals. He grew trees, orchids, mushrooms (only recently) and a huge variety of vegetables, most of which he donated to Feed the Need over the last few years. Over the decades, the family kept goats, chickens, geese, ducks, peacocks, and a beloved black Labrador retriever named Duncan.
Travelling the world and canoeing on the rivers in northern Ontario were other passions the whole family shared. Ernest loved adventures, was a photographer, and went sailing and scuba diving whenever he had the chance. He was interested in history, politics, science and philosophy, always looking to expand his knowledge.
Over this last year, Ernest faced many health challenges, but he always responded with optimism and humour. He worked up to two months ago on his beloved 'bobcat.' When he could no longer walk along the forest paths he had created over the past 13 years, Ernest used the riding lawn mower as his mode of transportation.
Psychology, food security and social justice take Julissa Litterick to new heights
While in her final year in the Horticulture Technician program at Fanshawe College in London, Ont., Julissa Litterick received a $2,000 Cullen Family Scholarship in 2023 from the Ontario Horticultural Trades Foundation (Foundation). The Cullen Scholarships are designed to encourage and inspire leadership qualities in students who have a passion and enthusiasm for the landscape horticulture industry. Scholarships are awarded to contribution-oriented candidates who possess integrity, honesty, perseverance and initiative and who care about their fellow students, teachers, community and industry. Candidates must be nominated by the coordinator of their program and be involved in a full-time Landscape or Horticultural program at select schools.
How did you get exposed to the landscape and horticulture profession?
My parents participated in a community garden near London's airport. I have fond memories of our garden neighbour letting me pick fresh blackberries from his shrubs. Gardening and hiking in nature has always been therapeutic for me, but I didn't realize I could seriously
pursue horticulture as a career until I met a horticultural therapist through my volunteer work.
What prompted you to pursue a career in the green trades?
Before attending Fanshawe, I graduated with distinction from the Bachelors of Arts & Sciences in Neuroscience, Psychology, and Nutrition and Nutraceutical Sciences program at the University of Guelph. In my undergrad, I volunteered as a food security and food literacy advocate with the Middlesex London Food Policy Council (MLFPC) and the Arrell Food Institute’s Feeding 9 Billion Team. Through these organizations and my undergraduate research on food insecurity, I discovered my passion for urban agriculture.
In 2021, I sustained a serious concussion, which I am still feeling the impact of over three years later. Gardening and walking in nature have been vital for my recovery.
I had not planned to go to college after my undergrad, but I am glad I discovered Fanshawe's horticulture technician program. The practical skills I have learned at Fanshawe have helped
me gain confidence and agency. For example, the Arboriculture II course introduced me to the world of climbing. It has sparked my passion for rock climbing, and I have since become belay certified.
Most importantly, the horticulture program has allowed me to cultivate connections with the land and create community. Learning to identify plants has made me more aware of the world around me, deepening my relationship with the land I live on. Noticing nature has made me more present in my day-today life and my health has dramatically improved as I spend more of my time being physically active. Furthermore, building a network of people who are also passionate about plants and protecting the environment has given me a sense of place and belonging.
What do you plan to do next?
Since completing the program, I’ve been hired as a part-time curator at the college. I manage the plant collection records for both the main Oxford St. campus and for the Mac Cuddy Botanic Gardens in Strathroy, Ont. I have also been hired by the college as a part-time instructor. This
A Picture’s worth a thousand words
video and telematics bundles With no money down options-OAC.
semester, I am teaching the Horticulture and Soils course for dual-credit high school students through the School Within A College (SWAC) program.
I hope to pursue a career in horticultural therapy and complete a Master’s in landscape architecture. My goal is to design accessible landscapes and teach people about the value of plants. I also want to support other women, queer and disabled people in finding meaningful, safe work in the horticultural industry.
Who are your role models in the landscape profession?
Not only have I learned many important skills through the horticulture technician program, I have made many meaningful connections with my classmates and professors. My cohort is composed of many talented and caring individuals, many of whom have become dear friends. My classmates and I worked together to support each other’s learning and to make each class accessible. I am grateful to be a part of this community.
The horticulture department has many teachers who have helped me succeed at Fanshawe. Teachers such as Matt Hart, Tim Elliot, Steven Duesberry, Jeff Rowley, Becky Moule and Alex Osborne have gone out of their way to make the classroom more accessible to me. I am grateful for their mentorship. However, I want to highlight three exceptional role models within the horticulture department, my boss Cindy Buelow, my supervisor Amadeo Giancolo and my plant identification professor Pamela Cook.
How did winning a scholarship make a difference in your life?
This scholarship helped me pay for tuition, easing my financial stress at the time. It also allowed me to make connections with mentors and potential employers at Congress 2024. These networking opportunities have been vital for helping me discern my path after graduation. In particular, meeting David Milne, Jonas Spring and Sean James at
Congress has reignited my hope and motivation for continuing to fight for accessibility and sustainability in our trade.
