Interior Design Portfolio by Laney Branch

INTERIORS PORTFOLIO

LANEY BRANCH

2023

CONTACT

929 - 568 - 7258

PROFILE Laney Branch is a multi-disciplinary designer based in Brooklyn, NY. She is focused on understanding how the technical elements such as accessibility, acoustics, biophilia, lighting, materiality and way-finding affect overall well-being and autonomy for users. Her goal is to design interiors and interfaces that both anticipate and go beyond the needs of an individual. She is also a photographer and graphic designer. She believes all of these disciplines inform creating better designs in both the built and virtual environments.

LANEYBRANCH@GMAIL.COM

BROOKLYN, NY

TEXTILE SALES ASSISTANT

Manhattan, NY March 2023 - Current

Holly Hunt NY

• Build trust among clients and end users for high-end residential projects. I have done this by expediting shipping for tight deadlines, quickly reserving yardage from the correct dye lot when clients need additional material, and finding better alternatives that fit the product application and desired look and feel.

SUPPORT UX/UI DESIGNER App in Development

• Collaborated on ideation and planning stages, assisted in UX/UI design and developed graphics in Illustrator and Figma for social app in current development.

STEAM & DESIGN EDUCATOR Capitol Encore Academy

Appalachian State University 2021

A.A. Fine Art

Fayetteville Technical College 2016

Photography

Brooks Institute Santa Barbara

Fayetteville, NC 2020 - 2021

• Designed K-8 grade design and STEAM curriculum focusing on coding, architecture, graphic design, product design and engineering. • Promoted to full-time instructor after teaching for three weeks (during the pandemic).

INTERIOR DESIGN INTERN Refresh Your Space Inc.

Boone, NC 2017

• Developed branding and social media presence.

• Staged luxury homes featured in Sotheby’s Magazine.

INTERIORS STUDIO ASSISTANT B.S. Interior Design B.A. Psychology

Brooklyn, NY Jan 2023 - May 2023

Appalachian State University

Boone, NC 2017 - 2019

• Instructed Sketchup and Adobe classes. • Aided in critiques and design development for student projects.

DESIGN RESEARCHER

State of NC Undergraduate Research & Creativity Symposium Interior Design Educator’s Council Annual Conference

Duke University 2019 Campbell University 2017 Boston, MA 2018

• Research addressed improving memory care and assisted living communities using lighting, way-finding, biophilia and acoustics conducted for Dr. Hessam Ghamari.

PRODUCTION ASSISTANT Patricia McMahon Photography Agency

• Curated portfolios and served as liaison between the agency and potential clients. • Assisted with Lonely Island photo shoot for their album artwork.

Manhattan, NY 2008 - 2009

LINKEDIN.COM/LANEYBRANCH

FREELANCE

VOLUNTEERING

AFFILIATIONS

SKILLS & EXPERTISE

Design Consulting (Layout/Graphics, Interiors) Event Photographer for CityView Magazine CAD Designer UX/UI Design

SEGD Member IDEC Student Member ASID Student Member IIDA Student & Associate Member ASID ASU Chapter Student Secretary ASU Interior Design Student Ambassador Co-founder/President ASU Design Club

Programmer for Cucalorus Film Festival Photographer for School of Hope NC Habitat for Humanity Builder Planned Parenthood Community Planning PAVE Gala NYC

Design Concept Development Design Research & Strategy FF&E Schedule & Budget Planning Occupancy & Space Planning Graphic Design/Illustration Strong Attention to Detail Logo + Branding Design User Research Cognitive Research Experiential Design

SOFTWARE

InDesign Photoshop Illustrator Lightroom Autocad Revit 3DSMax Sketchup V-Ray Enscape Procreate Morpholio Microsoft Suite Apple Suite SPSS Figma Navision

CONTENTS

Bank + Museum Pop=Up for College Campuses

WOmen’s Center

Fayetteville, NC

Restaurant + Bar Ankara, Turkey

contact Info BRooklyn, NY

Bank + Museum Bank of America Pop up Bank and museum for college campuses

project brief

Project Brief This project was for a PAVE student competition with strict parameters. The competition required specific dimensions, an accessible restroom, storage, flex space and private spaces for both human and virtual tellers. We were required to think outside of the typical banking experience and asked to explore how to connect with target demographics that have moved away from corporate and in-person banking. In a time where consumers desire more local and personal interaction, how do we help these demographics connect to a brand through interior design?

