About ME My design process is pure anxiety If I said anything else it would be a lie.
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Moonlight Prism Typeface Speciemen Book + Typeface
QUEEN’S LAce Typeface Typeface
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FAT FAiry Baking Company Branding
In three words I can sum up everything I’ve
Kinsey Cox Personal Website
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FINd THE BEES AD Campaign
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Hazel Bazemore Personal Website
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SHade Esports Bar Branding
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Fine Arts Work
learned about life: it goes on.
- Robert Frost
TYPE Speciemen bOOK + TYpeFACE
Moonlight Prism was designed my sophmore
The design solution was an extremely geometric lower
Currently, the typeface has over 10,000 downloads
year. The original project was to create a module
case typeface. The name moonlight prism came from
on dafont and more than 1000 on various affliated
typeface based on a large profile company. The
the appearance of the typeface mimicking stained
sites. Used on various applications from a swedish
company selected was technology based but
glass. While I remained unsure about this typeface it
dj’s duo to a display font for an indie company.
also friendly and celebrated in their community.
has been well recieved.
To commerate the typeface’s success a booklet was created with an abridged history and design narrative. The Booklet is 20 pages overall and has 9 designed spreads including a complete alphabet, design narrative, conceptual history, art application, size charts and lorem ipsum examples.
Queen's Lace TYpeFACE
QuEEN'S Lace Quincli Lace is a blackletter semi-modular
The heaviness of the pure black letter forms is alleviated
Currently, the typeface is on its 7th revision with
typeface. Inspired by gothic cathedrals and rose
by an oval pattern inspired by lace. This allows for a
constant improvements to come. On the left is the
stained windows the general letterforms are
semi-lighter overall appearance without compromising
enlarged letterforms from the most recent edition
based upon black letter variants. The original
the letter form. Modular pieces reassembled to create
and the rough sketches that inspired each letter
conception was based upon a crown shaped
various forms in the crown framework.
form.
seriff.
Find the Bees Ad Campaign
Save the Bees campaign was designed to raise
The design solution was a reference to iconic childhood
The app was meant to be ironic as you can’t
awareness to the disappearance of the bee
games geared towards a college or older demographic.
actually win the game. Only replay or go to the tag
populous. It was meant to have black humor
People should see obvious reference. The iconic red
till one gives up.
and be witty as opposed to stoic and meant to
banner should unite the campaign illustrations and the
make the public feel negatively.
illustrated style was meant to be whimsical and dark as opposed to bright and charming.
shade Esports Bar Branding
shade Esports Bar
esports bar Shade is an bar and grill designed around a
The logo is not necessarily “techy” or has an extremely
Currently, the typeface is on its 7th revision with
demographic of gamers and esports. Currently
geometric typeface but it does have a microchip pattern
constant improvements to come. On the left is the
esports is an ever expanding industry amassing
over bold text to represent the computer element that
enlarged letterforms from the most recent edition
millions per year and with it an ever growing
esports is presented on. The name shade comes
and the rough sketches that inspired each letter
market to watch such events or share the
from the fact many gamers are “shady” towards other
form.
experience of such events.
gamers but also want to come inside and in the shade.
The menu is designed around terms that would be common to gamers or unique slang. The red and blue colors are used to contrast and separate the menu, strong contrast and color-blocking is the main design principles.
Fat Fairy Branding
Fat Fairy Fat Fairy Baking Company was designed to as a
The logos colors are soft and feminine with the
body positive baking company, made for sweets
occasional bold pop of pink accented by polka dots.
lovers. The logo was meant to be mascot both
The brand should often be featured on brown paper as
whimsical and charming. Surrounded by a
it keeps the overall tone warm and textured. Polka dots
emblem shape of heart shaped wheat and
whether perfect or imperfect occasionally accent the
magic.
brand.
The diacut seen is actually a foldable cupcake box with fairy wings as a clasp. The fat fairy is seen on all packaging and is present on every label. The second packaging is meant for larger cakes and sweets.
Kinsey cox Personal Website
Kinsey cox This was personal portfolio website designed
Each flower has specific meaning to the page for
for a friend. The florals are a personal favorite
example the chrysanthemums are used on the contact
as well as the plum colors and accented by large
page to represent messages and new beginnings.
photography.
Pages where Kinsey’s work is
featured have a much more white space centric design meant not to compete with her work.
A brush mark was used as background to the word mark to represent Kinsey’s talent as a painter.
Hazel Bazemore Personal Website
Hazel Bazemore Hazel Bazemore’s site was built from scratch
Each page features a unique color scheme reflected
and currently features 200 lines of unique css
in the header image and complex image nav bar that
and more than 1000 lines of bootstrap html.
disappears on smaller displays which is more friendly
The pages are completely responsive and have
towards mobile users.
multiple media queries especially around the nav bar.
Fine Arts Work
Mixed Media
Fine Arts Work
21 Boxes
Charcoal, Conte on Paper
Avert your eyes Video Arts
protrusions Clay
Fine Arts Work
Untitled
FInISHED Not Perfect - Jake Parker