The world’s biggest cycling media company
Reaching over
OUR BRANDS
6 million cyclists every month
Our audience 3.3 million mountain bikers per month 4.4 million road cyclists per month Audience value 300,000 clicks per month to advertisers’ sites 83% consider themselves likely to influence other cyclists 97% speak to multiple people regarding cycling Credibility Our reviewers ride over 200,000 miles a year S
Source: Reader survey, Google Analytics
GLOBAL NUMBER one FOR BIKE REVIEWS
The World’s largest and most comprehensive source of cycling product news and reviews
Audience profile 1.7 million mountain bikers 1.9 million road riders Average age 42 HH income £62,451 7 0% intend to spend more than £1,000 on their next bike 81% own 2 or more bikes Global reach (Uniques)
ROW
UK
758k
1m
Aus 109k
Source: Dec 2013 user survey + Google Analytics
US/Can 624k
1.2 million monthly views
The world’s best video channel for cyclists, delivering buying advice, technique tips and product news
Media information More than 440,000 monthly uniques 270+ shows per year Over 116,000 subscribers Every video posted on BikeRadar.com 2.6 million minutes viewed every month
Click to play
Source: YouTube Analytics July 2014
Over
1, 000
news & race articles every month The world’s number one cyclesport website delivering news, results and analysis
Audience profile 45% of users cycle competitively Professional men, average age 43 HH income £65,931 86% own 2 or more bikes 7 5% intend to spend more than £1,000 on their next bike. 61% ride more than 50 miles a week Global reach (Uniques)
UK
ROW
408k
737k
US/Can 1.1m
Aus 200k
Source: Dec 2013 user survey, Google Analytics July 2014
©Tim De Waele
GLOBAL NUMBER one FOR BIKE REVIEWS
The world’s leading app allowing cycling fans to follow the Grand Tours from smartphone and tablet
Media information 400,000 downloads 53.3 million pageviews Live text commentary GPS situation tracking Full results and standings Video previews and race galleries
Source: IOS/Android user data August 2014
©Tim De Waele
42, 000
GLOBAL DISTRIBUTION
The world’s leading journal of professional cycling with unrivalled access to the biggest stars
Audience profile Average age 43 HH income £51,662 93% own 2 or more bikes 65% ride more than 50 miles per week 3% intend to spend more than £1, 000 8 on their next bike
“Procycling is a beautiful product and one of the only magazines that I will pick up every month. It does a fantastic job at celebrating our great sport with a rare integrity and insight. I am proud to have Colnago bikes showcased and advertised within it.” Ernesto Colnago
Source: Dec 2013 reader survey
THE UK’S
BEST SELLING CYCLING MAGAZINE
the manual for the modern road cyclist, delivering product reviews, inspirational rides and features
Audience profile Average age 44 HH income £49,770 7 7% intend to spend more than £1,000 on next bike 6% ride several times a week with an 8 average distance of 72 miles
“The dealer and consumer response to our campaigns in Cycling Plus is extremely positive and the recent win of the Bike of the Year award with our Cannondale Synapse has led to unprecedented demand! Overall Cycling Plus gives CSG one of the best returns of any marketing strategy” Clive Gosling, Marketing Manager, Cycling Sports Group
Source: Dec 2013 reader survey
Official race guides
combined circulation of over
100, 000
The Tour de france and giro d’italia guides provide expert analysis of every stage, team and rider
Media information Produced in association with race organisers ASO and RCS igh quality editorial environment, H unrivalled authority and credibility xcellent sponsorship and integrated E media opportuntiies
“The official Tour de France guide provides an unrivalled guide to all the stages, teams and riders. It’s a great way for Cycle Surgery to reach an audience of cyclists and cycling fans at a key time in the year, as well as being an excellent publication for featuring our brand.” Jonathan Sharpe, Marketing Manager Cycle Surgery
©Tim De Waele
Sports Specials WORLD’S LEADING PORTFOLIO OF CYCLING AND SPORTs BOOKAZINES AIMED AT HIGHLY TARGETED AUDIENCES
Media information eries include Get Into, Essential Cycling S and Sports Masterclass. orking with the biggest retailers in W the UK, including WH Smith, Tesco, Sainsburys, Asda, Waitrose and Morrisons xclusive sponsorship opportunities E available
“The Immediate Sports Series distills the finest content from the most respected channels in printed and digital sports media to create specialist stand-alone products. We also create bespoke new content for print and digital special editions.” Richard Owen, Editor Immediate Sports Specials
advice and know how for leisure cyclists, beginners and families
Media information istributed at Skyride, Ride London and D Orbital Cycling Festival ebsite visited by over 48,000 new W cyclists per month
Audience profile
Female 40%
Male 60%
“Picked up a copy of On Your Bike at a Skyride event and thoroughly enjoyed it. I’ve bought cycle mags before, but as I ride for commuting and leisure they weren’t really for me, whereas I read On Your Bike from front to back. Thanks for a good read.” Paul Codling, reader
Covering the growing urban cycling scene, featuring gear reviews and the best cycling reportage
Audience profile Average age 43 HH income £54,352
Media information High quality print and tablet versions Global editorial focus and distribution Quarterly frequency 15,000 distribution “This is the magazine I’ve been waiting for ever since I took up cycling! Beautiful features focussed on urban cycling across the world, excellent bike reviews, knowledgeable advice - a real celebration of urban cycling in all its glory. Thank you.” Matthew Rylands, reader
Source: Reader survey, July 2013
THE UK’S
number one mtb MAGAZINE
catering for all schools of off-roading from extreme downhill and epic freeride to cross-country blasts
Audience profile Average reader age 42 HH income £41,640 65% ride more than once a week 3 6% commute on their bike several times a week 9% intend to spend £1, 000 or more on 5 their next bike 89% own 2 or more bikes “MBUK has been with mountain biking for the entire journey, yet continues to evolve at the same rapid rate as our sport. MBUK is an essential advertising platform for the Renthal brand.” Ian Collins, Cycle Products Marketing Manager, Renthal
Source: Reader survey, Dec 2013
THE UK’S
BEST SELLING
mtb buyer’s guide the uk’s leading buyer’s guide for mountain bikers of all styles and experience
Audience profile Average reader age 42 HH income £48,333 36% of readers plan to buy a bike in the next 12 months 5% intend to spend more than £1, 000 6 on their next bike 81% own 2 or more bikes
“Immediate Media’s titles are a key partner in our media spend. The quality testing in What Mountain Bike magazine is a crucial source of purchasing reference for customers and consumers.” Damien Duggan, Head of Marketing, Chain Reaction Cycles
Source: Reader survey, Dec 2013
Case studies Excellence in commercial partnerships
Objective A celebration of 30 years of Oakley eyewear to coincide with the Tour de France 2014.