GOALS The goal became to create an interactive experience that provided learning opportunities to connect to the brand. Creating space for local community to showcase their own businesses and art was important as well. Such opportunities were a part of the founding principles of Bank of America’s origins. Blending nostalgia for the past and modern convenience became the conceptual jumping off point for this project.

Uplift local community

Nostalgia for the past

Connection to the brand

Convenient & Interactive

DRIVING FACTORS

RESEARCH + HISTORY Reinforcing the history of the brand and its spirit of community became driving factors in defining the experiences within the space. Research shows that millenials and gen z-ers have a deep sense of nostalgia and feeling proud of the brands they invest their time and energy into. A.P. Giannini, also known as “the People’s Banker” founded the Bank of Italy in 1904 for Italian immigrants and eventually all immigrants and women. He was the minority’s banker. While the bank eventually became what is modern day Bank of America, this “for the people” attitude has been a part of the company’s values over the years. This often unknown history became a great jumping off point for attracting younger generations to the brand.

09 11

ENTRAN

CE / STR

EET VIEW

02 01

North

FLOOR PLAN SCALE 1/8” = 1’ - 0”

OLED TOUCHSCREEN TIMELINE WALL

LOCKABLE CLOSET WITH EXTRA CHAIR STORAGE FOR EVENTS

SEATING AREA WITH WALL INSET SEATING (SEATS 12)

LARGE CONFERENCE ROOM WITH BI-FOLD GLASS EXTERIOR WALLS THAT OPEN UP FOR EVENTS

VIRTUAL TELLER Q + A TOUCHSCREEN WALL

SMALL CONFERENCE ROOM WITH VIRTUAL ERICA DISPLAY SCREEN AND TABLET STAND

VIRTUAL TELLER TOUCHSCREEN TABLETS

RETRO COMMERCIAL WALL DISPLAY

SEATING AREA TO WATCH OLD COMMERCIALS OR WAIT FOR A HUMAN TELLER

SMALL BUSINESS OF THE MONTH CUSTOMIZABLE WINDOW DISPLAYS

ADA ACCESSIBLE RESTROOM (7’- 0 “ X 8’ - 0”)

CONCIERGE LOUNGE & SELF-HELP AREA

CONFERENCE ROOM & PRIVATE FINANCE LOUNGE

Museum Experiences

Highlighted areas show interior opportunities to learn about the bank’s history.

retro commercial Wall Retro Bank of America ads are played through several built in screens. Users can scan a QR code to hear the volume on their own personal devices.

Interactive TIMELINE WALL A wall of clear OLED touch screen glass can be interacted with via the interior and the exterior. The wall contains photos of important people, buildings and ads tied to the bank’s history. When users touch a photo, the image gets larger and a written description pops up, allowing users to learn the historical significance of each image.

MOTION SENSE PIXEL WALL

Users are encouraged to move around or strike a power pose. Power poses are proven to help boost confidence, which can be crucial when preparing for meetings or exams.

Reverse Side of ATMs Users are sheltered from the elements and provided a sense of privacy while remaining visible.

Rotating History

Rotating walls display more information about the company’s history; including how it was the first bank to provide checking accounts for women and to staff women.

Furniture & Materials

Custom Wallpaper featuring vintage Bank of America ads envelopes the ADA restroom Walls, continuing the museum experience.

Flex Space & Community Windows FLEX SPACE Glass paneled doors fold up to open the conference room and interior to the outside for events, presentations and guest speakers.

WINDOW DISPLAYS Window displays feature the products or art of two small business owners and/or students each month.

Military Women’s Center VETERAN & ACTIVE DUTY WOMEN’S CENTER FOR MENTAL, PHYSICAL & VOCATIONAL WELLBEING

Project brief The Military Women’s Center is a self-improvement center for servicewomen and female veterans. After researching the experiences of females in the military, it became clear there was a need for a private and welcoming space dedicated to care during and after their service. The design supports a holistic approach to well-being. Research shows that the return rates for mental healthcare among servicewomen are low. By creating a space that offers many forms of self-care through art, exercise and vocational therapy, users will be more likely to return without feeling stigmatized for receiving mental health services.