Learn more about the many scholarships available under the Foundation and Cullen Family Scholarship Program at ohtf.ca/scholarships
Brent Vanderkruk takes the family practice to plants and people
Brent Vanderkruk has helped Landscape Ontario members through his customerfacing role at NVK Nurseries for over 20 years. Now, he wants to give back in a bigger way.
It was an easy decision for Vanderkruk to pursue horticulture as a career; he grew up in the family business, where he enjoyed working outdoors. He earned a horticulture diploma from the University of Guelph and is now a sales manager at NVK.
NVK has a history of involvement with Landscape Ontario (LO). When he was a kid, Vanderkruk walked the Congress trade show floor each year with his father and grandfather. He helped them give a presentation at the annual Awards of
By Julia Harmsworth
Excellence ceremony to celebrate the nursery’s 100th birthday.
“My grandfather was heavily involved [with LO]. He was a leader in the industry, and someone who always wanted to raise the bar in terms of professionalism and education. And my dad too — he was very much a stewardship kind of guy. He always had a passion for plants,” he said.
His family’s dedication to lifting up the trades, bolstered by encouragement from LO members and staff (whom he now calls friends) gave Vanderkruk the confidence to get more involved. He joined the Golden Horseshoe Chapter Board in his early 20s, where he helped organize the annual chicken roast.
He attended the annual Growers Short Course for several years and presented at the Landscape Designers Conference on trending and unusual plants on the market. He participated in a panel discussion at the 2023 Plant Symposium at Congress, where he enjoyed sharing a grower’s perspective.
Further encouragement from the LO community persuaded Vanderkruk to take a seat as co-chair of the Growers Sector Group and he currently represents the sector on the association's Provincial Board of Directors. He hopes to apply the industry insights he’s gained from working with landscapers and horticulturists throughout his career to his role on the board.
“[I want] to serve the members in a
different capacity. We’re part of a bigger picture as an industry,” Vanderkruk said. “I really want to be able to serve our members well — our growers sector specifically.”
He also hopes to stretch himself through leaving his comfort zone; he doesn’t like public speaking and isn’t naturally comfortable in group settings. He also sits on the Membership Committee and the Awards Committee.
He said it’s been “humbling” and “energizing” to be around strong-thinking, like-minded people who have such care and passion for the trades. This shared love is his favourite thing about being involved with LO. It’s made for great networking and collaboration opportunities with other members on and off the board.
“When you get a lot of like-minded people talking about plants, you’re able to build on that and build great partnerships,” he said.
Aside from the plants and the people, Vanderkruk loves being a part of a profession that can positively impact the environment. NVK always looks toward the next generation, especially as a family business. They want to steward the land and give their children a better world.
JUST BEING IN AND AROUND PLANTS IS A FUN THING
— BRENT VANDERKRUK
Like his father, Vanderkruk wants to raise the bar on environmental stewardship. He wants to ensure the landscape and horticulture trades continue to do business in a more sustainable way. He wants LO to be a world leader in this field.
Like his grandfather, he wants to promote professionalism. He wants to continue to create more awareness of the trades as a profession through encouraging younger people to get involved and, fittingly, working towards sustainability.
“We have a good foundation, so let’s build that. Let’s build the professionalism of the industry,” he said. “A lot of people don’t even give our industry a second glance, but I think with the environmental impact that horticulture can have, it’s getting noticed and recognized a lot more as a really important profession.”
When he’s not working or heading to the LO head office in Milton, Ont., for a board meeting, Vanderkruk makes time for his family and church, and enjoys walking around the nursery on quiet mornings, looking at the trees, shrubs and perennials.
“Just being in and around the plants is a fun thing.”
Member Profile
RADICAL EMPATHY
When caring for green spaces means caring about people
ABy Karina Sinclair
aron Harpell joined the landscape profession in a conventional way, but his green industry experience sparked another long-time desire to make a positive impact on the lives of people in this community.
After graduating from the Landscape Technician program at Humber College in the mid2000s, Harpell worked for companies providing residential design, build and maintenance services for affluent areas in Toronto, Ont., such as Forest Hill, Hogg’s Hollow and the Bridal Path. “Those were great. I learned a lot. And, as I progressed, I became interested in doing a bit more,” Harpell said. “I've always had a passion for environmentalism and social justice, and I was trying to find a way to marry my love of the green and the landscape industry with that.”
Although Harpell loved working within the beauty of a well-maintained garden, he felt a calling to make a difference. “I wanted to have a measurable and meaningful impact on people's lives,” Harpell said. “I didn’t want to make rich people's houses look beautiful; I wanted to make everyone's city healthier.”
So he moved to Evergreen, a Toronto non-profit dedicated to building public green spaces in urban environments. Over the next decade, Harpell oversaw the gardening staff at the Evergreen Brickworks campus in the Don Valley, helped launch Evergreen Garden Market and became involved in emergency management during flood events.
A space where everyone can grow
Harpell is now the business manager at Parkdale Green Thumb, a social enterprise landscaping program owned by Toronto non-profit Working For Change. “A social enterprise is a business run by a non-profit organization. It’s generally understood to be profitable and needs to contribute back to the organization,” Harpell explained. “Parkdale Green Thumb is a different kind of social enterprise. It's called a workplace integration social enterprise, or WISE for short. We hire individuals who, for various reasons, have trouble entering the workforce. They might be new to the Canadian workforce, or there may be other barriers based on their lived experiences. There are lots of workplace integration social enterprises across the city, but we're one of the few landscape-based ones in Ontario.”
