Grosvenor AmericAs | Brand Development
good morning
RECOMME N DE D BR AN D I NG STR ATEGY 1. B u I l D A N I D E N T I T Y A N D ACCO M pA N Y I N G B R A N D T h AT R E S O N AT E S w I T h T h E TA R G E T Au D I E N C E S’ S E N S E O f S E l f, A l I G N S w I T h T h E I R f u T u R E A M B I T I O N S , A N D C E l E B R AT E S T h E I R l I f E S TAG E A N D I N D I v I D uA l I T Y. 2 . C h A M p I O N T h E p R O p E R T Y A N D N E I G h B O u R h O O D BY A M p l I f Y I N G A l l k E Y B E N E f I T S A N D B u I l D I N G O u T T h E “ R E A S O N TO B E l I E v E ” N A R R AT I v E w I T h A j O u R N A l I S T I C A p p R OAC h . 3 . l E v E R AG E I N f l u E N T I A l lO C A l S TA k E h O l D E R S; S M A l l B u S I N E S S E S , A R T I S T S , f E S T I vA l S , TA S T E M A k E R S TO R E I N f O R C E T h E CO R E N A R R AT I v E .
liFe re volve S aroUnD YoU. co n c e p t o n e
LOCAL
CACHET SOPHISTICATED CULTURED CR AF TED
HUB DESTINATION CONNECTED TAILORED AUTHENTIC
Grosvenor AmericAs | Brand Development
inspiration - identity
— EVERY THING YOU WANT WITHIN REACH —
— EVERY THING YOU WANT WITHIN REACH —
— EVERY THING YOU WANT WITHIN REACH —
— FIND YOUR CENTER —
— FIND YOUR CENTER —
— FIND YOUR CENTER —
— FIND YOUR CENTER —
Grosvenor AmericAs | Brand Development
logo
Grosvenor AmericAs | Brand Development
Sales Brochure – newspaper inspired
Grosvenor AmericAs | Brand Development
Brochure Spread
Grosvenor AmericAs | Brand Development
Brochure Spread
Grosvenor AmericAs | Brand Development
Sales Brochure Folder Kit
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tote Bag
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advertising - Fold out Direct Mail Front
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advertising - Fold out Direct Mail Front
Grosvenor AmericAs | Brand Development
Hoarding
intermi s sion
BELONGING cO N c E p t t wO
home locale vibrance casual cool
neighborhood urban
eco chic familiar
inhabit modern life. TH E
R E S I D EN C E S
AT
8 41 5
FENTO N
S TR EE T
inhabit comfort. TH E
R E S I D EN C E S
AT
8 41 5
FENTO N
S TR EE T
inhabit luxur y. TH E
R E S I D EN C E S
AT
8 41 5
FENTO N
S TR EE T
inhabit green. TH E
R E S I D EN C E S
AT
8 41 5
FENTO N
S TR EE T
inhabit silver spring. TH E
R E S I D EN C E S
AT
8 41 5
FENTO N
S TR EE T
Grosvenor AmericAs | Brand development
logo
Grosvenor AmericAs | Brand development
sales Brochure
Grosvenor AmericAs | Brand development
sales Brochure Kit & Business card
Grosvenor AmericAs | Brand development
sales Brochure spread
Grosvenor AmericAs | Brand development
floor plans
Grosvenor AmericAs | Brand development
canvas tote
Grosvenor AmericAs | Brand development
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intermi s sion
modern cl assic. co n c e p t t h r e e
DECO HERITAGE SUBSTANCE ASPIRING
URBAN
CLASSIC COOL. CINEMATIC SPIRITED
LIVE IN YOUR ELEMENT TH E
R E S I D E N CE S
AT
8 41 5
F E NTO N
S TR E E T
AN ELEMENT OF COMFORT TH E
R E S I D E N CE S
AT
8 41 5
F E NTO N
S TR E E T
AN ELEMENT OF NATURE TH E
R E S I D E N CE S
AT
8 41 5
F E NTO N
S TR E E T
AN ELEMENT OF PRIVACY TH E
R E S I D E N CE S
AT
8 41 5
F E NTO N
S TR E E T
AN ELEMENT OF DESIGN TH E
R E S I D E N CE S
AT
8 41 5
F E NTO N
S TR E E T
Grosvenor AmericAs | Brand development
logo
Grosvenor AmericAs | Brand development
sales Brochure
Grosvenor AmericAs | Brand development
sales Brochure Kit & Business card
Grosvenor AmericAs | Brand development
sales Brochure spread
Grosvenor AmericAs | Brand development
