1 minute read
ART
from LA PAZ IN ed. 69
by Bolivia in
ACTUALIDAD
HUARI CAUSE
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The CBN seeks to promote the work of the weavers of Huari, due to several problems that have severely impacted the textile production of the community, such as industrial imitations, the limited market, the lack of valorization, among others. As a solution, Huari first implemented a textile production school and workshop in the community, textile experts and sociologists provided trainings and trainings.
Subsequently, a process manual was developed with the steps to follow to develop an ideal fabric.
This production space is equipped with the necessary material, it is spacious, clean and comfortable, it also has administrative advice for the delivery of supplies, transport management, contact with customers and sales channels.
These actions took years of work in order to help the artisans of the region. In addition, Huari seeks to turn Andean fabrics into National Cultural Heritage and strengthen the community of weavers that in 4 years have increased from 4 to 42 thanks to this campaign.
“The Huari Cause campaign was born with the aim of raising awareness and teaching society about the
value of Andean fabrics and our origin. In this way, Huari is consolidated as the brand that inspires to discover the origin that is part of our culture and our gastronomy; we want to go back to our origins, and for that we just have to follow the thread “, said the Head of the Brand, Rodrigo Rocabado.
The imposing illuminated cubes located in strategic spaces in four cities of the country generated great expectations, exhibiting colorful fabrics that allude to the wonderful Andean textile works of our country. The places where you can see these looms are: La Paz, in Plaza San Francisco; Oruro, in the Plaza Sebastián Pagador; in Cochabamba, in the Plaza 14 de Septiembre; and in Santa Cruz, on the outskirts of the Ventura Mall. PRESENT