Parkdale Green Thumb works mainly with institutional clients, and offers seasonal planters, groundskeeping, garden maintenance and indoor plant care. “We also do green roof maintenance, but we’ve shied away from snow removal because it’s too physically taxing for our staff,” Harpell said, adding that his crews also perform street sweeping and litter pickup. Those aren’t preferred projects but do offer year-round work, which can be critical for providing stability. “Ninety-five per cent of my staff are on some sort of public assistance and they’re living on the margins. When we have work, we try to get them as much as we can. If I had more indoor, year-round clients, that would be amazing, but it’s not what we have right now.”
Continued >
People before profits
Unlike a conventional for-profit business, Harpell says a WISE serves both the client and the employees in deep and measurable ways by offering employment environments that support recovery and overall wellness, remove social isolation, reduce financial stress and address poverty.
“There’s mindfulness in every decision we make. Like any company, we think about what's profitable and makes sense. But we also ask, ‘Who are we serving?’” Harpell said, adding that sometimes that means operating in a less efficient manner or sacrificing some profitability if it means putting their staff’s needs first.
“Sometimes I have to turn down projects because the parameters are beyond my staff’s capabilities,” Harpell said. “That makes it tough because I want to give them as many work hours as possible, but I also need to ensure they'll be successful. If we take on a project that’s too much, it could be detrimental to their lives. So, it's complex in that way.”
Managing a WISE comes with many challenges, such as scheduling. “Sometimes we overschedule, knowing some staff may not show up,” Harpell said, referring to his schedule as a ‘living document.’ “We make sure to have enough people to get the job done, even if a few can't make it. As staff get more comfortable in the program and more confident in themselves, attendance improves. But it’s a challenge and every day we have to figure out what's going to work.”
At Parkdale Green Thumb, Harpell leads a team of roughly 30-35 part-time and full-time crew members over the course of the year. It’s not unusual for some staff to become inactive or disappear for periods of time, but he maintains an open-door policy. His employees know they can rejoin whenever they want. “We bring a radical empathy to our work,” Harpell said. “We want people in crisis to know they can return when they’re ready.”
Finding the yes
Harpell acknowledges that a conventional employer might find many reasons to say no to hiring employees from disadvantaged backgrounds, but encourages them to “find the yes.”
Adamant the extra effort is worth it, Harpell shared how he’s seen employees transition from living in a homeless shelter to securing their own apartment, or existing on one meal a day to being able to afford better nutrition. Giving an opportunity to gain financial stability helps in so many ways.
“Providing wages has a direct impact on their quality of life. If somebody can and does develop a career, they can hopefully move beyond us to a conventional employer — and in doing so, off of public assistance. So that's important. That's a beneficial outcome for everybody,” Harpell said. “Another thing is providing these individuals with community. A lot of our staff has felt or been isolated from a supportive community for significant portions of their life. Being able to begin to trust people again — I mean, that's powerful. That's incredible. How do you put a price on that?”
The business of building people up
their operations to eliminate obstacles. For instance, be flexible with schedules and stop requiring doctor’s notes for sick day requests. “Ask yourself, ‘why do I need this? What are the barriers that I'm unknowingly erecting that would keep marginalized people out?’” Harpell said.
Harpell also suggests reaching out to local organizations who help facilitate workplace integrations to learn how to be a more supportive manager. “I come from a landscaping background. I didn't come from a social worker space. I'm lucky the organization that I joined has given me the space to learn what I've had to learn and given me opportunities to speak with experts,” Harpell said. “And honestly, one of the places where I've learned the best has been from my staff. They are the experts on what they deal with and what they need. It's tough because they are dealing with more challenges by eight a.m. than a lot of people deal with their entire week.”
A force for change
“I had a staff member who, when they first joined us, was selectively mute,” Harpell said. Selective mutism is an anxiety disorder where a person is unable to speak in certain situations. At first, the employee would write things down on paper to communicate. “Three years later, this individual has gone on to lead walking tours through some of our public-facing projects. This employee has also hosted a tour of a series of pollinator gardens that we've done. Amazing stuff. So that is absolutely part of why you do this. Building these people up, helping them feel a sense of belonging and security. And sometimes they’re feeling that in a meaningful way for the first time in their lives.”
Any business can make space for employees from disadvantaged backgrounds. Harpell says hiring managers just need to be comfortable with being uncomfortable. “To hire somebody who has a challenging, marginalized background, you need to take time to build that relationship and that may not feel so easy in April, May or June because we're go-go-go and want to get projects done,” Harpell said. “Bring patience to it. Be aware that there will be setbacks and hiccups and misunderstandings because these people come with lived experience that is dramatically different.”
