OFFICE OF ADMISSIONS

Dear La Salle Community,

Welcome to the 2021-2022 school year! I am thrilled and equally honored to have this special opportunity to serve La Salle as our school’s Director of Enrollment Management and Chief Communications Officer. In this role, I have the privilege of serving as La Salle’s storyteller, not only for future Lancers, but for our current community of students, parents, faculty, staff, alumni, and benefactors.

Two questions I’m often asked are “what is enrollment management and why is it important?” My usual (and brief) response to this question is simple: Enrollment management is the strategic approach to school admissions, outreach, and storytelling, with all three aligning to ensure the long-term sustainability and success of our school. As a private, independent, Catholic, and Lasallian school, we rely on students and parents to embrace our mission, beliefs, and ideals. Without the trust of families, both future and current, we would not be able to deliver the quality education and holistic experience our founder, St. John Baptist de La Salle, envisioned when he founded the first Lasallian school over 300 years ago.

As we embark on this new school year together and begin the process of seeking out the next class of La Salle Lancers, I ask that you please continue to serve as advocates for our tight-knit Lasallian community. We rely on our La Salle family - current parents, students, alumni, parents of alumni, benefactors, board members, and friends - to speak to the true value of a Lasallian education. You are the ambassadors and storytellers of the tremendous opportunities, programs, and student services our school offers our students.

With the admissions season in full swing, I encourage you to please share our upcoming events and visit opportunities with any prospective families, friends and neighbors who may be interested in learning more about La Salle. All the information about our admissions opportunities can be found by visiting our online admissions center at discoverlasalle.com.

I am truly humbled and grateful to be a part of this special community and look forward to meeting more of you throughout the school year. Until that opportunity comes, please feel free to reach out to me directly if you have any questions or would like to chat more about how you can become even more involved in helping us earn the trust of future Lancer families! Thank you for your willingness to play a part in our school’s long-term sustainability and for being a part of La Salle’s collective story!

Sincerely,

KEENAN A. K. KURIHARA DIRECTOR OF ENROLLMENT MANAGEMENT CHIEF COMMUNICATIONS OFFICER