Objective Cost-effectively increase the client database of leading sports nutrition company SiS over a short timeframe.
Objective Build trust and credibility for the UK’s leading cycling retailer among enthusiast and intermediate cyclists.
Solution A multi-channel approach to maximise reach and relevancy, including high impact homepage takeovers, keyword targeted roadblocks, sponsorship of the Cyclingnews Tour Tracker and a 10-page Cycling Plus innovations feature, and a series of videos focussed on iconic climbs of the Tour voted for via social media.
Solution Using our core cycling brands, we developed a data capture programme focussed on highly relevant audiences. Bespoke digital reskins, a targeted email campaign and highly visible Facebook and Twitter posts drove people to competition landing pages across desktop and mobile.
Solution The creation of the Halfords Advice Zone on BikeRadar – the home of expert cycling advice to get the most out of your cycling. The campaign spanned web, social media and video.
Results 1.5 million unique users 6.8 million ad impressions 2,466 hours of brand exposure
Results 49,363 SiS competition entries 2 9,014 new potential customers via opt-in database 1 .2 million reskin ad impressions at 0.75% CTR
Results Over 1 million unique users More than 2.3 million pageviews lmost 2 minutes average article A dwell time
The world’s biggest cycling audience Reaching millions of cyclists across multiple platforms
Total Reach
Uniques
Twitter*
Facebook*
YouTube*
3, 222, 702
-
2, 469, 557
156, 686
370, 499
225, 960
3, 202, 011
-
2, 495 ,259
80, 081
185, 208
441, 463
268, 337
36, 299
-
4, 869
227, 169
-
153, 085
42, 000
-
17, 499
93, 586
-
87, 871
51, 155
-
24, 270
12, 446
-
28, 974
14, 861
-
4, 869
9, 244
-
79, 500
79, 500
-
-
-
-
48, 621
48, 621
-
-
-
-
8, 266
5, 000
-
-
3, 266
-
*July 2014 - Twitter & Facebook followers, YouTube unique cookies.
Contacts Management management
commercial
editorial
Steven Seaton Managing Director, Sports t. 020 7150 5000 steven.seaton@immediate.co.uk
Matt King Advertising Sales Director, UK m. +44(0)7867 503070 matt.king@immediate.co.uk
Jeff Jones Global Editor in Chief, BikeRadar t. +44(0)117 9279009 jeff.jones@immediate.co.uk
Dave Clutterbuck Publishing Director, BikeRadar & off-road brands m. +44(0)7944934021 dave.clutterbuck@immediate.co.uk
Claire Hawkins Senior Advertising Sales Manager, UK m. +44(0)7767 873099 claire.hawkins@immediate.co.uk
Dan Benson Managing Editor, Cyclingnews t. +44(0)117 9279009 daniel.benson@immediate.co.uk
Richard Schofield Publishing Director, CyclingNews & road brands m. +44(0)779988436 richard.schofield@immediate.co.uk
Adrian Miles Advertising Sales Manager, UK m. +44(0)7415 859006 adrian.miles@immediate.co.uk
Cam Winstanley Editor, Procycling t. +44(0)117 9279009 cam.winstanley@immediate.co.uk
Nathan Forbes Sales Director, US m. +1 303 260 8311 nforbes@futureus.com
Rob Spedding Editor, Cycling Plus t. +44(0)117 9279009 rob.spedding@immediate.co.uk
Sean Stephenson Account Sales Manager, US m. +1 602 363 7433 sstephenson@futureus.com
Richard Owen Editor, Immediate Sports Series t. +44(0)117 9279009 richard.owen@immediate.co.uk
Massimo Cappelletti European Sales Manager m. +39(0)3479 780551 massimo.cappelletti@futurenet.com Suzi Heaton Media Sales Executive, Australia m. +61 410 841 725 suzi.heaton@futurenet.com
Jamie Wilkins Editor, Urban Cyclist t. +44(0)117 9279009 jamie.wilkins@immediate.co.uk Danny Walter Editor in Chief, Mountain Biking UK t. +44(0)117 9279009 danny.walter@immediate.co.uk Jon Woodhouse Editor, What Mountain Bike t. +44(0)117 9279009 jonathan.woodhouse@immediate.co.uk
Immediate Media Co. 44 Brook Green, Hammersmith, London W6 7BT