Harpell hopes other employers will become more open-minded with how they recruit new staff. He’d also encourage conventional managers to reexamine
Some days, Harpell wishes his social enterprise wasn’t needed. “I would love to be able to just hang it up, walk away and say I'm not needed anymore. That would be absolutely phenomenal,” Harpell said. “And then I could just do the gardening that I love to do. That, unfortunately, is not going to happen anytime soon.”
So he’ll continue to open doors and knock down barriers for his staff for as long as he’s able. “Ultimately, I do want to be a force for positive change in the world around me. And I think most people do,” Harpell said. “This is the expression that I've chosen for that change so far in my life.”
An active Landscape Ontario member since 2006, Harpell also volunteers with the association’s Diversity, Inclusion and Belonging committee. “I very much value the work that we do there, and the ways in which we try to move our collective industry along to become the best version of itself. To make sure that this is a place that anybody, regardless of background or lived experience, can find a place if they're interested, not just to exist, but thrive,” Harpell said. “And so I take that role very seriously. It’s close to my heart.”
Harpell is happy to share his insights with fellow Landscape Ontario members and encourages them to expand their perception of the ideal candidate. “If you make space in your organization for somebody who's got a unique set of challenges, you will find that you have a richer organization because of it,” Harpell said. “You will have a diversity of knowledge and experience that you weren't expecting. You will be surprised at how strong you can be and how much more rewarding work can be.”
Aaron Harpell
The possibilities are endless at
Congress 2025, Landscape Ontario’s annual Trade Show and Conference, will take place Jan. 7-9, 2025, at the Toronto Congress Centre. Those planning to attend the annual homecoming for the landscape and horticulture community can explore the trade show for free by using Landscape Ontario Magazine’s special VIP Code LOM2025 when registering online via LOcongress.com.
With constantly evolving trends and advancements in the green trades, Congress organizers have included some exciting new additions to appeal to seasoned landscapers, students and job seekers alike. With so much to see and do at Congress, attendees will want to dedicate plenty of time to exploring everything Congress has to offer.
Continued >
New Show Features
ELECTRIC DEMONSTRATION AREA
Appearing for the first time in 2025, the electric equipment demo area is a vibrant showcase of cutting-edge technology revolutionizing the landscaping industry. Knowledgeable staff will give live demonstrations to highlight how the seamless operation, ergonomic design and zero-emission performance of electric tools might enhance business operations. Attendees can witness firsthand the power and versatility of electric equipment — from whisperquiet lawn mowers to powerful trimmers and precision chainsaws, and learn even more through interactive displays and informative signage.
EXPANDED EXHIBIT FLOOR
The largest and longest-running landscape-focused event in Canada has grown even larger, from eight to nearly 10 acres, featuring over 40 additional booths. This significant expansion not only increases exhibit space but also enhances the variety and scope of offerings available. From A.M.A Horticulture to Zander Sod (and everything in between), attendees can get up close with familiar and up-and-coming brands. This growth reflects the event’s commitment to providing a comprehensive platform for industry professionals to connect, learn and discover the latest trends, equipment, products and services.
PUB STOP
With a larger show floor to walk, attendees can visit the Pub Stop to quench their thirst. This new show feature will serve a selection of craft beers and artisanal snacks, creating a relaxed atmosphere where industry professionals can discuss ideas, share experiences and forge new connections.
PROFESSIONAL HEADSHOT BOOTH
Attendees and exhibitors can take advantage of the new exclusive headshot photography service to elevate their professional presence. Located within the exhibit hall, skilled photographers will be on hand to capture headshots with proper lighting, posing and editing. This is ideal for anyone looking to update their company website, LinkedIn profile or other portfolios with a personal photo that reflects their unique personality and brand.
HIRING PARTY
The 2024 inaugural hiring party was so successful it’s moving to a larger space on the show floor. Companies looking to fill crew positions will be conducting on-thespot interviews, so job seekers should bring their resumé and enthusiasm. The Landscape.jobs job board is back to provide a one-stop opportunity to peruse open postings for all kinds of roles.
Returning Show Features
NEW PRODUCTS SHOWCASE
The New Products Showcase display returns with a twist. Located at the main entrance to Congress, visitors can explore the latest advancements in products and services across various industries through state-of-theart digital screens and interactive presentations. From groundbreaking equipment to revolutionary solutions, each display offers a glimpse into the forefront of innovations coming to the market for landscape professionals.
STUDENT GARDENS
The student garden feature at Congress is a showcase of creativity, innovation and horticultural expertise brought to life by aspiring landscape professionals. Students from Fanshawe, Niagara, Humber and Durham Colleges work together to showcase their artistic vision and sustainable design principles. Beyond their aesthetic appeal, these gardens serve as a platform for our LIVE Stage.
LIVE STAGE
The LIVE Stage continues to be a dynamic focal point of the show floor. Throughout the day, attendees will find a robust lineup of free presentations, panel discussions and interactive sessions led by industry experts. From landscape design trends to sustainable practices and emerging technologies, each session offers valuable perspectives curated by sector groups representing the diversity of the green trades.
