02
Photo Š Blumenthal Photography
The Larsen Difference
04 - 0 5
Metal Options
22
Engagement Rings
06 - 1 1
Wedding Rings
12 - 17
Loose Diamonds & Coloured Gemstones
23
Diamond Grading
24
The Four C’s
25
The Wedding Ring Experience 18 - 19 Other Custom Made Jewellery 20 - 21
Locations 26
03
04
THE LARSEN DIFFERENCE
At Larsen Jewellery we specialise in custom made fine jewellery, with each piece made to the highest standard of workmanship by our team of talented jewellers. Our jewellery is backed by a lifetime guarantee, and our stunning range of loose certified diamonds and coloured gemstones are carefully selected. High ethical standards are at the heart of everything we do, from ensuring that our diamonds are conflict-free to providing objective and unbiased advice. When you visit Larsen Jewellery, you deal directly with one of our friendly jewellers who will advise you on choosing the right stone, assist you with design and ultimately create your piece of fine jewellery. As we don’t have the high overheads associated with normal retail stores, we are able to offer you our competitive workshop prices. Given our high quality and personal service, Larsen Jewellery offers you true value for money and an enjoyable and relaxed purchasing experience.
05
ENGAGEMENT RINGS
06
Photo © Sandra Henri Photography
Larsen Jewellery specialises in custom made engagement rings. Experience the personal service from our expert jewellers and the high quality workmanship of our engagement rings, which come with a lifetime guarantee. Because all our rings are made to order, any design is possible. You can either choose from our wide range of designs or, alternatively, you can create your own individual design with the assistance of our creative jewellers. You are very welcome to come in for an obligation-free design appointment where one of our jewellers can show you our extensive range of engagement ring designs to try on and give you expert advice and guidance. To view more designs, please visit www.larsenjewellery.com.au.
07
08
09
10
Working with our designers We have a wide range of designs on display that you can choose or gain inspiration from, but you are also able to come up with your own unique design. Whether you have an idea, a picture or need some creative inspiration, together with Larsen Jewellery your vision can become a reality. To assist you in visualising your unique design, we can provide you with a professional hand-sketch or a photo-realistic computer drawing prior to us making the piece. We also offer a computer design service for those who wish to see a computer generated 3D image of their design before committing to the purchase. The Larsen Jewellery design process provides peace of mind, and ensures that you will be happy with the end result.
11
12
WEDDING RINGS
Larsen Jewellery prides itself on the high quality of our custom made wedding rings and of the personal service provided by our team of jewellers. All our wedding rings come with a lifetime guarantee. To help you choose a design, we have a wide range of wedding rings on display that you can try on to get an idea of what style suits your hand. You can choose one of our many designs or you can create your own unique design with the assistance of one of our experienced jewellers. We also have a wide range of diamonds and coloured gemstones that can be incorporated into your wedding ring design. You are very welcome to come in to our studio for an obligation-free design appointment where you can try on our range of display rings and discuss your design preferences with one of our jewellers. Once you have decided on your design, there are two options for how your rings can be made. You can either have your rings custom made by one of our expert jewellers, or you can literally make each other’s rings during the fun and romantic ‘Wedding Ring Experience’.
13
LADIES WEDDING RINGS
14
Larsen Jewellery’s team of design experts will make sure that your wedding ring perfectly complements and matches your engagement ring as if they were made for each other. This includes matching any diamonds or gemstones in your engagement ring and the setting style. We can also fit the wedding ring to the shape of your engagement ring if it is not able to take a straight wedding band.
15
At Larsen Jewellery we understand that many men aren’t used to wearing jewellery so we strive to make the decision process easy and enjoyable for you. Choose your ideal width, profile and metal with the guidance of your jeweller and ask us for a complimentary ‘comfort fit’ for extra ease of everyday wear. You can also add diamonds, gemstones, engraving or cut grooves to make your design unique.
