30 Minutes to Get Unplugged from the Innovation Hype
At a time when organisations are plugging more effort into innovation, Gerard Harkin has written a book called 'Innovation Unplugged'. Why? As he puts it himself, Gerard is on a mission to make innovation more effective by ‘unplugging’ from the hype, confusion and ‘gobbledygook’ that are so prevalent today, and return to the basic principles of innovation, and its role in enabling business growth.
One of the first things that struck me about Innovation Unplugged is that it’s different from the standard 250-page business book. Innovation Unplugged is a ‘30 minute read’ and is refreshingly free from complex innovation models and stage gate processes. Across the eight short chapters Harkin covers everything from how to match your corporate ambitions with your innovation goals, to practical advice on setting up major innovation programmes. Chapter 1 discusses the importance of profitable innovation and why responsibility for innovation should be shared across the management team. Chapter 2 highlights the vast range of innovation options available to help a business to grow. Harkin paints a clear picture why technology companies should not limit themselves to technological or product innovation. He also stresses the importance of articulating the big and small challenges facing a business, before commencing an innovation programme.
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