NATURE

respite

HOW CAN WE IMPROVE LIVES BY USING PHYSICAL SPACES TO FOSTER THESE CONNECTIONS?

GrowtH

COMMUNITY

GOALS

The goal became to create a biophilic inspired environment that is inviting, induces relaxation, and fosters wonder, growth and community. This space explores how to evoke whimsy and provide warmth for guests traditionally conditioned to a cold and clinical environment when experiencing medical care and vocational training.

MENTAL

PHYSICAL

Art

VOCATIONAL

Driving Factors

research & statistics A

95% OF KNOWN MILITARY SEX CRIME VICTIMS ARE WOMEN

30% OF FEMALE MILITARY EXPERIENCED GENDER BIAS IN THE WORKPLACE WHILE SERVING

30% OF SERVICE-RELATED DISABILITIES FOR FEMALE VETS WERE PTSD & MAJOR DEPRESSIVE DISORDER

30% OF ACTIVE-DUTY WOMEN REPORTED MILITARY EQUALOPPORTUNITY VIOLATIONS ON THE BASIS OF SEX

25% ALL OF FEMALE VETERANS UNDER THE AGE OF 65 HAD CHILDREN 17 OR YOUNGER

b c

laCKlaCK OF OF ADEQUATE ADEQUATE SHELTER SHELTER IS IS higher higher for for female female vetsvets

14.6% OF THE U.S. MILITARY ARE FEMALES

laCKlaCK OFlaCK OF OF ADEQUATE ADEQUATE ADEQUATE SHELTER IS IS IS SHELTER SHELTER higher forforfor higher higher female vetsvetsvets female female

uNEMPLOYMENT uNEMPLOYMENT uNEMPLOYMENT RATES POST SERVICE RATES POST SERVICE RATES POST SERVICE

3X3X

Social Social Social support support support Depression Depression Depression & Anxiety & Anxiety & Anxiety

===

lONGER lONGER TO TO SECURE SECURE A JOBA JOB THANTHAN MALEMALE VETSVETS

E F

uNEMPLOYMENT uNEMPLOYMENT RATESRATES POSTPOST SERVICE SERVICE

SS= =

Depression Depression & Suicide & Suicide RatesRates

Social Social support support

Dep = =Depress & Anxiet & An

Quiet

DESIGN Research STC STC STC STC 46-50 loud 46-50 46-50

46-50

STC STC

SITE BARRIERS FOR PRIVACY & FOCUS IN WORK SPACES On OFF

On OFF

STC RATING OF 46 - 50 46-50 TO PREVENT 46-50 PTSD TRIGGERS On OFF

+OnOFF

loud Quiet

Quiet loud

loud Quiet

Quiet

NOISE CONSIDERATIONS

Quiet Quiet loud loud FOR TASK ADJACENCY

STC

PROVIDE CLEAR 46-50 WAY-FINDING TO PREVENT DISTRESS

Motivation Mo Motivation

On OFF

Motivation CREATE OPPORTUNITIES FOR COMMUNITY & CONNECTION

USE MATERIALS TO Healing MAKE ARTIFICIAL LIGHT FEEL NATURAL

Community GRowth

+ HealingHea Healing Community Com Community Mot Motivation GRowthGRo ALLOW FOR USER GRowth CONTROL HealingHea On OFF

+ DIFFUSE SUNLIGHT & STRATEGICALLY PLACE NATURAL LIGHT FOR MOOD & MOTIVATION

OVER LIGHTING & USE GLASS THAT CAN BE MADE OPAQUE Com Community FOR PRIVACY

GRowthGRo

Rank in St.

seLl

ragg

W. R us

Stop

& Mi

dtow n

physical fitness

DOWNTOWN FAYETTEVILLE

childcare mental health areas

public areas places to Gather & build community

vocational training

Nor

Bus

to ft. b

Site & Programming

22 I

LEVEL 01

N.I.C.

F E

K D

LEVEL 02

Reception

Rock Climbing Wall Overlook

Child Care Area (N.I.C.)

Communal Seating

Restrooms

Seating Nooks

Rock Climbing Wall & Exercise Machines

Tall Work Stations

Salt Therapy Pod Room

Conference Room

Locker Room

Communal Work Area

Gym Restrooms

Interview Room

Steam Room

Communal Seating

Yoga Studio

STaff Break Room (N.I.C.)