16
GENTS WEDDING RINGS
17
18
THE WEDDING RING EXPERIENCE
Larsen Jewellery is the only place in Australia that offers the ‘Wedding Ring Experience’, where you can share the unique and romantic experience of making each other’s wedding rings under the guidance of your own personal jeweller. Designing and making a ring for each other as an everlasting token of love is possibly the most romantic gesture one can make! The Wedding Ring Experience only takes around four hours and no experience or creative skills are required. The process has been set up so that anyone can do it and we guarantee a perfect end result. Almost any design is possible, from classic wedding bands to unique wedding ring designs involving diamonds, engraving or a mix of metals. After you’ve finished making the rings, your jeweller will add any design features, such as diamonds or engraving. We will also make sure your wedding ring matches perfectly with your engagement ring, even if it has an unusual shape and needs to be fitted. The ring-making process involves traditional handcrafting techniques of milling, bending, soldering and the finishing touches of filing, buffing and polishing. An expert jeweller will be by your side for the duration of the ring-making process, offering guidance and ensuring that your rings are absolutely perfect. During the experience we serve a light lunch and beverages, and on completion a glass of champagne to celebrate! Also included are photos of your experience and a lifetime service of annual cleaning and polishing to keep your rings in sparkling condition.
19
20
OTHER CUSTOM MADE JEWELLERY
Larsen Jewellery is known for its individually designed and handcrafted fine jewellery. Whether you are looking for a gift for yourself or a present for that special someone, you are sure to find what you are looking for at Larsen Jewellery. We can bring your vision to reality, using your choice of metal, including white gold, yellow gold or platinum, and with your choice of diamonds or coloured gemstones. As a testament to our high quality of workmanship, all our custom made jewellery comes with a lifetime guarantee.
21
METAL OPTIONS
22
Platinum Platinum is a white metal, but unlike gold it is used in jewellery in almost its pure form (approximately 95% pure). Platinum is extremely long wearing and very white, so it does not need to be rhodium plated like white gold, but because it tends to scratch more easily, it does require annual polishing (which is included with all our custom made jewellery free of charge). It is also a very dense and heavy metal, so a platinum ring will feel heavier than a white gold ring. Yellow Gold Pure gold, also known as 24 carat (or 24ct), is generally regarded as too soft to use for jewellery making and is therefore alloyed with other metals to make it harder. The most common alloy is 18ct, which is made by alloying 75% pure gold with 25% other metals such as copper, zinc and silver, whereas 9ct contains 37.5% pure gold, with a higher proportion of other metals. The higher the percentage of pure gold, the more yellow the colour. This is one of the reasons why 18ct is more popular for jewellery such as engagement and wedding rings.
White Gold White gold in 18ct is made by alloying 75% pure gold with 25% white metals such as silver and palladium, which give it a natural greyish colour. As with yellow gold, white gold can also be used in 9ct, but 18ct is generally preferred for engagement and wedding rings. White gold jewellery is typically rhodium plated to make it look whiter and brighter. Rhodium is a metal that is similar to platinum, being very white and hard, but it does wear away eventually. To keep white gold looking its best, it should be rhodium plated every 12-18 months, which we offer as a complimentary service for all our custom made jewellery. Rose Gold Rose gold, also known as pink gold or red gold, is an alloy consisting of gold and copper which is widely used for its reddish colour. The higher the copper content, the stronger the red colour. The most common alloy for rose gold is 18ct, which contains 75% pure gold and 25% copper.
Titanium Titanium is greyish-silver in colour and is one of the hardest natural metal in the world. It is more scratch resistant than other metals and is very lightweight. Titanium is also 100% hypo-allergenic, which means that it will not react to the skin. Titanium cannot be soldered, however, which means that titanium rings cannot be resized. Also, titanium rings cannot be handmade (they are machine made), which limits the design possibilities. Mokume Gane Mokume-Gane is an ancient Japanese technique, whereby different coloured metals are layered to achieve distinctive patterns. Translating as ‘wood-grain metal’, the name was borrowed from one type of pattern created in the forging of swords. It comes in a number or different colour combinations. As the metal is worked, the different layers come to the surface, creating a wood grain effect. Every ring is unique as the patterns are random.