TAILGATE PARTY
After a long day on the show floor, exhibitors and attendees will let loose at the much-loved Tailgate Party. Connect over casual conversations and enjoy games, snacks and libations while dancing the night away. This year’s Oktoberfest theme includes hearty German fare, refreshing beers and spirited music (so brush up your polka moves). Access to this lively and memorable event is free with your Congress badge.
EXHIBITOR’S LOUNGE
Exhibitors can take a break from attending their booth in a quiet area located off the show floor in the Cohen Ballroom. With complimentary Wi-Fi, the lounge serves as a hub of productivity and collaboration, enhancing the overall exhibitor experience at Congress. There’s plenty of space for conversations with industry peers, catching up on emails or taking a few moments to unwind before heading back to the booth.
CONGRESS CONFERENCE
Landscape Ontario’s Congress Conference is a premier event for professionals in the landscaping and horticulture industries. This educational event serves as a key platform for learning, networking and exploring new industry trends. Eighteen expert presentations delivered over three halfdays gives plenty of opportunities to advance knowledge and skills. Tickets for the conference are purchased separately but include access to the trade show, Tailgate Party and LIVE Stage. Discounted early bird pricing ends Dec. 15, 2024.
LANDSCAPE DESIGNERS CONFERENCE
The all-day Landscape Designers Conference is a specialized event taking place on Jan. 6, before the Congress trade show kicks off. This event is tailored to landscape designers, architects, landscape industry professionals, landscape contractors and horticulturalists. Presentations, including an interactive design charrette, focus on providing advanced knowledge, inspiration and professional development for those involved in landscape design. Attendees can expect to walk away with information on design techniques, sustainable practices, design innovations and more. Tickets are available on the Congress website.
AWARDS OF EXCELLENCE CEREMONY
Landscape Ontario Awards of Excellence are prestigious awards given to recognize outstanding achievements and exceptional work within the landscape community. These awards celebrate excellence in various categories and highlight the creativity, skill and professionalism of Landscape Ontario members, as well as individuals who have demonstrated a long-standing commitment to advancing the profession. Tickets for Tuesday night's upscale reception can be purchased on the Congress website.
ACCOMMODATIONS AND PARKING
The Delta Hotel by Marriott Toronto Airport is the host hotel for Congress and is the venue for featured events, including the Tailgate Party, Awards of Excellence ceremony, Landscape Ontario’s Peer to Peer Network Workshop and Landscape Designers Conference. The Delta offers free shuttle service to and from the Toronto Congress Centre (TCC).
Parking at the TCC is free. Since snow and ice management professionals are part of the landscape community, there’s plenty of room for trucks with plows.
Register early and save
Register by Dec. 15, 2024 and you’ll not only save on attending additional events, like the Congress Conference or Landscape Designers Conference, but you’ll also receive your trade show badge in the mail prior to the show, saving you the time and hassle of having to wait in inline.
To register or learn more about the many events happening at the 2025 Congress Trade Show and Conference, visit LOcongress.com. Don’t forget to use the promo code LOM2025 for a free trade show pass courtesy of Landscape Ontario Magazine
ELECTRIC DEMO AREA ONLY AT
SPONSORED BY
JANUARY 7-9, 2025
GardenComm to host 2024 virtual conference
Garden Communicators International (GardenComm) is bringing its professional education and networking opportunities from their annual in-person conference, and presenting them during this virtual event running Nov. 12-14, 2024.
The online conference is ideal for landscape and horticulture professionals looking to boost their professional brand as subject matter experts. Not only will conference sessions dive into thought-provoking topics, such as how slavery helped shape current horticultural practices, exploring the rhizosphere and how to address food insecurities, but will also explore finding opportunities to create and collaborate on published content, such as articles, books, podcasts, videos, photos or social media.
Attendees can register for a 10-minute session to pitch their book, article or photography ideas to professional editors, and get helpful feedback to make those ideas a reality. A wide variety of prerecorded presentations will be available on-demand,
Over 1200+ varieties of perennials
Over 1200+ varieties of perennials
Many unique and hard to find varieties
Many unique and hard to find varieties
Fruits and succulents
and succulents
Great fern, hosta and ornamental grass selection, premium tropical selection, premium annuals, hardy vines, Ontario Natives, clematis, herbs, and water plants
Great fern, hosta and ornamental grass selection, premium tropical selection, premium annuals, hardy vines, Ontario Natives, clematis, herbs, and water plants
Catalogue at palaceperennials.com
Catalogue at palaceperennials.com
in addition to 12 live Q&A sessions facilitated by expert panellists. There will also be targeted skills development opportunities for public speaking, writing, broadcasting, content creating, sustainability and horticulture.
TICKETS CAN BE PURCHASED ON THE GARDENCOMM WEBSITE: info.gardencomm.org/virtual-conference/register
519-542-8353 Sales - 866-843-0438
519-542-8353
Sales - 866-843-0438
sales@sipkensnurseries.com
sales@sipkensnurseries.com
Kubota Canada contest to recognize outstanding Canadians
Kubota Canada Ltd., in partnership with the Canadian Hockey League (CHL), has launched its sixth annual Community Hero contest, encouraging Canadians across the country to nominate heroes in their communities for a chance to win $25,000 for a charity of their choice.