Cycling Studio

Main Therapist’s Office

Weight Lifting Area

Group therapy Room

Restrooms

Therapy Office

Therapy Room

Art Therapy Studio

th or

LEVEL 01 G

H I

F D

C L M

E A O or

N th

LEVEL 02

LEVEL 01 Lobby childcare restrooms Relaxation areas Physical healing spaces Points of egress

LEVEL 02 MEntal Health Spaces Vocational Areas Staff Areas Restrooms Points of egress

Rock Climbing + Open Gym

Reception

Cycling Studio

First Floor RENDERS

Yoga Studio

Alternative View of Yoga Studio

views to rock climbing wall

WORKSPACE NOOK + PRivate INTERVIEW Room

WORKSPACE NOOK

OpeN Social Lounge

Work Room & Event Space

SEcond Floor Renders

Custom shapes of Kirei Felt Acoustic Clouds with Lighting Hang Throughout The Second Floor

Users can adjust the Opacity of The glass Walls for Privacy

Plyboo Eco Acoustic Wall provides texture and reduces ambient sounds

A moss wall, curvilinear furniture and natural materials create a biophilic space that promotes personal growth in many ways.

FF&E

Marmoleum flooring Used Throughout for Comfort, Sanitation & Durability

27 28

Lightingceiling SCHEDULE reflected plans L1

FIXTURE NAME

MANUFACTURER LAMP

MOUNT

NOTES

Amorphicon G1

Lightnet

LED

Suspended

10’-0” AFF

BuzziShade Pendant

Buzzispace

LED

Suspended

8’-0” AFF

Liquid Line 3D Surface Fluid Light

Lightnet

LED

Recessed

Basic Superflat Surface

Lightnet

LED

Surface Mounted

LDS6B LED 6” Round

Cooper Source

LED

Recessed Downlight

Basic Superflat Surface

Lightnet

LED

Surface Mounted

TAG

SYMBOL

FURNITURE SCHEDULES LEVEL ONE : LOBBY

SCHEDULE KEY

TAG

STYLE

MANUFACTURER

NAME

Seating

Hightower

Plasma Grande

Seating

Hightower

Plasma Large

ARCHITEX PURENBUCK CEMENT

Seating

Hightower

Plasma Grande

MOMENTUM VELOCITY POND

Seating

Hightower

Plasma Mini

MOMENTUM SILICA BISTRO

FABRIC / MATERIAL

COM

MEETS LEED CRITERIA

S1, S3

ANZEA LLAMA’S PAJAMAS COWARDLY LION

LEVEL TWO : VOCATIONAL AREAS TAG

MANUFACTURER

SCHEDULE KEY

NAME

NOOM

Low Gropius CS1

Hightower

Kilo Island

FINISHES/FABRIC

NOTES

COM S1

Architex Purenubuck Peacock Architex Purenubuck Cement Architex Purenubuck

*Purenubuck is anti-microbial and stain and mildew resistant.

S4 S3

Hightower

Low Nest Chair Wood

Soaped Oak Wood Legs HBF Textiles Ms. Quilty 80 Distinct

Hightower

Nest High Lounge Chair

Soaped Oak Wood Legs

Hightower

Plasma Large

P Kaufmann Contract Digital Revoult Aquamarine

Hightower

Eyes Barstool

Soaped Oak Wood Legs Anzea Llama’s Pajamas Cowardly Lion

Hightower

Arlo High Back Sofa Arlo High Back Chair

Soaped Oak Wood Legs Momentum Textiles Silica

*Anti-microbial upholstery.

Hightower

Eye Guest Chair Stacker EJ200S

Soaped Oak Wood Legs Momentum Textiles Velocity Pond

*Anti-microbial upholstery.

Hightower

Nest Table System Low Tables

White Laminate Top Soaped Oak Wood Base

Hightower

Nest Table System High/Bar Table

Soaped Oak Wood Base

Hightower

Penny Table

Matte White Aluminum

S7 T1

Spin Turkish Restaurant Restaurant & bar Ankara, Turkey

The restaurant is situated at an intersection of modernity and antiquity, where these two worlds of Turkey collide via the design styles of the Ankara Train Station and the newer High-Speed Train Station.