Floor plans
Grosvenor AmericAs | Brand development
canvas tote
Grosvenor AmericAs | Brand development
hoarding
intermi s sion
Life on the move. co n ce p t f ou r
PROGRESSIVE
INDIVIDUALIST
FABULOUS CONFIDENT COOL
FASHION FORWARD MODERN AVANT- GARDE
ASCEND
LUXURY HAS TAKEN A NEW DIRECTION
MODE R N L I V I NG I N T H E H E A RT OF SI LV E R SPR I NG
ONWARDS AND UPWARDS M O D E R N L I V I N G I N T H E H E A R T O F S I L V E R S P R I N G
LIVE ABOVE MODE R N L I V I NG I N T H E H E A RT OF SI LV E R SPR I NG
THE
REST
LIVE NORTH
LIVE BETTER LIVE NORTH MODE R N L I V I NG I N T H E H E A RT OF SI LV ER SPR I NG
Grosvenor AmericAs | Brand Development
Advertising
Grosvenor AmericAs | Brand Development
Advertising
Grosvenor AmericAs | Brand Development
Advertising
Grosvenor AmericAs | Brand Development
Logo
Grosvenor AmericAs | Brand Development
Sales Brochure Kit & Business card
Grosvenor AmericAs | Brand Development
Sales Brochure Spread
Grosvenor AmericAs | Brand Development
floor plans
Grosvenor AmericAs | Brand Development
Stationery
NORTH HOUSE 8 4 2 5
F E N T O N
NOR TH HOU SE D ear Lore m Ipsu m,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas venenatis id lectus sed mal esu ada. Nu nc n isi n isi, venenatis ac accu msan u t, hendrerit po rta tu rpis.
NORTH HOUSE
Fusce s i t amet lac in ia n isi, no n pretiu m metu s. Nu lla fac ilisi. Nu lla m pretiu m o d io et neque sollicitudin, id pharetra augue congue. Vestibulum est nisi, egestas sit amet nisl q uis, co nd imen tu m d ic tu m sem. Sed b ib end u m sit a met velit id po rta . Du is u t
nunc non to rto r co ngu e co ngu e no n ac mau ris. Na m co ngu e pellen tesqu e a n te.
Suspend isse et eleifend est. Nunc molestie mauris leo, non malesuada sapien pretium
at . Proin sit a me t se m ve l e s t u ltri ce s sce le risq u e e t at u rna . Do ne c ve l le o ac ne q u e
NORTH HOUSE 8 4 2 5
F E N T O N
vulputate tinc id u n t.
Suspend isse congue mi et sodales b landit. Cras rutrum arcu quis aliquam pulvinar. Nul la p re t ium felis eu ultrices vestibulum. Donec ullamcorper pulvinar faucibus.
D uis te mp or va riu s felis, co nsequ at fringilla tu rpis tempo r in . Su spend isse veh icu la
va r iu s sap i e n , u lla mco rpe r co m mo d o u rna au c to r ac . Fu sce vo lu tpat d ia m m i , se d sodal es tellu s dapibu s u t. Su spendisse po rttito r o dio eget dapibu s vo lu tpat. Vestibu -
lum lorem dolor, vulputate eu felis vitae, convallis hendrerit ligula. Vestibulum in ve hi cula odio, no n mo lestie n u lla . Pellen tesqu e u ltric ies, tellu s ad ipisc ing pretiu m p ort t i tor.
Mauris felis b ib endum nulla, quis suscipit lacus tellus in sapien. Fusce mattis vel nibh i d congu e. Maecenas placerat mattis sem, qu is rho ncu s massa . Du is nec metu s
at eros vene natis ve s tibu lu m . Nu lla i n ipsu m d i c tu m , cu rsu s e s t e ge t, pe lle n te sq u e magna.
S i nce re ly,
—
8 4 1 5
F E N T O N
S I L V E R
S T E E T
S P R I N G ,
M A R Y L A N D
T E L :
2 1 2 3 5
+ 1
4 1 0
4 9 3
1 8 5
N O R T H H O U S E . C O M
S I L V E R
J O H N
8 4 1 5 F E N S P R I N G , M A R Y L T E L : + 1 4 J O H N @ H A
— S M I T H S A L E S —
T O N S T E E A N D 2 1 2 3 1 0 4 9 3 1 8 B I T A T . C O
T 5 5 M —
N O R T H H O U S E . C O M
Grosvenor AmericAs | Brand Development
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Grosvenor AmericAs | Brand Development
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GROSVENOR AMERICAS | Brand Development
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thank you