The contest serves as a platform to celebrate and bring attention to the numerous Canadians who make a positive impact in their respective communities’ day in and day out.
Nominations are open to anyone who goes above and beyond to elevate their own community, from volunteers and healthcare workers to sports coaches and everyone in between.
“Giving back to your community can be a thankless and tireless job,
and from all of the nominations we’ve received in previous years, we know there are so many Canadians who deserve recognition for their efforts,” said Steve Sweetnam, marketing director at Kubota Canada. “We are thrilled to be able to provide a platform to celebrate some of these great Canadians and look forward to reviewing all of the amazing and uplifting stories from this year’s nominations.”
This year, the grand prize winner will be awarded with a $25,000 donation to a charity of their choice, with two runners-up receiving $5,000 donations each to go towards their own chosen charitable initiatives.
“The CHL is incredibly proud of the legacy built by the Community Hero
contest and we are excited to once again be teaming up with Kubota Canada to celebrate deserving local heroes across the country,” said Dan Mackenzie, CHL president. “As a national league with teams from coast to coast, we are proud of our deep-running community roots and this contest serves as an excellent opportunity to thank those who do so much behind the scenes to effect change in their own backyards.”
Kubota and its over 130 dealers and 51 participating CHL teams have strong ties to their communities across Canada and continue to strengthen local bonds by showcasing people who help and support their towns. Winners will be announced in mid-December.
PRO Landscape+ enhanced version
Drafix Software, Inc., a leader in landscape design software for three decades, recently unveiled the latest iteration of PRO Landscape — PRO Landscape+. This new release features a suite of tools designed to bring professional landscape design within easier reach through an updated, more affordable pricing model.
New features and benefits include free online training webinars to help users maximize their use of the program, along with free technical support. There is also a more advanced manager to provide users with complete control over software installation and license activation. PRO Landscape+ also includes an exclusive image library with over 19,000 images to create visual designs that close sales. Users can also expect continuous updates and feature enhancements, all automatically included.
The monthly subscription of $75 USD, when billed annually, represents an investment in continuous innovation and support, priced to fit modern budgeting needs and cash flow management. The company says their new subscription model not only offers greater flexibility but also honours existing customers' loyalty — existing PRO Landscape users are eligible for a significant discount off the regular subscription price when upgrading to PRO Landscape+. A limited-time introductory offer with special rates is available exclusively to new subscribers.
“We are excited about the future and invite our loyal users to advance with us,” said Pete Lord, president of Drafix Software. “With PRO Landscape+, we are committed to delivering not just superior features but also continuous enhancements to ensure our software remains indispensable to landscape professionals worldwide.”
For more information about PRO Landscape+, visit prolandscape.com.
The story of my first visit to Congress EXECUTIVE DESK
The first time I had the privilege of experiencing Landscape Ontario’s Congress, I was 22 years old and had been working with the Canadian Nursery Landscape Association (CNLA) for just seven days. CNLA’s executive director at that time was Chris Andrews, who informed me I was to wear a suit and tie for the three days I attended to represent the national association. I did my best in that short amount of time to learn about all the programs and services CNLA offered to Landscape Ontario’s members — it was a lot then, as it is now. I showed up early on the first Tuesday morning of Congress to ensure our booth was ready to welcome the Landscape Ontario community. I keenly noticed there was really only one other person in the building wearing a suit and tie — Landscape Ontario’s executive director, Tony DiGiovanni. I learned quite a bit at my first Congress in 2003. Initially, I couldn’t understand why this event was held in January, but quickly realized it was the right time for landscape business owners to buy materials, equipment, vehicles and services for the upcoming season. I had no idea back then just how large and deep the landscape horticulture industry really was. I was in awe of the scope of the event. No amount of reading about it or hearing stories could have prepared me for it.
That first day, I spoke with industry veterans and newcomers alike. I saw specialized equipment I had never seen before.
At the end of the first day, I headed across the street for LO’s Awards of Excellence ceremony. The audience at the opening reception was shoulder to shoulder back then, just like it is now. It felt like everyone at the reception knew everyone — I was starting to get the sense that even though the industry is massive, it is a tight and connected community. As the event started, my jaw hit the floor. The work highlighted that night and at every Landscape Ontario awards gala since has left me in awe of what our members can accomplish.
With my feet sore from being in dress shoes that first day, I was eager to learn more on day two. As waves of people entered the Toronto Congress Centre, I noticed what seemed like strangers stopping to say hello to each other, only to realize they weren’t strangers at all — they had met years ago and were having a chance reunion in the middle of the aisle right in front of our booth. Later that day, I was walking through the show trying to absorb as much as I possibly could — it truly felt like I was drinking from a fire hose. I noticed lots of groupings of people in each aisle. That’s when I realized Landscape Ontario’s signature event is actually a homecoming for members of the landscape horticulture community.
For the Tailgate Party that night, I ditched my suit for more comfortable
Joe Salemi CAE LO Executive Director jsalemi@landscapeontario.com
clothes. Over the roar of conversation and music, the LO team and show committee were welcoming guests. There were people dancing to the music, and many engaged in conversation over their favourite beverage. Another massive gathering for the community.