LOOSE DIAMONDS & COLOURED GEMSTONES
Larsen Jewellery sells loose diamonds and coloured gemstones at competitive workshop prices. Purchasing a diamond is an exciting experience, and with the right information it is also straightforward and simple. During a personalised diamond appointment, our expert jewellers can show you a range of diamonds to choose from and answer any questions you may have. Diamonds and coloured gemstones come in a wide range of shapes. Brilliant cut (round) and Princess cut (square) are very popular, but there are many other beautiful shapes. Radiant, Emerald, Asscher, Marquise, Oval, Pear and Cushion are just some of the many other shapes available. Our jewellers are also passionate about coloured gemstones, including sapphire, ruby, emerald, aquamarine, tanzanite and many more, and look forward to guiding you through your selection.
23
DIAMOND GRADING
Our loose diamonds are all independently certified by leading laboratories, including GIA (Gemological Institute of America), and we guarantee that all our diamonds are conflict-free. The first thing to do when looking to purchase a diamond is to learn about the four C’s - Carat, Colour, Clarity and Cut - which determine a diamond’s quality and hence value. Carat - Carat is a term that refers to the weight of a diamond, although people usually associate it with size. The carat weight is often the factor that people will vary to find a diamond within their budget. Colour - Colour refers to the degree to which a diamond appears colourless. Diamonds are graded on a colour scale which ranges from D (colourless) to Z (strong yellow). Whilst colourless diamonds graded D, E or F are treasured for their rarity, the near colourless grade G is also considered ‘white’ but is more affordable.
24
Clarity - Clarity refers to the presence (or absence) of tiny impurities or blemishes within or on the surface of a diamond, and is graded under 10x magnification. The clarity grades in declining order are FL (flawless), VVS (very very slightly included), VS (very slightly included), SI (slightly included) and I (included). A diamond does not have to be flawless to be stunning. Diamonds with VVS, VS and SI clarity grades represent excellent choices for both value and appearance as inclusions are not visible to the naked eye. Cut - The cut of a diamond determines its brilliance and refers to its proportions, symmetry and finish. Put simply, the better it has been cut, the more it will sparkle. Whilst a diamond’s colour and clarity are dictated by nature, the cut is determined by the human hand and is in our opinion the most important of the 4 C’s.
The Four C’S Carat Weight
0.25 Carat 4.1mm
0.50 Carat 5.2mm
0.75 Carat 5.9mm
E Exceptional White
F Rare White+
1.00 Carat 6.5mm
1.25 Carat 7.0mm
1.50 Carat 7.4mm
1.75 Carat 7.8mm
2.00 Carat 8.2mm
2.25 Carat 8.5mm
2.50 Carat 8.8mm
3.00 Carat 9.4mm
Colour
D Exceptional White+
G Rare White
H White
I Slightly Tinted White
J Slightly Tinted White
K Tinted White
L Tinted White
M Tinted Colour
N Tinted Colour
z Tinted Colour
Clarity
25
FL
VVS1
VVS2
VS1
VS2
SI1
Cut
SI2
I1
100% Table Girdle
Total Depth Well Cut Most Brilliant
Deep Cut
I2
I3
Crown Angle
Crown
Pavillion Angle
Pavillion
Shallow Cut Culet
Common diamond shapes
Round Brilliant
Princess
Oval
Marquise
Heart
Emerald
Pear
Asscher
Cushion
Trilliant
Baguette
Radiant
OUR LOCATIONS For a free no obligation appointment with one of our jewellers, contact your nearest store:
Melbourne Level 2 Melbourne’s GPO Corner of Elizabeth and Bourke Street Melbourne VIC 3000 26
Tel: 03 9662 3005 Email: melbourne@larsenjewellery.com.au
Sydney Suite 503, Level 5 The Strand Arcade 412-414 George Street Sydney NSW 2000 Tel: 02 9223 2006 Email: sydney@larsenjewellery.com.au
27
Photo Š Blumenthal Photography
Member of:
Read comments and reviews on our Facebook page: www.facebook.com/LarsenJewellery
larsenjewellery.com.au