DLE LOO

TURK ISH

PROJECT BRIEF + CONCEPT

The challenge was to design a restaurant located in Ankara, Turkey to be retrofitted in a historical building located next to two major travel hubs. A majority of the space was required to provide accessible seating. It was also important to include cultural nods to traditional Turkey as well as the modernity that comes with visitors traveling from outside the region. Spin pays homage to the elements of the art form that are unique to Turkey. From the Turkish spindle, the textile weaving process used to make kilims, to plated Pişmaniye, (spun sugar), cultural elements are quite literally woven throughout the experience.

DIT

ION

ABSTRA

GAR

BRANDING EXPERIENCE Inspired by Turkey’s ancient tradition of the intricate process of kilim and textile weaving, Spin became the design concept and the name of the restaurant, allowing branding to come full circle. The space makes the guest feel as if they are at the base of a giant loom. Intertwined and rotating elements as well as colors from traditional textiles enhance this feeling.

Whimsical Gastronomy TO STIR THE SENSES

Pişman

iye

spin

PROGRAMMING Semi-Private/ Fully Private Restrooms Option Dining Room

Restrooms

Mezzanine Standing Lounge

Upstairs Seated Lounge Area

Mezzanine Dining

Upstairs Seated Lounge Area

Guest Areas

Semi-Private/ Fully Private Option Dining Room

Staff Areas

Heavy Traffic Paths

Mezzanine Dining Wait

Wait Station

Station

Less Frequent Traffic Paths Staff Traffic Paths

Elevator & Stairs

Elevator & Stairs Waiting Area

Waiting Area

Host Stand/ Entry Reception

Wait Station

Main Dining Areas

Wait Main Dining Station Areas Host Stand/ Reception

Offices

Entry Bar Lounge/ or Dining

Bar Lounge/ or Dining

Restrooms

Kitchen

Offices Restrooms

Patio Lounge Area / Additional Daytime Dining

Storage

Staff Areas

Storage

Bar

Kitchen Bar

Bar Lounge Area

Staff Areas

34 TRAIN STATION

Host STAND + Waiting

Coat Check + STRG.

Additional Waiting

Bar

Bar Lounge

Dining Area 1

Dining Area 2 / outdoor Dining

Restrooms

B.O.H. - N.I.C.

Storage

Staff Room + STRG.

Office

Cold Storage

Dry Storage

Seated Lounge

Standing Lounge

Dining Area 2

18 19

Dining Area 3 / Private event Space Dining Area 4

Restrooms

10 5

11 13

2 4

North

FIRST FLOOR CAR PARK

20 19

North

MEZZANINE

WAITING AREA A custom back-lit 3Form wall with branding greets guests as they enter the restaurant. The ceiling is open to the mezzanine, but partitioned off by a suspended ceiling grid of intersecting strips of stained oak.

A custom designed metal door handle was designed to reinforce branding and pay homage to the traditions of Turkish metalwork.

* Custom Light fixtures

Custom light fixtures rotate slowly to create shadows and further enhance the “Spin” brand.

View Of Middle Row of Booths from opposite direction

BAR LOUNGE

Bar + MEZZANINE Overlook

Hallway Photo OPP <----- Restrooms

----------------------------- Hallway ----------------------------

A bespoke neon sign reading “iple çekmek” is written in neon en route to the restrooms. This translates to “pulling with string”, a Turkish saying used to express that someone is looking forward to something.

main dining area ----->

Restrooms 1 SINK WALL

* *

1 *

ACCESSIBLE RESTROOM

2 WASHROOM WALL

100

200

300

Mezzanine

* * ADA SEATING * Private Event Space & Additional Dining

Detail DraWings

55 cm 7.62 cm

led strip light

Durat P-004 Absinthe

106.7 cm

Back-lit 3Form Varia Ecoresin Struck in Storm Locally sourced Pine to reduce Embodied energy

Custom Curved Host Stand 55cm

38cm

led strip light

DURAT P 004 ABSINTHE COUNTER

Durat P-004 Absinthe

LOCALLY SOURCED PINE 106.7cm 91.5cm

Back-lit 3Form Varia Ecoresin Struck in Storm

PLYWOOD

BLACK RUBBER BASEBOARD

Custom Bar Counter

Lounge / Waiting Area Dining + Dining Ware

FF&E

Downstairs Booths

Outdoor Furniture

LET’S CONNECT!

LANEYBRANCH@GMAIL.COM BROOKLYN, NY 929.568.7258