On day three, after spending some time in the CNLA booth, I visited the conference area. Every presentation I looked in on was filled to capacity with professionals eager to learn. I, too, could have spent all day in those seminars.
My first Congress got me hooked on being part of this amazing community. It was there I learned how connected and helpful this community really is. I learned that Congress is the homecoming event of the year. Congress is where relationships are formed and nurtured and it is where I fell in love with the landscape horticulture trade.
Everyone at my first Congress welcomed me with open arms. Who knew that 21 years later I would return as Landscape Ontario’s executive director, where my new role meant I would continue to be the one wearing a suit and tie at Congress.
Since that Congress in 2003, I haven’t missed a single one. What’s your Congress story?
I hope to see you at Landscape Ontario’s 52nd Congress Trade Show and Conference.
What can you do for your Chapter? MEMBERSHIP
When asked what they appreciate most about their Landscape Ontario membership, our members consistently cite our professional community as one of the top benefits of membership. Much of that community is focused on Landscape Ontario’s regional Chapters. At the time of writing, many of LO’s Chapter boards have met or will soon meet to plan their activities for next year. Now is the perfect time to remind you of all the incredible things your Chapter volunteers contribute to your community and your profession. It’s also a great time to talk to your local Chapter board about how you can get involved.
Landscape Ontario’s 10 Chapters allow the association to maintain a local presence throughout the province thanks to groups of incredible volunteers who dedicate their time and energy to improving their communities and uplifting the professional lives of their fellow tradespeople. There are about 90 of these people working on Landscape Ontario’s Chapter boards and each one of them deserves a pat on the back and a beverage of their choice if you see them out and about. Landscape Ontario’s Chapter volunteers work with association staff to bring educational opportunities to your area, organize community service projects and bring people together for social events. Here are a few examples:
Education
Every Chapter organizes regular meetings with educational speakers — prime opportunities to learn and network with professionals in your area. Some go above and beyond, like Waterloo Chapter, who stream their workshops online
and post them to YouTube to benefit all Landscape Ontario members. Each Chapter also organizes annual Ministry of Transportation (MTO) events to help members keep up with critical road safety and vehicle regulations. These safety events are often paired with extra educational content at events like Golden Horseshoe’s Gear Up for Spring and Ottawa’s GreenTrade Expo.
Community service
Are you aware of how your Landscape Ontario Chapter contributes to your community? LO volunteers don’t just focus on improving their industry, they also give back to the communities they and their clients call home. Each winter, Ottawa Chapter partners with the Caring and Sharing Exchange Sponsor a Hamper program to distribute hundreds of food bins to families in need. This past summer, Toronto Chapter volunteers organized a community planting to help Sunnybrook Veterans Centre in their efforts to provide support for pollinators. And last year, Upper Canada Chapter unveiled their finished landscaping project at the Indigenous Food Sovereignty Gardens on Highway 15.
Social events
For many Landscape Ontario members, the two can’t-miss events of the year are their Chaper’s golf tournament and its winter social event. Our newest Chapter, Muskoka North, held their first golf tournament this year to great success. As of this writing, the Waterloo Fall Freeze Up is scheduled for Nov. 22 and London Chapter’s winter social is booked for Dec. 3. Georgian Lakelands members can look forward to their annual Snow Day in early 2025. These social events offer a casual
atmosphere where LO members can relax with their peers, swap stories and enjoy some seasonal cheer.
Your local Chapter volunteers have been hard at work improving your profession, your community and maybe even your social life. If this isn’t news to you, let it be a reminder to thank your local Chapter board members for all of the work they do on your behalf. If it is news, read on to find out how you can get involved in the incredible work your Chapter does. Now is the perfect time to pay attention to all your Chapter has to offer. Come out to an event and ask, “What can I do for my Chapter?”
See all upcoming Chapter events online at horttrades.com/event. Learn what your Chapter is planning and who sits on the board at horttrades.com/Chapter.
Contact your Chapter's LO staff coordinator to find out how you can get involved.
DURHAM, GEORGIAN LAKELANDS, GOLDEN HORSESHOE, MUSKOKA NORTH JALEESA RHODEN jrhoden@landscapeontario.com
Evan Dickson LO Director of Membership Services edickson@landscapeontario.com
Selecting strategies for success in any economy SELLING VALUE
In today’s uncertain economic climate, many landscape professionals are struggling to maintain steady sales and revenue. Over my 44-plus years in the designbuild-care industry, I’ve seen economic cycles come and go and I’ve learned that success in any market relies on balancing sales strategies, operational efficiency and consistent marketing efforts. This column will present our most effective strategies, proven to help your business secure new projects, build client loyalty and maintain positive cash flow, regardless of economic conditions.
Project phasing
Large-scale projects can overwhelm clients, especially during uncertain times. By breaking builds into manageable phases, you allow clients to tackle upgrades gradually, reducing upfront costs while securing future business. Efficient phase planning also helps clients avoid costly rework, such as installing a walkway in phase one only to damage it during phase two due to access needs. Anticipating these challenges based on your build process knowledge makes you a trusted advisor, adding long-term value to the project.
Prioritize essential work
Start with foundational elements like drainage, hardscaping or key plantings that provide the best immediate value. Luxury features, such as lighting or outdoor kitchens, can be added later. Prioritizing essential work keeps a client engaged with future upgrades and provides a tiered option as their budget allows.
Price lock guarantee
Clients often hesitate to commit to longterm projects due to fears of rising costs. Offering a price lock guarantee provides peace of mind and encourages commitment, even in uncertain times. For phased projects, each subsequent phase can be priced at the previous season’s rates, protecting clients from inflation or material cost increases. To manage unforeseen costs like fuel surcharges or market shifts, a contingency clause can be included for practical adjustments. This guarantee applies if the project phase is scheduled within a predetermined time limit, ensuring the work progresses smoothly.
Transparent cost breakdown
Providing detailed, itemized proposals shows clients where their money is being invested, reinforcing the integrity of the price lock guarantee and alleviating concerns about hidden costs.
Retainer programs: Committed cash flow
Our retainer program secures early commitment and helps evaluate clients based on their confidence in our team and process. It also shows their intention to collaborate on budget revisions and project decisions. By offering a retainer — fully applied to the project deposit upon conversion to the build phase — we can begin critical steps like permit acquisition and material selection early, ensuring clients are committed and focused on results.
Minimal administration fees are applied if the project is cancelled and services like revisions or permit management will revert
to hourly billing. Typically, these services are included during the build phase at no extra cost. The retainer guarantees a dedicated build team and priority scheduling, benefiting cash flow and avoiding delays.
Preferred client pay options
In addition to the regular payment schedule, clients opting for this no-interest incentive provide equal postdated payments upon completion of the project. This strategy is most effective when initiated during end-of-season or off-season months, when overhead expenses or the break-even point are generally met.
These deferred payments are applied to a predetermined percentage of the build that aligns with both client and company finances, ensuring the payment structure does not significantly impact project profitability.
This deferred payment option not only supports cash flow management during quieter months but also encourages larger project scopes, contributing to stronger cash flow and profitability.
Custom maintenance packages
Offering customizable maintenance packages, especially regularly scheduled horticultural care, ensures a steady stream of recurring revenue. These programs are essentially recession-proof, as clients prioritize the upkeep of their properties and landscape investments. Whether billed hourly or structured as seasonal contracts, maintenance services provide reliable and ongoing cash flow.
These packages also present easy upselling opportunities — clients are often open to adding complementary services, such as the design and installation of annual plantings, or enriching garden beds with soil amendments. Other valueadded options include installing mulch or late-season pruning of trees and shrubs. These services offer high perceived value to clients at a relatively low cost to the company and enhance client satisfaction while increasing revenue.
Each upsell can help boost profitability by contributing to higher margin returns, making maintenance services one of the most effective strategies for increasing profitability, even in economic downturns.
Glenn Curtis Owner Plantenance Landscape Group
Make the most of exhibiting at Congress SOCIAL SNAPSHOT
With an expanded show floor and exciting new features, Congress 2025 promises to be an amazing event for exhibitors. In addition to building a beautiful booth, don’t forget to leverage social media before the show to maximize your participation in the event and draw attendees to you. Here are a few ideas on how to build community buzz in anticipation of a major trade show.
SHOW THE FACES OF THE PEOPLE WHO WILL BE AT YOUR BOOTH
Start promoting your presence at Congress by sharing your booth number and your registration promo code, but don’t stop there. Connect on a human-tohuman level by highlighting the people representing your business.
SHARE GENUINE MOMENTS ON INSTAGRAM STORIES
In-progress booth construction, packing for Congress, receiving and showing off swag you’ll give away at the show, explaining what products you will be showcasing, receiving your badges in the mail — sharing these moments will help visitors identify with your brand and recognize you as they explore the trade show floor. Spark their curiosity. Check out @linzeldistributing on Instagram for a great example.
POST ON LINKEDIN BEFORE THE SHOW
Ask your crew working on the booth to write one or two posts before the show to talk about special features, materials or decor that will be in your booth. Include their schedule, what they are looking forward to or their specific goals for the event. Or share past Congress experiences — is it their first or 20th
time attending? See how Randy Tumber connects with peers on Linkedin.
ENGAGE WITH OTHER BRANDS
When a post about Congress comes up in your feed, take the opportunity to engage with other exhibitors by liking and leaving a short, genuine comment such as, “See you there!” or “Can’t wait to visit your booth.” This is how you nurture a collaborative community, even with competitors.
PLAN YOUR VISIT
Familiarize yourself with the online floor plan at LOcongress.com and make a list of the other exhibitors you’re interested
in visiting. Then follow them on social media and engage with their posts to build rapport.
Don’t forget to use #LOCongress2025 and tag @landscapeontario and @locongress2025 so we can amplify your posts and get them in front of key landscape professionals and the Congress community.
Charlotte Guena LO Digital Marketing Specialist cguena@landscapeontario.com
